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TODAY'S OTHER NEWS

ZPG acquires major estate agency marketing firm Ravensworth

ZPG has acquired Ravensworth, a major provider of print and creative marketing services to estate and letting agents. 

Ravensworth, based in Northumberland, specialises in providing integrated print marketing to over 4,500 agent branches.

Ravensworth has products across all stages of property marketing from listing through to post-sale including design services, brochures, canvassing materials, direct mail, email marketing and branch display products.

A statement from ZPG this morning says the acquisition “is a continuing part of ZPG's mission to provide the best value and most effective solutions to all UK property professionals. The deal further increases the number of estate agency partners that ZPG provides its services to and enhances ZPG’s comprehensive one-stop-shop product offering for its property partners to now include portal, software, website, data and print marketing services.”

The statement says Ravensworth’s in-house team of brand, design and creative marketing specialists, headed up by managing director Suzie Pattison, "will become an integral part of ZPG’s wider property marketing business, enabling ZPG to offer fully-integrated, on-demand print and creative marketing services to its more than 23,500 property partners."

Ravensworth products include address data, banners, booklets, branch display materials, stationery, calendars, campaign management, canvassing materials, brochures, design services, direct mail/door drops, document folders, greetings cards, email marketing, magazines, moving cards, new home cards, posters, property particulars, vendor brochures and window cards.

“We are incredibly excited to now be part of ZPG and by the opportunities that this deal opens up for both Ravensworth’s and ZPG’s existing partners" says Pattison. 

"Over the years we have continuously innovated our products and marketing toolkit and have built an industry-leading platform and talented team who are now looking forward to working with even more customers to help them improve the effectiveness of their property marketing.”

  • Tom Allison

    The very terminology ‘one stop shop’ will deliver a very singular proposition and service. This might provide agents with short term cost savings, as referred to as ‘value’… but at a long term cost. To our clients value is about standing apart being different from the competition, agencies that engage with their market presenting their brand as a unique identity and personality that speaks its own language. This kind of acquisition only builds on the provision of off-the-shelf corporate homogenisation, it might provide cost effective 'solutions' (dreadful word) but this is a cost to your business, unless of course you just want to be like everybody else? Don’t be a grey agent. Be unique, be different, be forward thinking. tom@breadandhoneydesign.com

  • icon

    This is an interesting news. I was taking help from a letting agent from https://letbritain.co.uk and heard about this news from them. I think ZPG will do good in this sector as well. Best wishes for them.

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