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KEYWORD "Branding" - 100 RESULTS
Keller Williams UK faces new restructure

The Keller Williams UK (KWUK) brand is facing yet another restructure with its leadership in the country effectively removed. KWUK spent much...

07 March 2024

From: Breaking News

Top tips to generate more leads on Facebook

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

26 February 2024

From: Marketing & Social Media

eXp UK launches brokerage model for ‘traditional agents’

Self-employed agency brand eXp has launched a brokerage model for the UK market. Such a system is already common in the US...

04 January 2024

From: Breaking News

Rightmove signals move into mortgages as agency revenues rise

Rightmove is expecting more money from agents this year and is also looking to grab a slice of the mortgage market. A...

28 November 2023

From: Breaking News

 Finders Keepers acquires local agency

Finders Keepers has acquired Flowers Estate Agents in Woodstock bringing the brand’s total number of branches to nine.  The lettings team at...

06 November 2023

From: Breaking News

 Keller Williams UK boss unveils new minimum standards for agents

Keller Williams UK’s (KWUK) new chief executive Mark Readings has outlined a new strategy for the self-employed agency brand. Speaking at KWUK’s...

17 October 2023

From: Breaking News

Alto partners with Just Move In help to provide free home setup service

Agency software provider Alto has announced a new partnership with home setup provider Just Move In. Customers of the Zoopla-backed firm will...

13 September 2023

From: Breaking News

Marketing expert: House of agency brands strategy is ‘inefficient’

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

01 September 2023

From: Breaking News

What we can learn from Coca-Cola and how we can apply it to the property industry

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

20 May 2023

From: Features

Heather Staff - Co-Founder of Street Group

Who are you and what does it say on your business card? I’m Heather Staff and it says Co-Founder of Street Group...

18 May 2023

From: 60 Second Interview

Fine & Country continues international expansion

Fine & Country has welcomed its first Cypriot agency to the upmarket network. Purple International, which was established in September 2007, is...

17 May 2023

From: Breaking News

ESTAS Group unveils new branding and services

The ESTAS Group has revealed new branding together with the first details of two new products to be added to its...

15 May 2023

From: Breaking News

Don't be fooled...'customer experience' isn't a replacement for 'customer service'

The phrase ‘customer experience’ is bandied around a lot these days, so much so that it’s sometimes easy to think that...

13 May 2023

From: Features

New upmarket agency reaches 14 areas since launch

An upmarket agency network launched by former Fine & Country chief executive David Lindley has reported “rapid growth” in its first...

04 May 2023

From: Breaking News

The rise of Estate Agent influencers

From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...

29 March 2023

From: Features

Belvoir ready to ‘splash the cash’ on agency acquisitions

Belvoir is seeking more acquisitions this year, the agency franchise brand has revealed. The company revealed in its annual results yesterday that...

28 March 2023

From: Breaking News

New agency software aims to automate vendor and viewer feedback

New software has been launched to help estate agents collect feedback on viewings. Feedback Enterprise, from the Cumbrian communications specialists SMS Speedway,...

16 March 2023

From: Breaking News

Yorkshire agents announce merger to become leading brand

Two well-known East Yorkshire estate agents have joined forces to merge their businesses with a new name and branding. Stanifords and Grays...

06 March 2023

From: Breaking News

Rightmove goes primetime to encourage homebuyers to 'get moving'

Rightmove is to become the headline sponsor of the new series of Ant & Dec’s Saturday Night Takeaway. The new ITV series...

16 February 2023

From: Breaking News

Politicians grow bored of “forest” of For Sale and To Let signs

Politicians are to take estate agents to task over what they call “a forest” of For Sale and To Let boards. Local...

14 February 2023

From: Breaking News

Upmarket agency brand launches recruitment event

Fine & Country is holding a recruitment open evening in its flagship office on Park Lane in Mayfair, London.  The event will...

18 January 2023

From: Breaking News

Rebrand unveiled for self-employed agency offering

High-profile agency self-employed agency owner Sean Newman has unveiled a rebrand of his offering. He has changed the name of his self-employed...

12 January 2023

From: Breaking News

My First Property Sale: eXp UK's Ben Moore on his first completion

An eXp UK agent has highlighted the importance of personal branding and his own beard in securing property sales. Ben Moore, who...

06 January 2023

From: Breaking News

Agents shouldn’t discount US realtor model - claim

Agents should be using social media and their own US-style personal brand to promote listings regardless of the value of the...

05 January 2023

From: Breaking News

 EweMove and Martin & Co branches rebrand

One of hybrid agent EweMove’s first franchisees has expanded his North West territory by rebranding as Property Franchise Group stablemate Whitegates. Chris...

12 December 2022

From: Breaking News

Regional agents expand and rebrand

Agents have been busy expanding and rebranding this week. Regional agent Preston Baker is expanding its service area with the creation of...

09 December 2022

From: Breaking News

Opinion: Boards ARE still relevant!

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

29 October 2022

From: Features

Property Natter – why brand reputation is more crucial for smaller firms

In tougher times – as is the case now, post-Covid, post-Brexit, cost-of-living crisis, war in Ukraine, etc – reputation and consumer...

08 October 2022

From: Features

New-build buyers set to benefit from beefed-up protections

A new Code of Practice for builders and an independent Ombudsman for consumers in the new-build sector went live this week. Customers...

07 October 2022

From: Breaking News

Agency franchise brand hosts largest ever’ Megacamp event

Agency franchise brand Keller Williams UK (KWUK) held its largest ever UK event at the Vue cinema in London’s Leicester Square...

07 October 2022

From: Breaking News

Homesearch unveils new property search platform to boost agency instruction 

Property data and estate agent prospecting platform, Homesearch has unveiled a new property search engine that it hopes will transform the...

13 September 2022

From: Breaking News

Brand marketing and personal marketing – why they go hand in hand

Brand marketing and personal marketing very often work well together and with the help of a robust marketing strategy they can...

07 September 2022

From: Features

Revealed: the importance of personal content on social media

What do Tilly Ramsay and Kim Kardashian have in common? Other than both having well-known fathers, they’ve both also mastered the art...

10 August 2022

From: Features

The big question on everyone’s lips right now…are we actually heading for a crash?

As uncertainty continues to prevail across the industry, aided by a government in crisis, the challenges in the months ahead feel...

29 July 2022

From: Sponsored Content

New webinar series to discuss industry disrupters and unlocking property sales

High profile agents and industry executives are due to appear in a new video series to share best practice ideas online. The...

19 July 2022

From: Breaking News

Agents Do Charity - boats, balls and bikes edition

Agents and property professionals have been in boats, on bikes and even used football stars to help raise funds for charity...

08 July 2022

From: Breaking News

Insight - should estate agents be using TikTok?

Images can have the ability to paint a vivid image, but video content can take this to the next level if...

22 June 2022

From: Marketing & Social Media

Marketing platform pledges to save agents 'time and money' with relaunched offering

Agent marketing platform Growth Track has rebranded with a new offering aiming to save firm’s money and boost their digital presence. Now...

15 June 2022

From: Breaking News

Independent agent marks 25 year anniversary with charity pledge

Oakfield Estate Agents is marking a quarter-century in business with a major rebrand and a pledge to donate £50 to a...

27 May 2022

From: Breaking News

Property Natter – will the challenger banks ever become major lenders?

Many people in recent years will have become familiar with challenger banks such as Monzo, Starling and Atom. Many will have...

14 May 2022

From: Features

Agency to move from High Street to ‘digital first’ operation

An agency which in 2020 moved from traditional branches to a hub-based business model, says it’s to become a ‘digital first’...

18 February 2022

From: Breaking News

Agency service rebrands after legal threat from easyJet

A new company claiming to save money on buyers’ legal and estate agent fees has been forced to rebrand. Easyfees - launched...

14 February 2022

From: Breaking News

Trade group slashes membership fees in bid to boost membership

The Experts in Property trade group has cut its subscription and rolled out marketing initiatives in a bid to woo new...

14 February 2022

From: Breaking News

PropTech rebrand for epropservices as it speeds product development

The branding and technology supplier epropservices - which also owns Fine & Country and the Guild of Property Professionals - is changing...

01 February 2022

From: Breaking News

OnTheMarket predicts improved profits after strong year

OnTheMarket has this morning told shareholders that its performance is ahead of expectations and it's on course to make improved profits...

21 January 2022

From: Breaking News

Goodbye Purplebricks - name disappears in rebrand of Canada firm

The name of Purplebricks - which once claimed its business model was a global success - has now been removed in...

17 January 2022

From: Breaking News

Property Natter – the A-Z of property for 2021 

It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...

18 December 2021

From: Features

Orange rebrand for two agencies at end of successful year

Midlands-based estate agency franchise Newton Fallowell, which is part of the Belvoir Group, has rebranded.  The new look is being rolled out...

14 December 2021

From: Breaking News

New OnTheMarket website ditches last trace of old portal

OnTheMarket has revamped its website in a bid to shed the final connections with the portal’s failed leadership and strategy of...

09 December 2021

From: Breaking News

Where is all the stock? How can you get in touch with it?

We have been speaking with many agents over the past months and the story appears the same with them all. There...

10 November 2021

From: Features

Lettings Agents and the Green Agenda - why it pays to go eco

In this article, the team at The Lettings Hub - which aims to offer tech-driven solutions for the rental market - outline...

06 November 2021

From: Features

Rebranded agency pledges revenue of over £1m per branch

An estate agency group is rebranding and pledges that it will build on its current revenue averaging £1m per branch.  Property group...

01 November 2021

From: Breaking News

UK's 'poshest estate agency' gets new name and new management

A business once called “the UK’s poshest estate agent” has revealed that it’s under new management. Bective - formerly called Bective Leslie...

20 October 2021

From: Breaking News

Phil Spencer: Content Is King - time to crown your agency website

It’s a truism that most property enquiries from buyers these days come through portals but there are several reasons why agents...

06 October 2021

From: Breaking News

Rightmove in revolutionary TV advertising move

Rightmove is at the centre of a revolutionary advertising initiative involving Channel 4’s Location, Location, Location. Using Artificial Intelligence technology, a digital...

04 October 2021

From: Breaking News

Rebrand for ‘go to’ London agency marking two decades in business

West London agency RiverHomes is rebranding in what it describes as a bid to more closely reflect its unique expertise on...

28 September 2021

From: Breaking News

New easyProperty franchise lands in Luton, home of easyJet

The latest easyProperty franchise has landed in Luton, the spiritual home of the easy brand as it’s the place where budget...

23 September 2021

From: Breaking News

6 tips for targeting Generation Z renters

The Victorian phrase “as safe as houses” well surmises the security of the housing market as, whether they are buying or...

09 September 2021

From: Marketing & Social Media

Property Natter – has Purplebricks dealt a fatal blow to the self-employed model?

One of the biggest trends since Covid, in the property world and elsewhere, has been a shift towards more hybrid, flexible...

14 August 2021

From: Features

New look for long-standing independent buying agency

One of the country’s longest-standing independent buying agencies has rebranded. Haringtons, established in 2004 and covering both London and the country, has...

27 July 2021

From: Breaking News

Rebrand for agency as it shifts from branches to hybrid

Spicerhaart - which is increasingly shifting its activities towards agents operating away from traditional branches - has redesigned its boards in...

19 July 2021

From: Breaking News

London agency renamed as Connells-owned Hamptons

A north London new homes agency is to rebrand as Connells-owned Hamptons. Lanes New Homes has been owned by Hamptons for some...

06 July 2021

From: Breaking News

For Sale Boards - out of date or the agent’s best friend?

The debate over For Sale and To Let boards continues apace with some local councils wanting to make it difficult or...

29 June 2021

From: Breaking News

PropTech Today: automating lettings - challenges and opportunities

As agents, we’ve finally got used to the word PropTech - some of us even like it! What’s more, PropTech has,...

23 June 2021

From: Breaking News

30 and going strong - Q&A with Michael Jones as firm reaches milestone

Michael Jones & Company celebrates its 30-year anniversary this year and, in an effort to both celebrate the work of local...

12 June 2021

From: Features

Estate agency group expands finance services with mortgage rebrand

Leaders Romans Group is to bolster its finance services with the expansion and rebranding of its mortgage arm. Leaders and Romans Mortgage Services...

07 June 2021

From: Breaking News

Foxtons expands to become a national estate agency

It’s been reported that Foxtons is to create ‘virtual branches’ in as many as 15 UK cities outside London, plus commuter...

04 June 2021

From: Breaking News

High profile agency chief steps down after 40 years in the business

The group chief executive of south east England’s largest independent agency is retiring. David Lench of Arun Estates has revealed that he is...

07 May 2021

From: Breaking News

Warren Buffett’s UK agency reveals online makeover

The UK affiliated agency of Warren Buffett’s global real estate company has unveiled its new website. Berkshire Hathaway Homes Services (Kay &...

26 April 2021

From: Breaking News

Zoopla takes on Rightmove with new look, features and functionality

Zoopla has unveiled a subtle rebranding plus new features and functionality - and says it wants to be number one, not...

15 April 2021

From: Breaking News

Adrian Gill – talking agency consolidation, PropTech, retail and Boomin

This time out, I speak to one of the industry’s biggest-hitters. Adrian Gill may have retired from frontline agency, having had...

15 April 2021

From: Breaking News

Phil Spencer: High Streets reopen - so what now for agency branches?

Today is the day that non-essential retail reopens as part of the government's roadmap out of lockdown. For the majority of the...

12 April 2021

From: Breaking News

Boomin’s TV ads - see them here, two days ahead of launch

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

31 March 2021

From: Breaking News

Yopa raises its profile in battle with Purplebricks and Strike

Yopa has instructed two companies to help with its brand building as it battles with other major online players. It’s appointed M.i. Media...

31 March 2021

From: Breaking News

Connells’ spending spree goes on with another new acquisition

Connells has bought a small three-branch family-run agency to sit within Sequence - Connells' third acquisition in recent weeks. Holroyds - bought for...

10 March 2021

From: Breaking News

eBay and Amazon use omnichannel marketing - why don’t you?

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

06 March 2021

From: Features

Free welcome boxes available for agents to give to movers

A new service is offering agents free welcome boxes which can be passed over to buyers and tenants who move in. The...

17 February 2021

From: Breaking News

‘Very few new portals can seriously compete with us’ - claim

This time out, I’m in conversation with one of the big three established portals. Since it was founded in 2007, Zoopla...

04 February 2021

From: Breaking News

Zoopla reveals multi-million-pound revolutionary changes

Zoopla has revealed a multi-million-pound programme of future developments which have taken 18 months to finalise. Chief executive Charlie Bryant has told...

28 January 2021

From: Breaking News

Top online agency reveals £17.8m loss - can online ever be profitable?

A £17.8m pre-tax loss has been reported by Yopa in its latest financial statement filed at Companies House. Figures lodged just before...

29 December 2020

From: Breaking News

Sellers can start conveyancing as soon as they list - claim

A digital resource hub for estate agents launches a new product today, claiming to shorten transaction times.  Sort Move, which has been...

04 December 2020

From: Breaking News

Countrywide brand unveils “transformational” new image

One of Countrywide’s two up-market brands, Hamptons International, has unveiled a new look which it describes as part of “a transformational...

23 November 2020

From: Breaking News

Will Boomin’s “fair fees” tempt agents to quit Rightmove?

The new property portal Boomin has revealed its fees structure for agents. Tapping into the industry debate over portal fees, Boomin describes...

18 November 2020

From: Breaking News

He's Hired! Apprentice star returns to estate agency industry

A former London estate agency owner and finalist on The Apprentice says he’s now returning to the sector to sell new-builds. Jamie...

11 November 2020

From: Breaking News

Major English Football League deal for High Street agency

Your Move is to become the English Football League’s official Communities Supporter for the coming season. The agency is already an Official...

09 November 2020

From: Breaking News

Property Natter - spotlight on independents: the backbone of our industry

Firstly, let’s get the obvious out of the way. Lockdown 2, as it’s being known, is now with us, but fortunately...

07 November 2020

From: Features

Are agents swimming upstream against the Electrical Safety Regulations? 3 months on from the introduction of the ‘Electrical Safety Standards in the...

29 September 2020

From: Sponsored Content

Forty year-old regional agency reveals new name and branding

A North East agency, which first opened in 1977, has revealed a new identity with a new name and fresh branding. Thirlwells...

17 September 2020

From: Breaking News

Independent agency launches new brand to honour former boss

Independent estate agency Heywoods has undergone a major rebrand in honour of its former boss Chris Stops. Stops, 57, passed away in...

16 September 2020

From: Breaking News

New high-end branch to seek more agents as it expands

Fine & Country has revealed its latest branch - a West Wales office opening for business on Tuesday. It will initially cover...

28 August 2020

From: Breaking News

275,000 sign up for portal programme about moving house

Some 275,000 subscribers have signed up for the latest Zoopla email education programme under the Zooploma banner. This one is aimed at...

25 August 2020

From: Breaking News

Zoopla wins £50k free advertising for ‘out of lockdown’ campaign

Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK...

24 August 2020

From: Breaking News

Instagram Offices - send us your end-of-summer team photos!

Whisper it quietly but in just 10 days time we have the final Bank Holiday before Christmas. We would like to mark...

20 August 2020

From: Breaking News

Property Natter – what does agency look like Down Under?

In my last Natter, I explored the differences between estate agency in the UK and the US with the help of...

15 August 2020

From: Features

Zoopla’s new TV ad - portal wants to know what agents think

Zoopla says it wants to know what agents think of its new TV advert which airs from tomorrow but can be...

14 August 2020

From: Breaking News

Zoopla’s biggest-ever marketing campaign takes fight to Rightmove

Zoopla has revealed details of its biggest ever marketing campaign in a bid to cash in on agents’ growing dissatisfaction with...

07 August 2020

From: Breaking News

Rightmove and OnTheMarket slug it out to win agent support

Rightmove and OnTheMarket have revealed their latest bids to keep agent support. Rightmove is launching an extensive redesign of property details pages, after...

05 August 2020

From: Breaking News

New exec charged with making agency UK’s ‘largest premium brand’

A new director has been appointed at Fine & Country charged with achieving the corporate goal of “becoming the largest premium...

03 August 2020

From: Breaking News

Agencies use lockdown to sign up to Fine & Country

Fine & Country has announced it signed a string of agencies to its brand during lockdown. Most F&C agents members are High...

30 July 2020

From: Breaking News

Leading online agency Housesimple rebrands with immediate effect

The online agency Housesimple has rebranded to become 'Strike' with immediate effect. The news comes as a surprise given the apparent success...

20 July 2020

From: Breaking News

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