Rightmove is launching a new advertising campaign featuring animated animals as it looks to raise awareness of its online property credentials.
The marketing publication The Drum reports that Rightmove’s TV advertisements are the latest part of the portal's 'Find Your Happy' campaign and highlights what it calls independent data suggesting that users are now five times more likely to find their next home on Rightmove.
“The creative [ad] uses the metaphor of a giant tree filled with homes and creatures to help communicate the fact that the wesbite has more listings than rival property portals” explains The Drum.
It quotes Paul O’Neill - founding partner at Homebrew, the marketing agency behind the campaign - as saying: “This spot aims to drive home that Rightmove is now overwhelmingly the site of choice.”
Last month Rightmove announced that its customer numbers had hit a record high of 19,590 and its revenue has grown by 16 per cent to £93.1m.
It claimed its share of traffic amongst portals had increased to 82 per cent with visits up 17 per cent to a record 110m visits per month, and pages up 13 per cent to a record 1.5 billion per month.
The portal says that on the back of this record traffic, agents and developers received a record 25m enquiries from home hunters, with data showing that Rightmove is “by far the largest source of buyer, seller, tenant and landlord opportunities for them.”