Purplebricks once again used the Christmas period to launch new TV and social media advertisements.
In one, the hybrid agency debuted Mr Wiggles - a large glove puppet - in a 40-second ad showing a ventriloquist at a childrens’ party getting angry when he recalls paying estate agents’ commission instead of choosing Purplebricks’ flat fee.
In the second, there is also anger - this time from the father of the bride giving his speech at a wedding, who accuses his new son-in-law of being a liar because he said Purplebricks was “just online”. The father of the bridge goes on to say that the firm is “a proper estate agency with real people” - but not charging commission.
Once again the word ‘commisery‘ features strongly in both ads; there are also on-screen captions covering some of the issues which landed Purplebricks in hot water this year with the Advertising Standards Authority.
These include references to viewing services costing extra; that the flat fee is payable regardless of pay; and that the apparent saving made by using Purplebricks is against a notional high street agency commission of 1.5 per cent.
Both advertisements were extensively trailed on Twitter over the Christmas holidays.
Both ads can be seen on Purplebricks' YouTube channel here.