In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...
Archive
2023 was the highest year on record for ‘rental scam’ searches in the UK, with an increase of 11% from 2022...
06 April 2024
From: Features
A variety of charities have received support from the property industry this week. If there are charitable endeavours you think the rest...
15 March 2024
From: Breaking News
If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...
26 February 2024
From: Marketing & Social Media
Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...
23 February 2024
From: Breaking News
Almost one if five leads generated by Facebook ads go on to instruct an agent, research suggests, but many are missing...
22 February 2024
From: Breaking News
The most successful agents are typically those who invest in self-improvement. Whether it's staying abreast of changes in social media, experimenting...
27 January 2024
From: Features
Buyer demand and new sales at the start of 2024 are already ahead of equivalent 2023 levels, Zoopla. Figures from the portal...
12 January 2024
From: Breaking News
Property industry veteran Mal McCallion has helped launch a new artificial intelligence (AI) property search tool that agents can embed in...
11 December 2023
From: Breaking News
Welcome to this week’s Agents Do Charity, our chance to salute those who do so much to help others. If your agency...
08 December 2023
From: Breaking News
Welcome to this week’s Agents Do Charity, our chance to salute those who do so much to help others. If your agency...
24 November 2023
From: Breaking News
Agents are being urged to keep marketing throughout the festive season. The ValPal Network (TVPN) suggests the market is set for a...
22 November 2023
From: Breaking News
A team from The ValPal Network joined industry Facebook ads expert Paul Long on a webinar designed to equip every agent...
17 November 2023
From: Sponsored Content
The Women in Estate Agency support group has unveiled details of its latest conference. The event will take place at The IET...
14 November 2023
From: Breaking News
OnTheMarket has partnered with an automated social media service to help agents promote listings on Instagram, X, Facebook and more. Following a...
26 October 2023
From: Breaking News
The final tickets are on sale for next month’s Agency Excellence Summit. The event takes place at the Manchester Piccadilly Hotel on...
23 October 2023
From: Breaking News
Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...
19 September 2023
From: Marketing & Social Media
A lack of flexibility is causing recruitment issues in estate agency and could threaten the survival of firms, executives claim. Speaking on...
18 August 2023
From: Breaking News
Social media has moved on from being a “nice to have” to a necessity for most businesses, but how do you...
14 July 2023
From: Marketing & Social Media
A competition to track down as many golden estate agent boards placed around Leeds as possible has been won by Grace...
04 July 2023
From: Breaking News
Self-employed agency brand eXp UK has launched a strategic partnership with proptech supplier nurtur.group. Under the agreement, nurtur.group will become the exclusive...
04 July 2023
From: Breaking News
As we move into a more challenging market this summer with interest rates still on the rise, house prices relaxing and...
14 June 2023
From: Features
Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...
19 May 2023
From: Breaking News
Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...
13 May 2023
From: Features
First-time buyers are turning to social media platforms such as TikTok for homebuying advice and guidance. A survey of first-time buyers aged 18...
02 May 2023
From: Breaking News
The latest Instagram update allowing multiple links in bios will provide a ‘world of marketing possibilities’ for estate agents, it has...
28 April 2023
From: Breaking News
As the unending attack on landlords continues, many are succumbing to the pressures of increased taxes, interest rates rising, regulations becoming...
18 April 2023
From: Marketing & Social Media
From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...
29 March 2023
From: Features
New software has been launched to help estate agents collect feedback on viewings. Feedback Enterprise, from the Cumbrian communications specialists SMS Speedway,...
16 March 2023
From: Breaking News
Zoopla has launched a six week promotion aimed at helping agents meet business objectives - and there’s a special Valentine’s deal...
14 February 2023
From: Breaking News
Independent estate agent DM & Co. Homes has launched a weekly update on the regional housing market presented by managing director...
20 January 2023
From: Breaking News
Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...
07 January 2023
From: Features
Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...
01 December 2022
From: Breaking News
Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...
14 November 2022
From: Breaking News
In tougher times – as is the case now, post-Covid, post-Brexit, cost-of-living crisis, war in Ukraine, etc – reputation and consumer...
08 October 2022
From: Features
Let’s be completely honest - as challenges go, estate agents are up against it trying to persuade reluctant vendors to take...
06 October 2022
From: Breaking News
Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...
06 October 2022
From: Breaking News
Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...
05 October 2022
From: Features
A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...
03 October 2022
From: Breaking News
In this piece, the team at Iceberg Digital sets out why Lifesycle has managed to roar to record sales in recent...
28 September 2022
From: Breaking News
Almost three-quarters of estate agents are missing out on fulfilling their advertising potential using social media, research claims. Estate agency lead generation...
26 September 2022
From: Breaking News
In a recent McKinsey poll* 85 per cent of people said that fear of criticism, fear of uncertainty and fear of...
17 September 2022
From: Features
Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living...
17 September 2022
From: Features
What do Tilly Ramsay and Kim Kardashian have in common? Other than both having well-known fathers, they’ve both also mastered the art...
10 August 2022
From: Features
For some time, LinkedIn was seen – fairly or unfairly – as stodgy, dull, corporate and formal. The uncool uncle to...
30 July 2022
From: Features
Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...
09 July 2022
From: Features
A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...
06 July 2022
From: Features
An estate agency in Snodland, Kent, has been honoured with an award for services to the local community. Independent agency was presented...
06 July 2022
From: Breaking News
Agents need to use social media for more than just posting property listings, an industry digital marketing expert claims. Craig Vile, director...
24 June 2022
From: Breaking News
Between you and me, dear reader, I had little to no idea about what the metaverse was before researching it for...
18 June 2022
From: Features
Outgoing NAEA Propertymark president Liana Loporto has shared her regrets that she didn’t see the Regulation of Property Agents (ROPA) rules...
17 June 2022
From: Breaking News
WhatsApp is being predicted to become a key messaging tool for estate agents in the coming years. Messaging provider SMS Speedway analysed...
01 June 2022
From: Breaking News
Two senior agency figures have suggested there is more work needed to level the playing field for women in the sector. The...
10 May 2022
From: Breaking News
The Advertising Standards Authority (ASA) has informally resolved a complaint regarding claims made by Purplebricks about home sales. The advertising watchdog revealed...
27 April 2022
From: Breaking News
Three of the leading industry content specialists are set to gather on stage together for what is believe to be the...
27 April 2022
From: Breaking News
Estate agent HOP is offering eagle eyed Leeds residents the chance to win a £2,000 holiday if they spot one of...
26 April 2022
From: Breaking News
A leading figure in the Say No To Rightmove (STNR) campaign says the attempts to get agents to ditch Rightmove have...
20 April 2022
From: Breaking News
The humanitarian crisis in Ukraine continues to dominate the thoughts of our industry as this week’s ADC shows - a wonderful...
01 April 2022
From: Breaking News
The self-employed model, after years of not really catching on fully, was given a major boost by the pandemic and the...
26 March 2022
From: Features
Good-quality APIs can help agents to thrive in 2022 and beyond according to industry PropTech supplier Openview – Powered by VTUK. API,...
02 February 2022
From: Breaking News
In this guest piece, the team at Lifesycle discuss a recent experiment they did with AI and estate agents' data and...
27 January 2022
From: Breaking News
As this is the first Natter back since the Christmas break, I should like to first wish all our readers a...
15 January 2022
From: Features
A conveyancer has contacted Estate Agent Today suggesting that the Simplify Group IT data crisis could be the death knell for the company...
04 January 2022
From: Breaking News
In this article, the team at Lifesycle outline why agents are increasingly turning to their CRM. Unless you have been living under...
15 December 2021
From: Breaking News
A petition is being started, urging the government to ban the payment of referral fees to estate agents. It’s reported to have...
06 December 2021
From: Breaking News
In this latest Natter piece zoning in on independent agents doing things differently, following on from the one I did with...
20 November 2021
From: Features
A PropTech platform is urging agents to keep in touch with clients on their databases to increase their chances of future...
18 November 2021
From: Breaking News
With Remembrance Sunday this weekend, the nation and our industry will remember those who fell. Yesterday on Estate Agent Today we featured one...
12 November 2021
From: Breaking News
PropertyHeads, a platform describing itself as a social network for house buyers and sellers, has a new PropTech partnership. It’s linked with...
10 November 2021
From: Breaking News
Agent wages have been in the news this week, with boastful claims from a number of self-employed businesses about the sums...
09 October 2021
From: Features
The Association of Leasehold Enfranchisement Practitioners (ALEP) has become the latest body to welcome the decision by Countryside Properties to scrap the requirement to pay...
17 September 2021
From: Breaking News
One of the biggest campaign groups calling for leasehold reform has welcomed the action taken by the Competition and Markets Authority...
16 September 2021
From: Breaking News
The Victorian phrase “as safe as houses” well surmises the security of the housing market as, whether they are buying or...
09 September 2021
From: Marketing & Social Media
In this article, the team at Iceberg Digital outline why agents should consider attending the Estate Agency X event as well...
08 September 2021
From: Breaking News
A PropTech entrepreneur is advising agents not to settle for simply having their websites up and running, and instead using CRM...
24 August 2021
From: Breaking News
Viewings are in the news right now and with good reason. As the impact of the stamp duty holiday fades, and transaction...
09 August 2021
From: Breaking News
A young estate agent is being praised because of his heroic actions to save a woman from drowning. Austin Mellor - just...
28 July 2021
From: Breaking News
Let it never be said that this column isn’t here to help out agents directly. In this week’s Natter, I speak...
17 July 2021
From: Features
Properties with professional marketing packs sell up to 48 per cent quicker than those without, according to an experiment conducted by...
16 July 2021
From: Breaking News
A recent survey run by mio revealed that almost 50% of home movers selected their estate agent because they liked them....
09 June 2021
From: Features
A family is appealing for help in tracing the whereabouts of a motorhome stolen from outside their house at Whitstable in Kent...
25 May 2021
From: Breaking News
One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...
18 May 2021
From: Breaking News
You could make about 65 more cold calls, or hold 13 more viewings, or you could take a power-nap every day...
01 May 2021
From: Features
The biggest news story in town this last week – which has brought people who don’t usually like or watch football...
24 April 2021
From: Features
Free-to-list portal OneDome has signed up the 55 branch agency network Chancellors. The agency will consequently list all of its residential sales...
22 April 2021
From: Breaking News
Our recent state of the property nation survey, which yielded nearly 350 responses from directors to junior negotiators, and many others...
14 April 2021
From: Breaking News
An estate agency has apologised after a bogus employee posted offensive comments about Prince Philip on a newly-created fake Facebook account. This...
13 April 2021
From: Breaking News
The Competition and Markets Authority says it has pushed Facebook into taking new action to combat fake reviews - an issue...
12 April 2021
From: Breaking News
First off, happy Good Friday to all our readers. Here’s to a great, if still slightly different, long Easter bank holiday...
02 April 2021
From: Breaking News
As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...
06 March 2021
From: Features
Challenger portal OneDome has signed up one of the larger UK agencies, the Leaders Romans Group. LRG will list all its residential sales...
02 March 2021
From: Breaking News
Pre-pandemic, virtual and video viewings were a nice little add-on for some agents, but they were far from universally used and...
27 February 2021
From: Features
OneDome says it’s seen a surge in consumer activity in 2021, culminating in its two websites growing to a combined visitor...
22 February 2021
From: Breaking News
In this week's Natter, I focus on the inspiring story of Clare Hughes, who has bounced back in the last 12 months...
13 February 2021
From: Features
Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...
10 February 2021
From: Features
There’s been a flurry of recent activity involving agencies quoted on the London Stock Exchange: Hunters, The Property Franchise Group and...
23 January 2021
From: Features
While the property industry has suffered far less than other sectors during the past year, it would be short of the...
16 January 2021
From: Features
Hello and welcome to the first Agents Do Charity of 2021. Somehow, this year is only eight days old yet already seems...
08 January 2021
From: Breaking News
Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...