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Archive
![PR power: Top tips to launch successful campaigns](/upload/images/EAT%20(5).png)
The world of PR can feel like a crowded marketplace, where shouting your message the loudest doesn't guarantee anyone hears it....
27 March 2024
From: Features
![TwentyEA goes mobile with lead generation](/upload/images/shutterstock_1050615995.jpg)
TwentyEA has unveiled a suite of new marketing solutions combining its data tools, giving estate agents greater flexibility over their prospecting...
16 February 2024
From: Breaking News
![OnTheMarket has ‘puncher’s chance” of overtaking Rightmove](/upload/images/Shutterstock-only%20images/Property%20Market/BusinessTeam-400x310.png)
OnTheMarket has a “puncher’s chance” of displacing Rightmove after the challenger portal was taken over by CoStar but needs to persuade...
22 January 2024
From: Breaking News
![More ‘commisery?’ Purplebricks appoints media agency to boost brand](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews1-400x310.png)
A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes. Purplebricks has...
14 December 2023
From: Breaking News
![January's instructions are won in December, but how do you secure them?](/upload/images/04%20shutterstock_1041718081.jpg)
It’s not uncommon to see a seasonal slump around December and the Christmas period. Last year, Propertymark reported an average of...
02 December 2023
From: Features
![Agents – here are the top 10 tips to make 2024 the best year ever](/upload/images/adv-2021/sponsored-content/EAT%20(4).png)
A team from The ValPal Network joined industry Facebook ads expert Paul Long on a webinar designed to equip every agent...
17 November 2023
From: Sponsored Content
![OneDome launches Premier Agent list](/upload/images/Shutterstock-only%20images/Rental%20Market/Estate-Agent-400x310.png)
OneDome has launched a new service tailored to benefit prospective buyers and sellers. The homebuying platform has launched Premier Agent, an invitation...
09 November 2023
From: Breaking News
![Top Tips For Social Media Marketing – Part 2](/upload/images/adv-2021/Guides%20%26%20Tips/EAT%20(1).png)
Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...
19 September 2023
From: Marketing & Social Media
![Marketing guru: ‘Why Strike brand must be retired for Purplebricks’](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews2-400x310.png)
Marketing expert Simon Leadbetter has recommended that Purplebricks absorb its owner’s brand to consolidate its market position. Leadbetter, former group marketing director...
12 September 2023
From: Breaking News
![Self-employed agency models to hit 50% market share - prediction](/upload/images/shutterstock_308767478.jpg)
A third of agents are expecting the self-employed model to make up 50% of the market in the next decade but...
12 September 2023
From: Breaking News
![Marketing expert: House of agency brands strategy is ‘inefficient’](/upload/images/Shutterstock-only%20images/Property%20Market/BTR%20and%20affordable%20housing%20-%20By%20Andy%20Jones%20Property%20Investor%20Today%20BuildToRent-400x310.png)
An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...
01 September 2023
From: Breaking News
![Zoopla unveils new website for agents](/upload/images/Shutterstock-only%20images/Property%20Market/Homeowners%20driving%20Google%20search%20Weekend%20Estate%20agent%20AgentOnline-400x310.png)
Zoopla has unveiled an upgraded website for agents and housebuilders. The refreshed Zoopla Advantage website, first launched in 2018, will provide new...
19 June 2023
From: Breaking News
![Property Natter – the five biggest property moments of 2022](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
As we get ever closer to 2023, this final Natter of the year is dedicated to the five biggest property moments of...
17 December 2022
From: Features
![Zoopla supports Crisis at Christmas with homepage takeover](/upload/images/Logos/ZooplaLogo2021-400x310.jpg)
Zoopla’s homepage may look a little different from today. The portal is supporting homeless charity Crisis’s Christmas fundraising campaign with a homepage...
06 December 2022
From: Breaking News
![Purplebricks ‘too focused on brand over customer experience’ – claim](/upload/images/Shutterstock-only%20images/Property%20Market/Compliance-2-400x310.png)
Purplebricks has got itself into a bind due to its addiction to brand awareness over addressing the customer experience of paying...
25 November 2022
From: Breaking News
![Property Natter – is this the end for fixed-fee online estate agency?](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
Aside from all the news surrounding the Autumn Statement this week, which will have a significant bearing on the property market...
19 November 2022
From: Features
![Opinion: Boards ARE still relevant!](/upload/images/Shutterstock-only%20images/Property%20Market/HousingMarket_400x310.png)
The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...
29 October 2022
From: Features
![Property Natter – why brand reputation is more crucial for smaller firms](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
In tougher times – as is the case now, post-Covid, post-Brexit, cost-of-living crisis, war in Ukraine, etc – reputation and consumer...
08 October 2022
From: Features
![Upmarket agency hits the road for autumn regional tour](/upload/images/Logos/Fine%26Country-logo400x310.png)
Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...
06 October 2022
From: Breaking News
![Revealed: the importance of personal content on social media](/upload/images/library/Social-media-image400x310.png)
What do Tilly Ramsay and Kim Kardashian have in common? Other than both having well-known fathers, they’ve both also mastered the art...
10 August 2022
From: Features
![Property Natter – why is the property market joining the podcast party?](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
If there’s one thing that received a boost as a result of Covid and lockdowns, it’s podcasts – which reached whole...
16 July 2022
From: Features
![Not sheepish! Agent hits back after watchdog bans 'offensive' advert](/upload/images/library/DigitalAdvertisingImage-1-400x310.jpg)
An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...
27 April 2022
From: Breaking News
![Challenger portal launches major advertising campaign](/upload/images/library/DigitalAdvertisingImage-1-400x310.jpg)
The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...
09 March 2022
From: Breaking News
![Boomin takes on Rightmove with ad campaign from Boxing Day](/upload/images/library/Boomin-Logo-400x310.jpg)
Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...
21 December 2021
From: Breaking News
![Property Natter – catching up with The Singing Estate Agent](/upload/images/Site%20logos/PropertyNatter-2019-400x310.png)
In this latest Natter piece zoning in on independent agents doing things differently, following on from the one I did with...
20 November 2021
From: Features
![How technology can shape the customer experience beyond 2021](/upload/images/library/PropertyTechnology-1-400x310.jpg)
2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...
13 October 2021
From: Features
![Property Natter – has Purplebricks dealt a fatal blow to the self-employed model?](/img/default/eat.png)
One of the biggest trends since Covid, in the property world and elsewhere, has been a shift towards more hybrid, flexible...
14 August 2021
From: Features
![Property Natter: half-year review – what has 2021 brought so far?](/img/default/eat.png)
Well, we’re technically more than halfway through the year already, but we’ll let that slide. And what a year it’s been...
31 July 2021
From: Features
![PropTech Today: stock shortage - how can agents prospect effectively?](/img/default/eat.png)
The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...
21 July 2021
From: Breaking News
![Channel 4 and finance chief sink millions into online agency](/img/default/eat.png)
Channel 4 Ventures is one of a number of investors who have collectively put the equivalent of £11m into the online...
09 July 2021
From: Breaking News
![Boomin enjoying strongest start of any portal says Michael Bruce](/img/default/eat.png)
Boomin founder Michael Bruce says his new site has enjoyed a stronger start than any other portal in terms of visits, viewings,...
10 May 2021
From: Breaking News
![Rightmove wins! Hundreds of millions wasted trying to beat it - claim](/img/default/eat.png)
One of the world’s leading analysts of portals has warned Boomin, OnTheMarket and others challenging Rightmove - millions have been spent...
04 May 2021
From: Breaking News
![Revealed - the thinking behind Zoopla's new look, features and functionality](/img/default/eat.png)
As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...
21 April 2021
From: Features
![eBay and Amazon use omnichannel marketing - why don’t you?](/img/default/eat.png)
As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...
06 March 2021
From: Features
![Three reasons why you should embrace omnichannel marketing](/img/default/eat.png)
Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...
10 February 2021
From: Features
![‘Very few new portals can seriously compete with us’ - claim](/img/default/eat.png)
This time out, I’m in conversation with one of the big three established portals. Since it was founded in 2007, Zoopla...
04 February 2021
From: Breaking News
![Graeme Edwards, General Manager at Ravensworth](/img/default/eat.png)
Who are you and what does it say on your business card? I am the General Manager of Ravensworth, which is what...
28 January 2021
From: 60 Second Interview
![Property Natter: backbone of our industry – Aspire-ing and roaring to greatness](/img/default/eat.png)
Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...
02 January 2021
From: Features
![Property Natter: the backbone of our industry – charity, Cornwall and family!](/img/default/eat.png)
Welcome to part three of our ongoing series on local independent agents, as we seek to give this all-important part of...
05 December 2020
From: Features
![The importance of data from an agent’s perspective](/img/default/eat.png)
Many agents are brilliant at giving a personal touch and are professional in the way they treat customers, but I would...
11 November 2020
From: Features
![Major English Football League deal for High Street agency](/img/default/eat.png)
Your Move is to become the English Football League’s official Communities Supporter for the coming season. The agency is already an Official...
09 November 2020
From: Breaking News
![Marketing shift for OnTheMarket towards more social media](/img/default/eat.png)
OnTheMarket’s acting chief executive says the portal will embrace more social media and innovative marketing strategies in the coming period. Yesterday the...
14 October 2020
From: Breaking News
![Record figures for leads to agents, claims free-to-list portal](/img/default/eat.png)
One of the growing number of free to list property portals, Residential People, claims a record-breaking number of sales and letting...
23 September 2020
From: Breaking News
![Keep your market moving](/img/default/eat.png)
Be proactive, have a plan, and keep prospecting. After the easing of lockdown measures, it’s safe to say the property market picked...
09 September 2020
From: Sponsored Content
![Purplebricks’ brand boost from Olympics TV ads campaign](/img/default/eat.png)
The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...
14 July 2020
From: Breaking News
![Free-to-list portals claim upsurge as cost-cutting agents join up](/img/default/eat.png)
The OneDome and Nethouseprices websites claim to have seen a surge in agents joining in recent weeks as an alternative to...
20 April 2020
From: Breaking News
![Standardise processes across multiple branches in 3 easy steps](/img/default/eat.png)
Your business may be growing quicker than you could ever imagine which is great when it comes to raising brand awareness....
11 March 2020
From: Features
![Agents Beware: reports of cyberfraud phishing emails](/img/default/eat.png)
A number of estate agents have recently received phishing emails, fraudulently claiming to be from the main portals and trying to...
17 February 2020
From: Breaking News
![Property Natter – who will be the property disrupters of the 2020s?](/img/default/eat.png)
The 2010s were a good decade for disrupters. Early on, Airbnb and Uber shook up the holiday lettings/hospitality and traditional black...
15 February 2020
From: Features
![345 branches join Zoopla in one month as leads and searches soar](/img/default/eat.png)
Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...
13 February 2020
From: Breaking News
![Property Jobs Today - the very latest industry movers and shakers](/img/default/eat.png)
Welcome to the first February PJT. As the year progresses the industry embarks on more appointments, especially with a market that’s...
03 February 2020
From: Breaking News
01 February 2020
From: Features
![OnTheMarket’s Chas & Dave advert back again from Boxing Day](/img/default/eat.png)
OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...
11 December 2019
From: Breaking News
![Portals: Agents slammed for losing out via stock market floats](/img/default/eat.png)
The Great Debate over the charges levied on agents by portals and the huge profits that Rightmove and Zoopla make has...
20 November 2019
From: Breaking News
!['We're targeting branch managers and senior negs', says easyProperty director](/img/default/eat.png)
The new managing director of easyProperty claims the hybrid agency will be targeting branch managers and senior negotiators who think they...
07 October 2019
From: Breaking News
![Purplebricks spends £382 per instruction on marketing alone](/img/default/eat.png)
Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction. The figures, revealed in the agency’s...
11 September 2019
From: Breaking News
![Property Natter - is a no deal Brexit real life, or is it just fantasy?](/img/default/eat.png)
It’s now more than three years since the EU referendum result in June 2016, and we’re still no clearer on when...
13 July 2019
From: Features
![Property Natter: has Purplebricks' bubble now officially burst?](/img/default/eat.png)
Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...
18 May 2019
From: Features
![Free-to-list portals aiming for one million listings by end of 2019](/img/default/eat.png)
New free-to-list portals Residential People and Commercial People are aiming to secure one million property listings by Q4 2019. The portals -...
14 May 2019
From: Breaking News
![Property Natter: great advertising campaigns for independent estate agents](/img/default/eat.png)
When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...
06 April 2019
From: Features
![Agents Do Charity - in pole position for more fund-raising...](/img/default/eat.png)
You can tell it’s the onset of spring by the fact that this weekend sees the start of the Formula 1...
15 March 2019
From: Breaking News
![Franchising: why finding your premises could be the biggest obstacle](/img/default/eat.png)
The road to opening up your own business can be a long one. If you’ve never done it before, there are...
09 March 2019
From: Features
![Property Natter: should you be making your agency Instagram-friendly?](/img/default/eat.png)
Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive. Only launched in October 2010, it’s a...
02 March 2019
From: Features
![Foxtons could blossom 'by moving beyond London and going online' - Quirk](/img/default/eat.png)
The former chief executive of Emoov says he has the answer to Foxtons’ current downbeat performance - it should exploit its...
05 February 2019
From: Breaking News
![Estate agency boards - the marketing maverick](/img/default/eat.png)
Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...
23 January 2019
From: Features
![Propertymark brand has been a big success says NAEA](/img/default/eat.png)
The introduction of the Propertymark brand as a ‘consumer friendly’ umbrella name for a series of trade bodies has been a...
23 November 2018
From: Breaking News
![Emoov sale ‘must be done in days - time is of the essence'](/img/default/eat.png)
Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...
19 November 2018
From: Breaking News
![Are online agencies in trouble? Investors will decide](/img/default/eat.png)
However mild the weather may have been for most of us, it’s a cold autumn for the online estate agency market...
10 November 2018
From: Features
![Purplebricks claims 20% revenue growth despite “online shake out”](/img/default/eat.png)
Purplebricks says it has seen year-on-year revenue growth of about 20 per cent despite what its chairman calls “a challenging UK...
06 November 2018
From: Breaking News
![Property Natter: how much is that home in the window?](/img/default/eat.png)
It’s the most obvious visual medium high street agents have at their disposal, and for many decades has been absolutely pivotal...
03 November 2018
From: Features
![Purplebricks claims 81% of listings sold within 12 months](/img/default/eat.png)
The latest figures from Purplebricks, contained within the agency’s annual report released this week, claim that 81 per cent of its...
27 September 2018
From: Breaking News
![Marketing: Why boards remain so important for agents](/img/default/eat.png)
The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...
13 June 2018
From: Features
![Property Natter: the growing importance of content, social media and design](/img/default/eat.png)
As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...
19 May 2018
From: Features
![Property Natter: agents bucking the high street downturn](/img/default/eat.png)
Maplin, Toys R Us, Carpetright, Warren Evans – what do they have in common? All are well-known high street chains that...
21 April 2018
From: Features
![Foxtons calls time on new branches as emphasis shifts to IT and people](/img/default/eat.png)
Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...
05 April 2018
From: Breaking News
![All eyes on Agents' Mutual as it floats on London stock market](/img/default/eat.png)
All eyes are on Agents’ Mutual’s first day of trading on the London stock exchange - just over five years after...
09 February 2018
From: Breaking News
![Is print advertising for estate agents dead and buried?](/img/default/eat.png)
The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...
03 February 2018
From: Features
![Purplebricks expansion continues - it's to launch in New York](/img/default/eat.png)
Purplebricks has this morning announced it’s to launch in New York. A statement to the London Stock Exchange this morning read: The...
24 January 2018
From: Breaking News
![Investment analyst's pessimism over OnTheMarket customer base](/img/default/eat.png)
Global investment bank RBC Capital Markets says OnTheMarket has the potential to undermine the pricing power of Rightmove and ZPG -...
22 November 2017
From: Breaking News
![Agency claims strong boost in brand awareness amongst target group](/img/default/eat.png)
Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning...
21 November 2017
From: Breaking News
![Property Natter: Why Uber’s troubles are reflected in estate agency](/img/default/eat.png)
As those of us in the industry know, there is a fine balance to strike between disruptive technology – and the...
30 September 2017
From: Features
![Estate Agent Today Panel: what next for agents and OnTheMarket?](/img/default/eat.png)
Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...
08 September 2017
From: Breaking News
![Property Natter – awards success, purple and the future of agency](/img/default/eat.png)
Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...
27 May 2017
From: Features
![Estate agents strike gold at the ESTAS](/img/default/eat.png)
The best estate and letting agents in the UK were recognised at the prestigious ESTAS luncheon and ceremony, which was held...
20 May 2017
From: Features
![Property Natter: Q & A with David Cox, ARLA Propertymark](/img/default/eat.png)
In this Natter we have an exclusive interview with David Cox, CEO of ARLA Propertymark and one of the best-known figures...
08 April 2017
From: Features
![Zoopla claims brand dominance over Rightmove is growing](/img/default/eat.png)
New research conducted for ZPG claims that Zoopla’s ‘national spontaneous brand awareness’ is at an all-time high - with the gap...
22 March 2017
From: Breaking News
![Property Natter – a conference wrapped in Guild](/img/default/eat.png)
Excuse the puntastic (or not) title, but as you’ve no doubt already deciphered I took a trip northwards a couple of...
11 February 2017
From: Features
![Property Natter: how to build a brand](/img/default/eat.png)
Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...
12 November 2016
From: Features
![Zoopla claims all-time-high brand awareness - well above Rightmove](/img/default/eat.png)
Zoopla Property Group claims that brand awareness for Zoopla is now at an all-time high and is establishing a growing gap...
31 October 2016
From: Breaking News
![Tech start-up already linked to portals secures £2m funding boost](/img/default/eat.png)
Plentific - a proptech startup that operates a ‘find a professional’ service - has secured £2m in funding. The service, which lists...
14 July 2016
From: Breaking News
![Zoopla beefs up marketing with new TV spots and bus adverts](/img/default/eat.png)
Zoopla is beefing up its TV and bus advertising this week to consolidate its claim to be the property portal with...
04 July 2016
From: Breaking News
![The current state of play in the property portal market](/img/default/eat.png)
With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...
17 June 2016
From: Features
![Zoopla claims it has overtaken Rightmove for brand awareness](/img/default/eat.png)
Zoopla says its latest research shows it has now achieved a record level of national brand awareness and leads UK property...
12 May 2016
From: Breaking News
![Portal brand awareness analysis shows Zoopla rivalling Rightmove](/img/default/eat.png)
Research conducted for Zoopla Property Group claims its own Zoopla portal has a higher level of ‘spontaneous awareness’ than Rightmove amongst...
24 February 2016
From: Breaking News
![Property Natter: the interior revolution of estate agents’ offices](/img/default/eat.png)
Estate agents with a difference, a twist, a unique selling point, whatever you want to call it, seem to be becoming...
20 February 2016
From: Features
![Property Natter: Marketing Jargon Buster](/img/default/eat.png)
Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...
30 January 2016
From: Features
![Steve Gosney, Kremer Signs MD](/img/default/eat.png)
Who are you? Steve Gosney. What does it say on your business card? Managing Director of Kremer Signs. How long has Kremer Signs...
27 January 2016
From: 60 Second Interview
![Your Move's biggest-ever marketing campaign kicks off today](/img/default/eat.png)
Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand...