x
By using this website, you agree to our use of cookies to enhance your experience.
KEYWORD "Marketing" - 101 RESULTS
Deadline approaches to complete Voice of the Agent survey

The closing bell is ringing for estate and letting agents across the UK to participate in this year's Voice of the...

28 February 2024

From: Breaking News

Top tips to generate more leads on Facebook

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

26 February 2024

From: Marketing & Social Media

Zoopla marks record month for vendor leads

Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...

23 February 2024

From: Breaking News

Take advantage of a better market

Reading the news on Estate & Letting Agent Today every day (as I’m sure you all do, too), there appears to...

17 February 2024

From: Features

Law Society building safety guide clarifies agent and conveyancer responsibilities

Conveyancers shouldn’t give buyers and sellers assurances about building safety remediations unless they are confident doing so, the Law Society has...

16 February 2024

From: Breaking News

TwentyEA goes mobile with lead generation

TwentyEA has unveiled a suite of new marketing solutions combining its data tools, giving estate agents greater flexibility over their prospecting...

16 February 2024

From: Breaking News

University launches landmark estate agency degree course

A first-of-its-kind degree has launched that focuses on residential estate agency. The Swindon campus of the Royal Agricultural University (RAU) has launched...

13 February 2024

From: Breaking News

Barratt seals £2.5bn takeover of Redrow

The UK’s largest housebuilder has agreed a deal to acquire its rival Redrow. The £2.5bn deal, backed by both company boards, would...

08 February 2024

From: Breaking News

ESTAS launches Big Postcode Reveal event

The ESTAS Group has scheduled a Big Postcode Reveal event in April to detail winners of its latest award category. The Best...

07 February 2024

From: Breaking News

First Industry-Specific AI Tool Flooded with Requests in Just 3 Days

In this latest article from the team at Iceberg Digital, they discuss Uzair, an industry-specific artificial intelligence (AI). Iceberg Digital, the creators...

07 February 2024

From: Breaking News

Agent Tim's top tips for going it alone

Five years ago, Lettings expert, Tim Lawler, wrote an article for Estate Agent Today charting his early experiences of setting up...

03 February 2024

From: Features

When Angels rose from the ashes...

In 1999 (yep) I set up some websites thinking I could generate leads from everyone in the world. I had an...

03 February 2024

From: Features

Fine & Country expands in Wales

Fine & Country has boosted its Welsh presence with a new North Wales license. The territory has been founded by former partners...

31 January 2024

From: Breaking News

Industry veteran calls for code of practice for sole agency agreements

Former agency founder and property marketing veteran John Durrant has challenged Propertymark and RICS to take a leadership on the contentious...

25 January 2024

From: Breaking News

Fall-throughs cost agents £63m in remarketing - research

Fall-throughs are costing estate agents an estimated £63m purely based on the cost of having to remarket a property and host...

25 January 2024

From: Breaking News

Sprift unveils material information solution for agents

Sprift has unveiled its solution to help agents cope with material information requirements and collate the property-specific details required prior to...

24 January 2024

From: Breaking News

OnTheMarket has ‘puncher’s chance” of overtaking Rightmove

OnTheMarket has a “puncher’s chance” of displacing Rightmove after the challenger portal was taken over by CoStar but needs to persuade...

22 January 2024

From: Breaking News

Jonathan Rolande: What agents can learn from the Post Office Horizon scandal

Like millions of others, I watched in open-mouthed astonishment as details emerged about the Post Office scandal. I knew a little bit about...

22 January 2024

From: Breaking News

Property Natter - Marching bravely forward with eyes fixed firmly on the past

Everyone’s a pundit these days, aren’t they? And January is pundit season – when a New Year starts, out come the...

20 January 2024

From: Features

Agents Do Charity - grassroot causes

Welcome to this week’s Agents Do Charity, our chance to salute those who do so much to help others. If your agency...

19 January 2024

From: Breaking News

Navigating economic shifts in estate agency

In this latest article from the team at Iceberg Digital, they discuss a beacon of hope for agencies looking to thrive...

17 January 2024

From: Breaking News

Mr Bates, the Post Office, and Property Industry Marketing

Like so many I’ve been infuriated by the injustice meted out to sub-postmasters and postmistresses over many years.  I was aware of...

13 January 2024

From: Features

The Unrealised Potential of Shared Ownership

In the current challenging market, housebuilders are increasingly looking for novel and engaging means of marketing to achieve the necessary supply/demand...

13 January 2024

From: Features

Zoopla: Buyer demand already ahead of early 2023

Buyer demand and new sales at the start of 2024 are already ahead of equivalent 2023 levels, Zoopla. Figures from the portal...

12 January 2024

From: Breaking News

Jonathan Rolande: 'Whatever makes you and your business unique – aim to maximise it this year'

After a difficult 2023, the property market has been buoyed by a triple-boost in the early days of 2024.  According to the...

12 January 2024

From: Breaking News

Agents Do Charity - strong appeals

Welcome to this week’s Agents Do Charity, our chance to salute those who do so much to help others. If your agency...

05 January 2024

From: Breaking News

KWUK expands Dataloft partnership

Keller Williams has expanded its content and insights partnership with Dataloft after a successful trial period. The brand said 20 agents have...

04 January 2024

From: Breaking News

Why agents must closely monitor their local market to be successful in 2024

We’re now just 2 days away from the end of 2023 and what a year it’s been for the property industry....

30 December 2023

From: Features

Michael Day: A business plan will be crucial to navigate 2024

Business plans will be key for agents looking to successfully navigate 2024, an industry consultant and trainer has said. Michael Day, a...

29 December 2023

From: Breaking News

Agents urged to tackle gender jaws

The estate agency industry is being urged to do more to tackle the issue of gender jaws, it has been warned. The...

28 December 2023

From: Breaking News

Agents should still prepare for festive leads - claim

It’s a myth that the property market slows over the festive period, The ValPal Network (TVPN) claims. Data from the lead generation...

27 December 2023

From: Breaking News

PropTech Today - Will Artificial Intelligence take my job?

As the landscape of the property industry changes, as it has done in line with all new technologies over the decades,...

27 December 2023

From: Breaking News

Agent celebrates eight-day contract exchange

Redbrik Estate Agents is celebrating exchanging on a transaction in just eight days. The milestone was achieved using its SecureMove service, which...

21 December 2023

From: Breaking News

Social media campaign aims to promote benefits of using best agents

The Best Estate Agent Guide is hoping to take advantage of the Boxing Day bounce by launching a marketing campaign promoting...

21 December 2023

From: Breaking News

Rightmove aims for slam dunk with Boxing Day marketing campaign

Rightmove has unveiled plans for the next phase of its marketing campaign, aiming to take advantage of the so-called Boxing Day...

20 December 2023

From: Breaking News

PropertyBox unveils AI marketing assistant for agents

Agency media brand PropertyBox has launched an all-in-one artificial intelligence (AI) property marketing assistant for estate agents. The proptech company is now...

19 December 2023

From: Breaking News

Upstix hires head of growth to boost expansion

Quick buy firm Upstix has appointed a head of growth to take charge of boosting acquisitions, enhancing the firm's visibility and...

19 December 2023

From: Breaking News

ESPC hails 100% pass rate for first SPC Property Practice graduates

Scottish property portal ESPC has announced the inaugural graduation of its first qualification, with a 100% pass rate. EPSC revealed that 55...

18 December 2023

From: Breaking News

Estate agents remain among least trusted professions

Estate agents remain among the least trusted professions, the latest Ipsos Veracity Index has revealed – but there is a silver...

15 December 2023

From: Breaking News

Zoopla to launch ‘buyers’ market’ ad campaign on Christmas Day

Forget the King’s Speech, Zoopla is hoping for a Christmas Day boost with the launch of its new marketing campaign. The portal...

15 December 2023

From: Breaking News

More ‘commisery?’ Purplebricks appoints media agency to boost brand

A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes. Purplebricks has...

14 December 2023

From: Breaking News

Property marketing: why videography matters most for 2024

When almost all agents and developers use the tried and tested formula of floorplan, professional photography  and a well-crafted description, what can be...

13 December 2023

From: Sponsored Content

Phil Spencer: Good deeds are for all year, not just Christmas!

One of the most heart-warming parts of my job is having the privilege to be the patron of Agents Giving, the...

11 December 2023

From: Breaking News

Ad watchdog upholds ‘misleading marketing’ complaint against GetAgent

GetAgent has been ordered to make its marketing claims clearer following a complaint to the Advertising Standards Authority (ASA). The advertising watchdog...

06 December 2023

From: Breaking News

Rightmove predicts 1% asking price drop in 2024

Rightmove is anticipating a 1% average drop in national asking prices by the end of next year. The latest forecasts from the...

04 December 2023

From: Breaking News

January's instructions are won in December, but how do you secure them?

It’s not uncommon to see a seasonal slump around December and the Christmas period. Last year, Propertymark reported an average of...

02 December 2023

From: Features

Trading Standards unveils latest material information rules for agents

The National Trading Standards Estate and Letting Agency Team (NTSELAT) has published the long-awaited Parts B and C of material information...

30 November 2023

From: Breaking News

Agents set for ‘Christmas lead bonus’ if they keep marketing

Agents are being urged to keep marketing throughout the festive season. The ValPal Network (TVPN) suggests the market is set for a...

22 November 2023

From: Breaking News

Property Natter - Going for growth? United we stand...

It was US disability rights advocate, Helen Keller, who said: ‘alone, we can do so little, together we can do so...

11 November 2023

From: Features

How to make the most of your marketing spend this Winter

As we enter the winter months and a traditionally quieter time for the property industry - agents are still contending with...

11 November 2023

From: Features

Phil Spencer - Take Back Housing Market Forecasting Control!

It’s that time of year already: Halloween’s happened, Bonfire Night’s blown itself out, and there’s now a feast of festivities leading...

07 November 2023

From: Breaking News

Agents back material information but seek more guidance

The majority of agents back parts B and C of material information rules but more guidance is needed on where to...

06 November 2023

From: Breaking News

Agents Do Charity - charitable collaborations

Check out some of the latest charitable endeavours from agency and property brands this week. If you have a charitable event or...

03 November 2023

From: Breaking News

PropTech Today - If it's still hurting, see a specialist

Sometimes I think I should have paid more attention to science lessons at school but back then, I never thought I...

02 November 2023

From: Breaking News

Upmarket agency brand embarks on regional tour

Fine & Country is embarking on its Autumn Regional Tour this month. This events across the UK bring together industry professionals, business...

01 November 2023

From: Breaking News

Hat and Home unveils new HQ

Hat and Home has opened its fifth office and a new headquarters in the heart of Sandhurst. The move centralises the agency...

01 November 2023

From: Breaking News

Agent unveils spellbinding Halloween window display

A London agent is looking to make Halloween unforgettable with a captivating window display that's sending shivers down spines. Location Location has...

31 October 2023

From: Breaking News

Agency marketing roadshow schedules final 2023 stop

After achieving sell-out success and exceptional feedback in Hertfordshire, London, and Leeds, Simon Leadbetter’s 30 Years of Marketing in a Day...

31 October 2023

From: Breaking News

New marketing resource launched to help agents go upmarket

A group of senior estate agency and property executives have combined to launch a free monthly marketing resource for upmarket agents. Former...

18 October 2023

From: Breaking News

Rightmove: Autumn bounce has turned into a fall

Average asking prices have increased as usual between September and October but at the slowest rate since 2008, Rightmove has revealed. The...

16 October 2023

From: Breaking News

Jonathan Rolande: Why I fear the long winter period that lies ahead 

A few weeks ago I asked an estate agent friend how the market was treating him. "I feel like I’ve had a...

13 October 2023

From: Breaking News

Jake Gann, Sales Director at Bamboo Auction

Who are you and what does it say on your business card? My name is Jake Gann and my business card says...

10 October 2023

From: 60 Second Interview

Agents invited to give their views on ‘home moving roadmap’

The Home Buying and Selling Group (HBSG) is seeking feedback from agents on proposals that it feels will “revolutionise moving home...

10 October 2023

From: Breaking News

Women in Estate Agency group unveils webinar series

The Women in Estate Agency (WiEA) group is launching a webinar series. The first will go live on Friday 13 October at...

09 October 2023

From: Breaking News

Thriving in tight times: cost-efficient marketing strategies for estate agents

In today's world of rising costs and economic uncertainty, estate agents are seeking innovative ways to maximise their resources while delivering...

07 October 2023

From: Features

Agents Do Charity - creatures great and small

Check out some of the latest charitable endeavours from agency and property brands this week. Chestertons: London agent Chestertons has added two...

06 October 2023

From: Breaking News

Speakers added to agency success summit line-up

Industry figure Sean Newman has named seven additional speakers for the Estate Agent Success Summit, with 50% of tickets already sold. The...

04 October 2023

From: Breaking News

Property Webmasters unveils social media partnership

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...

04 October 2023

From: Breaking News

Jonathan Rolande: What to consider if you drop an asking price?

Rising numbers of property owners are dropping the asking price of their homes in a bid to secure a quick sale.  Latest...

29 September 2023

From: Breaking News

Agents invited to TedTalk-style success summit

Industry figure Sean Newman has launched a new TedTalk-style event called the ‘Estate Agent Success Summit’. Speakers will be given 30 minutes...

28 September 2023

From: Breaking News

The evolution of BTR: from city blocks to suburban communities

Build to Rent (BTR) is the UK’s fastest-growing sector and this trend looks set to continue throughout 2023 and beyond. The...

23 September 2023

From: Features

Why direct mail should be at the forefront of your marketing mix…

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

21 September 2023

From: Features

Estate agent's guide to spotting title-related issues and what to do about them

As an Estate Agent it’s important to be able to interpret and understand the information that a Title Deed document presents...

20 September 2023

From: Features

Top Tips For Social Media Marketing – Part 2

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

19 September 2023

From: Marketing & Social Media

Is Rightmove’s latest marketing campaign a slam dunk?

Rightmove has unveiled its Autumnal marketing campaign, with a new advert aiming to convince potential buyers that they should have ‘belief’...

15 September 2023

From: Breaking News

Crowned kings: Estate Agency X becomes the #1 podcast in the UK

In this latest article from the team at Iceberg Digital, they review the valuable guidance and innovation offered by Estate Agency...

14 September 2023

From: Breaking News

TPFG boss: Lead generation and lettings will boost our brands

The Property Franchise Group (TPFG) is working on tools to improve its franchisee brand’s use of data and digital marketing capabilities. Gareth...

13 September 2023

From: Breaking News

Homeowners losing confidence in value of their property - research

Homeowners are becoming increasingly uncertain about the value of their property, research suggests. A new House Price Confidence Index, launched by marketing...

13 September 2023

From: Breaking News

Marketing guru: ‘Why Strike brand must be retired for Purplebricks’

Marketing expert Simon Leadbetter has recommended that Purplebricks absorb its owner’s brand to consolidate its market position.  Leadbetter, former group marketing director...

12 September 2023

From: Breaking News

Self-employed agency models to hit 50% market share - prediction

A third of agents are expecting the self-employed model to make up 50% of the market in the next decade but...

12 September 2023

From: Breaking News

Government to include property logbooks in First Homes scheme

The Government’s First Homes Scheme is set to be the first state-backed initiative to use digital property logbooks. It comes after a...

11 September 2023

From: Breaking News

Agents Do Charity - heatwave helpers

Check out some of the latest charitable endeavours from agency and property brands this week. If you have a charitable event or...

08 September 2023

From: Breaking News

Upmarket agency network launches masterclass on boosting fees

Fine & Country has launched a new Masterclass Series focused on the art of maximising fees and boosting additional revenue. Set to...

07 September 2023

From: Breaking News

Top agents who keep the customer satisfied - survey

A new survey has scored the top ten national real estate brands in terms of reputation, value and customer satisfaction. Using YouGov...

05 September 2023

From: Breaking News

Purplebricks' Kenny Bruce returns to estate agency

Purplebricks co-founder Kenny Bruce has returned to the estate agency world. Bruce, who helped launch Purplebricks with his brother Michael as well...

04 September 2023

From: Breaking News

Regional agent launches self-employed partner model

Preston Baker has launched a new partner model to help estate agents start their own business in the property world. The new...

04 September 2023

From: Breaking News

Marketing expert: House of agency brands strategy is ‘inefficient’

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

01 September 2023

From: Breaking News

Fine & Country launches marketing campaign to highlight happy customers

Fine & Country has launched a marketing campaign centred around becoming the most recommended national estate agency brand among consumers. The campaign...

01 September 2023

From: Breaking News

Belvoir boosts financial services brand with latest acquisition

Belvoir Group PLC has expanded its financial services network with the acquisition of MAB (South West) Ltd for £1m.   This follows...

30 August 2023

From: Breaking News

New self-employed agency brand names high profile non executive director

Former Homesearch head of training and development Simon Gates has been appointed as a non executive director of Chris Buckler’s new...

22 August 2023

From: Breaking News

Federation of Independent Agents announces Dataloft partnership

The Federation of Independent Agents (FIA) has unveiled a new collaboration with Dataloft. The partnership will give FIA members access to Dataloft’s...

22 August 2023

From: Breaking News

High EPC ratings don’t boost property sale prices - claim

Energy performance certificates (EPC) make little difference to property sales and the Government should consider replacing them with more effective green...

18 August 2023

From: Breaking News

Hats off! Independent agent unveils marketing campaign

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

16 August 2023

From: Breaking News

Mastering the Art of Perfect Timing

Do you need help to reach your target audience with the right content at the right time? Do you wish there...

16 August 2023

From: Breaking News

Trading Standards issues ‘working definitions’ of common agency terms

Trading Standards has issued new guidance for agents to provide “working definitions” of common property marketing terms. The National Trading Standards &...

15 August 2023

From: Breaking News

Jonathan Rolande: Persuasive agents will win in this market

In his latest column Jonathan Rolande explains why estate agents need to ditch selling techniques and brush up on persuasion to...

07 August 2023

From: Breaking News

TPO: Agents must be wary of appraisal and offer complaints 

Estate agents have been urged to be wary of complaints around market appraisals and the handling of offers. The latest annual review...

03 August 2023

From: Breaking News

Property Webmasters plans international partnerships

Property Webmasters is seeking international expansion that it says will further support its UK growth. The estate agency website and marketing provider...

02 August 2023

From: Breaking News

Independent agent expands into Ascot market

Agency brand Hat and Home has launched a new branch in Ascot that will be led by Paul Price. He joins the...

25 July 2023

From: Breaking News

Jonathan Rolande: How agents can survive the 'new normal'

In his latest column, Jonathan Rolande, founder of House Buy Fast, explains how those working in the sector can beat the...

24 July 2023

From: Breaking News

12 June 2015

From: Video Articles

MovePal MovePal MovePal