x
By using this website, you agree to our use of cookies to enhance your experience.
KEYWORD "Brand Awareness" - 52 RESULTS
Purplebricks spends £382 per instruction on marketing alone

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

11 September 2019

From: Breaking News

Property Natter - is a no deal Brexit real life, or is it just fantasy?

It’s now more than three years since the EU referendum result in June 2016, and we’re still no clearer on when...

13 July 2019

From: Features

Property Natter: has Purplebricks' bubble now officially burst?

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

18 May 2019

From: Features

Free-to-list portals aiming for one million listings by end of 2019

New free-to-list portals Residential People and Commercial People are aiming to secure one million property listings by Q4 2019. The portals -...

14 May 2019

From: Breaking News

Property Natter: great advertising campaigns for independent estate agents

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

06 April 2019

From: Features

Agents Do Charity - in pole position for more fund-raising...

You can tell it’s the onset of spring by the fact that this weekend sees the start of the Formula 1...

15 March 2019

From: Breaking News

Franchising: why finding your premises could be the biggest obstacle

The road to opening up your own business can be a long one. If you’ve never done it before, there are...

09 March 2019

From: Features

Property Natter: should you be making your agency Instagram-friendly?

Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive.  Only launched in October 2010, it’s a...

02 March 2019

From: Features

Foxtons could blossom 'by moving beyond London and going online' - Quirk

The former chief executive of Emoov says he has the answer to Foxtons’ current downbeat performance - it should exploit its...

05 February 2019

From: Breaking News

Estate agency boards - the marketing maverick

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

23 January 2019

From: Features

Propertymark brand has been a big success says NAEA

The introduction of the Propertymark brand as a ‘consumer friendly’ umbrella name for a series of trade bodies has been a...

23 November 2018

From: Breaking News

Emoov sale ‘must be done in days - time is of the essence'

Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...

19 November 2018

From: Breaking News

Are online agencies in trouble? Investors will decide

However mild the weather may have been for most of us, it’s a cold autumn for the online estate agency market...

10 November 2018

From: Features

Purplebricks claims 20% revenue growth despite “online shake out”

Purplebricks says it has seen year-on-year revenue growth of about 20 per cent despite what its chairman calls “a challenging UK...

06 November 2018

From: Breaking News

Property Natter: how much is that home in the window?

It’s the most obvious visual medium high street agents have at their disposal, and for many decades has been absolutely pivotal...

03 November 2018

From: Features

Purplebricks claims 81% of listings sold within 12 months

The latest figures from Purplebricks, contained within the agency’s annual report released this week, claim that 81 per cent of its...

27 September 2018

From: Breaking News

Marketing: Why boards remain so important for agents

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

13 June 2018

From: Features

Property Natter: the growing importance of content, social media and design

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

19 May 2018

From: Features

Property Natter: agents bucking the high street downturn

Maplin, Toys R Us, Carpetright, Warren Evans – what do they have in common? All are well-known high street chains that...

21 April 2018

From: Features

Foxtons calls time on new branches as emphasis shifts to IT and people

Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...

05 April 2018

From: Breaking News

All eyes on Agents' Mutual as it floats on London stock market

All eyes are on Agents’ Mutual’s first day of trading on the London stock exchange - just over five years after...

09 February 2018

From: Breaking News

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

Purplebricks expansion continues - it's to launch in New York

Purplebricks has this morning announced it’s to launch in New York. A statement to the London Stock Exchange this morning read: The...

24 January 2018

From: Breaking News

Investment analyst's pessimism over OnTheMarket customer base

Global investment bank RBC Capital Markets says OnTheMarket has the potential to undermine the pricing power of Rightmove and ZPG -...

22 November 2017

From: Breaking News

Agency claims strong boost in brand awareness amongst target group

Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning...

21 November 2017

From: Breaking News

Property Natter: Why Uber’s troubles are reflected in estate agency

As those of us in the industry know, there is a fine balance to strike between disruptive technology – and the...

30 September 2017

From: Features

Estate Agent Today Panel: what next for agents and OnTheMarket?

Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...

08 September 2017

From: Breaking News

Property Natter – awards success, purple and the future of agency

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

27 May 2017

From: Features

Estate agents strike gold at the ESTAS

The best estate and letting agents in the UK were recognised at the prestigious ESTAS luncheon and ceremony, which was held...

20 May 2017

From: Features

Property Natter: Q & A with David Cox, ARLA Propertymark

In this Natter we have an exclusive interview with David Cox, CEO of ARLA Propertymark and one of the best-known figures...

08 April 2017

From: Features

Zoopla claims brand dominance over Rightmove is growing

New research conducted for ZPG claims that Zoopla’s ‘national spontaneous brand awareness’ is at an all-time high - with the gap...

22 March 2017

From: Breaking News

Property Natter – a conference wrapped in Guild

Excuse the puntastic (or not) title, but as you’ve no doubt already deciphered I took a trip northwards a couple of...

11 February 2017

From: Features

Property Natter: how to build a brand

Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...

12 November 2016

From: Features

Zoopla claims all-time-high brand awareness - well above Rightmove

Zoopla Property Group claims that brand awareness for Zoopla is now at an all-time high and is establishing a growing gap...

31 October 2016

From: Breaking News

Tech start-up already linked to portals secures £2m funding boost

Plentific - a proptech startup that operates a ‘find a professional’ service - has secured £2m in funding.  The service, which lists...

14 July 2016

From: Breaking News

Zoopla beefs up marketing with new TV spots and bus adverts

Zoopla is beefing up its TV and bus advertising this week to consolidate its claim to be the property portal with...

04 July 2016

From: Breaking News

The current state of play in the property portal market

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

17 June 2016

From: Features

Zoopla claims it has overtaken Rightmove for brand awareness

Zoopla says its latest research shows it has now achieved a record level of national brand awareness and leads UK property...

12 May 2016

From: Breaking News

Portal brand awareness analysis shows Zoopla rivalling Rightmove

Research conducted for Zoopla Property Group claims its own Zoopla portal has a higher level of ‘spontaneous awareness’ than Rightmove amongst...

24 February 2016

From: Breaking News

Property Natter: the interior revolution of estate agents’ offices

Estate agents with a difference, a twist, a unique selling point, whatever you want to call it, seem to be becoming...

20 February 2016

From: Features

Property Natter: Marketing Jargon Buster

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

30 January 2016

From: Features

Steve Gosney, Kremer Signs MD

Who are you? Steve Gosney. What does it say on your business card? Managing Director of Kremer Signs. How long has Kremer Signs...

27 January 2016

From: 60 Second Interview

Your Move's biggest-ever marketing campaign kicks off today

Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand...

11 January 2016

From: Breaking News

Purplebricks easily outstrips online rivals' brand recognition says poll

Purplebricks is very easily the most recognisable online estate agency, according to a survey of 1,300 home owners by respected polling...

23 December 2015

From: Breaking News

Zoopla claims OTM's 'spontaneous brand awareness' is only 2%

Research commissioned by Zoopla claims it remains the property portal in the UK with the highest spontaneous national consumer brand awareness. The...

29 October 2015

From: Breaking News

Alex Chesterman Q & A: The Results

Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...

14 September 2015

From: Features

Property Natter: how to make PR work for you

Public relations is big business these days. Whole companies are set up purely to provide this service. Major corporations have in-house...

21 August 2015

From: Features

Growing agency claims to be strongest property brand in its area

Estate agency Romans has claimed that it is the 'strongest property brand' in the Thames Valley.  The Romans Group recently commissioned a...

20 August 2015

From: Breaking News

How to recruit the best staff - by Nicola Jackson, Property Team Manager at telephone answering specialist, Moneypenny

IT’S often said that the secret of a happy and thriving business is one in which every single employee is the...

18 August 2015

From: Sponsored Content

Zoopla claims top spot for portal brand awareness

Zoopla claims that new research shows it leads all UK property portals with the highest level of national consumer brand awareness. The...

17 July 2015

From: Breaking News

Get the most from everyday emails with a professional email signature

The abundance of emails you send every day presents a valuable, yet often overlooked marketing opportunity for your agency. With that said,...

08 July 2015

From: Sponsored Content

Why should I improve my high street presence in these digital times?

Indications are that online shopping is on the up, however, this does not mean the death of the high street, much...

23 April 2015

From: Sponsored Content

Zero Deposit Zero Deposit Zero Deposit