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TODAY'S OTHER NEWS

Agency claims strong boost in brand awareness amongst target group

Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning over £50,000.

It says the audience brand awareness amongst this group is now 47.79 per cent, an increase of around eight per cent since April 2016.

Customer satisfaction was 98.96 per cent - that was of those people surveyed who had used Fine & Country in the past and who would recommend their services to family and friends. 

Some 23 per cent of Fine & Country respondents in this category heard about the agency brand through family or friends.

The survey - conducted online - also shows that 87 per cent of people who invited the agency to value their home chose to instruct Fine & Country.

The agency has put much effort into publicising its brand in recent months with advertising in print, online and TV

“We are so proud to see Fine & Country’s brand awareness increasing year on year as a result of our marketing campaigns, increased reach through the UK, and the hard work of our network” says David Lindley, chief executive of Fine & Country. 

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