Zoopla says its latest research shows it has now achieved a record level of national brand awareness and leads UK property portals on some measures, overtaking Rightmove for the first time.
The research, conducted by Harris Interactive and questioning over 1,000 adults across the UK between April 25 and April 29, shows that on ‘prompted brand awareness’ - where consumers are asked if they recognise certain brands - Zoopla scored 87 per cent against 83 per cent for Rightmove.
In terms of spontaneous brand awareness - where consumers are asked which property websites they can name - Zoopla scored 45 per cent versus 40 per cent for Rightmove and four per cent for OnTheMarket.
The research shows usage of property portals in the UK is at an all-time high with 47 per cent of those questioned claiming to have used a property search website in the last 12 months.
Some 62 per cent of those questioned claimed that the portals an agent advertises on would factor into their selection of agent when selling or letting their home - Zoopla says in a similar survey earlier this year the figure was 53 per cent.
When asked which property search websites they had ever used, Rightmove remains ahead on 50 per cent versus 46 per cent for Zoopla and six per cent for OnTheMarket.