What’s in a name? Or particularly a label? We all seem to have one these days. If we’re not a first time...
Archive
![Why some agents have an unfair advantage](/upload/images/240617.jpg)
In this latest article from the team at Iceberg Digital, they discuss the power of Lifesycle’s “Rocks” feature. Introduction to Rocks In December...
18 June 2024
From: Breaking News
![Nurtur shifts to AI and software after Guild sale](/upload/images/Shutterstock-only%20images/PropTech/PropTech2-400x310.png)
Property marketing and communications software provider Nurtur is shifting its focus from agency networks to technology and artificial intelligence tools. It comes...
05 June 2024
From: Breaking News
![10 reasons to become a Your Move franchise.](/upload/images/adv-2021/sponsored-content/LSL/online.jpg)
If you’re thinking about becoming an Estate Agency franchise or converting your existing estate agency business to a franchise, here we...
16 May 2024
From: Sponsored Content
![Phil Spencer announces ESTAS Postcode Winners](/upload/images/2%20--%20Proofed%20--%20EAT%20weekend%20feature%20Phil%20Spencer%20announces%20ESTAS%20postcode%20winners.jpg)
We were delighted to hold our first ESTAS Postcode Awards last Friday as part of our commitment to recognising service standards...
11 May 2024
From: Features
![Former upmarket agency boss to boost staging firm’s marketing](/upload/images/Shutterstock-only%20images/Property%20Market/Acquisition-2-400x310.png)
Former global chief executive of Fine & Country Simon Leadbetter has joined home staging firm Lemon and Lime Interiors as fractional...
02 April 2024
From: Breaking News
![Industry veteran calls for code of practice for sole agency agreements](/upload/images/Shutterstock-only%20images/Rental%20Market/LearningAgents-400x310.png)
Former agency founder and property marketing veteran John Durrant has challenged Propertymark and RICS to take a leadership on the contentious...
25 January 2024
From: Breaking News
![PropertyBox unveils AI marketing assistant for agents](/upload/images/Shutterstock-only%20images/PropTech/PropTech3-400x310.png)
Agency media brand PropertyBox has launched an all-in-one artificial intelligence (AI) property marketing assistant for estate agents. The proptech company is now...
19 December 2023
From: Breaking News
![Property marketing: why videography matters most for 2024](/upload/images/adv-2021/sponsored-content/Sava/Fourwalls%20Article%20Image%20320x280.jpg)
When almost all agents and developers use the tried and tested formula of floorplan, professional photography and a well-crafted description, what can be...
13 December 2023
From: Sponsored Content
![Agents back material information but seek more guidance](/upload/images/Shutterstock-only%20images/Rental%20Market/LearningAgents-400x310.png)
The majority of agents back parts B and C of material information rules but more guidance is needed on where to...
06 November 2023
From: Breaking News
![Trading Standards issues ‘working definitions’ of common agency terms](/upload/images/shutterstock_2182617511.jpg)
Trading Standards has issued new guidance for agents to provide “working definitions” of common property marketing terms. The National Trading Standards &...
15 August 2023
From: Breaking News
![Trading Standards boss reveals timeline for latest material information changes](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyStats-400x310%20(1).png)
The latest material information rules will be introduced this Autumn, the industry regulator has revealed. Speaking at the Propertymark One Conference in...
28 June 2023
From: Breaking News
![Singing estate agent bows out](/upload/images/Shutterstock-only%20images/Property%20Market/shutterstock_1220534692.jpg)
An agent who went viral with musical property marketing videos has taken her last bow in estate agency. Keller Williams agent Claire...
06 June 2023
From: Breaking News
![Poor photos make agents less competitive - claim](/upload/images/Shutterstock-only%20images/PropTech/VideoTours-400x310.jpg)
A veteran property photographer has revealed the ‘easy to spot’ signs that shows an agent isn’t using professional photography, warning it...
27 April 2023
From: Breaking News
![Five key ways that estate agents should be using social media in 2023](/upload/images/Shutterstock-only%20images/Social%20Media/_TikTok-400x310.png)
Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...
07 January 2023
From: Features
![New 'zero spend' portal seeks agent views on its development](/upload/images/Shutterstock-only%20images/Property%20Market/remortgage_400x310.png)
A new ‘zero spend’ property portal is seeking agents to help with its development ahead of a full launch next year. The...
08 December 2022
From: Breaking News
![Video or virtual tours? Agents urged to use both in the right place](/upload/images/Shutterstock-only%20images/PropTech/VideoTours-400x310.jpg)
Video and virtual tours have an important place in property marketing but should be used on the most appropriate platforms, FocalAgent...
04 November 2022
From: Breaking News
![The value of property marketing in a changing market](/upload/images/Shutterstock-only%20images/Developments/drphoto400x310.jpg)
It’s the oddest thing. Surely, the most fundamental requirement of an estate agent having won an instruction, is to get it...
19 October 2022
From: Features
![Angels Media boss named among top UK property influencers](/upload/images/Property%20People/NatDaniels_400x310.png)
Nat Daniels, chief executive of Estate Agent Today publisher Angels Media, has been named as a top UK property influencer. Daniels was...
09 September 2022
From: Breaking News
![Rightmove launches new agency qualification](/upload/images/library/MillennialAgent-Tech-400x310.jpg)
Rightmove has unveiled details of a new qualification for agents. Sales and lettings agents can now sign up to register their interest...
19 August 2022
From: Breaking News
![Going green! Agency marketing supplier achieves carbon neutral status](/upload/images/Energy%20and%20Green%20Homes/Green%20Cities-400x310.png)
Property marketing provider NicheCom has gained carbon neutral status. It has been working with Carbon Footprint Ltd over the past six months...
17 August 2022
From: Breaking News
![Property Jobs Today - the movers, shakers and people in the news](/upload/images/Site%20logos/PropertyJobsToday-400x310.png)
There has been plenty of movement in the property jobs market this month. Here are some of the latest moves that took...
30 June 2022
From: Breaking News
![Alto Q&A: New features and integrations agents need to know about](/upload/images/adv-2021/sponsored-content/Zoopla/Alto%20360x280.png)
We know that agents rely heavily on property software solutions to run their agency, particularly to ease the burden of administrative...
01 March 2022
From: Sponsored Content
![Rummage4 tech acquired by property marketing platform](/upload/images/PropTech%20%26%20Online/PropTech-Toolshed-400x310.jpg)
PropTech firm CoreLogic UK has acquired the property search and marketing platform Rummage4. Rummage4 was founded in 2015 by agent Robert May...
21 January 2022
From: Breaking News
![Goodbye Gazumping - masterclass for agents next month](/upload/images/Housing%20Market%20%26%20Property%20Images/PropertyTransaction-400x310.jpg)
A webinar in mid-January will help agents get an edge on securing leads and ensuring transactions are not lost. That’s the claim...
30 December 2021
From: Breaking News
![‘Social Network’ online platform announces PropTech collaboration](/upload/images/PropTech%20%26%20Online/PropTech-TouchScreen-400x310.jpg)
PropertyHeads, a platform describing itself as a social network for house buyers and sellers, has a new PropTech partnership. It’s linked with...
10 November 2021
From: Breaking News
![Agency run from family home expands into new territories](/upload/images/Housing%20Market%20%26%20Property%20Images/open-image400x310.png)
The hybrid agency Paton & Co is moving into new territories in Berwickshire and Northumberland. The company has been Borders-based since launching...
27 September 2021
From: Breaking News
![Drone technology – a game changer for property marketing](/upload/images/adv-2021/sponsored-content/CoreLogic/corelogic360x280px%20blog%20image_13_09_21.jpg)
Drone technology has come on a long way in recent years, with different use cases across various industries. New developments in...
15 September 2021
From: Sponsored Content
![Property Natter: talking the secret to good photography and working for Foxtons](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
Good property marketing photos have arguably never been more important in an increasingly visual and tech-led world. We saw just the...
11 September 2021
From: Features
![Why it pays for landlords to have a property manager](/upload/images/library/PropertyManagement-400x310.jpg)
Around 2.66 million landlords were operational in Great Britain in 2019, according to data estimations previously released by Hamptons International. Of those...
28 July 2021
From: Features
![England player is early graduate of estate agency academy](/img/default/eat.png)
A former England international is an early graduate of a new estate agency academy in Yorkshire. Rebecca Rayner, a former England under-18...
08 July 2021
From: Breaking News
![Steal a march by choosing ‘virtual first’](/img/default/eat.png)
It doesn’t seem that long ago that 2D floorplans were considered cutting edge – but it’s safe to say they’re now...
01 July 2021
From: Sponsored Content
![Property marketing - keeping personal data protected](/img/default/eat.png)
After a recent incident involving an Estate Agent based in Devon in which a property virtual tour they published revealed a...
25 May 2021
From: Sponsored Content
![Property Natter: why agency must never become a closed shop](/img/default/eat.png)
The biggest news story in town this last week – which has brought people who don’t usually like or watch football...
24 April 2021
From: Features
![Ex-Knight Frank high flyer sets up online agency](/img/default/eat.png)
A high flying agent with experience at a string of top end companies has set up an online business with his...
06 April 2021
From: Breaking News
![Online agency in bid to raise £800,000 through crowdfunding](/img/default/eat.png)
It’s been some time since online agencies have ventured into crowdfunding to raise investment, but easyProperty has now done so -...
28 January 2021
From: Breaking News
![2021 will not hold back Agents who are prepared to adapt](/img/default/eat.png)
With the Government announcement this week of another national lockdown across England amid the surging coronavirus infections, it once again puts...
08 January 2021
From: Sponsored Content
![How can we improve property matchmaking beyond the online portals?](/img/default/eat.png)
Over the last 20 years, the growth of online property portals – including Zoopla, Rightmove and PrimeLocation – has transformed the...
06 January 2021
From: PropTech & Innovation
![Sell high, sell fast - selling for the best price with home staging](/img/default/eat.png)
The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...
19 December 2020
From: Features
![James D. Marshall, Founder and CEO of Pupil](/img/default/eat.png)
Who are you and what does it say on your business card? I am James D. Marshall, Founder and CEO of Pupil. What...
22 October 2020
From: 60 Second Interview
![Three ways estate agents can create a virtual tour](/img/default/eat.png)
Across the UK and Europe, lockdown measures are changing and the markets are kicking back into life as we grow accustomed...
16 September 2020
From: Features
![Property Natter – what does agency look like Down Under?](/img/default/eat.png)
In my last Natter, I explored the differences between estate agency in the UK and the US with the help of...
15 August 2020
From: Features
![The true benefits of virtual property marketing](/img/default/eat.png)
It has been three months since the property market was given the green light to reopen. During this time, we have...
12 August 2020
From: Features
![Outsourced operator will qualify agents’ leads and follow-up marketing](/img/default/eat.png)
Outsourced communications provider Moneypenny has launched a new facility called Client Services for agents resuming business. Moneypenny’s 80-strong team of receptionists can...
21 May 2020
From: Breaking News
![Change - The key to unlocking demand after the lockdown](/img/default/eat.png)
If it’s really the case that estate agents’ offices could be in the category of High Street premises first allowed to...
18 April 2020
From: Features
![It’s 2024: what will the industry look like, post-Coronavirus?](/img/default/eat.png)
There’s a sense that we really are on the verge of a huge change in the industry. It’s too early to be...
04 April 2020
From: Features
![Portals to be at the heart of house buying reforms](/img/default/eat.png)
Rightmove and Zoopla have been working with key figures from government and the agency and conveyancing industries on how to reform...
29 January 2020
From: Breaking News
![A fundamental misalignment of interests between agents and portals](/img/default/eat.png)
Property portals generate revenue from estate agents regardless of the outcome of the transaction. This relationship has resulted in a fundamental...
25 January 2020
From: Features
![Property Natter - meet the teenager who is shaking up agency marketing](/img/default/eat.png)
Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...
18 January 2020
From: Features
![easyProperty's new owner reveals ambitious 'local expert' plans](/img/default/eat.png)
The relaunched easyProperty hybrid agency is to rely exclusively on local marketing to drive awareness and customers, and not follow the...
09 December 2019
From: Breaking News
![Huge shake-up of sellers’ information being considered](/img/default/eat.png)
First details have emerged of the information vendors may have to provide up-front In future transactions if government house buying reforms...
21 October 2019
From: Breaking News
![What kit do I need for sensational photography?](/img/default/eat.png)
Rightmove’s blog suggests that pro-standard photos can increase enquiries by up to four times, but how do you make great photos? You...
21 August 2019
From: Features
![New ‘tech solutions group’ for agents unveils high-profile suppliers](/img/default/eat.png)
The Innovative Collaboration Group - a collection of high-profile tech suppliers to the agency industry - has unveiled a raft of new...
30 May 2019
From: Breaking News
![Property Natter: should you be making your agency Instagram-friendly?](/img/default/eat.png)
Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive. Only launched in October 2010, it’s a...
02 March 2019
From: Features
![Property Jobs Today - all the latest moves (and a cake)](/img/default/eat.png)
Hello and welcome to this half-term week’s PJT, your regular Monday opportunity to catch up with the key personnel changes in...
18 February 2019
From: Breaking News
![BAD PHOTOS – 6 BIG MISTAKES YOU MIGHT BE MAKING!](/img/default/eat.png)
BAD PHOTOS – 6 BIG MISTAKES YOU MIGHT BE MAKING! In our last article, we highlighted some really important and shocking stats...
07 February 2019
From: Sponsored Content
![What’s next for property imagery?](/img/default/eat.png)
There’s no end to the PropTech and photography solutions available to estate agents these days to help them sell good, old-fashioned...
30 January 2019
From: Features
![Merger produces UK’s largest property marketing company](/img/default/eat.png)
Audioagent and KeyAGENT have merged to create the UK’s largest property marketing group. Together they provide property marketing services to the UK’s...
19 December 2018
From: Breaking News
![Do floor plans and photos really help to sell a property?](/img/default/eat.png)
Photos and floor plans remain an essential tool in property marketing. Despite a wealth of choice from aspiring UK PropTech start-ups the...
21 November 2018
From: Features
![Who comes out on top in the battle of the property portals?](/img/default/eat.png)
Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it...
17 November 2018
From: Features
![What's in a domain name? Your chance to own Property.co.uk](/img/default/eat.png)
What may just be the UK’s ultimate property domain names have come up for sale - property.co.uk and realestate.co.uk. Both domains, which...
19 October 2018
From: Breaking News
![Ex-Savills man launches For Sale By Owner service cutting out agents](/img/default/eat.png)
A website has officially launched this morning, aiming to push the concept of US-style For Sale By Owner online property marketing...
02 October 2018
From: Breaking News
22 August 2018
From: Breaking News
![Agency's Property Marketing Academy to offer training across nine brands](/img/default/eat.png)
The fast-expanding Spicerhaart group has launched its own in-house Property Marketing Academy and has secured a well-known industry trainer and coach...
18 July 2018
From: Breaking News
![Agents back tool which claims to create most accurate floorplans](/img/default/eat.png)
The manufacturers of a new PropTech tool claims it produces “the most accurate measurement of floorplans on the market” and has...
17 July 2018
From: Breaking News
![ZPG's Hometrack sell-off gets green light from Aussie regulator](/img/default/eat.png)
ZPG’s sell-off of the Australian arm of housing data company Hometrack to REA Group, a multinational digital firm specialising in portals and...
31 May 2018
From: Breaking News
![Agents on the go - why your smartphone is one of your most valuable tools](/img/default/eat.png)
Gone are the days of having to rush back to your office every time you win an instruction to market the...
16 May 2018
From: Features
![ZPG sells overseas arm of Hometrack to Australasian portal firm](/img/default/eat.png)
ZPG has sold the Australian arm of housing data company Hometrack to REA Group, a multinational digital firm specialising in portals and...
02 May 2018
From: Breaking News
![Create a ‘plan’ of action to help sell more properties](/img/default/eat.png)
Floor plans are an essential marketing tool, which play an important part in helping an estate agent sell a home. A floor...
07 April 2018
From: Features
![Six mistakes to avoid when taking property photographs](/img/default/eat.png)
You don’t have to look far to see an abundance of photo failures, just head to any property portal and they’ll pop...
04 April 2018
From: Features
![Simple tips to take professional property photos](/img/default/eat.png)
Getting your property marketing right is vital, and the starting point is with professional images. With most buyers browsing the internet for...
07 March 2018
From: Features
![It’s time to show off your assets in a crowded market](/img/default/eat.png)
When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...
01 March 2018
From: Sponsored Content
![New industry body aims to simplify and modernise buying and selling](/img/default/eat.png)
Representatives from estate and lettings agencies as well as professional organisations have formed The Home Buying And Selling Group with a...
26 February 2018
From: Breaking News
![Property Jobs Today - agents and portal people on the move...](/img/default/eat.png)
Hello and welcome to this week’s Property Jobs Today. If you haven’t caught this feature before, it’s a regular Monday opportunity...
26 February 2018
From: Breaking News
![Hometrack chief takes over ZPG property division as Mark Goddard quits](/img/default/eat.png)
The managing director of property data consultancy Hometrack, Charlie Bryant, is to lead a reorganised property marketing, software and data division...
23 February 2018
From: Breaking News
![Jostling for position: battle of the property portals continues](/img/default/eat.png)
The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...
28 October 2017
From: Features
![Q&A with Moneypenny Team Manager Nicola Jackson](/img/default/eat.png)
What does your role involve? As team manager for the property team, I make sure PAs and clients are happy and...
21 September 2017
From: Sponsored Content
![Estate Agent Today Panel: what next for agents and OnTheMarket?](/img/default/eat.png)
Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...
08 September 2017
From: Breaking News
![ZPG acquires major estate agency marketing firm Ravensworth](/img/default/eat.png)
ZPG has acquired Ravensworth, a major provider of print and creative marketing services to estate and letting agents. Ravensworth, based in Northumberland, specialises in...
01 September 2017
From: Breaking News
![Part 3: Free photography course for estate agents (until 25th September)](/img/default/eat.png)
Over the past few months, hundreds of agents across the UK have been improving their photography skills by taking part in...
01 September 2017
From: Sponsored Content
![Major regional agency says new online service is 'the fourth way'](/img/default/eat.png)
A major regional agency with offices in Kent, Surrey and Sussex says its new online service - Howard Cundey LIVE -...
29 August 2017
From: Breaking News
![Part 2: Free photography course for estate agents (until 21st August)](/img/default/eat.png)
Let’s start with a quick fire quiz. How many more leads do you think you’d get with photos that have been...
01 August 2017
From: Sponsored Content
![Free photography course for estate agents pt 1](/img/default/eat.png)
**The free photography course for estate agents (part one) offer has now expired. It is still available in special circumstances so...
03 July 2017
From: Sponsored Content
![High street agency latest to launch online service alongside traditional brand](/img/default/eat.png)
A one branch independent estate agency has this week launched a fixed-fee sales option alongside its traditional commission-based service. WH Breading, which...
14 June 2017
From: Breaking News
![Sealed bids: buying agent says process should be more transparent](/img/default/eat.png)
The sealed bids process - where purchasers submit their final offer by a specific time and date - should be more transparent,...
13 June 2017
From: Breaking News
![Savills wins Court of Appeal case and claims £150,000 commission fee](/img/default/eat.png)
It has emerged that global property firm Savills won a case in the Court of Appeal, entitling them to claim an...
16 May 2017
From: Breaking News
![Over 60% of UK consumers think that Estate Agents’ Photos Are Very Poor To Average](/img/default/eat.png)
Over 60% of UK consumers think that Estate Agents’ Photos Are Very Poor To Average A recent survey* by dedicated property photo...
02 March 2017
From: Sponsored Content
![PropTech: voice control software to be introduced for sales apps](/img/default/eat.png)
The property marketing company Pelican Media is preparing to launch what it claims is the industry’s first voice control software across...
26 January 2017
From: Breaking News
![Another independent buys rival + Other agency moves](/img/default/eat.png)
Independently-owned East Anglian estate agency Fenn Wright has acquired Sudbury -based Thorntons for an undisclosed fee. The acquisition forms part of Fenn...
01 December 2016
From: Breaking News
![PropTech: Firm launches printed augmented reality service to agents](/img/default/eat.png)
A PropTech firm is to launch a 'printed augmented reality' service that allows buyers to point their smartphone and get additional information...
11 November 2016
From: Breaking News
![FT beefs up online property marketing after 80,000 listings in a year](/img/default/eat.png)
The Financial Times has beefed up its high-end house and apartment listings after the newspaper's property sector saw a 17 per...
10 November 2016
From: Breaking News
![The power of floor plans](/img/default/eat.png)
When marketing a property for sale, there are a number of attributes that buyers and sellers today expect ‘as standard’, but...
23 September 2016
From: Features
![Unpicking the new world of estate agency](/img/default/eat.png)
It’s official; the estate agency business is tougher than ever. Contrary to perceptions that may exist amongst observers and even clients, the...
24 June 2016
From: Features
![Private sales site tells vendors they can sell their home for a pound](/img/default/eat.png)
A new private sales website is offering sellers the chance to market their property for 28 days for just £1. After the...
23 May 2016
From: Breaking News
![Exclusive: Fine & Country is 'first premium agency' to launch TV campaign](/img/default/eat.png)
Fine & Country is launching a series of TV advertisements on Channel 4 next month in what it believes is the...