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KEYWORD "Marketing" - 101 RESULTS
Should agents pay for an increased Trading Standards budget?

A large part of the DCLG’s Call for Evidence on the home buying and selling process focuses on the role of...

18 November 2017

From: Features

Rightmove says sellers over-price and should be more realistic

Sellers have launched "their own sale" in response to the stagnating market by slashing asking prices according to Rightmove - but...

13 November 2017

From: Breaking News

Property Natter – here’s how to drive traffic, convert and monetise

Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...

11 November 2017

From: Features

How can agents use the interest rate rise to re-engage with clients?

We recently witnessed the Bank of England's Monetary Policy Committee (MPC) increase the base interest rate for the first time since...

07 November 2017

From: Sponsored Content

New portal targets agents to sell and let ex-council flats and houses

A new portal has been launched aimed at marketing ex-council properties for sale or to let through agencies.  Ex-Council.com says it is...

06 November 2017

From: Breaking News

Ex-Ladbrokes boss puts a bet on Agents' Mutual and OnTheMarket

Chris Bell, a former chief executive of bookies’ organisation Ladbrokes, has been named as the non-executive chairman of Agents’ Mutual as...

03 November 2017

From: Breaking News

Video and marketing bid to promote No Sale, No Fee agency model

The Guild of Property Professionals is launching a marketing campaign to promote the benefits of the No Sale, No Fee estate...

02 November 2017

From: Breaking News

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

Guild launches marketing tool to lure vendors from rival agencies

The Guild and Fine & Country are launching what they call “an automated prospecting service” to enable members to target sellers...

24 October 2017

From: Breaking News

Rightmove marketing chief named one of 1,000 top Londoners

The head of marketing at Rightmove has been named as one of London’s most influential people - a sign of the...

23 October 2017

From: Breaking News

Will Purplebricks ruling end agents’ purple mist?

So at last someone has woken up to the fact that Purplebricks needs to be clearer about how it charges for...

21 October 2017

From: Features

Estate agents just aren't ready for GDPR legislation, lawyers warn

The UK estate agency and construction industries are not ready for the huge workload and responsibilities involved in the General Data...

19 October 2017

From: Breaking News

Failed group for independent agents says it's not quite dead yet

The death throes of the Charter for Independent Estate and Letting Agents are continuing. A statement by software entrepreneur Charlie Wright, who...

19 October 2017

From: Breaking News

PropTech Today: Getting cosy with the winners MIPIM NYC winners

Last week was MIPIM PropTech Summit 2017 in New York, and it was the most oversubscribed to date - proof of the...

18 October 2017

From: Breaking News

Connells in new ZPG deal as portal boss says more acquisitions to come

ZPG has announced that Connells is the latest major agency chain to sign a long-term deal with its portals Zoopla and...

17 October 2017

From: Breaking News

Speculation grows over Agents' Mutual float timetable

Agents’ Mutual is officially making no comment on the timetable for the company flotation but speculation within the industry is mounting...

12 October 2017

From: Breaking News

Remind your clients: UK agency fees are competitive

There’s much said in the mainstream press about estate agency fees and how costly they can be for consumers. But one point...

11 October 2017

From: Sponsored Content

Purplebricks: investment website raises questions over its profitability

Investment website The Motley Fool says comparisons between forecast and actual profits reported by Purplebricks suggest the company’s position isn’t -...

02 October 2017

From: Breaking News

Traditional agents blame onliners for chain delays and fall-throughs

There is growing concern that online agents who do not chase-up on behalf of clients are leading to delays and fall-throughs...

25 September 2017

From: Breaking News

Q&A with Moneypenny Team Manager Nicola Jackson

What does your role involve? As team manager for the property team, I make sure PAs and clients are happy and...

21 September 2017

From: Sponsored Content

PropTech Today: Mr Bruce’s message of hope

When Kenneth Bruce, co-founder of Purplebricks, published an emotional post on social media this week, my first reaction was; what a...

20 September 2017

From: Breaking News

Agency's non-existent Zoopla membership spurs complaint

Three more complaints about agents made to the Advertising Standards Authority have been settled informally - including one concerning an agency's...

20 September 2017

From: Breaking News

Agents unfairly blamed for failings of 'antiquated conveyancing system'

The founder of a new online sales assistance service says agents are often unfairly blamed by the public for failings in...

19 September 2017

From: Breaking News

Purplebricks: full text of AllAgents' announcement about suspension

Review service AllAgents has issued a statement explaining why it has suspended the Purplebricks agency. Purplebricks puts much emphasis on public reviews,...

19 September 2017

From: Breaking News

Zoopla launches another TV and radio campaign - it's those crabs again

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

18 September 2017

From: Breaking News

High-end agency allowing interior designers to use brand name

Fine & Country is to allow interior designers to operate under its brand name. Fine & Country Interior Design will be run...

18 September 2017

From: Breaking News

Property Natter: estate agency then, now and in the future

How has the world of estate agency changed in the last few decades? That’s the question this week’s Natter is going...

16 September 2017

From: Features

Experiment shows how sloppy marketing pics damage property value

An experiment conducted by insurance company AXA has revealed how sloppy photographs can alter the perception of a property in the...

15 September 2017

From: Breaking News

Countrywide to use bloggers and YouTube 'stars' for marketing

A Countrywide agency is launching a publicity campaign involving well-known social media bloggers and YouTube ‘stars’ known as vloggers.  The publicity campaign,...

14 September 2017

From: Breaking News

Service lists High Street agents that are 'Purplebricks Price Beaters'

An online platform that allows the public to compare the services and fees of traditional estate agents in their areas has...

12 September 2017

From: Breaking News

RICS Blue Book: latest guide for ethical and professional agency launched

The Royal Institution of Chartered Surveyors has launched a comprehensive guide to what it calls “the responsibilities of residential property agents...

12 September 2017

From: Breaking News

Was this the week the agency industry changed for good?

I’ve been in France for the past few days and depending on your viewpoint, I made a spectacularly good or singularly...

09 September 2017

From: Features

Estate Agent Today Panel: what next for agents and OnTheMarket?

Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...

08 September 2017

From: Breaking News

easyProperty relaunches, claiming to be UK's second-biggest hybrid

easyProperty has unveiled details of its relaunch, declaring itself to be the UK’s second largest hybrid estate agency - second only...

07 September 2017

From: Breaking News

Agency earns £350,000 in commission from 'disgruntled' online sellers

Arun Estates reports that it has netted an additional £350,000 in fees thanks to a scheme designed to woo vendors using online...

06 September 2017

From: Breaking News

eMoov looking to 'go mainstream' with recruitment of new marketing chief

Online estate agency eMoov has announced the appointment of a new marketing expert. Lucy Milne - formerly marketing director of Just Eat...

05 September 2017

From: Breaking News

Boards should be 'confined to Room 101', says campaigning agent

An estate agent who is campaigning for boards to be banned in his local area says they should be 'confined to...

05 September 2017

From: Breaking News

SOS: are you a business in distress?

Despite the fact that eight out of 10 statistics are reportedly made up (if you can believe that figure), I bet...

02 September 2017

From: Features

ZPG acquires major estate agency marketing firm Ravensworth

ZPG has acquired Ravensworth, a major provider of print and creative marketing services to estate and letting agents.  Ravensworth, based in Northumberland, specialises in...

01 September 2017

From: Breaking News

'Local Property Agents' wanted as onliner launches recruitment drive

eMoov, the online agency which last month secured an additional £9m funding from investors, has launched a recruitment drive for what...

01 September 2017

From: Breaking News

It's now 'Jackson-Stops' as veteran firm undergoes subtle rebrand

Jackson-Stops & Staff is undergoing a rebrand including the creation of a snappier title - it’s just Jackson-Stops now - as...

01 September 2017

From: Breaking News

Part 3: Free photography course for estate agents (until 25th September)

Over the past few months, hundreds of agents across the UK have been improving their photography skills by taking part in...

01 September 2017

From: Sponsored Content

Will smaller online agencies combine to combat Purplebricks?

A tech magazine has raised speculation, circulating in the industry for some months, that some online agencies have considered joining forces...

29 August 2017

From: Breaking News

Major regional agency says new online service is 'the fourth way'

A major regional agency with offices in Kent, Surrey and Sussex says its new online service - Howard Cundey LIVE -...

29 August 2017

From: Breaking News

Vetting tenants to ensure they are all they seem

When a tenant failed to pay any rent after the first month his tenancy last year, the landlord did not expect...

26 August 2017

From: Features

Why I want to join Agents’ Mutual

Before we go any further, assuming you are an Agents’ Mutual member, let me ask you a question. If you had...

24 August 2017

From: Features

Fine & Country says Mayfair office stays - but more focus on B2B

Fine & Country and the Guild of Property Professionals are to keep their current Mayfair office on London’s Park Lane -...

22 August 2017

From: Breaking News

'Expect big news soon' says online chief after cash injection

The chief executive of online estate agency eMoov - which has raised £9m in its latest investment round - says “more...

22 August 2017

From: Breaking News

When you add up the costs, it can be miles cheaper to lease a car

Not so long ago, new UK car sales were racing ahead, fuelled by confidence in the economic recovery, but car production...

19 August 2017

From: Features

Property Natter – are you GDPR-ready?

Are you protecting your data right? This may sound like the sort of direct warning you get from cold callers or...

19 August 2017

From: Features

Status, shares and subscriptions dominate Agents' Mutual roadshow

The roadshow of presentations of Agents’ Mutual’s plans to float on the stock market have just passed the half-way mark. Remaining sessions...

18 August 2017

From: Breaking News

PropTech Today: Two new solutions prove property is ready to go mobile

I’m excited to write this piece. I love it when something comes along and delivers that genuine thrill; the thrill of...

16 August 2017

From: Breaking News

Humberts could extend online option to sales, after evaluation

Humberts, which yesterday launched an online-only option for landlord clients, says it is “not closing the door” on expanding the idea...

15 August 2017

From: Breaking News

OnTheMarket member agency claims it can list online-only properties

Humberts, a member of Agents’ Mutual, is today launching an online-only option and claims it can list online-only properties on OnTheMarket. Such...

14 August 2017

From: Breaking News

Wake up and smell the coffee – the bookshops have!

Once upon a time there were estate agents. That was it. Nice and simple. If you marketed and sold residential property,...

12 August 2017

From: Features

Facebook develops listings tool to interface with agency websites

Facebook appears to be interested in entering the sales and lettings world with its first advertising product geared solely towards industry professionals. The...

10 August 2017

From: Breaking News

Agents’ Mutual Proposal – The Details

After my article last week predicting that Agents’ Mutual would likely seek to raise external capital, including possibly on the public markets,...

09 August 2017

From: Features

Multiple estate agencies link up with mortgage broker

Mortgage broker The Mortgage Hut has signed distribution deals with Century 21, Taylor Hill & Bond, Aspire Estate Agents and Wayne...

09 August 2017

From: Breaking News

'A dog with fleas': City analysts sceptical about OnTheMarket float

There has been a sceptical reception from City analysts to Agents’ Mutual’s decision to restructure and float on the stock market...

07 August 2017

From: Breaking News

What does Agents’ Mutual’s proposed flotation mean for agents?

I hate to be the guy to say ‘I told you so’…but I told you so! It seems that my predictions...

04 August 2017

From: Features

Portal Wars - OnTheMarket to demutualise and float on stock market

Agents’ Mutual has confirmed that it proposes to form a new company, OnTheMarket plc, to list on the AIM market of...

04 August 2017

From: Breaking News

What now for Agents’ Mutual?

Agents’ Mutual (oops, that name might need to change…read on) has been touting its recent legal victory and is about to...

03 August 2017

From: Features

Purplebricks told to slow growth and get its house in order by City analyst

After a roller-coaster day on the Stock Exchange yesterday, Purplebricks has sought to defend itself against further possible share price losses...

03 August 2017

From: Breaking News

Foxtons told: 'More digital innovation or risk being left behind'

Two leading property technology experts have warned Foxtons that it risks failing to keep up with the digital revolution which the...

02 August 2017

From: Breaking News

PropTech Today: Are we going to buy talk of a doomed high street?

You saw it, right? This article from Monday’s Guardian? It says that one in five estate agents are at risk of...

02 August 2017

From: Breaking News

Rightmove listing changed after complaint over 'Help To Buy' price

A housebuilder has changed the price listed on Rightmove to the full marketing price after an intervention by the Advertising Standards...

02 August 2017

From: Breaking News

Part 2: Free photography course for estate agents (until 21st August)

Let’s start with a quick fire quiz. How many more leads do you think you’d get with photos that have been...

01 August 2017

From: Sponsored Content

Agents' Mutual revenue static but company claims good progress

The accounts for Agents’ Mutual, parent company of the OnTheMarket portal, show that revenue for the year ending January 31 was...

01 August 2017

From: Breaking News

One in five estate agencies 'at risk of going broke' warns analyst

Some 19 per cent of estate agents in the UK currently show warning signs that indicate they are at risk of going...

31 July 2017

From: Breaking News

HIP, HIP, Hooray - The Other 10-Year Anniversary

  You’ll see a lot of 10th anniversary stories in the property industry and consumer media in the coming days: early August...

28 July 2017

From: Features

easyProperty to relaunch after 270 licences taken up by agents

More than 270 easyProperty licences have been secured by independent estate agents belonging to The Guild of Property Professionals and Fine...

26 July 2017

From: Breaking News

PropTech Today: The importance of sustained innovation in viewings

I would argue the property industry is fundamentally inefficient. Much of that inefficiency is now being handled by PropTech companies and...

26 July 2017

From: Breaking News

Sales Doctor: Winning more instructions part two

As discussed in our previous article, it’s all about the first impression. Once your team have handled that initial phone call...

22 July 2017

From: Features

Is outsourcing now standard for estate agents?

Given the shift change in the estate agent world at the moment, with online models becoming more prevalent (think easyProperty’s £60...

22 July 2017

From: Features

Agents Do Charity - as the summer holidays start...

It’s been an undeniably tough year for agents so far and no one can say the industry doesn’t deserve a summer...

21 July 2017

From: Breaking News

Huge overhaul of agents' data protection systems needed, says expert

Estate and letting agents are being urged to prepare for new data protection legislation coming into effect next year - but...

11 July 2017

From: Breaking News

Foxtons links with Oracle to beef up targeted marketing

Foxtons is reported to have teamed up with Oracle to improve its targeted digital marketing and lead generation. Oracle’s Marketing Cloud product...

11 July 2017

From: Breaking News

Rightmove at final stage of selecting new creative ad agency

The marketing magazine Campaign reports that Rightmove is seeking new creative consultants for future marketing and advertising campaigns. "We haven’t changed our...

11 July 2017

From: Breaking News

Purplebricks Local Property Experts 'earn average £41,925 a year'

An expert analysis of the Purplebricks trading statement for 2016 reveals that the agency’s Local Property Experts each earn an average...

10 July 2017

From: Breaking News

How independent agents use SEO to take on national brands

How many property professionals are truly happy with their revenue? High levels of competition from new market entrants is a significant...

08 July 2017

From: Features

Are the professional bodies singing with one voice?

As an agency business, how much are you spending on professional body memberships? Perhaps it’s time to question how much you...

08 July 2017

From: Features

Five things you should know about data mining

Our recent roundtable on the government’s proposed ban on letting agent fees charged to tenants generated ten tips for growing your...

08 July 2017

From: Features

Why agents need to do more to promote value for money

The fees charged by estate agents receive a lot of coverage in the press - and rarely for positive reasons. Negative...

06 July 2017

From: Sponsored Content

Portal Wars resume as Agents' Mutual says it's going after the money

Agents’ Mutual says it will be seeking to recover costs and compensation for losses incurred after what is widely seen as...

06 July 2017

From: Breaking News

Rawlings sharply critical of how agents use local press advertising

One of the industry’s leading trainers and consultants claims there is “a gaping hole” in the way agents use marketing content...

06 July 2017

From: Breaking News

ZPG chief pledges to 'never go around an agent' for consumers

The managing director of ZPG Property Services says his firm will never ‘go around’ an agent in order to directly work...

04 July 2017

From: Breaking News

Free photography course for estate agents pt 1

**The free photography course for estate agents (part one) offer has now expired. It is still available in special circumstances so...

03 July 2017

From: Sponsored Content

Property Natter: Q & A with Mark Goddard, MD of ZPG Property Services

Mark Goddard was the founder and CEO of The Property Software Group (PSG), a property software solutions firm established in 2007,...

01 July 2017

From: Features

Purplebricks: nothing divides estate agency more than this

Few things provoke argument within the industry more than the online v traditional agency debate - and within that debate, nothing...

30 June 2017

From: Breaking News

Expert Agent 'relieved' ZPG acquisition uncertainty is over

Expert Agent says it is pleased the uncertainty surrounding its takeover had ended but suggests the Competition and Markets Authority’s announcement...

30 June 2017

From: Breaking News

Competition authority clears ZPG acquisition of Expert Agent

ZPG, owner of digital platforms including Zoopla, uSwitch, PrimeLocation, Hometrack and Property Software Group, has been cleared by the Competition and...

29 June 2017

From: Breaking News

Entries open for ground-breaking ESTAS Conveyancing Awards

Entries for the new ESTAS Conveyancing Awards are now open and you have just over a month to get nominations in...

29 June 2017

From: Breaking News

Is your company missing calls-and vital business opportunities

Whether it is a small or large business you run, one of the most important tasks a business can undertake is...

27 June 2017

From: Sponsored Content

Queen’s speech: Property industry reacts to proposed tenant fee ban

The Queen’s speech to the British parliament this week was a scaled-back affair, which was unsurprising given the Grenfell Tower fire,...

23 June 2017

From: Features

Learning and growth - top tips for upskilling

Our recent roundtable on the government’s proposed ban on tenant fees generated 10 tips for growing your business. Since then, we’ve been...

23 June 2017

From: Features

Leading analysts fiercely critical of Guild merger with easyProperty

Two leading property analysts have written a fiercely critical assessment of the merger between easyProperty and the Guild of Property Professionals.   The...

23 June 2017

From: Breaking News

Big rise in complaints and compensation says The Property Ombudsman

The Property Ombudsman’s annual report reveals a significant increase in the number of formal complaints resolved by the scheme and a...

22 June 2017

From: Breaking News

Consumer group criticises estate agency industry awards

A consumer group says it is giving what it calls “the top 1,000 estate agents in England and Wales” badges to...

22 June 2017

From: Breaking News

Another Guild link-up - this time it's with an online auction firm

The Guild of Property Professionals, which earlier this month merged with easyProperty, has now announced a new link up, this time...

21 June 2017

From: Breaking News

Conveyancers set out their ideas for leasehold reform

A cluster of conveyancing and legal experts, known as the Legal Sector Group, has published a raft of proposals on leasehold...

21 June 2017

From: Breaking News

12 June 2015

From: Video Articles

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