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KEYWORD "Brand Awareness" - 86 RESULTS
Not sheepish! Agent hits back after watchdog bans 'offensive' advert

An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...

27 April 2022

From: Breaking News

Challenger portal launches major advertising campaign

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

09 March 2022

From: Breaking News

Boomin takes on Rightmove with ad campaign from Boxing Day

Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...

21 December 2021

From: Breaking News

Property Natter – catching up with The Singing Estate Agent

In this latest Natter piece zoning in on independent agents doing things differently, following on from the one I did with...

20 November 2021

From: Features

How technology can shape the customer experience beyond 2021

2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...

13 October 2021

From: Features

Property Natter – has Purplebricks dealt a fatal blow to the self-employed model?

One of the biggest trends since Covid, in the property world and elsewhere, has been a shift towards more hybrid, flexible...

14 August 2021

From: Features

Property Natter: half-year review – what has 2021 brought so far?

Well, we’re technically more than halfway through the year already, but we’ll let that slide. And what a year it’s been...

31 July 2021

From: Features

PropTech Today: stock shortage - how can agents prospect effectively?

The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...

21 July 2021

From: Breaking News

Channel 4 and finance chief sink millions into online agency

Channel 4 Ventures is one of a number of investors who have collectively put the equivalent of £11m into the online...

09 July 2021

From: Breaking News

Boomin enjoying strongest start of any portal says Michael Bruce

Boomin founder Michael Bruce says his new site has enjoyed a stronger start than any other portal in terms of visits, viewings,...

10 May 2021

From: Breaking News

Rightmove wins! Hundreds of millions wasted trying to beat it - claim

One of the world’s leading analysts of portals has warned Boomin, OnTheMarket and others challenging Rightmove - millions have been spent...

04 May 2021

From: Breaking News

Revealed - the thinking behind Zoopla's new look, features and functionality

As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...

21 April 2021

From: Features

eBay and Amazon use omnichannel marketing - why don’t you?

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

06 March 2021

From: Features

Three reasons why you should embrace omnichannel marketing

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

10 February 2021

From: Features

‘Very few new portals can seriously compete with us’ - claim

This time out, I’m in conversation with one of the big three established portals. Since it was founded in 2007, Zoopla...

04 February 2021

From: Breaking News

Graeme Edwards, General Manager at Ravensworth

Who are you and what does it say on your business card? I am the General Manager of Ravensworth, which is what...

28 January 2021

From: 60 Second Interview

Property Natter: backbone of our industry – Aspire-ing and roaring to greatness

Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...

02 January 2021

From: Features

Property Natter: the backbone of our industry – charity, Cornwall and family!

Welcome to part three of our ongoing series on local independent agents, as we seek to give this all-important part of...

05 December 2020

From: Features

The importance of data from an agent’s perspective

Many agents are brilliant at giving a personal touch and are professional in the way they treat customers, but I would...

11 November 2020

From: Features

Major English Football League deal for High Street agency

Your Move is to become the English Football League’s official Communities Supporter for the coming season. The agency is already an Official...

09 November 2020

From: Breaking News

Marketing shift for OnTheMarket towards more social media

OnTheMarket’s acting chief executive says the portal will embrace more social media and innovative marketing strategies in the coming period. Yesterday the...

14 October 2020

From: Breaking News

Record figures for leads to agents, claims free-to-list portal

One of the growing number of free to list property portals, Residential People, claims a record-breaking number of sales and letting...

23 September 2020

From: Breaking News

Keep your market moving

Be proactive, have a plan, and keep prospecting.  After the easing of lockdown measures, it’s safe to say the property market picked...

09 September 2020

From: Sponsored Content

Purplebricks’ brand boost from Olympics TV ads campaign

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...

14 July 2020

From: Breaking News

Free-to-list portals claim upsurge as cost-cutting agents join up

The OneDome and Nethouseprices websites claim to have seen a surge in agents joining in recent weeks as an alternative to...

20 April 2020

From: Breaking News

Standardise processes across multiple branches in 3 easy steps

Your business may be growing quicker than you could ever imagine which is great when it comes to raising brand awareness....

11 March 2020

From: Features

Agents Beware: reports of cyberfraud phishing emails

A number of estate agents have recently received phishing emails, fraudulently claiming to be from the main portals and trying to...

17 February 2020

From: Breaking News

Property Natter – who will be the property disrupters of the 2020s?

The 2010s were a good decade for disrupters. Early on, Airbnb and Uber shook up the holiday lettings/hospitality and traditional black...

15 February 2020

From: Features

345 branches join Zoopla in one month as leads and searches soar

Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...

13 February 2020

From: Breaking News

Property Jobs Today - the very latest industry movers and shakers

Welcome to the first February PJT. As the year progresses the industry embarks on more appointments, especially with a market that’s...

03 February 2020

From: Breaking News

Property Natter - is local property advertising now yesterday’s fish and chip paper?

For a very long time, it was one of the best ways – if not the best way – of generating...

01 February 2020

From: Features

OnTheMarket’s Chas & Dave advert back again from Boxing Day

OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...

11 December 2019

From: Breaking News

Portals: Agents slammed for losing out via stock market floats

The Great Debate over the charges levied on agents by portals and the huge profits that Rightmove and Zoopla make has...

20 November 2019

From: Breaking News

'We're targeting branch managers and senior negs', says easyProperty director

The new managing director of easyProperty claims the hybrid agency will be targeting branch managers and senior negotiators who think they...

07 October 2019

From: Breaking News

Purplebricks spends £382 per instruction on marketing alone

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

11 September 2019

From: Breaking News

Property Natter - is a no deal Brexit real life, or is it just fantasy?

It’s now more than three years since the EU referendum result in June 2016, and we’re still no clearer on when...

13 July 2019

From: Features

Property Natter: has Purplebricks' bubble now officially burst?

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

18 May 2019

From: Features

Free-to-list portals aiming for one million listings by end of 2019

New free-to-list portals Residential People and Commercial People are aiming to secure one million property listings by Q4 2019. The portals -...

14 May 2019

From: Breaking News

Property Natter: great advertising campaigns for independent estate agents

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

06 April 2019

From: Features

Agents Do Charity - in pole position for more fund-raising...

You can tell it’s the onset of spring by the fact that this weekend sees the start of the Formula 1...

15 March 2019

From: Breaking News

Franchising: why finding your premises could be the biggest obstacle

The road to opening up your own business can be a long one. If you’ve never done it before, there are...

09 March 2019

From: Features

Property Natter: should you be making your agency Instagram-friendly?

Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive.  Only launched in October 2010, it’s a...

02 March 2019

From: Features

Foxtons could blossom 'by moving beyond London and going online' - Quirk

The former chief executive of Emoov says he has the answer to Foxtons’ current downbeat performance - it should exploit its...

05 February 2019

From: Breaking News

Estate agency boards - the marketing maverick

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

23 January 2019

From: Features

Propertymark brand has been a big success says NAEA

The introduction of the Propertymark brand as a ‘consumer friendly’ umbrella name for a series of trade bodies has been a...

23 November 2018

From: Breaking News

Emoov sale ‘must be done in days - time is of the essence'

Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...

19 November 2018

From: Breaking News

Are online agencies in trouble? Investors will decide

However mild the weather may have been for most of us, it’s a cold autumn for the online estate agency market...

10 November 2018

From: Features

Purplebricks claims 20% revenue growth despite “online shake out”

Purplebricks says it has seen year-on-year revenue growth of about 20 per cent despite what its chairman calls “a challenging UK...

06 November 2018

From: Breaking News

Property Natter: how much is that home in the window?

It’s the most obvious visual medium high street agents have at their disposal, and for many decades has been absolutely pivotal...

03 November 2018

From: Features

Purplebricks claims 81% of listings sold within 12 months

The latest figures from Purplebricks, contained within the agency’s annual report released this week, claim that 81 per cent of its...

27 September 2018

From: Breaking News

Marketing: Why boards remain so important for agents

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

13 June 2018

From: Features

Property Natter: the growing importance of content, social media and design

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

19 May 2018

From: Features

Property Natter: agents bucking the high street downturn

Maplin, Toys R Us, Carpetright, Warren Evans – what do they have in common? All are well-known high street chains that...

21 April 2018

From: Features

Foxtons calls time on new branches as emphasis shifts to IT and people

Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...

05 April 2018

From: Breaking News

All eyes on Agents' Mutual as it floats on London stock market

All eyes are on Agents’ Mutual’s first day of trading on the London stock exchange - just over five years after...

09 February 2018

From: Breaking News

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

Purplebricks expansion continues - it's to launch in New York

Purplebricks has this morning announced it’s to launch in New York. A statement to the London Stock Exchange this morning read: The...

24 January 2018

From: Breaking News

Investment analyst's pessimism over OnTheMarket customer base

Global investment bank RBC Capital Markets says OnTheMarket has the potential to undermine the pricing power of Rightmove and ZPG -...

22 November 2017

From: Breaking News

Agency claims strong boost in brand awareness amongst target group

Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning...

21 November 2017

From: Breaking News

Property Natter: Why Uber’s troubles are reflected in estate agency

As those of us in the industry know, there is a fine balance to strike between disruptive technology – and the...

30 September 2017

From: Features

Estate Agent Today Panel: what next for agents and OnTheMarket?

Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...

08 September 2017

From: Breaking News

Property Natter – awards success, purple and the future of agency

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

27 May 2017

From: Features

Estate agents strike gold at the ESTAS

The best estate and letting agents in the UK were recognised at the prestigious ESTAS luncheon and ceremony, which was held...

20 May 2017

From: Features

Property Natter: Q & A with David Cox, ARLA Propertymark

In this Natter we have an exclusive interview with David Cox, CEO of ARLA Propertymark and one of the best-known figures...

08 April 2017

From: Features

Zoopla claims brand dominance over Rightmove is growing

New research conducted for ZPG claims that Zoopla’s ‘national spontaneous brand awareness’ is at an all-time high - with the gap...

22 March 2017

From: Breaking News

Property Natter – a conference wrapped in Guild

Excuse the puntastic (or not) title, but as you’ve no doubt already deciphered I took a trip northwards a couple of...

11 February 2017

From: Features

Property Natter: how to build a brand

Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...

12 November 2016

From: Features

Zoopla claims all-time-high brand awareness - well above Rightmove

Zoopla Property Group claims that brand awareness for Zoopla is now at an all-time high and is establishing a growing gap...

31 October 2016

From: Breaking News

Tech start-up already linked to portals secures £2m funding boost

Plentific - a proptech startup that operates a ‘find a professional’ service - has secured £2m in funding.  The service, which lists...

14 July 2016

From: Breaking News

Zoopla beefs up marketing with new TV spots and bus adverts

Zoopla is beefing up its TV and bus advertising this week to consolidate its claim to be the property portal with...

04 July 2016

From: Breaking News

The current state of play in the property portal market

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

17 June 2016

From: Features

Zoopla claims it has overtaken Rightmove for brand awareness

Zoopla says its latest research shows it has now achieved a record level of national brand awareness and leads UK property...

12 May 2016

From: Breaking News

Portal brand awareness analysis shows Zoopla rivalling Rightmove

Research conducted for Zoopla Property Group claims its own Zoopla portal has a higher level of ‘spontaneous awareness’ than Rightmove amongst...

24 February 2016

From: Breaking News

Property Natter: the interior revolution of estate agents’ offices

Estate agents with a difference, a twist, a unique selling point, whatever you want to call it, seem to be becoming...

20 February 2016

From: Features

Property Natter: Marketing Jargon Buster

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

30 January 2016

From: Features

Steve Gosney, Kremer Signs MD

Who are you? Steve Gosney. What does it say on your business card? Managing Director of Kremer Signs. How long has Kremer Signs...

27 January 2016

From: 60 Second Interview

Your Move's biggest-ever marketing campaign kicks off today

Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand...

11 January 2016

From: Breaking News

Purplebricks easily outstrips online rivals' brand recognition says poll

Purplebricks is very easily the most recognisable online estate agency, according to a survey of 1,300 home owners by respected polling...

23 December 2015

From: Breaking News

Zoopla claims OTM's 'spontaneous brand awareness' is only 2%

Research commissioned by Zoopla claims it remains the property portal in the UK with the highest spontaneous national consumer brand awareness. The...

29 October 2015

From: Breaking News

Alex Chesterman Q & A: The Results

Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...

14 September 2015

From: Features

Property Natter: how to make PR work for you

Public relations is big business these days. Whole companies are set up purely to provide this service. Major corporations have in-house...

21 August 2015

From: Features

Growing agency claims to be strongest property brand in its area

Estate agency Romans has claimed that it is the 'strongest property brand' in the Thames Valley.  The Romans Group recently commissioned a...

20 August 2015

From: Breaking News

How to recruit the best staff - by Nicola Jackson, Property Team Manager at telephone answering specialist, Moneypenny

IT’S often said that the secret of a happy and thriving business is one in which every single employee is the...

18 August 2015

From: Sponsored Content

Zoopla claims top spot for portal brand awareness

Zoopla claims that new research shows it leads all UK property portals with the highest level of national consumer brand awareness. The...

17 July 2015

From: Breaking News

Get the most from everyday emails with a professional email signature

The abundance of emails you send every day presents a valuable, yet often overlooked marketing opportunity for your agency. With that said,...

08 July 2015

From: Sponsored Content

Why should I improve my high street presence in these digital times?

Indications are that online shopping is on the up, however, this does not mean the death of the high street, much...

23 April 2015

From: Sponsored Content

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