OnTheMarket has revamped its website in a bid to shed the final connections with the portal’s failed leadership and strategy of the past.
Jason Tebb - chief executive of the portal for the past year, following the sacking of the first CEO, Ian Springett - says: “This is the biggest moment for OnTheMarket since its launch nearly seven years ago and represents the start of a new chapter for the business.
“I pledged real change for agents and consumers within 12 months and this is proof that we’re keeping that promise. I’m delighted to introduce improvements that will kick-start a change in the way consumers search for their dream home. We are listening, innovating and delivering for both consumers and agents and our new website strengthens our position as a leading player in the industry.”
He claims the new-look portal and branding brings “additional products, services and functionality” in a bid to differentiate the portal from Rightmove and Zoopla, and become a “differentiated, tech-enabled property business.”
Tebb continues: “I’m delighted that we’ve been able to bring this scale of upgrade to the site in such a short space of time. The team have worked incredibly hard over the last few months to produce a fresh, new user experience with innovation and differentiation at its core. What’s even more exciting is that this is just the start, we’re already working on releasing more new functionality planned for Q1 2022 and we’ll be constantly updating and upgrading the site functionality in the future.”
Tebb also admitted his views on the shortcomings of the portal until now when he says: “I believe that, for the first time since launch, OnTheMarket is leading the way in design and development for others to follow.”
The new user interface and features have been designed with many features based on suggestions from members agencies: new functionality utilising intuitive search includes the elements called Wish List, Help Me Choose, Travel Time Search, and Street Search, as well as UX updates to Ask The Agent, Reserve Buyers List and Viewing Time Requests.
The old ‘New & exclusive’ tag is gone and a new Only With Us element has been created with a countdown clock telling users how long they have before these properties are listed on Rightmove or Zoopla as well.
There will be a new TV advert campaign launching late in December.
Tebb concludes: “The message has been loud and clear, our agents told us that they don’t need more leads just for the sake of it, they need serious home seekers, sellers, tenants and landlords. Our new site has been designed to deliver just that. Today’s launch demonstrates a focus on quality assessment which is a major step forward for us and the industry. We’re proud to do things differently.”