Archive

The Guild of Property Professionals has launched a new Ezine system to boost member marketing. Agents will be able to create digital...

The South East of England is currently most in need of an estate agency personnel boost, new research claims. The analysis, by...

What are you going to do when something unplanned, unexpected, and unpleasant hits your brand and business? There’s no point avoiding it...

Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...

Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...

A TV advertising campaign begins today to promote SmartVal, its real-time valuation tool available on the Boomin portal. The advertisements will start...

Purplebricks’ chief executive says a £4m marketing blitz scheduled for the autumn will go ahead despite the upheaval caused by the...

Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

The launch of Boomin has been and gone with, perhaps, something less than its expected fanfare of publicity. Of course there are...

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

Dexters, which last week secured a reported £130m in new investment for the coming years, has snapped up the historic Roy...

Two mysterious online agencies have had their advertisements for the same property banned by the Advertising Standards Authority. The agencies - Manchestersalerent and...

While the property industry has suffered far less than other sectors during the past year, it would be short of the...

Zoopla is the first UK property company to launch advertising on Pinterest, the lifestyle picture-centric social media platform. A statement from Zoopla...

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...

Purplebricks is starting a new wave of TV advertisements today, continuing its theme from earlier this year as a sponsor of...

The death has been announced of Colin Lowman, a veteran south London estate agent who had a 64 year career in...

NetAnAgent, a website which offers consumers instant quotes from a selection of traditional and online agents, has changed some of its...

Sellers are being warned to make strict checks before responding to advertisements apparently from prospective buyers.  The National Association of Property Buyers...

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents.  In three 30-second TV ads...

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

A service has launched for estate and letting agents to copy and paste a widget into online advertisements free of charge. It...

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

A survey claims that millions of potential sellers would use online estate agents - and bizarrely, this includes an online agency...

A former Local Property Expert and manager at Purplebricks has gone on record to reveal what it was really like to work...

The Advertising Standards Authority has issued a guidance note warning online estate agents, after complaints about them have “grown dramatically”. “Property is big...

A company which promotes property raffles have been told that it cannot repeat certain elements of its advertisements on Facebook and...

Trading in OnTheMarket’s shares was subject to two so-called Price Monitoring Extensions - temporary freezing of transactions because of erratic movements. The...

It’s clear that some agents are not fans of Trading Standards officers, described in the comments sections of the trade press...

The head of the new Trading Standards authority regulating estate agents says Online firms are treated exactly the same as High...

A survey of 3,000 people by Zoopla suggests that 47 per cent of vendors believe the success of their sale was...

A poster advertising shared ownership, promoting homes from a housing association, has been banned by the Advertising Standards Authority. The poster, for...

OnTheMarket is to continue its TV advertising campaign throughout February - and this time it’s ad is also going to be...

The Advertising Standards Authority has banned an advertisement calling properties for sale ‘park homes’ when the buildings themselves could not be...

With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...

No, I haven’t lost the plot. Such a thing exists – and if you’re familiar with North London, there is a...

Johnston Press, the company which owns the i national newspaper and some 200 local titles - many with property supplements carrying...

An online estate agency run by one of the country’s youngest entrepreneurs has agreed to change a reference about savings on...

The Advertising Standards Authority says its compliance team is considering its next steps following the refusal of estate agency PDQ Estates...

An agent from Cornwall who has waged a long-running campaign against online agencies in general and Purplebricks in particular has been...

A hybrid estate agency has launched in Bury, one of the first of its kind to operate in the UK on...

The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...

House Network, which describes itself as the UK’s first online estate agency, is using TV advertising to promote a new "20-point...

Controversial new Purplebricks advertisements on social media mock traditional estate agents who “twiddle their thumbs” in offices and claim the hybrid...

The Charter for Independent Estate and Letting Agents says Purplebricks is still not complying with a ruling made by the Advertising...

Purplebricks once again used the Christmas period to launch new TV and social media advertisements.  In one, the hybrid agency debuted Mr...

The man seeking to establish the Charter for Independent Estate and Letting Agents says he is hopeful that the fledgling trade...

Estate Agent Today has been told that there are four more complaints filed to the Advertising Standards Authority about hybrid agency...

The death throes of the Charter for Independent Estate and Letting Agents are continuing. A statement by software entrepreneur Charlie Wright, who...

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

The decision by the Competition and Markets Authority (CMA) to fine five estate agents for engaging in a price fixing cartel has...

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

For the second successive week the Advertising Standards Authority has banned an online estate agency’s advertisement.  Last week it was HouseSimple and...

The Advertising Standards Authority has banned online agency HouseSimple from claiming that High Street agents charge “1.5% to 4% (plus 20%...

During a week in which fledgling trade group the Charter for Independent Estate and Letting Agents (CIELA) announced that it still...

Purplebricks has released more details of expansion plans to recruit hundreds of additional Local Property Experts. The recruitment drive was launched yesterday...

Hybrid estate agency YOPA has launched a recruitment campaign suggesting that agents have “the chance to make between £6k and £12k per...

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

Fledgling trade group CIELA says two aspects of its complaint to the Advertising Standards Authority are the subject of ‘further investigation’...

It’s easy to be dismissive of the value of local newspapers for advertising residential property but things are never as straightforward...

There’s good and bad in every industry and at first sight, this week has been one where the good have won...

LSL-owned London estate agency Marsh & Parsons has removed what one Twitter users called a ‘sleazy’ advertisement, following a row over...

The fledgling group claiming to represent independent estate and letting agents, CIELA, says it has lodged a complaint against Purplebricks with...

The fledgling Charter for Independent Estate and Letting Agents has released to the media the text of a complaint letter it...

The new group for independent owner-managed estate and letting agencies, to be formally inaugurated this week, has stepped up its campaign...

A new regional property portal aiming to sign up 80 per cent of agencies in Yorkshire says it is unconcerned about...

The fledgling group being set up to represent independent estate and letting agents is preparing a formal complaint about Purplebricks based...

The Advertising Standards Authority has intervened after a series of complaints about adverts placed by estate agents and other property industry...

The award-winning online agency HouseSimple has had one of its advertisements banned by the Advertising Standards Authority. The advert was a poster for...

The Advertising Standards Authority has explained to Estate Agent Today why many of the complaints made against estate and letting agents...

The National Association of Estate Agents report has batted away an idea which has been resuscitated by the insurance industry, suggesting...

The Property Ombudsman scheme (TPO) has announced that it will be issuing updated versions of all its Codes of Practice on...

Prime residential property group Fine & Country is re-launching its TV advertising campaign this month following what it regards as a...

An estate agent has been ordered by a court to pay more than £7,500 after admitting advertising holiday homes as permanent...

A developer is making an offer to buyers of selected units at his new scheme in Slough - buy now but...

It’s nearly June – June! – already. Seriously, where has this year gone? This means summer is nearly upon us, with a...

Complaints made against adverts issued by property firms have increased by 10% in the last year. The Advertising Standards Authority (ASA) reports...

An estate agency is defending itself after sharp criticisms from local groups following the display of the firm’s banners on lampposts. Greene...

Winners’ reactions and views from a fantastic day of celebration! The Kings Group scooped the gold award for Best Estate Agent in...

Fine & Country is launching a series of TV advertisements on Channel 4 next month in what it believes is the...

Mystery surrounds exactly when a house used in some of OnTheMarket's TV advertisements actually went up for sale. Estate Agent Today had...

A letting agency that has been the subject of a BBC investigation and has gone into liquidation in controversial circumstances has...

eMoov is one of several property firms to have ‘informally resolved’ disputes with the Advertising Standards Authority - usually achieved by...

The managing director of a Home Counties estate agency has described how leads “fell off a cliff” when he signed up...

Two agencies have agreed to amend the wording of their advertisements to avoid the possibility of formal action by the Advertising...

Goodstuff, the company that until now has managed only Zoopla’s TV advertising, has now been given responsibility to buy space for...

Rightmove is launching a new advertising campaign featuring animated animals as it looks to raise awareness of its online property credentials.  The...

So, a sigh of relief.  Most agents will be pleased with the election result - even if they are not Tory supporters...