Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand awareness and, in turn, increase instruction levels” with TV advertising starting today.
These include prime time advertising on ITV, Channel 4, Sky and Dave as well as “additional, far reaching” exposure across other platforms, including national radio advertising.
Internal information road shows have already been held for Your Move teams across the UK to brief staff.
“Whilst we have positioned ourselves as the UK’s largest single estate agency brand, we appreciate the market is changing and that there are still many potential customers unaware of Your Move” says the brand’s managing director Oliver Blake.
His assessment of Your Move’s size relative to rivals is based on branch numbers shown on agency websites in a survey conducted last month.
“Following extensive external and internal research we have decided, with the backing of the LSL Group, to embark on this campaign which will primarily promote our strength and breadth in the residential sales market but also, in turn, bring opportunities for other key business areas including lettings, financial services and land and new homes” Blake says.
This is the largest-ever media campaign for Your Move.