Fine & Country has launched its second radio advert campaign. The premium estate agent’s latest adverts will focus on its ‘Dare To...
Archive
Agents faced more complaints and paid out higher levels of redress last year, industry data shows. Annual figures from the Property Redress...
18 March 2024
From: Breaking News
Analysts have given their backing to Rightmove’s stock market prospects but there are warnings that it can’t “rest on its laurels”...
04 March 2024
From: Breaking News
Back in 2013 the posh head of PR of a posh estate agency took me to a London restaurant (yes, posh)...
10 February 2024
From: Features
Estate agents remain among the least trusted professions, the latest Ipsos Veracity Index has revealed – but there is a silver...
15 December 2023
From: Breaking News
Purplebricks has shifted to a free pricing model and will replace the Strike brand. It follows Strike’s acquisition of Purplebricks earlier this...
12 December 2023
From: Breaking News
One of the most heart-warming parts of my job is having the privilege to be the patron of Agents Giving, the...
11 December 2023
From: Breaking News
GetAgent has been ordered to make its marketing claims clearer following a complaint to the Advertising Standards Authority (ASA). The advertising watchdog...
06 December 2023
From: Breaking News
Agency Express has won the Franchisor of the Year – Gold award at the 2023 British Franchise Association (BFA) HSBC British...
24 November 2023
From: Breaking News
Despite the announcements, the publicity, the guidance and the acres of website information, the most common complaint surrounding house sales is...
14 October 2023
From: Features
Savills has launched a new multi-media advertising campaign focusing on the role of emotion in moving home whatever the life stage. The...
11 September 2023
From: Breaking News
Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign. Renowned for its distinctive advertising...
16 August 2023
From: Breaking News
OnTheMarket has become the first major UK portal to allow agents to promote their own revenue generating partnerships on listing pages. Agents who...
08 August 2023
From: Breaking News
Estate agents have been urged to be wary of complaints around market appraisals and the handling of offers. The latest annual review...
03 August 2023
From: Breaking News
According to the latest English Housing Survey, there were 495,000 second homes in the UK in 2018/19 – a figure said...
15 July 2023
From: Features
Self-employed agency brand eXp UK has launched a strategic partnership with proptech supplier nurtur.group. Under the agreement, nurtur.group will become the exclusive...
04 July 2023
From: Breaking News
Fortune favours the brave, as the saying goes. So, when you consider how upfront material information can and does make the...
01 July 2023
From: Features
Rightmove is looking to help agents inspire more people to consider moving with its latest advertising campaign. The portal’s summer advertising campaign...
26 May 2023
From: Breaking News
One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...
20 May 2023
From: Features
Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...
19 May 2023
From: Breaking News
Independent agency brand Pat Robson & Co is celebrating 25 years of residential sales, lettings and property management. Tim Nixon launched the...
19 May 2023
From: Breaking News
Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...
13 May 2023
From: Features
As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...
12 May 2023
From: Marketing & Social Media
Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...
06 April 2023
From: Breaking News
From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...
29 March 2023
From: Features
Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...
28 March 2023
From: Sponsored Content
Agents may hate portal fees but have ranked property websites such as Rightmove and Zoopla as their most important digital asset. A...
14 March 2023
From: Breaking News
As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...
11 January 2023
From: Features
Ever wondered how an estate agent celebrates Christmas? The team behind agency network Mr and Mrs Clarke has given the world a...
13 December 2022
From: Breaking News
I wasn’t completely surprised to read here on Estate Agent Today that our industry remains near the bottom of the league...
06 December 2022
From: Breaking News
Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...
01 December 2022
From: Breaking News
I’ve just read an article saying that this is the time of the online estate agency. The time in question is, of...
26 November 2022
From: Features
Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...
26 November 2022
From: Features
Consumer trust in estate agents has declined over the past year, new research claims. The latest Veracity Index from Ipsos Mori, which...
24 November 2022
From: Breaking News
Aside from all the news surrounding the Autumn Statement this week, which will have a significant bearing on the property market...
19 November 2022
From: Features
In this feature, Jonathan Daines looks at how landlords can do their bit to make the rental market greener. Global leaders have...
19 November 2022
From: Features
Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...
14 November 2022
From: Breaking News
I’ve been on Twitter for a decade and have 23,500 followers - a gratifying number and of those a couple of...
12 November 2022
From: Features
Estate agents are perhaps unlikely to be modest by nature, but I’m always surprised at how much many agents know, yet...
09 November 2022
From: Breaking News
A co-founder of new free-to-list portal Jangle has outlined how the new business aims to disrupt the property listings market. Prime property...
08 November 2022
From: Breaking News
The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...
29 October 2022
From: Features
I can’t really write about anything else this week, can I? Unless you’ve been living under a rock, you will have...
22 October 2022
From: Features
A significant number of estate agents are planning cutbacks in the coming months to cope with the cost of living crisis,...
17 October 2022
From: Breaking News
Seven adverts pushing the Government’s flagship levelling up policy have been banned. The advertising watchdog censured the Department for Levelling Up, Housing...
12 October 2022
From: Breaking News
Regional estate agency Bradley Hall has undergone a rebrand as it looks to expand its presence beyond the North East and...
10 October 2022
From: Breaking News
Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...
06 October 2022
From: Breaking News
Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...
05 October 2022
From: Features
A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...
03 October 2022
From: Breaking News
Purplebricks has launched a new advertising campaign that brings back its controversial “save yourself from commisery” slogan. The new radio and TV...
30 September 2022
From: Breaking News
High-end global property firm Savills has unveiled a major new multi-channel creative platform for its residential business. The agency says it will...
27 September 2022
From: Breaking News
Almost three-quarters of estate agents are missing out on fulfilling their advertising potential using social media, research claims. Estate agency lead generation...
26 September 2022
From: Breaking News
Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living...
17 September 2022
From: Features
Former Douglas & Gordon managing director Ivor Dickinson has passed away. He was known as one of London’s most high-profile and colourful...
18 August 2022
From: Breaking News
Research carried out by Rightmove has revealed the home features which have grown the most in popularity, with garden offices topping...
11 August 2022
From: Breaking News
Double-think, for those who have not read George Orwell, is when people are expected to accept two conflicting beliefs as truth,...
06 August 2022
From: Features
Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...
03 August 2022
From: Breaking News
Agents using Zoopla have already seen an increase in valuation leads just a month after the portal launched a new marketing...
21 July 2022
From: Breaking News
Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering. Its 30-second adverts can be...
19 July 2022
From: Breaking News
Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...
09 July 2022
From: Features
A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...
06 July 2022
From: Features
Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...
30 June 2022
From: Breaking News
Between you and me, dear reader, I had little to no idea about what the metaverse was before researching it for...
18 June 2022
From: Features
If you are an easily offended Frankie Valli fan, look away now. A regional agent that was rapped by the Advertising Standards...
03 May 2022
From: Breaking News
An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...
27 April 2022
From: Breaking News
The Advertising Standards Authority (ASA) has informally resolved a complaint regarding claims made by Purplebricks about home sales. The advertising watchdog revealed...
27 April 2022
From: Breaking News
The government is being urged to go further with its clampdown on fake reviews. A government announcement aimed at protecting consumers last...
25 April 2022
From: Breaking News
The Advertising Standards Authority (ASA) has said it may consider complaints about ‘misleading SSTC listings’ on portals but suggests it may...
06 April 2022
From: Breaking News
Agents will be able to grill Rightmove’s legal and compliance director David Cox this morning as part of the portal’s webinar...
05 April 2022
From: Breaking News
The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...
30 March 2022
From: Breaking News
PropTech solutions have continued to ingratiate themselves in both the forefront of an agency within advertising mediums and in the backend...
16 March 2022
From: Breaking News
Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...
15 March 2022
From: Breaking News
As regular readers will know, I like to use this column to shout out about the independent agents who are the...
12 March 2022
From: Features
The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...
09 March 2022
From: Breaking News
Industry figures have come out in favour of the long-term programme of new compulsory information to be contained on property listings. From...
22 February 2022
From: Breaking News
If the UK and its allies have been played by Russia over the Ukraine ‘invasion’, and it’s beginning to look that...
19 February 2022
From: Features
Without doubt, 2021 was an exceptional year in the property market, with the stamp duty holiday and favourable market conditions helping...
05 February 2022
From: Features
Historic estate agency group Humberts - which was at risk of disappearing entirely just over two years ago - has opened...
28 January 2022
From: Breaking News
The link up between the English Football League and a top estate agency is to go on for a third year...
25 January 2022
From: Breaking News
Could estate and letting agents sell their branch office window space for third party advertising, above and beyond promoting the properties...
07 January 2022
From: Breaking News
Almost exactly two thirds of buyers questioned by Savills say their choice of home to purchase was a case of ‘love...
31 December 2021
From: Breaking News
Savills has announced a major new advertising campaign that will run across all media channels, breaking with a 60 second TV...
22 December 2021
From: Breaking News
Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...
21 December 2021
From: Breaking News
It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...
18 December 2021
From: Features
A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...
15 December 2021
From: Breaking News
A good website is no longer optional for estate agents, as no single aspect of marketing to new customers is more...
13 December 2021
From: Sponsored Content
Mark Meyer, CEO, Meyers Estate Agents: “We’re on a mission to revolutionise the traditional concept of estate agency. We don’t have...
03 December 2021
From: Sponsored Content
Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...
12 November 2021
From: Breaking News
A torrid period for Purplebricks' share value means it opens stock market trading today with a price of just 33p. This is less...
08 November 2021
From: Breaking News
A property media analyst claims Purplebricks has record-breaking website traffic thanks to its “relentless” and vast budget marketing. “Whether you like to...
03 November 2021
From: Breaking News
New research suggests estate agents earn some of the lowest basic salaries of all sales professions. Nested, an online agency promoting the...
03 November 2021
From: Breaking News
Zoopla says its new In-Search ads have secured over 38m impressions since their launch. ‘In-Search’ ads are hosted on Zoopla’s listings search...
03 November 2021
From: Breaking News
PropTech is booming, and its rise was only accelerated by the Covid-19 pandemic, which forced the real estate industry – as...
26 October 2021
From: Sponsored Content
Many agents working in the industry, whether for large corporates or smaller independents, might one day have ambitions to branch out...
09 October 2021
From: Features
The Advertising Standards Authority has stepped in following a complaint about a property advertised by Connells-owned Countrywide estate agents. The issue revolves...
06 October 2021
From: Breaking News
Rightmove is at the centre of a revolutionary advertising initiative involving Channel 4’s Location, Location, Location. Using Artificial Intelligence technology, a digital...
04 October 2021
From: Breaking News
An online operator called Nested is to spend £5m to promote the self-employed estate agency concept in 100 parts of the...
30 September 2021
From: Breaking News
The self-employed partnership known as The Agency UK - founded by three refugees from Purplebricks - has announced a major expansion. The...
28 September 2021
From: Breaking News
Purplebricks is launching its biggest advertising campaign in five years this evening. The multichannel campaign kicks off with a 60-second spot on Channel 4’s...
24 September 2021
From: Breaking News
The Victorian phrase “as safe as houses” well surmises the security of the housing market as, whether they are buying or...