Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to Rightmove.
The new campaign - called ‘Get There Before They Do’ - builds on the ‘Good Things Happen’ advertising which marked the portal’s launch in April.
Boomin says its brand awareness is over 55 per cent according to a brand tracking national survey conducted by a company called The Nursery.
A statement from Boomin this morning says: “At the heart of the new campaign is the proposition that for both agents and customers Boomin gets you ahead of the market with its unique features. Secret Property, Sneak Peak, MatchMaker, ChainMaker and SmartVal are proving to be the only genuinely innovative technology driving material results for agents who are maximising the power of what they can do for them.”
The first TV ad will air on Channel 4 on Boxing Day and the across prime time ad slots over the following months. It will run daily across all major channels including video on demand, YouTube, social media and radio.
The portal calls the campaign “positive, engaging and informative.”
Phil Lloyd, chief marketing officer at Boomin, says: "We're proud of what we've already achieved with our launch advertising; over 55 per cent of UK adults recognise our brand and that's growing every week. This new campaign is the next step on our journey; simple, humorous and positive. And it focuses on what's the most important component of a tight market with limited stock; Boomin gets you ahead. Creativity is in our DNA as a business; we have so many more exciting initiatives launching soon."
And Boomin founder Michael Bruce adds: “Boomin is making a difference to agents and customers. We offer considerably more unique features than anyone else in the market, have invested more in technology for agents and our advertising is streets ahead of our peers.
“We will continue to push ahead in 2022 building on recent innovations including ChainMaker and SmartVal and will be making some exciting announcements early in the New Year on innovative technology that will drive more business and profitability for agents.”