In this latest article from the team at Iceberg Digital, they discuss Uzair, an industry-specific artificial intelligence (AI).
Iceberg Digital, the creators of Lifesycle have released Uzair, an industry-specific artificial intelligence (AI). They made the platform available for public testing on February 1st, but it requires 48 hours to optimise the user's Lifesycle data before it can be used.
Following that, it was an instant hit, with over 50,000 requests in the first day, asking the AI assistant for help with tasks such as creating detailed vendor or landlord care reports about how the marketing of their property has been going, writing articles for social media specific to Estate or Letting agency and compiling property descriptions, right there inside their CRM for them.
Within three days, Uzair had jumped to just over a quarter of a million requests from agents, solving communication problems with sellers and article or property description writing for agents along the way.
What is Uzair?
Uzair is an AI assistant that seamlessly integrates into the Lifesycle system, using existing data inside and outside the CRM to generate property descriptions, blog and social media articles, and other essential content, such as detailed vendor care reports. This feature not only streamlines workflow but enhances the quality of the content produced.
Uzair offers an intuitive interface, allowing users to generate property descriptions with a simple click throughout the Lifesycle system. Depending on the property, Uzair will do this with no user input required, crafting a title and short and long property descriptions and placing them into the required fields directly inside the Lifecycle CRM, saving agents hours of work.
Similarly, Uzair's features include content creation for the nurturing side of the Lifecycle CRM; this does require some user input; however, Uzair guides you with simple prompts to craft engaging articles, further simplifying the content creation process and enhancing the overall experience for estate agents. Similarly, you can do this directly on the article creation page, where Uzair will instantly add the title, introduction, and body content into the required fields in Lifesycle, ready for you to review and publish to your blog and social media. It will even create the email template should you wish to send the article to your database or place it in a nurture journey - allowing agents to make a month's worth of marketing in minutes.
As more and more agents begin to realise the importance of content creation for their business, often overlooked in their CRM, this advancement removes the barriers of hiring additional staff, brainstorming ideas, and finding extra hours within your day to fulfil this crucial but time-consuming task.
Automated Vendor and Landlord Feedback: The Difference Between Having Great Communication and No Communication
Another standout feature of Uzair is automated vendor and landlord feedback, or 'Vendor Care', as it is known in Uzair. Here, Uzair taps into the wealth of data within the Lifesycle system, automating the extraction of crucial information that can take you hours to compile for client feedback. This can include;
• Market duration
• Which portals is the property advertised on
• How many applicants match the emails that have been sent out
• How many people have looked at the full details online
• How many viewings have taken place, and the feedback from them
• If there have been any offers, etc.
Uzair will then offer suggestions for what you may want to present as the next steps to your client.
This functionality is not just a time-saver; it's a communication and customer experience enhancer, taking you from dreading having to contact your client with 'nothing to say' to suddenly being able to put a positive spin on your performance to date and give some constructive suggestions for the future. Again, this step will remove hours, if not days, of procrastination and, in many cases, be the difference between having a client stay with you or turn into a withdrawal.
Mark Burgess, CEO of Iceberg Digital, said: "As Uzair gets ready to take its place at the forefront of PropTech, it is important to note it is only the beginning. Uzair is already performing many more ground-breaking tasks in its test environment which will take Uzair to unprecedented heights as those functions go live and are available for the agents to use."
While the specifics of many of these functions are still under wraps, some include being able to respond to your buyer and tenant enquiries, register them, match them to properties and scan through thousands of data points inside and outside your CRM to give them a compelling reason as to why a specific property in your area should use your company to sell or let their property. Reporting is another: Uzair's forthcoming functionality will enable agents to ask, "Who is our best-performing valuer and why?". "Calculate our commissions, please", and "Which portal leads to the most sales fees?".
Burgess continued: "The Uzair revolution is an ongoing journey, and as developments unfold, you can expect to witness even more innovative features that redefine efficiency and client engagement, lowering the outgoings and increasing the customer experience of your Estate Agency. The heart of innovation in our industry is Lifesycle. Lifesycle makes anything possible, and without it, everything we have done and will do would not be possible either. Uzair isn't just an artificial intelligence tool; it promises progress and efficiency and now takes its place alongside the 100's of other innovative tools around the Lifesycle platform".