The Financial Times has beefed up its high-end house and apartment listings after the newspaper's property sector saw a 17 per cent rise in advertising revenue.
There will be additional editorial to augment the FT Property Listings service which was launched last year.
Since then it has displayed over 80,000 luxury property listings from clients including Sotheby's International Realty, Christie's International Real Estate, Barnes International Realty and Mayfair International Realty.
The newspaper - which these days sees the significant majority of its readership accessing online rather than in hard copy - says some 42 per cent of the readers of its House & Home section own multiple properties.
"The listings site already has strong engagement levels, high return visits and sales conversion, but we see an opportunity to deepen that engagement with new editorial content” according to Chris Nardi, FT global luxury advertising.