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High street agency latest to launch online service alongside traditional brand

A one branch independent estate agency has this week launched a fixed-fee sales option alongside its traditional commission-based service.

WH Breading, which is based in Faversham, Kent, has launched 'MoveSmart' which it describes as a 'commission free service'.

The firm says the new model - which is now being featured on its website alongside its traditional services - 'combines the best features of an independent estate agent and modern internet property marketing'.


Vendors who use WH Breading's MoveSmart model will be able to list their home for '£750+ VAT'.

The agency describes MoveSmart as a 'flexible' way for vendors to sell their home and invites them to build their own package of services via its website.

"There may be zero per cent commission but there's one hundred per cent customer service," reads a statement issued by the agency.

The firm's director, Duncan MacKinnon, explains: “We realise that our customers are looking for new and innovative ways of selling their property and we want to respond to that."

WH Breading has published a video on its website which explains to prospective vendors how the new service works.

This news comes after it emerged last week that GPEA Ltd - parent company of the Guild and Fine & Country - is merging with easyProperty. 

The deal means that GPEA members will be given the opportunity to licence the easyProperty brand to offer vendors and landlords a fixed-fee, no-frills service.

You can see Estate Agent Today's video interview with new easyProperty chief executive Jon Cooke here.

  • icon

    Seems like this will become the norm. Fair play to a small firm putting this together themselves.

  • Sally Jones

    This is not unique. We have been offering a fixed fee of just £599 (incl VAT) which works really well along side our more traditional service commission bases service. Clients choosing this package still get the full write-up, professional photography, interactive 3D floorplan etc. We have been offering this service from the first day we opened, 7 years ago . . . way before Purple Bricks!!!! and it is very successful.

    I think this is a great move by these agents and is the way forward for all agents. Good luck to them :)

  • Where Is The  Monii Money

    Bracknell. Prospects Estate Agents. 1992. £350 + VAT. We should be celebrating 25 years of a fixed fee service...


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