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Agents should use databases to cultivate future instructions

A PropTech platform is urging agents to keep in touch with clients on their databases to increase their chances of future instructions. 

Software platform Rex says there are a number of ways in which this can be achieved. 

“For example, anniversary emails, SMSs to celebrate major events, updates about what’s happening in the area, owner newsletters. The messages to communicate are unlimited and the digital channels continuing to grow – Facebook Messenger is now an everyday tool, along with WhatsApp, Instagram, Twitter, TikTok and LinkedIn” explains Anton Babkov, chief executive of Rex CRM.

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He says the power of the database to connect and engage with people agents know or haven’t yet met is huge, and shouldn’t be underestimated. 

“It’s one of the best tools you have to grow your business, but it is all too easy to ignore and leave alone” Babkov continues. 

“Typically, the details of people are added to their database but with no plan about how to stay in touch afterwards, potentially leading to many missed opportunities for agents.” 

According to one PropTech provider that analyses agency databases (RiTA by AiRe), 91 per cent of all valid database contacts haven’t been engaged in the past six months. 

“While it’s manageable to stay in touch with contacts one at a time - this simply doesn’t work en masse. So, you need to work out how to digitalise your personal engagements” Babkov claims.

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