Zoopla is beefing up its TV and bus advertising this week to consolidate its claim to be the property portal with the highest level of national brand awareness amongst adults.
The portal will be ‘wrapping’ a fleet on London buses in its purple colour theme. This is the second bus campaign for the brand but this time it has taken the whole bus rather than just the sides.
This marketing will feature the character Dan from the ‘Knowing More’ campaign which launched last Christmas and has been Zoopla’s largest national campaign in its history.
This new bus campaign will be seen on multiple routes across Greater London and beyond, from Hatfield to Croydon and Hayes to Dagenham.
The portal says it will also launch a new tranche of TV adverts featuring its ‘house detective’ theme, emphasising Zoopla’s recently launched Running Costs tool.
“The investment in the buses and the increase in spend on TV is a significant benefit for our members and, like all our advertising, is designed to further increase brand exposure and leads” says Gareth Helm, group chief marketing officer for Zoopla Property Group.