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KEYWORD "Messaging" - 100 RESULTS
PR power: Top tips to launch successful campaigns

The world of PR can feel like a crowded marketplace, where shouting your message the loudest doesn't guarantee anyone hears it....

27 March 2024

From: Features

Zoopla marks record month for vendor leads

Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...

23 February 2024

From: Breaking News

Transform your brand narrative with PR

In the competitive and dynamic landscape of the property industry, where every brand vies for attention, it’s vital to distinguish yourself....

17 January 2024

From: Features

Will housing be a major battleground in the 2024 general election?

After months of negative messaging and anti-development sentiment, espoused both nationally by the Government, and locally during May’s local election campaigning,...

13 January 2024

From: Features

Zoopla: Buyer demand already ahead of early 2023

Buyer demand and new sales at the start of 2024 are already ahead of equivalent 2023 levels, Zoopla. Figures from the portal...

12 January 2024

From: Breaking News

Zoopla to launch ‘buyers’ market’ ad campaign on Christmas Day

Forget the King’s Speech, Zoopla is hoping for a Christmas Day boost with the launch of its new marketing campaign. The portal...

15 December 2023

From: Breaking News

January's instructions are won in December, but how do you secure them?

It’s not uncommon to see a seasonal slump around December and the Christmas period. Last year, Propertymark reported an average of...

02 December 2023

From: Features

How to make the most of your marketing spend this Winter

As we enter the winter months and a traditionally quieter time for the property industry - agents are still contending with...

11 November 2023

From: Features

ValPal launches direct mail service to target 'cold leads'

The ValPal Network (TVPN) has launched a new automated direct mail service to ensure agents don’t miss out on ‘bonus leads.' It...

27 September 2023

From: Breaking News

Marketing expert: House of agency brands strategy is ‘inefficient’

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

01 September 2023

From: Breaking News

Will housing be a major battleground in the 2024 general election?

After months of negative messaging and anti-development sentiment, espoused both nationally by the Government, and locally during recent local election campaigning,...

19 August 2023

From: Features

Auctioneer: Don’t put unsuitable homes under the hammer

Agents and sellers are being warned against putting unsuitable properties up for auction. Stuart Collar- Brown, chief executive of online auctioneer platform...

24 July 2023

From: Breaking News

Revealed! How movers feel about the home-moving experience

Award-winning sales progression platform mio has uncovered the home moving experiences of nearly 200 movers and evaluated what this means for...

01 March 2023

From: Features

Agency app promises ‘instant messaging revolution’

A new instant messaging platform has been launched that aims to change the way estate agents manage communications with customers and...

16 February 2023

From: Breaking News

Zoopla aims to give agents ‘Boxing Day boost’ with new marketing campaign

Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...

20 December 2022

From: Breaking News

OnTheMarket unveils new property search filters and agency features

Potential buyers will be able to search for eco-friendly homes and message an agent through WhatsApp as part of a range...

02 September 2022

From: Breaking News

The big question on everyone’s lips right now…are we actually heading for a crash?

As uncertainty continues to prevail across the industry, aided by a government in crisis, the challenges in the months ahead feel...

29 July 2022

From: Sponsored Content

Agency websites still visited by buyers despite portal dominance - research

Property portals remain the predominant route for finding a home among buyers but many are still following traditional methods, research suggests. A...

07 July 2022

From: Breaking News

Student accommodation: how to manage mass check-outs without a mess

As the mass student exodus from rented accommodation begins throughout the UK, Richard Abbots of Inventory Hive offers advice on how...

02 July 2022

From: Features

Challenger portal unveils Buyer Passport to avoid ‘tyre kickers’

OneDome has launched a new product to let pre-qualified buyers register their interest for properties with local estate agents. The Buyer Passport...

24 June 2022

From: Breaking News

PropTech Today - why walled-off tech systems are no longer fit for purpose

Today’s consumers judge a business not just on the quality of its products, but also on their experience in using them....

15 June 2022

From: Breaking News

WhatsApp predicted to revolutionise estate agency communications

WhatsApp is being predicted to become a key messaging tool for estate agents in the coming years. Messaging provider SMS Speedway analysed...

01 June 2022

From: Breaking News

Agents Do Charity - Ukraine’s humanitarian crisis to the fore

Hello and welcome to another Agents Do Charity, the weekly round up of fund-raising in our industry. Once more our thoughts are...

25 March 2022

From: Breaking News

How the property sector must adapt during the year ahead

If 2020 was the year of survival, then 2021 was about the post-Covid boom. The impact of the pandemic on the...

12 February 2022

From: Features

Goodbye Purplebricks - name disappears in rebrand of Canada firm

The name of Purplebricks - which once claimed its business model was a global success - has now been removed in...

17 January 2022

From: Breaking News

Conveyancing IT crash exposes weaknesses in transaction process

EAT readers may have seen a piece in Friday’s property section of The Times about the long-running Simplify saga, which has...

13 December 2021

From: Breaking News

How PropTech Can Help You Win More Instructions

PropTech has seen a surge in uptake over the last few years for several reasons – be it the Covid-19 pandemic...

13 November 2021

From: Features

Massive Rightmove ad campaign - here are the first pictures

Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...

12 November 2021

From: Breaking News

Agency’s window is stunning show of respect for those who fell…

With Remembrance Sunday this weekend, the nation and our industry will remember those who fell. Yesterday on Estate Agent Today we featured one...

12 November 2021

From: Breaking News

MovePal - a cautionary tale for agents

I’m going to declare upfront that, as an investor, I have a financial interest in the success of MovePal but I also need...

23 October 2021

From: Features

6 tips for targeting Generation Z renters

The Victorian phrase “as safe as houses” well surmises the security of the housing market as, whether they are buying or...

09 September 2021

From: Marketing & Social Media

Phil Spencer - Why agents MUST get their communications right

Day in, day out, I see how good estate agents really are.  Whether it’s in my day job on Location, Location, Location...

06 September 2021

From: Breaking News

How to minimise pandemic disruption in your estate agency

Last month it was reported that up to 500,000 people had been ‘pinged’ by the NHS in a week. While the...

18 August 2021

From: Features

Foxtons considering selling its mortgage business

An announcement by Foxtons this morning says it is considering future options for its mortgage business, Alexander Hall. The announcement - made...

21 July 2021

From: Breaking News

Anti-Rashford comment - Government housing chief apologises

One of the most senior politicians involved in the property industry is embroiled in a row over her anti-Marcus Rashford social...

13 July 2021

From: Breaking News

Rightmove probing online agency with controversial past

Rightmove is to review the processes of an online platform which directly uploads sellers' property details via an app. Two years ago...

26 May 2021

From: Breaking News

PropTech Today - bad product or bad plan?

In the previous edition of PropTech Today, Nathan Emerson highlighted the importance of effective implementation, linking poor staff engagement to the...

26 May 2021

From: Breaking News

Agents – can facial recognition ID help to speed up the sales and rental process?

In recent years, the property market has been taking steps to become more digital – with HM Land Registry leading the...

19 May 2021

From: Sponsored Content

Agency is UK’s first to white-label sales-streamlining app

Century 21 UK is the first agency in the country to white label an app which covers transaction components from property...

04 May 2021

From: Breaking News

Property Natter - will there be live property events this year?

The last property event I attended in person – and I think the last physical property event held all told –...

10 April 2021

From: Features

eBay and Amazon use omnichannel marketing - why don’t you?

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

06 March 2021

From: Features

Three reasons why you should embrace omnichannel marketing

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

10 February 2021

From: Features

Has the Stamp Duty Holiday extension campaign worked?

There is no scientific formula, no list of must-have elements in a successful campaign. That’s especially the case for a campaign involving...

06 February 2021

From: Features

Texts to potential sellers will win instructions, says PropTech supplier

Agents can win more instructions by using text messages to prospective sellers as part of a short term ‘nurture’ campaign, according...

04 February 2021

From: Breaking News

Coup for agency with fly-on-the-wall Channel 4 show

One of the country’s most exclusive agencies, UK Sotheby’s International Realty, was the subject of a Channel 4 documentary last evening. The...

29 December 2020

From: Breaking News

Sunak’s Big Day: “Don’t make knee-jerk property tax rises” he’s told

Today sees the government’s Spending Review, with Chancellor Rishi Sunak taking centre stage as he presents a 12 month spending plan to...

25 November 2020

From: Breaking News

Five top tips for lead generation

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

27 October 2020

From: Marketing & Social Media

Here's how mio can help agents comply with RoPA framework

As the review of the recommendations of the Regulation of Property Agents Working Group continues, Emily Hawthorne, mio Account Manager and...

01 October 2020

From: Sponsored Content

Property Natter: why haven’t the Big 4 tech firms got involved with property?

For a number of years now, predictions have been made that one of the major tech giants will eventually enter the...

12 September 2020

From: Features

Phil Spencer: agents can capitalise on an improving public image

Agents have long been the victim of a poor public reputation, from scoring highly in most disliked profession polls to being...

03 August 2020

From: Breaking News

Pre-qualify tenants before a viewing and reference them with one shareable viewing link from your CRM

Can technology bring about the lasting change needed to the property industry? The industry has felt the effect of lockdown and...

28 July 2020

From: Sponsored Content

Streamlined completions promised by latest PropTech platform

Another new PropTech platform claims it can streamline the completion process - this time by coordinating the work of estate agents...

17 July 2020

From: Breaking News

PropTech Today: We need long-term visions, not short-term fixes

With stamp duty cuts and 90% mortgages on their way back, anyone could think the housing market was about to go...

15 July 2020

From: Breaking News

Improving pipeline management with mio

Let’s face it sales progression is difficult and frustrating: 1)The process has never been properly joined up - the average chain has...

07 July 2020

From: Sponsored Content

Converting your pipeline to income faster

As we emerge from lockdown, quickly progressing sales to completion is vital to replace lost commission income.  What role can mio...

15 June 2020

From: Sponsored Content

PropTech is the key to dealing with post-lockdown surge

The Covid-19 crisis has forced the UK property industry to rethink the way it operates. With little warning, the pandemic disrupted the...

03 June 2020

From: Features

Property Natter: a week in the life of…agents in lockdown!

Lockdown measures are still in place for another two weeks, at least, with the possibility of them being extended beyond that....

25 April 2020

From: Features

Phil Spencer: How to stay in touch with consumers during the market hiatus

I won't be the first or last person to say that society and the property industry in which we operate is...

06 April 2020

From: Breaking News

Property TV ads – the winners and losers revealed

Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...

04 April 2020

From: Features

Agents - please don’t leave a message after the tone

Why should agencies leave voicemail in the last decade and make 2020 the year to invest in a more modern solution? Voicemail...

22 February 2020

From: Features

How digitisation will change conveyancing – for the better

In the field of conveyancing, there’s a new dynamic at play. And that dynamic is customer-driven and customer-focused, using digital technology...

22 January 2020

From: Features

Property Natter: the most revolutionary software product on the market?

First things first, a big happy New Year to everyone. Welcome to 2020! It looks set to be another interesting year...

04 January 2020

From: Features

Emma Vigus, Managing Director of mio

Who are you and what does it say on your business card? Emma Vigus, Managing Director of mio What is mio and what...

10 December 2019

From: 60 Second Interview

Local agents not always best, says high-end London firm

Sotheby’s International Realty says two recent sales it achieved 115 miles away from its closest office prove that local agents are...

04 December 2019

From: Breaking News

Exclusive: new app allows agents to test interest in properties pre-sale

A new app is being launched which allows agents to gauge possible interest in a property before it is formally put...

28 November 2019

From: Breaking News

EA Today: mio welcomes a refreshing take on estate agents’ attitudes to sales progression

28th NOVEMBER 2019: Christopher Watkin’s recent thought-provoking interview with Dan Marsden sheds light on the property industry today and offers an...

27 November 2019

From: Sponsored Content

Forget For Sale boards - spend the money on digital marketing instead

The head of a new property portal is urging agents to forget about spending money on For Sale and To Let...

21 November 2019

From: Breaking News

Property Natter: do agents need to adapt to modern communication methods?

As we know, the world’s moving very fast and how we communicate now is drastically different to even 10 years ago....

16 November 2019

From: Features

Why it’s time to unify your communications

You’ve probably heard about unified communications (UC) before. But why are your competitors and other organisations moving towards centralised comms platforms? What are...

06 November 2019

From: Features

 Jason Wilson, mio Account Manager

Who are you and what does it say on your business card?  Jason Wilson, mio Account Manager What is mio and what does...

05 November 2019

From: 60 Second Interview

Be tech-savvy and attentive to woo young buyers, agents advised

Young homebuyers want tech-savvy, astute and attentive estate agents who are able to handle their complex requirements via a range of...

23 October 2019

From: Breaking News

David Masters, Account Manager of mio

Who are you and what does it say on your business card? David Masters – Account Manager for the Midlands What is ‘company...

08 October 2019

From: 60 Second Interview

Purplebricks spends £382 per instruction on marketing alone

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

11 September 2019

From: Breaking News

GDPR: PropTech firm warns agencies on risk of WhatsApp breach

A new PropTech product uses WhatsApp to communicate within agency teams as soon as a lead is received from a portal. However,...

21 August 2019

From: Breaking News

Next generation CRM – what do agents need to know?

As the founder of Jupix, I worked in the property industry between 2008 - 2014. I had the privilege to lead...

14 August 2019

From: Features

Zoopla tool will capture leads from Facebook and Instagram

Zoopla is mining data from users of its website to target sellers on Facebook and Instagram, producing leads and making it unnecessary for agencies to...

07 August 2019

From: Breaking News

PropTech Pioneers: agents can join WhatsApp lead-response project

Estate and letting agents will for the first time be able to use WhatsApp to respond to leads on a 24/7...

01 August 2019

From: Breaking News

Eric Woodhams, Account Manager of mio

Who are you and what does it say on your business card? Eric Woodhams F.N.A.E.A. mio Account Manager What is mio and what...

26 July 2019

From: 60 Second Interview

PropTech Today: UK government is beginning to take PropTech seriously

I feel I am in a fortunate position. I have been central to the PropTech movement for a number of years,...

24 July 2019

From: Breaking News

Four ways to maximise your lead-handling

In a marketplace as competitive as the property industry, you may think that generating leads is the most important focus for...

20 July 2019

From: Features

Advertising tips: be big, bold and back it up

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

08 June 2019

From: Features

New prime London property portal recruits big industry names

A new portal for the prime London property market has launched this week, recruiting a string of big-name agents.  Vyomm, founded by...

14 May 2019

From: Breaking News

Capturing tenants when they convert to buyers

With the UK population spending longer in rental accommodation, due to the upfront expense of buying a home, their time and...

01 May 2019

From: Features

Property Natter: great advertising campaigns for independent estate agents

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

06 April 2019

From: Features

How can agents keep property transactions on track?

More than 800 property transactions fall through daily, which can have repercussions both practically and financially, as agents fail to get...

30 March 2019

From: Features

The good, the bad and the future of property chain communication

Thinking about the state of communication across residential property chains is enough to induce a severe migraine. We work in a world...

20 March 2019

From: Features

Stay relevant and win business in a challenging market

In these tougher times, we recognise that helping agents win new inventory is the key to their businesses.  There were more than...

20 February 2019

From: Features

How can estate agents build their online reputation?

When it comes to building online reputation, Google is king. It is estimated that over 90% of consumers Google a business before...

19 January 2019

From: Features

Welcome to 2019: The Year of Brexit and Ban

It’s safe to say that the majority of agents will be glad to see the end of the past two years....

02 January 2019

From: Features

Property Natter – A to Z of the property market for 2018

Another year is nearly done – and what an eventful year it’s been. We’ve had more than our fair share of breaking...

22 December 2018

From: Features

Agents advised: Don't head off ho-ho-home too early this Christmas

Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...

21 November 2018

From: Breaking News

Could AI play a role in the lettings sector?

Artificial intelligence (AI) is playing an increasingly important role in our lives – from virtual assistants such as Amazon’s Alexa and...

20 November 2018

From: Sponsored Content

Does your estate agency need to be more flexible?

It’s no secret that technology has changed the way businesses operate, in all sectors. With that has come changes to the...

23 June 2018

From: Features

Uproar over new property portal claiming some agents as 'partners'

The entrepreneur behind a free-to-list property portal claiming support from 17 estate agencies has defended the description of them as ‘partners’ -...

07 June 2018

From: Breaking News

Property Natter: the growing importance of content, social media and design

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

19 May 2018

From: Features

Agents' PropTech Toolshed: Marvellous maintenance

Just like that, the Easter Bank Holiday has come and gone and I find myself now looking ahead to the Summer.  The...

07 April 2018

From: Features

Foxtons calls time on new branches as emphasis shifts to IT and people

Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...

05 April 2018

From: Breaking News

It’s time to show off your assets in a crowded market

When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...

01 March 2018

From: Sponsored Content

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

'Half of home movers feel lack of control' says conveyancing sector firm

A company supplying the conveyancing industry claims that new research reveals 55 per cent of home-movers are frustrated by a lack...

08 December 2017

From: Breaking News

MovePal MovePal MovePal