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Challenger portal launches major advertising campaign

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign.

It will target buyers and vendors in a regional outdoor and radio marketing campaign.

The campaign will focus on brand awareness of OneDome as a property listing website and the promotion of OneDome’s new HomeBuyer service and supporting digital platform.

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The campaign will run throughout the year using a mix of media including billboards, buses, bus stops, radio spots and on the ground events. 

It will be integrated with digital media campaigns across a variety of channels.

“Everyone would agree that the home buying process needs to change. It’s unnecessarily drawn out, with a huge number of failed transactions each year, costing customers and estate agents thousands of pounds with a great deal of wasted time and effort” explains Babek Ismayil, founder and chief executive of OneDome.

He continues: “We have been working to solve this problem for a while and our new service coupled with our digital platform does just that. We have teamed up with firms with similar mindset to speed up transactions for good alongside offering customers a more efficient homebuying and selling experience.” 

OneDome’s HomeBuyer service and platform have been trialled in the UK over the last 12 months. 

It bundles mortgage and conveyancing services at a single fixed price of £999 including VAT and is offered directly by estate agents to clients. 

The service offers consumers and agents a simpler and faster way to manage the entire transaction. The digital platform enables consumers to carry out many homebuying tasks online and connects all parties involved in the transaction to ensure transparency and ease of communication. 

The platform provides a view of the entire transaction - that’s mortgages and conveyancing - and actively manages the transaction on behalf of agents, vastly reducing their time spent on sales progression while maximising the revenue opportunity from home moving services.

Based on previous transactions, the HomeBuying Service cuts the average transaction time to below 11 weeks. 

Every transaction is insured against the potential costs of a failed transaction, offering home buyers additional peace of mind.

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    They've been quiet, had forgotten they existed.

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    UH are ya !

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