A new PropTech product uses WhatsApp to communicate within agency teams as soon as a lead is received from a portal.
However, the firm behind the product says some agencies currently using staff members’ personal WhatsApp accounts risk breaking GDPR data protection laws
Stitch says using WhatsApp is not only an effective way of communicating within a sales team, but is also a means of communicating with sellers and buyers because - it claims - “it is becoming increasingly challenging to contact customers by phone or email.”
It creates what it calls “a team inbox” on its platform, allowing anyone in the team to see a lead and generate a WhatsApp response to customer and other team members; a bot makes an initial response to out-of-hours leads.
Stitch emphasises that it uses a purpose-built WhatsApp account for each agency with costs starting at £199 per month.
It claims that agencies already using the personal WhatsApp accounts of individual staff members to share business information are in fact breaking the messaging system’s own regulations and - apparently - are also contravening the new General Data Protection Regulation.