Purplebricks has hired another creating PR agency to work on its consumer campaign.
Taylor Herring - part of the larger Publicis group - was selected following a four-way competitive pitch.
The company’s objective is to create more “fame and awareness” for the Purplebricks brand.
Zoe Melarkey, head of communications at Purplebricks, says: “Taylor Herring showed a great understanding of our business and the challenges we face, with a fresh, creative and strategic approach to telling our brand story. We’re delighted to be working with them.”
And Sam Corry, associate director at Taylor Herring, adds: “Purplebricks is the fastest-growing estate agent in the market, and we will be supporting the brand’s growth with consumer comms campaigns designed to drive advocacy and bottom-line results.”
Last month Estate Agent Today revealed that Purplebricks would launch an extensive marketing campaign after this summer’s Olympics - which finish this weekend - to emphasise the local knowledge of its 600 agents ‘on the ground’.
Chief executive Vic Darvey told Estate Agent Today that extensive research with consumers showed one of the perceived weaknesses of the brand was that it had insufficient local presence and expertise, because it lacked High Street premises.
“That’s the perception, although it’s not actually true. We have 600-plus Local Property Experts but we need to reassure customers and potential customers that those locals experts are exactly that - expert” he said.
Darvey stated that the local marketing would take the form of local TV and radio advertisements emphasising the regions in which they are broadcast, naming key cities and territories where LPEs are based.
There will be local marketing and sponsorship of events, and individual LPE names will come up in Google searches based on users’ locations, to make the local agents both recognisable and approachable.
Purplebricks has hired the Weber Shandwick PR firm to handle much...
Purplebricks ended the trading day yesterday without being able to formally...
Estate Agent Today understands that the fledgling trade group CIELA -...
Purplebricks has revealed it is considering changes to its pricing structure...
It’s tempting to think that Michael Gove’s proposed clampdown on Airbnb-style...
Councils across England could make an additional £540m a year in...
The vast majority of negligence claims against conveyancers are for relatively...
You don’t have to simply accept things as they are when...
From the uptick in house sales in January to a house price...
Happy birthday to us….and all members of the The ValPal Network! We...
With a combined value surpassing £7.4 trillion, the UK’s 29 million...
Let's be honest – landlords are the lifeblood of any letting...
%20-%20IMAGE%20Client%20Accounting%20%E2%80%93%20what%20are%20your%20options.jpg)
The benefits for letting agents to outsource their client accounting is...
When almost all agents and developers use the tried and tested formula...
I think we can all agree that the National Trading Standards...
.png)
As domestic battery storage systems become increasingly prevalent in UK homes,...
.png)
A team from The ValPal Network joined industry Facebook ads expert...
.png)
In this interview, Riccardo Dawson, Chief Operating Officer at Alto and...
A client account is essential to your lettings business, but the...
%20(002).png)
In today's fast-paced and ever-evolving property industry, it’s essential that forward-thinking...
As electric vehicles increasingly populate our roads and the necessity for...
As estate agents, it is important to make sure that your...
Estate agency has changed. No longer is it required to sit in...
Changes to consumer behaviour usually arrive in waves. Most of the...
At iamproperty we are excited to share the announcement of our...
In an exclusive interview with Estate Agent Today, Simon Coaker, Sales &...
It’s no secret – 2023 is a difficult year for the...
2023 has been coined as ‘the year of AI adoption’, and...
%20(002).jpg)
There are a few common questions that arise when the issue...
As a signage company we know we have a serious responsibility...
The Government’s mini budget on September 23 was anything but ‘mini’...
Agent websites have become more crucial than ever in attracting new...
Interesting report this week in Estate Agent Today on an analysis...
An anti-money laundering (AML) expert has queried why there is a...
MPs have launched an inquiry on improving the home buying and...
MPs have launched an inquiry on improving the home buying and...
The Law Society is facing backlash from conveyancers after issuing new...
An anti-money laundering (AML) expert has queried why there is a...
Who are you and what does it say on...
Who are you, and what does it say on...
Who are you and what does it say on your...
Join the conversation
Jump to latest comment and add your reply
Good luck to Taylor Herring.
9.30am? Shouldn't you be working? :-(
The first question any prospective customer should ask, is where the LPE ('Local' Property 'Expert') comes from?
Really? The first question?
So, if that's your first question, what would your second question be if the answer to your first question were, "I live in the next street" ?
Please login to comment