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TODAY'S OTHER NEWS

Agency marketing veteran to share tips on UK tour

Former Fine & Country global chief executive Simon Leadbetter is set to embark on his first national tour with his own unchained.marketing brand.

It comes after two successful networking events earlier this year at Ashridge House in Hertfordshire.

Leadbetter said the tour is an opportunity for business owners and managers to come together, network, and learn. 

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They'll hear about success stories, strategies, and hacks that could transform their businesses. 

Leadbetter said: “We are offering something unique with 'Thirty Years of Marketing in One Day (and the next 10 years).' It's a business’s roadmap to marketing success.

“The incredibly passionate and positive feedback from our first two events meant we had to take it to other locations.

"Each event will unveil practical and fresh insights from the leading marketing academics, corporate leaders, entrepreneurs, and bootstrappers.

“Attendees will journey through five chapters packed with practical actions and hacks that lead to success. It's a real-life story of victories, challenges, and evolution in the fast-paced world of marketing."

Each attendee also gets a one-hour bespoke marketing consultancy. 

Leadbetter added: “It's a chance for attendees to ask questions, reflect, and gain unrivalled insights with someone who has marketed 70 estate agency brands, across 60 countries, and 20,000 estate agents.

"The goal of this tour is more than sharing theories; it's about learning the language of marketing, sparking a passion for marketing and putting those lessons into action. Attendees will leave with a fresh perspective on their business and the tools to drive unprecedented growth.

“Most of these kinds of events are limited to specific brands or networks. This is for every business leader.

"Think of it as a masterclass from the brightest minds that I have learned from, designed to supercharge your business growth."

The dates and locations are: 
•    27th September – 30 Euston Square, Central London
•    25th October – Oulton Hall Hotel & Spa, Leeds
•    22nd November – Horwood House, Milton Keynes
 
2024 dates and locations will be announced in September.

Find out more: https://worldclassmarketinginaday.com/

  • Chris Arnold

    Reliance on what others think, say, or do, stifles creativity and ones ability to think for oneself.
    Best practice leads to commodity work.
    Marketing isn't some roadmap that anyone can follow, it changes with the agency, with the economy and with the hyper-local audience. What has worked in the past won't always work in the future.
    If you aren't creating your own future with unique marketing ideas and messaging that shines a light on the very soul of your business, you are condemned to a purgatory of competition and endless rejection.
    There are plenty of 'experts' only too willing to share, for a fee, second-hand information but if you truly seek inspiration, the advice is already out there for free.

    Simon Leadbetter

    Thank you for your interesting perspective. While it's true that creativity and uniqueness are critical elements in standing out, it's also important to remember that proven methodologies and strategies have their place in forming a solid foundation. Of course, reliance on these should not inhibit creativity; instead, they can often be the launchpad for unique ideas.

    In addition, the variability of marketing due to factors such as the agency, economy, and audience is a valid point. Yet, understanding and adapting to these changes is part of the expertise that marketing professionals bring to the table. This is not to downplay the value of free resources or the importance of creating unique marketing ideas. However, it does suggest that expert guidance can often offer insights that might not be as apparent otherwise.

    All in all, it seems we agree that the essence of successful marketing lies in a dynamic blend of creativity, uniqueness, and informed decision-making.

     
  • Chris Arnold

    Reliance on what others think, say, or do, stifles creativity and ones ability to think for oneself.
    Best practice leads to commodity work.
    Marketing isn't some roadmap that anyone can follow, it changes with the agency, with the economy and with the hyper-local audience. What has worked in the past won't always work in the future.
    If you aren't creating your own future with unique marketing ideas and messaging that shines a light on the very soul of your business, you are condemned to a purgatory of competition and endless rejection.
    There are plenty of 'experts' only too willing to share, for a fee, second-hand information but if you truly seek inspiration, the advice is already out there for free.

    Simon Leadbetter

    Thank you for your interesting perspective. While it's true that creativity and uniqueness are critical elements in standing out, it's also important to remember that proven methodologies and strategies have their place in forming a solid foundation. Of course, reliance on these should not inhibit creativity; instead, they can often be the launchpad for unique ideas.

    In addition, the variability of marketing due to factors such as the agency, economy, and audience is a valid point. Yet, understanding and adapting to these changes is part of the expertise that marketing professionals bring to the table. This is not to downplay the value of free resources or the importance of creating unique marketing ideas. However, it does suggest that expert guidance can often offer insights that might not be as apparent otherwise.

    All in all, it seems we agree that the essence of successful marketing lies in a dynamic blend of creativity, uniqueness, and informed decision-making.

     
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