A lack of training and a laissez-faire attitude to leads and listings is preventing agents charging higher fees, industry leaders have claimed.
The revelations were made in the latest video released from a meeting of senior property executives late last year.
They covered a range of subjects that have been split into separate videos to be released over the next week.
Former Foxtons chief executive and current board member Peter Rollings said agents don’t do enough to prove they are worth 1.25% or 1.5% as they don’t give a good service.
He said: “This a vicious circle as you then don’t employ the right people as you don’t charge the right fee and can’t pay them very much.
“It is not a piece of cake to sell a house now, you really have to be better than the rest.”
Rollings also blamed the portals and online agents including fellow panellist Russell Quirk’s former eMoov brand, for pushing down fees.
The panellists said better training and leadership is needed and agents should be better at differentiating themselves and their service from eachother.
Sarah Edmundson, chief executive of Agents Together, suggested a “laissez-faire attitude” has emerged where agents wait for leads to come in, which she suggests has got worse over the past two years.
She added: “We are not equipped to go into a tougher market.
“A lot of agents be like a rabbit in the headlights, this is where we need great management.”
Watch the full debate on the video below: