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 Keller Williams UK boss unveils new minimum standards for agents

Keller Williams UK’s (KWUK) new chief executive Mark Readings has outlined a new strategy for the self-employed agency brand.

Speaking at KWUK’s annual event at the VUE cinema in Leicester Square in Central London last week, Readings explained a new strategy for the company that included a new rewards programme, personal branding and minimum standards for agents under a ‘licence to trade.’

He also announced the appointment of five agent strategy advisors joining the KWUK regional team and new technology to match applicants and share listings across the network.


Readings said: "Who you are in business with matters. Last week's megacamp event confirmed the importance of that again. It was an incredible day, with many takeaways and learning points for everyone in the room to support them in growing their businesses. 

“It was also the perfect place for me to announce phase one of our new UK strategy, totally committed to building KWUK around our agents. This is a new chapter for KWUK with much more to come."

The event included a welcome message from Doc Brown of Back to the Future, which was the theme for the day.

There were messages from Marc King, president of Keller Williams and members of his US senior leadership team.

Lai Wah Co from the Bank of England and Neal Hudson, residential market analyst and commentator, joined a panel discussion on the current market trends. 
Other panel discussions explored social media and building personal branding, lead generation, converting listings and innovative sales strategies. 

The megacamp also recognised the third quarter award-winning agents and those who successfully capped out on their income and earnings in the last 12 months.


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