Rebrand for agency as it shifts from branches to hybrid

Spicerhaart - which is increasingly shifting its activities towards agents operating away from traditional branches - has redesigned its boards in a bid to stand out in a saturated property market.

New For Sale, Sold, To Let and Let signs have been unveiled by its brands haart, butters john bee, Haybrook and Darlows and are now hitting the streets across the UK.

Spicerhaart group managing director Antony Lark says: “We’ve always been renowned for having striking designs as we recognise how important it is to keep refreshing our marketing materials every few years in order to attract attention and make our mark in a very crowded market place.”

Traditional hangman-style boards have been replaced by slim flagpole style boards.

Lark continues: “The design takes us back to the early days of Spicerhaart when we had slim flagpole-style boards but many agencies copied us when we went to our square-shaped hangman-style so we have gone back to our roots. Our distinctive style of boards can be seen from a distance and really stand out against our competitors.

“We’ve changed our styling completely over the last year, updating our look and the messages we are trying to get out to the public as we move from ‘service and everyman’ to ‘innovator and creator’.

“We’ve had excellent feedback already, and it’s especially pleasing to see multiple Sold boards lined up in the same street helping us to become, in many areas, the market leader.”