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Graham Awards

TODAY'S OTHER NEWS

For Sale Boards - out of date or the agent’s best friend?

The debate over For Sale and To Let boards continues apace with some local councils wanting to make it difficult or impossible for agents to keep their signs.

Meanwhile agents themselves remain strongly committed to retaining this form of branding, as a casual look in any residential area will demonstrate.

Now one of the country’s leading experts - Ben Brookes, managing director at Agency Express - is giving advice to Estate Agent Today readers on exactly what kind, colour and design of board is likely to have the most impact.

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It’s a short five minute video interview between Brookes and agent and industry presenter Chris Buckler, exclusively for EAT readers: Brookes ‘names names’ with the independent agency which he thinks has the most effective and distinctive boards.

  • Chris Arnold

    Of course agents love Boards, but that doesn't stop them being a blot on the landscape. Imagine if every single business is town were permitted to put up boards outside the home of any client?

    "The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff. They expect to be able to shout their message in your face from every available surface, but you're never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back." - Graffiti Artist, Banksy

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    Best advertising you can get and as cheap as chips

  • Richard Copus

    Purely effective brand awareness these days and occasionally a useful sales lead when people are driving around looking at other property and suddenly see a board on a house that whets their appetite. With more and more councils using agents' blatant disregard of the board rules to bring in blanket bans, it won't be long before boards are a part of history.

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