In this latest article from the team at Iceberg Digital, they discuss advanced technology and innovative business models. In today's UK...
Archive
![Zoopla battles OnTheMarket with huge new marketing campaign](/upload/images/shutterstock_367760624.jpg)
Zoopla has kicked off an eight week marketing campaign to fend off the threat of OnTheMarket and to capitalise on the...
07 May 2024
From: Breaking News
![Three Reasons Why Your Social Media Isn't Working](/upload/images/adv-2021/Guides%20%26%20Tips/EAT-size.png)
In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...
17 April 2024
From: Marketing & Social Media
![Former upmarket agency boss to boost staging firm’s marketing](/upload/images/Shutterstock-only%20images/Property%20Market/Acquisition-2-400x310.png)
Former global chief executive of Fine & Country Simon Leadbetter has joined home staging firm Lemon and Lime Interiors as fractional...
02 April 2024
From: Breaking News
![8.7m leads later, The ValPal Network celebrates 10 years in business](/upload/images/EAT-10-Years.png)
Happy birthday to us….and all members of the The ValPal Network! We are celebrating a decade in business and in those 10...
19 March 2024
From: Sponsored Content
![Zoopla marks record month for vendor leads](/upload/images/shutterstock_1089163913(1).jpg)
Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...
23 February 2024
From: Breaking News
![Zoopla: Buyer demand already ahead of early 2023](/upload/images/Shutterstock-only%20images/Property%20Market/3-MortgageRates1.png)
Buyer demand and new sales at the start of 2024 are already ahead of equivalent 2023 levels, Zoopla. Figures from the portal...
12 January 2024
From: Breaking News
![Social media campaign aims to promote benefits of using best agents](/upload/images/Shutterstock-only%20images/Property%20Market/BusinessTeam-400x310.png)
The Best Estate Agent Guide is hoping to take advantage of the Boxing Day bounce by launching a marketing campaign promoting...
21 December 2023
From: Breaking News
![Rightmove aims for slam dunk with Boxing Day marketing campaign](/upload/images/Shutterstock-only%20images/Property%20Market/Acquisition-2-400x310.png)
Rightmove has unveiled plans for the next phase of its marketing campaign, aiming to take advantage of the so-called Boxing Day...
20 December 2023
From: Breaking News
![Zoopla to launch ‘buyers’ market’ ad campaign on Christmas Day](/upload/images/Shutterstock-only%20images/Property%20Market/NB%20-%20M%26P%20March%20blog%201%20-%20No%20budget%20boost%20from%20the%20Chancellor%20but%20it's%20not%20all%20doom%20and%20gloom.jpg)
Forget the King’s Speech, Zoopla is hoping for a Christmas Day boost with the launch of its new marketing campaign. The portal...
15 December 2023
From: Breaking News
![More ‘commisery?’ Purplebricks appoints media agency to boost brand](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews1-400x310.png)
A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes. Purplebricks has...
14 December 2023
From: Breaking News
![Why direct mail should be at the forefront of your marketing mix…](/upload/images/__thumbs/shutterstock_1842626092.jpg/shutterstock_1842626092__400x267.jpg)
Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...
21 September 2023
From: Features
![Is Rightmove’s latest marketing campaign a slam dunk?](/upload/images/Shutterstock-only%20images/Property%20Market/Acquisition-2-400x310.png)
Rightmove has unveiled its Autumnal marketing campaign, with a new advert aiming to convince potential buyers that they should have ‘belief’...
15 September 2023
From: Breaking News
![Fine & Country launches marketing campaign to highlight happy customers](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyStats-400x310.png)
Fine & Country has launched a marketing campaign centred around becoming the most recommended national estate agency brand among consumers. The campaign...
01 September 2023
From: Breaking News
![Hats off! Independent agent unveils marketing campaign](/upload/images/shutterstock_2283449447.jpg)
Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign. Renowned for its distinctive advertising...
16 August 2023
From: Breaking News
![Zoopla delivers vendor lead boost for agents](/upload/images/shutterstock_1089163913.jpg)
Zoopla has delivered strong vendor lead performance for agents in the first half of 2023 despite the challenging macroeconomic backdrop -...
19 July 2023
From: Breaking News
![Zoopla delivers Spring lead boost to agents](/upload/images/shutterstock_539917381.jpg)
Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...
08 June 2023
From: Breaking News
![What we can learn from Coca-Cola and how we can apply it to the property industry](/upload/images/__thumbs/What%20we%20can%20learn%20from%20Coca-Cola%20and%20how%20we%20can%20apply%20it%20to%20the%20property%20industry.png/What%20we%20can%20learn%20from%20Coca-Cola%20and%20how%20we%20can%20apply%20it%20to%20the%20property%20industry__400x267.png)
One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...
20 May 2023
From: Features
![Zoopla launches new 'awkward' advertising campaign](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews3-400x310.png)
Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...
06 April 2023
From: Breaking News
Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...
28 March 2023
From: Sponsored Content
![Agent explains why he is thankful for Purplebricks](/upload/images/Shutterstock-only%20images/Rental%20Market/Happy_EstateAgent-400x310.png)
A regional estate agent has outlined how the rise and fall of Purplebricks has actually been a good thing for high...
21 March 2023
From: Breaking News
![Top 5 marketing trends in the property industry for 2023](/upload/images/Shutterstock-only%20images/Social%20Media/WomanViewingSocialMedia-400x310.png)
As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...
11 January 2023
From: Features
![Why Material Information could make 2023 a Happy New Year](/upload/images/Site%20logos/PhilSpencer-EAT-LAT-2020-400x310.jpg)
Happy New Year! I hope you’ve recharged the batteries and have a shiny list of resolutions to make 2023 as successful...
04 January 2023
From: Breaking News
![Zoopla aims to give agents ‘Boxing Day boost’ with new marketing campaign](/upload/images/Logos/ZooplaLogo2021-400x310.jpg)
Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...
20 December 2022
From: Breaking News
![New zero-fee agency franchise network launches](/upload/images/Housing%20Market%20%26%20Property%20Images/OpeningHours400x310.jpg)
A new mobile-based agency franchise network has launched, offering agents zero fees and what it describes as the choice of remote,...
03 October 2022
From: Breaking News
![Purplebricks fallout – CEO bemoans ‘series of missteps’ after annual results](/upload/images/Logos/Purplebricks2019Logo-1-400x310.jpg)
Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...
03 August 2022
From: Breaking News
![New Zoopla marketing drive boosts agent leads by 30% - claim](/upload/images/Logos/ZooplaLogo2021-400x310.jpg)
Agents using Zoopla have already seen an increase in valuation leads just a month after the portal launched a new marketing...
21 July 2022
From: Breaking News
![New Zoopla advertising campaign aims to boost agent leads by 13%](/upload/images/Logos/ZooplaLogo2021-400x310.jpg)
Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...
30 June 2022
From: Breaking News
![iamproperty launches Love Island inspired campaign](/upload/images/Today%20Site%20Images/MeetTheMoovs-400x310.png)
Proptech firm iamproperty has overhauled its movebutler platform with more material information features and a Love Island theme. The end-to-end onboarding and...
24 June 2022
From: Breaking News
![Insight - should estate agents be using TikTok?](/upload/images/Social%20Media/TikTok_400x310.png)
Images can have the ability to paint a vivid image, but video content can take this to the next level if...
22 June 2022
From: Marketing & Social Media
![Rightmove unveils new 'one day could be today' marketing campaign](/upload/images/Logos/RightmoveNewLogo2016-400x310.jpg)
Rightmove is set to launch a new marketing campaign next week that encourages people to consider the different life they could...
13 April 2022
From: Breaking News
![Challenger portal launches major advertising campaign](/upload/images/library/DigitalAdvertisingImage-1-400x310.jpg)
The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...
09 March 2022
From: Breaking News
![Sellers don’t switch agents so touting doesn’t work - claim](/upload/images/library/LoudSpeaker-1-400x310.jpg)
A popular myth suggesting 50 per cent of homes sell with a second agent, is simply untrue. That’s the claim from property...
02 March 2022
From: Breaking News
![Trade group slashes membership fees in bid to boost membership](/upload/images/Housing%20Market%20%26%20Property%20Images/Millennial-PayingCard-400x310.jpg)
The Experts in Property trade group has cut its subscription and rolled out marketing initiatives in a bid to woo new...
14 February 2022
From: Breaking News
![Boomin claims large uptick in usage since Christmas](/upload/images/Logos/Boomin-TV-400x310.jpg)
The Bruce brothers’ new portal Boomin has given its first statistics regarding usage following the launch of a new marketing campaign...
18 January 2022
From: Breaking News
![Portal targets ‘eager movers’ in bid to end stock supply shortage](/upload/images/Logos/ZooplaLogo2021-400x310.jpg)
Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...
29 December 2021
From: Breaking News
![Property Natter – the A-Z of property for 2021](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...
18 December 2021
From: Features
![Purplebricks’ autumn marketing blitz goes ahead despite shock jobs move](/upload/images/library/Purplebricks-TeamGB-Board-400x310.jpg)
Purplebricks’ chief executive says a £4m marketing blitz scheduled for the autumn will go ahead despite the upheaval caused by the...
11 August 2021
From: Breaking News
![Purplebricks hires new PR agency ahead of next marketing onslaught](/upload/images/library/Purplebricks-2019Logo-400x310.jpg)
Purplebricks has hired another creating PR agency to work on its consumer campaign. Taylor Herring - part of the larger Publicis group...
06 August 2021
From: Breaking News
![Property Natter: half-year review – what has 2021 brought so far?](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
Well, we’re technically more than halfway through the year already, but we’ll let that slide. And what a year it’s been...
31 July 2021
From: Features
![Boomin’s “game changing” SmartVal - more details given to agents](/upload/images/Logos/Boomin-TV-400x310.jpg)
Boomin has given its member agents more details of its new valuation tool being launched next month. Called SmartVal, it is described...
28 July 2021
From: Breaking News
![Boomin marketing campaign to emphasise new valuation tool for agents](/upload/images/Logos/Boomin-Logo-400x310.jpg)
Fledgling portal Boomin is launching what it claims to be the most interactive and accurate online valuation tool on the market. It...
20 July 2021
From: Breaking News
![Purplebricks to launch local marketing blitz after Olympics](/upload/images/PurplebricksBoards-2021-LauraKenny-400x310.jpg)
Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...
12 July 2021
From: Breaking News
![Strike names ex-Foxtons chief in senior role, as new TV ad debuts](/upload/images/PropTech%20%26%20Online/trad-agents-online400x310.png)
Strike - which over the weekend announced a new £11m investment package - has now revealed it has a new chief...
12 July 2021
From: Breaking News
![Steal a march by choosing ‘virtual first’](/upload/images/adv-2021/sponsored-content/Focal_Agent/Lee_Wainwright_Focal_Agent_360x280_v2.png)
It doesn’t seem that long ago that 2D floorplans were considered cutting edge – but it’s safe to say they’re now...
01 July 2021
From: Sponsored Content
![Zoopla Q&A – products, user experience, market momentum and the vision](/upload/images/Logos/ZooplaLogo2021-400x310.jpg)
Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...
30 June 2021
From: Features
![Major announcements from Rightmove, Zoopla and Boomin](/img/default/eat.png)
Three of the leading portals have made major announcements as the fierce rivalry between the big players continues apace. Firstly Zoopla claims its latest...
19 May 2021
From: Breaking News
![Emoov Controversy: senior figure returns with Facebook initiative](/img/default/eat.png)
One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...
18 May 2021
From: Breaking News
![Digital Earthquake as agents shift spending from portals to websites](/img/default/eat.png)
A leading industry supplier says there’s been a jaw-dropping 495 per cent year-on-year increase in digital spend from agents - and that...
07 May 2021
From: Breaking News
![Should agents track the Covid testing and vaccination status of staff?](/img/default/eat.png)
Potential house buyers may be fine with virtual tours during lockdown periods, but as the country opens up, people are going...
24 April 2021
From: Features
![Revealed - the thinking behind Zoopla's new look, features and functionality](/img/default/eat.png)
As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...
21 April 2021
From: Features
![OnTheMarket’s crunch date for agent membership](/img/default/eat.png)
OnTheMarket is to release its full year performance figures to shareholders on June 8. This will be for its trading year to January...
21 April 2021
From: Breaking News
![Zoopla unveils new My Home service and multi-million-pound marketing blitz](/img/default/eat.png)
Zoopla today begins a new marketing drive - the latest move in the fierce battle between Rightmove, Zoopla, OnTheMarket and Boomin. Zoopla is...
19 April 2021
From: Breaking News
![Why direct mail has never been more effective](/img/default/eat.png)
We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...
10 April 2021
From: Features
![Why do over 50% of instructions sell with the second agent?](/img/default/eat.png)
Recently I heard the stat that over 50% of property is sold with the second agent, which was backed up by...
10 March 2021
From: Features
![eBay and Amazon use omnichannel marketing - why don’t you?](/img/default/eat.png)
As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...
06 March 2021
From: Features
![Three reasons why you should embrace omnichannel marketing](/img/default/eat.png)
Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...
10 February 2021
From: Features
![Why Facebook is a great alternative to property portals](/img/default/eat.png)
While the property industry has suffered far less than other sectors during the past year, it would be short of the...
16 January 2021
From: Features
![Zoopla launches marketing onslaught and urges branches to stay open](/img/default/eat.png)
A 10 week marketing campaign is being launched by Zoopla - and the portal urges agents to stay open as much...
18 December 2020
From: Breaking News
![2020 - The year of Boomin?](/img/default/eat.png)
The agency industry may look back on this year and say: “Well...to be honest we didn’t really see it coming.” No, no,...
28 November 2020
From: Features
![How to sell your agency business in 11 key steps](/img/default/eat.png)
Agents spend their whole careers telling vendors and landlords why they will be able to achieve a better sale price or...
27 October 2020
From: Recruitment & Business Matters
![Top 5 tips for successful estate agent social media management](/img/default/eat.png)
It’s a given these days that your business needs to be on social media. Consumers spend a large portion of their...
27 October 2020
From: Marketing & Social Media
![New PropTech products aim to help transparency and Covid safety](/img/default/eat.png)
New PropTech products continue to appear, many aimed at enhancing transparency in buying and selling, or helping agents adopt new ways of...
24 September 2020
From: Breaking News
![Zoopla wins £50k free advertising for ‘out of lockdown’ campaign](/img/default/eat.png)
Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK...
24 August 2020
From: Breaking News
![Zoopla’s biggest-ever marketing campaign takes fight to Rightmove](/img/default/eat.png)
Zoopla has revealed details of its biggest ever marketing campaign in a bid to cash in on agents’ growing dissatisfaction with...
07 August 2020
From: Breaking News
![Phil Spencer: agents can capitalise on an improving public image](/img/default/eat.png)
Agents have long been the victim of a poor public reputation, from scoring highly in most disliked profession polls to being...
03 August 2020
From: Breaking News
![Leading online agency Housesimple rebrands with immediate effect](/img/default/eat.png)
The online agency Housesimple has rebranded to become 'Strike' with immediate effect. The news comes as a surprise given the apparent success...
20 July 2020
From: Breaking News
![Zoopla to promote online Modern Method of Auction to agents](/img/default/eat.png)
Zoopla has entered into a partnership with an online platform to promote the so-called Modern Method of Auction option to estate...
15 July 2020
From: Breaking News
![Outsourced operator will qualify agents’ leads and follow-up marketing](/img/default/eat.png)
Outsourced communications provider Moneypenny has launched a new facility called Client Services for agents resuming business. Moneypenny’s 80-strong team of receptionists can...
21 May 2020
From: Breaking News
![Fury over Rightmove’s post-lockdown advertising bonanza](/img/default/eat.png)
There’s been an explosion of anger about Rightmove’s pledge to undertake its biggest-ever marketing campaign - while at the same time...
11 May 2020
From: Breaking News
![Rightmove launching biggest-ever marketing campaign - no news on fees](/img/default/eat.png)
Rightmove says it’s to launch its biggest ever national marketing campaign in a bid to kick-start the market once lockdown eases. The...
07 May 2020
From: Breaking News
![Agencies still getting leads and completing deals despite lockdown](/img/default/eat.png)
It may seem a long time since normal trading took place but many agencies are now finding they are picking up...
24 April 2020
From: Breaking News
![Online agency reduced to shock tactics criticising High St firms](/img/default/eat.png)
Nested is the latest online agency to base a marketing campaign around criticism of established estate agents. In three 30-second TV ads...
12 March 2020
From: Breaking News
![345 branches join Zoopla in one month as leads and searches soar](/img/default/eat.png)
Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...
13 February 2020
From: Breaking News
![Online valuation chief says website widget needs marketing back-up](/img/default/eat.png)
The people behind an online valuation service is warning agents that having a widget on their website is not enough by...
05 February 2020
From: Breaking News
01 February 2020
From: Features
![48 hours with...the largest estate agency in the world](/img/default/eat.png)
'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...
25 January 2020
From: Features
![Purplebricks goes for Gold with massive marketing campaign](/img/default/eat.png)
Purplebricks today launches its media campaign as ‘The Official Estate Agent of Team GB’ for this summer’s Olympic Games. Today’s PR onslaught...
22 January 2020
From: Breaking News
![Agents can capture automated valuation leads even if they quit process](/img/default/eat.png)
The ValPal Network claims its new product allows agents to gather the maximum amount of information from customers using its automated...
21 January 2020
From: Breaking News
![See it here first! Zoopla’s new ad going live on Boxing Day](/img/default/eat.png)
Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...
23 December 2019
From: Breaking News
![Portals say future changes will be for agents - not to be simply 'disruptive'](/img/default/eat.png)
Here’s the final part of our questioning of the three portals based on comments and queries from our readers - thanks...
12 December 2019
From: Breaking News
![How can estate agents sell 20% of stock before it hits the market?](/img/default/eat.png)
If agents ran their databases more efficiently, the property portals might find themselves redundant. Controversial opening statement aside, the reality is that...
10 July 2019
From: Features
![Advertising tips: be big, bold and back it up](/img/default/eat.png)
My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...
08 June 2019
From: Features
![Property Natter: has Purplebricks' bubble now officially burst?](/img/default/eat.png)
Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...
18 May 2019
From: Features
![OnTheMarket takes to the air with commercial radio campaign](/img/default/eat.png)
OnTheMarket will be “blanketing the commercial radio landscape” as well as engaging in sports and agency industry sponsorship programmes over the...
04 March 2019
From: Breaking News
![Lee Dahill, Director of Sales for the Today publications and The ValPal Network](/img/default/eat.png)
Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...
12 February 2019
From: 60 Second Interview
![Online valuations mean more leads, says The ValPal Network](/img/default/eat.png)
Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...
29 January 2019
From: Breaking News
![Estate agency boards - the marketing maverick](/img/default/eat.png)
Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...
23 January 2019
From: Features
![OnTheMarket: share price at all-time low ‘but should be profitable this year’](/img/default/eat.png)
Shares in OnTheMarket hit another new low of 75.7p yesterday, dropping over nine per cent on the day and falling well...
23 January 2019
From: Breaking News
![Big sole agency deal won by hub agent thanks to social media](/img/default/eat.png)
A firm which recently joined the ‘hub club’ of agencies using centralised services offices says its won a major new build...
17 January 2019
From: Breaking News
![Agents advised: Don't head off ho-ho-home too early this Christmas](/img/default/eat.png)
Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...
21 November 2018
From: Breaking News
![Emoov sale ‘must be done in days - time is of the essence'](/img/default/eat.png)
Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...
19 November 2018
From: Breaking News
![How can the modern agent use print marketing to their advantage?](/img/default/eat.png)
Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...
19 September 2018
From: Features
![New blow to house raffles - refunds after unforeseen circumstances](/img/default/eat.png)
The brief but troubled history of individuals and companies attempting to raffle homes as prizes has received another blow as a...
21 August 2018
From: Breaking News
![allAgents takes on OnTheMarket as it says it will become a portal](/img/default/eat.png)
Independent review website allAgents says its ultimate ambition is to be a serious rival to existing portals like OnTheMarket. Unveiling a new...
21 August 2018
From: Breaking News
![Marketing automation can make your business smarter](/img/default/eat.png)
When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...
11 August 2018
From: Features
![Free-to-list property portal launched for estate agents](/img/default/eat.png)
A property portal that describes itself as free-to-list has launched today, taking the industry by surprise - however, at least one...
06 June 2018
From: Breaking News
![PropTech Today: UK PropTech Awards 2018 - the winners](/img/default/eat.png)
There is a lull in my imminent flat sale. Just no activity at all, despite a price reduction! So, I am forced...
09 May 2018
From: Breaking News
![Online agencies grab more market share in past four months says analyst](/img/default/eat.png)
One of the world’s leading agency and PropTech analysts says the race is on for who comes second in the UK’s...