More ‘commisery?’ Purplebricks appoints media age...

A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes.

Purplebricks has appointed mSix&Partners as its media planning and buying agency to promote its new free to list proposition.

It comes after it was announced yesterday that Purplebricks will replace the Strike brand and has scrapped its fees.

A new marketing campaign will be launched on Boxing Day, organised by mSix&Partners, to build awareness of the new proposition.

The relaunch will initially be rolled out in the north and central regions of the UK, both areas of high brand awareness for Purplebricks, before rolling out nationally.

It is unclear yet if the controversial ‘commisery’ tagline has been dropped.

Phil Lloyd, chief marketing officer at Purplebricks, said: “We are delighted to announce the appointment of mSix&Partners.

“They demonstrated clear knowledge and media expertise throughout the pitch process, they are well versed with the target audiences that matter to us and how best to reach them. The work they have already done for the Strike brand over the last 3 years further underlined that they are the right agency to support us as we relaunch and beyond.”

Tom Sutton, client lead at mSix&Partners, added: “To pitch and win such a well-known brand at a pivotal time for their business is extremely exciting.

"Having witnessed the incredible rise of Strike over three years working together, the opportunity to take Strike’s winning formula and weave it into a brand with the personality and significance of Purplebricks is a prospect we are pleased to be able to deliver.”