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Graham Awards


Purplebricks ads confront 'best price' issue and mock High Street rivals

Controversial new Purplebricks advertisements on social media mock traditional estate agents who “twiddle their thumbs” in offices and claim the hybrid agency is incentivised to get the best price because it wants more positive reviews on Trustpilot.

The videos - each 30 to 45 seconds long and posted on YouTube by Purplebricks UK and separately by Purplebricks in Australia - start with an actor saying “So Purplebricks...” or “OK Purplebricks...” and asking the agency a question.

One video, which has received around 500,000 views on YouTube, depicts a track-suited woman lounging on a sofa fearing that using the hybrid agency would mean she must “do everything myself”. It then goes on to explain how Local Property Experts would “manage every aspect of your sales wherever and whenever you need.”


It is not unusual for Purplebricks to use its ads to take a swipe at traditional agents and this is no exception. Towards the end of the ad the voiceover says: “We think that’s far better than then them twiddling their thumbs in an office on the high street”.

On the ‘Why Bother To Get The Best Price’ video - the most watched video with around a million views - the agency claims that it does not require commission to ensure a vendor gets the best price. Instead it says getting the best price will generate a good review and “more positive reviews mean more customers”.


The third new video has an actor suggesting it might be safer for a sellers to go with “one of the big dogs” instead of a new agency; in response, the voiceover says Purplebricks is now one of the big dogs thanks to thousands of customers using its services each year.

The final video - on the agency’s website but not yet posted on social media - an actor asks whether Purplebricks’ charges mean that it offers a lesser service when compared with traditional rivals: the voiceover explains the agency does not have the overheads associated with High Street offices.

  • Simon Shinerock

    Truth will out, can’t hide from it, can’t run from it, you can only disguise it for while.

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    Having to watch continual advertising on the main media outlets and losing a fortune tends to suggest its overheads are more than its turnover, sustainable? The overheads they are saving on are disappearing down the media black hole. 51.6% of properties within 10 months in a market that has one of its lowest ever supply numbers and demand remains high - that is really poor. The industry have to start outing these guys and taking them on. The independents have to wake up and start attacking them, before they get to a point and do the unthinkable, make a profit!

  • Lenny White

    Frankly I'm bored of the coverage. There's too much press on this every week. Articles like this only add to its publicity (which I'm sure the banks/pension funds/fujnd managers all want) and undoubtedly raises its profile as more people follow the links to the feeds to take a look at what I can only presume (I can't be ar$ed to watch it) is an insulting video to the many thousands of excellent agents. Keep up the good work!!

  • John Evans

    PB has deleted 45 1 star reviews on Trustpilot already this year.

  • Ian Smith

    So I can call my local agent or PB 24/7? That will be right try getting through at 2PM any day of the week impossible !!!!! Well saying this would not be passed for the TV

  • Paul Singleton

    Sales progression?? What?? They don’t even know what it is?? 7% of people that have used them would recommend them. Should buy a 10 gallon hat!! Waste of space. The amount of property we are taking off them nowadays is frankly embarrassing but the public need educating as to their motivation which IS NOT selling houses!

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    Quick Calculation on Rightmove. PB have 2379 houses listed of which 992 are under offer today thats 41.69% So much for 78% SSTC. The outrageous claims need to be challenged properly

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    Local Property Experts love themselves so much, 90% of the Youtube views are probably themselves.


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