A new private sales website is offering sellers the chance to market their property for 28 days for just £1.
After the initial introductory period, 'Cubbyhole' will charge vendors £60 a month to advertise on its site.
The new For Sale by Owner platform says it aims to be the third 'go-to site' for property buyers after Rightmove and Zoopla.
It is hoping to achieve this through an extensive advertising campaign, which has already started on the London Underground.
Cubbyhole has been launched by Peter Lampe, who has no previous experience of working in property.
In an interview with The Telegraph, like many before him, he described his offering as 'the Autotrader of houses' and 'the Google of buying and selling property'.
The private sales platform will provide vendors with a 'For Sale' sign but sellers will have to carry out viewings, take photographs and value the property themselves.
According to the report in The Telegraph, Cubbyhole will soon start listing homes from large housebuilders Taylor Wimpey and Bovis Homes.
As of yesterday afternoon (May 22), the site was listing a total of six properties for sale. Prospective buyers have to register their details in order to browse available properties.
“We’re not trying to change the industry,” said Lampe. “We don’t want to compete with Rightmove and Zoopla or estate agents, we just want to say there’s a new way of doing things.”