An estate agency which at one time hoped to be operating nationwide this year has...
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Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.
The new website launches early on Friday and its ‘good things happen’ TV campaign begins that day as well.
The first will air on Channel 4 on Friday evening at 9pm at the start of Gogglebox, and will also run the following evening on ITV during the peak-time Ant and Dec’s Saturday Night Takeaway.
Overall, the three advertisements and other supporting material will run on TV, video on demand, YouTube, social media and radio.
The voiceovers for all three ads are provided by Brian Cox, the star of HBO’s Succession.
The latest statement from the portal says it’s got 5,000-plus agency branches already signed to the platform and it says its team “is working tirelessly to have as many onboarded as possible for the launch date.”
Michael Bruce, executive chairman and founder of Boomin, says: “Reaching launch day is a milestone moment in our development, some two years in the making. I would like to thank the entire team for their tireless dedication and commitment working remotely but collectively during unprecedented times and also a big thank you should go to the Founder Agents that have placed their trust in us. We will not let you down.
“The real hard work is just beginning as we progress our journey. Our platform will never stand still. We will continue to test, learn and innovate to drive the customer/agent experience ever forward. Boomin will always strive to ‘make good things happen’ for everyone.”
And Phil Lloyd, chief marketing officer at the new portal, adds: “Launch advertising for any new brand has outsized importance for immediate traction, and we’re confident that this campaign is the ideal way for Boomin to begin its journey.
“We’re a brand-led technology business with deep experience of brand and marketing from the founders and across the wider team; knowing how to make the emotional and rational connection with consumers is in our DNA.
“Whilst our media investment will be sizable, the not so secret sauce is the impact of innovation and creativity (across our entire business and via our agency partners) that truly matters. The way in which we’re presenting the benefits of Boomin in our advertising is key, and wrapping that together in engaging moments where ‘good things happen’. We can’t wait to get started.”