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KEYWORD "Strategies" - 100 RESULTS
What every estate agent needs to know about SEO

In the fast-evolving world of property, where every click counts and every search matters, mastering the art of Search Engine Optimisation...

11 May 2024

From: Features

Phil Spencer - How To Prove The AI Bots Wrong

Artificial Intelligence is now a part of all our lives, but my attention was grabbed recently by an AI critique of...

23 April 2024

From: Breaking News

Three Reasons Why Your Social Media Isn't Working

In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...

17 April 2024

From: Marketing & Social Media

Voice of the Agent survey set for release

The latest Voice of the Agent industry survey is set for release on 15 April. Marketing firm We Are Unchained surveyed 841...

04 April 2024

From: Breaking News

Relocation Agent Network referrals hit record high

Referrals within the Relocation Agent Network (RAN) reached a four-year high for both the months of December and January, the brand...

26 February 2024

From: Breaking News

Fine & Country unveils ‘iconic’ themed annual conference

Fine & Country is gearing up to host its International Annual Conference and Awards Gala titled ‘Dare to be Iconic’.  The event...

20 February 2024

From: Breaking News

Take advantage of a better market

Reading the news on Estate & Letting Agent Today every day (as I’m sure you all do, too), there appears to...

17 February 2024

From: Features

Transaction niggles and EPCs set to dominate 2024 market - predictions

Energy efficiency and “transaction niggles” are predicted to be key themes of 2024 for agents, buyers and sellers. Buying agent Stacks Property...

29 December 2023

From: Breaking News

Agents urged to tackle gender jaws

The estate agency industry is being urged to do more to tackle the issue of gender jaws, it has been warned. The...

28 December 2023

From: Breaking News

PropTech Today - Will Artificial Intelligence take my job?

As the landscape of the property industry changes, as it has done in line with all new technologies over the decades,...

27 December 2023

From: Breaking News

Upstix hires head of growth to boost expansion

Quick buy firm Upstix has appointed a head of growth to take charge of boosting acquisitions, enhancing the firm's visibility and...

19 December 2023

From: Breaking News

Elevating Estate Agency: Iceberg Digital's Dual Focus on AI Tools and Human Business Development

In this latest article from the team at Iceberg Digital, they discuss their series of ground-breaking innovations announced at their annual...

14 December 2023

From: Breaking News

Agents – here are the top 10 tips to make 2024 the best year ever

A team from The ValPal Network joined industry Facebook ads expert Paul Long on a webinar designed to equip every agent...

17 November 2023

From: Sponsored Content

Upmarket agency brand embarks on regional tour

Fine & Country is embarking on its Autumn Regional Tour this month. This events across the UK bring together industry professionals, business...

01 November 2023

From: Breaking News

Agency marketing roadshow schedules final 2023 stop

After achieving sell-out success and exceptional feedback in Hertfordshire, London, and Leeds, Simon Leadbetter’s 30 Years of Marketing in a Day...

31 October 2023

From: Breaking News

New marketing resource launched to help agents go upmarket

A group of senior estate agency and property executives have combined to launch a free monthly marketing resource for upmarket agents. Former...

18 October 2023

From: Breaking News

Propertymark conference series heads for Kent

Propertymark is preparing for its next regional conference. The next destination is Canterbury Cathedral Lodge in Kent on 9 November 2023. Members have...

16 October 2023

From: Breaking News

Thriving in tight times: cost-efficient marketing strategies for estate agents

In today's world of rising costs and economic uncertainty, estate agents are seeking innovative ways to maximise their resources while delivering...

07 October 2023

From: Features

“New era” for high end agency as new head of sales revealed

Prime estate agent John D Wood & Co has named a new Head of Sales and claims this marks “a new...

03 October 2023

From: Breaking News

KWUK prepares for ‘largest ever’ Megacamp

Keller Williams UK (KWUK) is set to hold its largest ever UK event.  The KWUK Megacamp will take place at the VUE cinema in...

02 October 2023

From: Breaking News

Top Tips For Social Media Marketing – Part 2

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

19 September 2023

From: Marketing & Social Media

Crowned kings: Estate Agency X becomes the #1 podcast in the UK

In this latest article from the team at Iceberg Digital, they review the valuable guidance and innovation offered by Estate Agency...

14 September 2023

From: Breaking News

Boost for buyers as mortgage rates drop and choice rises

Mortgage borrowers now have the greatest choice of home loan products since February 2022, Moneyfacts data suggests. It is a boost for...

13 September 2023

From: Breaking News

Upmarket agency network launches masterclass on boosting fees

Fine & Country has launched a new Masterclass Series focused on the art of maximising fees and boosting additional revenue. Set to...

07 September 2023

From: Breaking News

Marketing expert: House of agency brands strategy is ‘inefficient’

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

01 September 2023

From: Breaking News

Ready or not, the digitally enabled consumer is here

Changes to consumer behaviour usually arrive in waves. Most of the time these waves are small. They drive minimal impact, with...

19 August 2023

From: Sponsored Content

Investing in Cyber Security: Reapit’s unyielding commitment to safeguarding data

By Dawson Scott, CTO of Reapit. As the Chief Technology Officer of Reapit, I have always held the view that the privacy,...

19 August 2023

From: Sponsored Content

Agency marketing veteran to share tips on UK tour

Former Fine & Country global chief executive Simon Leadbetter is set to embark on his first national tour with his own...

23 June 2023

From: Breaking News

How to navigate the tough market to your advantage

This May, we saw almost twice as many properties listed for sale across the UK than there were in May 2022....

21 June 2023

From: Features

What we can learn from Coca-Cola and how we can apply it to the property industry

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

20 May 2023

From: Features

The nuances of mortgage lending and the role of the valuer

In simple terms, as you are probably aware, ‘lenders’ are the organisations who loan you something, in this case money to...

17 May 2023

From: Sponsored Content

7 tactics to generate more successful viewings with Reapit

Taking a proactive approach with viewing generation can increase foot flow through properties and generate more offers, and ultimately close more...

28 March 2023

From: Sponsored Content

How Technology Will Open Doors in 2023

For agents who take full advantage of new developments in technology in 2023, it’s a chance for them to move ahead...

04 February 2023

From: Features

2023 – and the year of the digital?

We are now well into 2023 and, while there have been a huge number of steps taken towards a digital future...

04 February 2023

From: Features

Outbound vs inbound marketing - where should I spend my money?

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve...

25 January 2023

From: Features

The Agency UK plans industry exhibition

Self-employed estate partnership brand The Agency UK (TAUK) is to host its first industry exhibition. Titled Grow your Agency in 23, the...

21 November 2022

From: Breaking News

Brand marketing and personal marketing – why they go hand in hand

Brand marketing and personal marketing very often work well together and with the help of a robust marketing strategy they can...

07 September 2022

From: Features

Proptech launches agent council to tackle property market problems

Proptech firm iamproperty has formed its own committee of agents to discuss issues facing the property market. The auctioneer and sales progression...

30 June 2022

From: Breaking News

Why your agency needs a holistic digital transformation strategy

The digital transformation of the property industry is not a new chapter, but an ongoing journey in which the winners are...

18 June 2022

From: Features

Tech can help agents expand and improve their bottom line – here’s how

Technology can be utilised to grow and advance a company's income. That’s not a new or controversial statement, but here I...

21 May 2022

From: Features

Agency proptech supplier's new CTO promises 'innovative' products

PropTech supplier nurtur.group has appointed Damon Bullimore BriefYourMarket co-founder Damon Bullimore as chief technology officer (CTO). It follows nurtur.group’s acquisition of the...

16 May 2022

From: Breaking News

Hybrid agent hits the road to attract more recruits

Hybrid agent eXp UK is embarking on a national roadshow this month to showcase its US-inspired business model. It will visit London,...

13 May 2022

From: Breaking News

Agents urged to embrace tech as demand grows for shorter working week

Agents are being urged to make better use of technology to balance calls for a shorter working week and consumer demand...

10 May 2022

From: Breaking News

Agency content experts to share tricks of the trade at industry conference

Three of the leading industry content specialists are set to gather on stage together for what is believe to be the...

27 April 2022

From: Breaking News

Changing Our Industry - PropTech group hold webinars on reform

PropTech supplier tmgroup is to hold a six-part webinar series called Achieving Change: Think tomorrow, act today. The webinars - from linked...

25 February 2022

From: Breaking News

TOP TECH TO HELP LETTING AGENTS SUPERCHARGE THEIR BUSINESS

Letting agency growth experts are set to take to the virtual stage and use the latest tech to share their insights...

16 February 2022

From: Sponsored Content

Conveyancing IT crash exposes weaknesses in transaction process

EAT readers may have seen a piece in Friday’s property section of The Times about the long-running Simplify saga, which has...

13 December 2021

From: Breaking News

Revealed – how fraudsters scam agents

With tenancy fraud on the rise, landlords are increasingly wary. So, they want to work with agencies who do everything they...

08 December 2021

From: Features

Top agencies announce new senior appointments

Knight Frank has appointed David Lewis as head of rural sales for Devon and West Somerset. Lewis’s career in residential property began...

08 December 2021

From: Breaking News

Independent agents’ trade group meets in person this week

The Federation of Independent Agents is to hold its third ‘in person’ conference - called FIACON - this coming Friday in...

06 December 2021

From: Breaking News

Too many homes built on at-risk floodplains, government told

The government should reset planning policy and scrap proposals for thousands of new homes in high-risk flood areas. The think-tank Localis, in...

22 November 2021

From: Breaking News

Why trust is the strongest tool for agents in 2022

Trust has always been vital for building and nurturing good relations between an agent and their customer. Maintaining trust will keep...

20 November 2021

From: Features

Interview with David Ruddock, Partner at Carter Jonas

Who are you and what does it say on your business card? David Ruddock – Partner and Head of Residential Sales Operations...

10 November 2021

From: 60 Second Interview

How can letting agents help tenants with rent arrears?

Almost a million tenants have built up rent arrears since March 2020, according to research by National Residential Landlords Association (NRLA)....

15 September 2021

From: Features

The post-Covid outlook: what next for the lettings market?

Our long-awaited ‘Freedom Day’ approaches. From Monday all of the restrictions, introduced since the Covid-19 pandemic made an impact across the...

17 July 2021

From: Features

A third of sellers consider using Purplebricks, claims agency

The chief executive of Purplebricks says research into pricing strategies has suggested around a third of sellers at least consider using...

07 July 2021

From: Breaking News

Phil Spencer advises agents: Save A Sale, Restore A Reputation!

There may well have been times in recent weeks when any agent would have been forgiven for wanting a break -...

21 June 2021

From: Breaking News

Agents switch to self-employment as brand celebrates 200 recruits

eXp UK - an agency brand with roots in the US - says it now has 200 self-employed agents operating under its...

01 June 2021

From: Breaking News

The future of the tenant experience

The last 12 months have heralded significant change across the property market and indeed we could argue across all markets in...

05 May 2021

From: Features

Adrian Gill – talking agency consolidation, PropTech, retail and Boomin

This time out, I speak to one of the industry’s biggest-hitters. Adrian Gill may have retired from frontline agency, having had...

15 April 2021

From: Breaking News

Bigger senior management team named at The Property Franchise Group

The Property Franchise Group, which earlier this year completed a buy out of franchise rival Hunters, has expanded its senior management...

12 April 2021

From: Breaking News

Purplebricks to launch £7m campaign to build market share

Purplebricks is this summer starting a £7m campaign in a bid to to increase market share, using a new media partner. The...

09 April 2021

From: Breaking News

OnTheMarket completes purchase of PropTech firm Glanty

OnTheMarket has completed its purchase of PropTech firm Glanty - a deal which began 15 months ago.   OTM took an initial 20...

22 March 2021

From: Breaking News

Agency says branches are old hat and sets 30 day target to sell homes

A new estate agency says it aims to sell homes within 30 days - and dismisses the idea of a traditional...

19 March 2021

From: Breaking News

Countrywide: Where did it all go wrong? A former insider gives his view...

This week’s interviewee in the ‘In Conversation Today’ hotseat is a man better placed than most to shed some light on...

18 March 2021

From: Breaking News

eBay and Amazon use omnichannel marketing - why don’t you?

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

06 March 2021

From: Features

Connells buys Countrywide - five reasons why it will be a success

The acquisition of Countrywide by Connells might just be the deal of the century in the British estate agency industry. That’s the...

23 February 2021

From: Breaking News

Current regulation of estate agents unenforceable admits Propertymark

Propertymark has told the government that it needs to introduce overarching regulation of agents now, because existing piecemeal provisions are unmanageable...

24 December 2020

From: Breaking News

Property tax rises and falling house prices coming in 2021

Property tax rises and falling house prices look as if they are on the way according to the small print accompanying...

26 November 2020

From: Breaking News

Agency chief claims self-employed model led to record month

A regional wing of Fine & Country has reported a record month - and puts it down to the self-employed ‘associate’ business model...

17 November 2020

From: Breaking News

Renters' Reform Bill delay - what does it mean for the lettings market?

Housing Minister Christopher Pincher announced that the introduction of the Renters' Reform Bill will be delayed for an indefinite period due...

31 October 2020

From: Features

Property Natter: why diversification is the spice of life for agents

The property market has bounced back with all of the expected resilience and flexibility that is its hallmark since it reopened...

24 October 2020

From: Features

Marketing shift for OnTheMarket towards more social media

OnTheMarket’s acting chief executive says the portal will embrace more social media and innovative marketing strategies in the coming period. Yesterday the...

14 October 2020

From: Breaking News

Rightmove wins fees war as opponents raise the white flag

The Say No To Rightmove campaign has admitted that getting the number one portal to change its fee structure “may take...

08 October 2020

From: Breaking News

Top agent becomes growth and compliance head in franchise group

The Property Franchise Group has named high-profile industry veteran Eric Walker as managing director of Martin & Co (South and Scotland).  Walker...

21 September 2020

From: Breaking News

Secret portal from Purplebricks founders wins praise from Rightmove critics

The Say No To Rightmove campaign has given a thumbs up to the new Boomin listings service created by the brothers...

27 August 2020

From: Breaking News

Countrywide Civil War: company hits back at shareholder’s claim

Countrywide has rejected a claim by one of its biggest shareholders that it does not engage with investors over future strategy...

20 August 2020

From: Breaking News

Property Jobs Today: Movers and shakers and new appointments

Hello and welcome to the latest edition of PJT - we know some agencies are reshaping their structures and downsizing but this...

17 August 2020

From: Breaking News

Purplebricks delays changes to fees structure until the autumn

    Purplebricks says changes to its fees structure - possibly becoming less reliant on controversial upfront charges - has been delayed until...

03 August 2020

From: Breaking News

Nothing wrong with 'Commisery' says unrepentant Michael Bruce

A founder of Purplebricks, Michael Bruce, suggests there was nothing wrong with the controversial Commisery TV ads that contributed to making...

27 July 2020

From: Breaking News

New Purplebricks fees structure likely to be revealed next month

It is widely expected that Purplebricks will shortly reveal the result of an experiment with a number of different pricing strategies. The...

23 July 2020

From: Breaking News

New guidance for agents on how to spot domestic abuse

Propertymark is working with an organisation called the Domestic Abuse Housing Alliance to inform agents how to sport signs and respond...

21 July 2020

From: Breaking News

Downturn’s silver lining: our two cents on the property market

There’s no doubt we’re in a less-than-rosy phase of the property cycle. This, however, is not another doom and gloom piece:...

06 June 2020

From: Features

PropTech is the key to dealing with post-lockdown surge

The Covid-19 crisis has forced the UK property industry to rethink the way it operates. With little warning, the pandemic disrupted the...

03 June 2020

From: Features

'No DSS' lawsuits - what do letting agents need to know?

Over the last few years, there have been a number of high-profile court cases in which renters took action against letting...

30 May 2020

From: Features

Company gurus to advise agents on new strategies post-Covid

An estate agency is running a series of five webinars aimed at helping agent discover new business strategies for the post-Covid...

14 May 2020

From: Breaking News

The two most expensive mistakes the property sector is making right now

The fallout from Covid-19 has hit everyone hard. With breaking news today that agents are able to look at how to...

13 May 2020

From: Features

It’s 2024: what will the industry look like, post-Coronavirus?

There’s a sense that we really are on the verge of a huge change in the industry. It’s too early to be...

04 April 2020

From: Features

Intu the unknown - Could shopping centres become homes?

It may be that we’re facing another year - make that yet another year - of disruption in the housing market. Coronavirus...

07 March 2020

From: Features

Property Natter – how did agents advertise in the pre-portal days?

In the last few Natters I’ve focused on the slow death of local newspaper advertising, and how many agents are now...

29 February 2020

From: Features

Uncle Sam vs Blighty - Two countries separated by a common language

The Atlantic Ocean is a vast space – some 4,000 miles eastwards across from the USA until land is met again....

29 February 2020

From: Features

Property Jobs Today: a bumper bundle of movers and shakers

Hello and welcome to the start of a new week - and it’s been a frantic seven days since the last...

17 February 2020

From: Breaking News

2020 - the year of Airbnb, and the opportunity for agents

Over the past decade, the short-term rental industry, now eponymised by Airbnb, has experienced meteoric growth. This has been driven by the...

15 January 2020

From: Features

Purplebricks keeps 2020 pricing strategies secret - for now

Purplebricks is not revealing details of the different pricing strategies it is testing “in the field” early this year. Last month the...

06 January 2020

From: Breaking News

Property Jobs Today - the final moves before Christmas

Hello and welcome to the final Property Jobs Today before Christmas - and yes, there are still plenty of people moving...

16 December 2019

From: Breaking News

Purplebricks testing four different pricing strategies in 2020

Purplebricks says it’s put four different pricing strategies into the market with a view to testing them in 2020. In a trading...

12 December 2019

From: Breaking News

A winning combination: pick ‘n mix the best practices from Australia

The Australian agent is a very different beast to his or her British counterpart - and it’s not just because we...

06 December 2019

From: Features

Emoov unmoved: row with Advertising Standards Authority rumbles on

The dispute between controversial online estate agency Emoov and the Advertising Standards Authority is rumbling on.  In the first half of November...

03 December 2019

From: Breaking News

Forget For Sale boards - spend the money on digital marketing instead

The head of a new property portal is urging agents to forget about spending money on For Sale and To Let...

21 November 2019

From: Breaking News

Exclusive: online agency at centre of new complaints over reviews

An online estate agency which last week claimed it had resolved a dispute over reviews it showed on its website is...

20 November 2019

From: Breaking News

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