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Matthew Payne
Matthew Payne
Business & Property Consultant, Coach & Mentor
11770  Profile Views

About Me

Business & property consultant, exec coach & mentor offering strategic consultancy services and executive coaching to property businesses and property people looking for guidance and support to fulfil their potential, become more compliant, commercial, effective and profitable. An ILM7 qualified Executive Coach & Mentor, a member of the Association of Business Mentors, and a Princes Trust Business Mentor.

Get in touch at aficionadoproperty.com t. 07970 773 847 e. matthew@aficionadopropertyconsultants.co.uk

my expertise in the industry

I worked in the independent and corporate property world for 25 years, working my way up from trainee estate agent to Managing Director of a multi-million-pound estate agency in London delivering record profits in the years that followed. Working closely with my teams, suppliers, clients and customers in sales, lettings, property management, land and new homes afforded me an intimate 360 degree understanding of how to create, maintain and improve a highly successful integrated residential property business benefitting all the stakeholders it served.

More recently I have used my 20+ years of coaching and mentoring experience to qualify as an ILM7 executive coach & mentor, having been selected to work with the government enterprise nation program and the Princes Trust and now work with a variety of business leaders in various industries helping them develop their leadership and operational strategies.

Matthew's Recent Activity

Matthew Payne
You have hit the nail on the head with "a bullet point on an electoral campaign", and it was no coincidence that we ran our of Parliamentary time this summer, government wants this enacted in the weeks before the election fresh in peoples minds. The tories have drunkenly staggered from one election to the next looking for ways to undermine the Labour vote and property has been very low hanging fruit for your left winger voters, tenants in particular of which most of which are centered in the urban metropolis of London, Manchester, Labour strongholds. It started with the accouncement of the SDLT surcharge in 2015 and hasnt stopped since, Section 24, TFA etc. When we will have had 4 general elections in 9 years, their focus has been only what is required to stay in power, not whats right for, in this case, housing strategy. We all know its fundamentally flawed up, down, left, right as do they, but the Westminster gravy train is far more important to stay aboard. Thats the price we pay for deomocracy though and wanting a say in who we elect frequently, they never get more than a year or so do implement any conviction into policy making, as no sooner are they elected, they start looking at the next election. When the RRF bill goes through we are going to see a tsunami of section 21s in the 12 months landlords have on existing tenancies before they need a court order, perhaps a million or more, as LLs either sell up with vacant possession or find their new alpha AAAA**** tenant. People on low incomes, families, sharers, even couples, people on benefits, with pets will all become marginalised as we let in 700,000 new migrants each year many of whom are less or a risk to most LLs. Going to be carnage.

From: Matthew Payne 26 August 2023 12:35 PM

Matthew Payne

From: Matthew Payne 23 September 2022 11:09 AM

Matthew Payne
The problem isn't who pays it, it's how much it is. Ed's right, in the 90s you saw your buyer back selling every 18 months, time and time again as they moved up the ladder, as houses prices and %s were much lower. Most people paid 1% most of the time, even in London before the market took off in the 2000s and then the Treasury decided to cash in. If changed to sellers, they would need to build in a concession so people dont pay stamp on the same property twice, otherwise supply would shrink even further let alone loosen up, people would feel rightly aggrieved at double taxation especially in context of todays rates and house prices. Would make for an interesting couple of years as sellers took advantage of 0% stamp though. Thought would need to be also given to middle aged/older downsizers in larger properties, who may look at an equity release solution instead or just stay put forever when suddenly faced with a stamp bill of anything from £50-150k when their planned bungalow purchase would have cost them £10k as it stands. The argument they have loads of equity so they can afford it is flawed, they focus on inheritance at this point or being able to retire mortgage free and enjoy life, so they aren't about to just take it on the chin. A glass ceiling would be created, the middle market would become a quagmire of open chains and then eventually FTs as going into rented wouldnt be a palatable option for most. Tumbleweed would then follow for quite some time. The only solution is to reduce it for buyers and tax elsewhere in the system and it doesnt have to come from property per se when it is the needed dynamo of the economy when recessions are looming.

From: Matthew Payne 22 September 2022 11:30 AM

Matthew Payne

From: Matthew Payne 29 June 2022 09:29 AM

Matthew Payne

From: Matthew Payne 11 June 2022 11:39 AM

Matthew Payne

From: Matthew Payne 20 May 2022 12:18 PM

Matthew Payne

From: Matthew Payne 02 November 2021 09:31 AM

Matthew Payne
If SDLT was to go, it would likely only be replaced by another property tax, so would the net difference be that great to grease the wheels of the market that much, I doubt it? Its not the main obstacle to home ownership either, house price inflation wins that prize and anyway, some mortgage arrangement fees are higher than many peoples stamp duty bills. SDLT I am afraid is here to stay as it’s an easy, relatively painless tax for government to levy and feels that way for most of the people that pay it, despite all the articles saying otherwise. Firstly, for government, as most people paying it are home movers, it's an easy way to tap into the billions of untaxed property wealth sat in bricks and mortar which they want a larger slice of if anything. Most people fund the tax from equity that becomes liquid for that split second on completion before being tied back up in a mortgage lenders conditions. It's also not a raid on people's everyday cash flow like income tax, NI or VAT which is always far more unpopular and more universal in its application. The government no doubt feels entitled to its share of this wealth as its' economic policy in large part protects the housing market and as such helps to create this cash cow in the first place, as we have just seen with recent house price inflation. Home movers in the main accept this monopoly money created by increasing house prices is not of their doing, and if they need to pay a relatively small tax for its creation, then so be it, but of course will always protest about having to pay it. FTBs are shielded in the main. Secondly, there is the realisation, that it's not a tax on the poorest in society who probably won't be buying a property even if they own one now, popular at the ballot box as a tax on the mobile middle classes. If you can afford to buy a property, you can afford the tax, it is seen as a privileged position to be in and performs extremely well on the "tax raised vs popularity with the man on the Clapham Omnibus" scale whose votes swing outcomes of General Elections not home movers.

From: Matthew Payne 18 August 2021 09:09 AM

Matthew Payne

From: Matthew Payne 14 January 2021 09:08 AM

Matthew Payne
They wouldnt be able to introduce this until at least April 2022, more likely 2023 unless they want to be challenged in the Courts. Many landlords won't be able to gain possession until then based on current forecasts on court backlogs and section 21 notices being 6 months with no end to that in sight. HMG can't impose an increase in tax on an activity when they have effectively prevented landlords from engaging in that activity before any deadline to change it. When you then consider that there is a GE in 2024, would any tory government want to overtly alienate a couple of miilion of its core voters in the run up to the election? Tory spin doctors will have one eye on the election and discussions will already be under way about the timing of tax increases, which they wont want to be doing in 2023-4, they will be too fresh in peoples minds at the ballot box. Sector targeted tax rises will have to be 2021, 2022 at the latest to allow people to forget, or instead be spread over most of the population to neutralise political fall out and create a feeling of acceptance as everyone has to pay it. One suggestion I saw floated today by a think tank was a temporary covid health tax of 3-4p in the pound on income over £12,500 for a few years. Tugs at the heart strings a bit as well. What we can be certain of though is massive tax increases across the board in June 2024, as the new administration will have a new 5 year mandate to do what it wants as they did in 2010, 2-3 years after ground zero.

From: Matthew Payne 12 November 2020 17:25 PM

Matthew Payne

From: Matthew Payne 02 October 2020 10:21 AM

Matthew Payne

From: Matthew Payne 04 June 2020 08:27 AM

Matthew Payne

From: Matthew Payne 30 April 2020 11:01 AM

Matthew Payne
Putting predictions on the housing market or any other market aside, just think of people’s base instincts; I think many commentators grossly underestimate or conveniently ignore how nervous people are about getting CV19, and most of us have still not had it. Ignore all the chumps on the news misbehaving, most people are staying at home trying to avoid getting contaminated. Most people I speak to about the situation are going to be very cautious when the lockdown ends, in terms of changing their lockdown behaviour too much. I know of dozens of examples where people have been told not to come back to the office until October or January, or where they or their businesses are reengineering their routines and lives to accommodate a self-imposed lockdown for many months yet. There is always a range of opinion, some people more bravado than others, I am pretty relaxed about it, but feel a responsibility to others. About 2/3s I have spoken to are scared of getting CV19, and the vulnerable group is huge from asthma sufferers, to diabetics to anyone due for surgery who can’t risk getting it, to anyone who has had chemo in the last year or so, to grossly overweight and unfit people, to those with respiratory illnesses or any serious illness, smokers & vapers, and then there is of course the middle aged and the elderly who are more at risk of dying from it anyway. I cant see many people rushing down the pub in May if that’s when it ends, or even June, July or August, or rushing to buy a house, or off to the garden centre or wherever until there is some confidence in being able to stay healthy and alive, it’s not all about the economy and jobs, albeit that will play its part too. I know people quote the risk of dying is low, 3% or thereabouts, but a friend of mine put it very succinctly the other day. "If I put 100 skittles in a bowl and said help yourself, how many skittles would you eat if I told you 3 of them would kill you?" And that’s an average. If you are in the vulnerable group a load of skittles in the bowl will do it, and even then it’s not just about you, its who is close to you that you then infect. Social distancing will also play a huge part in our lives for probably the next 12 months, and that will simply slow everything down, reduce capacity and services and sometimes just make certain things unattractive to do. My travel agent tells me people are cancelling their prebooked holidays hand over fist for later in the year, not rushing out to book one. Social distancing in any resort or hotel will ruin most holidays. Think of the queues at the bars, no swimming/splashing allowed, some pools may not even be open. Imagine the kids boredom! I agree there is pent up demand for all sorts of stuff and people will want to move house, but I cant see people sacrificing their health or that of their family in order to satisfy it, so whilst there may be gradual improvements in many markets over the summer and autumn, it is going to be painfully slow until people start to feel safe once more, and I cant see that happening until testing and vaccinations are widely available.

From: Matthew Payne 22 April 2020 12:24 PM

Matthew Payne
I can understand why agents that are doing it feel the need to list new instructions, they have numbers to hit which are now essentially unachievable this year, and of course up front fees put some cash in the bank now, but agree with sentiment above, it is not in a vendors best interests at all and creates a huge credibility issue that could cause much more damage later on. Time should be better spent on preparing for the end of this lockdown talking to people, data mining and setting themselves up for when it is over, considering how to upscale the business that is inevitably being run very skinny at the moment when normal trading activities are allowed once more. Instructions should be accepted on a deferred basis like a lot of agents do in December, advice should be not to list now. I dont see any value in these virtual viewings and valuations suggesting that we continue as normal, especially when the government has very publicly put the housing market on hold, looks desperate in fact. Any supposed purchase will still be conditional on a physical viewing at a later stage whether they know it now or not, conditional on them still having a job, conditional on them having the same confidence they may feel they have now. Inevitably you will never achieve as full a price now as you would be able to in what was a looking like a promising Spring market, and anyone making an offer will be opportunistic. Any deals put together now will be held together will sellotape and not worth booking. Similarly, with very little underwriting taking place, surveyors at home, councils closed, any deals done will be no further down the line than when the lockdown ends, so I don't see what is to be achieved with a business as usual approach for anyone, agents included.

From: Matthew Payne 30 March 2020 10:50 AM

Matthew Payne
Everyone's views are understandably influenced by the RM rate they are paying and whether they feel that is good value or not. A cooperative approach is the only way to tackle these price rises for independents anytime soon, which is effectively all the corporates have done. 600 branches, 800 branches carry a lot of negotiating muscle and they use it. RM won’t care about losing a handful of smaller agents who protest, and if anything, that adds fuel to the fire as they hike their prices even more the following year to those that are left to compensate. Rightmove has created this monster but not because of expense alone, but due to a very inconsistent and perverse charging model applied very differently to small independent and large corporate agents along with the fear factor its historic dominance has allowed them to create, that it is a necessity in your businesses if you want to succeed. A 1 branch independent agent is paying as much as 11 times more per branch than the biggest agents after they have had their corporate discount applied which they can also fix for 3 years, so the largest agents can choose to invest the saving in other marketing campaigns that generate them better quality leads from elsewhere, hence they are never critical of what it costs. (I know what they charged me as an independent and then when we became part of a corporate) Further, the rates quoted to the smallest agencies are so inconsistent, some might think RM is charging whatever they think they can get away with, as the fear with the smaller agents as with newspaper advertising 15 years ago, is RM is something they cannot manage without, and will destroy their business if they don’t have it. The more fear RM smell at each review meeting, the more expensive it gets. Ever wondered why they don't have a rate card and always want to agree new terms in a meeting? So, food for thought when you consider whether it’s worth the risk to leave… Firstly, the world isn't dependent on any portals property or otherwise anymore or has a loyalty to any particular app or website and clearly Zoopla has woken up to that. Apple, Google and others have made it so easy for us not to need to. The high tech has moved on monumentally in the last 5 years let alone the last 19. Google is only 2 years older than RM but look at how much it does now, how advanced it has become. When I look for property or anything for that matter I use Google, Siri if I’m out and about, not any particular portal and I get to see all of what I am looking for wherever it is listed, whatever website, and more people are doing the same. I used to go on particular sites, but search engine reliability has improved so much, and it is so much quicker. It’s a similar challenge for Amazon, I used to go there as my default, but I now trust Google to send me to the right places, give me the best choices, and I don’t shop on Amazon half as much as I used to, because in fact it’s not the cheapest place or has the best products all the time as they like RM would have you believe. Secondly, independently, if you are developing your own customer capture and engagement strategy at a local level in your communities and more broadly digitally with search engines always in mind, you can service the public to a large extent yourselves anyway, now that some (not all) of the Proptech that is out there has been road tested, improved and works. A combination of these means you will be able get in front of customers without dependence on RM, and perhaps that is what a lot of commentators here are finding. If you are already on Zoopla or OTM your properties will be easily found out there and on your own site, and a minimum £3000 a month saving for a small agency gives them a lot of options to do other things. Thirdly, consider the digital generations. My teenage kids don't use PCs anymore or type unless forced to, that's not even a cultural necessity for young people now to search for stuff they want to find, it’s all voice driven, Siri & Google Home. They don't know any different, they look at me with my laptop, typing away, sending emails manually, using the telephone like I'm some dinosaur. They run their lives front to back digitally through Google, Snapchat, Insta and YouTube. That’s it. No text messages, no browsers, no apps, no phone calls, no emails, no print media. They are your customers in about 5 years’ time, some older ones already are, are you ready for them? I note that most agents don’t have Insta or Snapchat accounts, some are not yet even on Facebook, or they are but never post anything, so maybe not. Soon will be the glasses with a heads-up virtual display in front of your eyes walking down the street, it’s not long. Apps have become passe already, who uses them, websites are mobile optimised, I’ve deleted most of mine? Thought tech is already here in the new F35, that’s next. Think Tony Stark, you will think or request 3 bed houses in Doncaster and they will appear in front of you in the middle of your kitchen for you to pull apart like virtual lego, and it’s not that far fetched. Google will take the lead role no doubt as always. RM was invented at a time when us 40 somethings were young and even we don’t use it anymore like we used to. Unless they have a secret masterplan, a revolutionary game changer about to be announced then they barely have no place in the lives of Gen Y and no chance whatsoever with Gen Z, they simply don’t communicate or operate digitally in a way that RM needs or expects them to. Should precious marketing resources be better spent elsewhere in context of value and relevance?

From: Matthew Payne 13 November 2019 22:23 PM

Matthew Payne
It needs resolving but adding another layer of bureaucracy to an already painfully slow process is not the solution. Buyer and vendor behaviour are a symptom of a broken system, not the system has become broken by their behaviour. Think of the practicalities of this proposal that would affect normal everyday people. A buyer can’t be expected to commit blindly to a transaction for 19 weeks, on the back of a handshake, with the vendor providing them with very little detail about what they are buying, hence they do their due diligence. In the 90s, things happened a lot quicker, a search took 2 weeks at most, an expedited search 48 hours, you could get a freehold deal over the line in 4 weeks. Unless you get the vendor to provide full disclosure, a survey in advance, to sign an affidavit that there have been no material omissions then there is still so much to establish, especially on leaseholds, hence subject to contract, subject to survey. Likewise, a vendor cannot be expected to make the same commitments for different reasons for 19 weeks, to a buyer who drags their heels. Does a buyer need to demonstrate their financial capabilities in the same way? Do you then need to go all the way down or up a chain to do the same thing? Then there is other mitigation, in a third of a year, a lot of life stuff can go on, people lose their jobs, get promoted, get pregnant, become ill, there could be many innocent and legitimate reasons why buyers and vendors could no longer honour their commitments. In the real world away from affluent parts of London where buyers and sellers no doubt keep £1000 in loose change in the centre arm console of their Bentleys, £1000 is a huge sum of money to jeopardise on a system that needs fundamental reform. Why should the average UK buyer spending less than £250,000 and saving sometimes for years to pull their deposit together, be told they have to put down a £1000 deposit that they will lose if they don’t proceed, which more often than not is not simply because they have changed their minds, hardly ever in fact. It’s title defects, survey results, down valuations, collapsed chains, search results, neighbours, personal challenges meaning they can no longer buy (or sell) at all because it has taken so long. The list is endless and one you can’t legislate for. If you do allow a huge list people will just declare that reason anyway, nothing will change. If you deny any mitigation list at all, you will punish people for things beyond their control. People will quickly work it out and the market will grind to a halt from the bottom up, people won’t move. It feels like a cottage industry is being created again like HIPs just to make some cash, not solve a problem. The wagons are circling, I note there are already a few companies popping up ready to go with these agreements. The focus should be on getting all stakeholders together lenders, lawyers, councils, agents, HMG and establishing how it can be done as quickly as it was 20 years ago, not force people to accept the current broken system because it’s quick and easy.

From: Matthew Payne 22 October 2019 12:08 PM

Matthew Payne
Like with anything the government has introduced in the recent past it has to be properly stress tested, something they havent done with many pieces of legislation in the PRS which has had a negative fallout on tenants as many predicted for example. We have seen a similar attempt at this in the past with HIPs that failed spectacularly. Any beta testing should very much include whether it would further reduce transaction numbers which is a real possiblilty. I put together 1000s of deals over years gone by, with persuasion, one off viewings, local VIP work, spotaneity many of which would not have happened if I had been asking people for £1000 up front and where they may not get it back. One of the biggest challenges is always how a fall through is determined. Reasons can be manipluated by buyers and vendors, and then there are countless other mitigations, loss of employment, divorce, bereavement, promotions at work, illness that may influence why a buyer or vendor does not proceed. Defining fault/blame fairly seems like an impossible task especially as one comment has already suggested. How do you determine what is a bad survey result for example? Is there such a thing as a clean survey on a Victorian property, they have all got a bit of damp or loose roof slates. Some buyers pull out over such things, others will use them as excuses to pull out if they have seen a better property. I can't see how there can a workable template, there are too many variables, but if you make it too black and white, ie pull out or dont pull out, then tranasction numbers will plummet.

From: Matthew Payne 21 October 2019 10:07 AM

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