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KEYWORD "Advertising" - 380 RESULTS
'Local property experts' - controversial advice issued by ad watchdog

The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...

18 July 2018

From: Breaking News

New twist in row over agent refusing to delete claims about Purplebricks

There’s a new twist in the row between a Cornish agent and the Advertising Standards Authority. The row revolves around a tweet...

16 July 2018

From: Breaking News

 Property Natter: what has 2018 brought so far?

First things first, I have to mention the World Cup. The dream is over, football’s not quite coming home (not until...

14 July 2018

From: Features

Rebel agent turns fire on ZPG as advertising watchdog ponders sanctions

The Advertising Standards Authority says its compliance team is considering its next steps following the refusal of estate agency PDQ Estates...

12 July 2018

From: Breaking News

Banned! Maverick agent must not repeat claims about Purplebricks

An agent from Cornwall who has waged a long-running campaign against online agencies in general and Purplebricks in particular has been...

11 July 2018

From: Breaking News

July - it might just be the industry’s busiest month of the year

So here’s the thing. It’s summer - not much going on, school holidays about to start, industry publications filling out space...

30 June 2018

From: Features

Tom Cummuskey, Sales & Marketing Manager at Kremer Signs

Who are you and what does it say on your business card? Tom Cummuskey Sales & Marketing Manager … Fast approaching double...

27 June 2018

From: 60 Second Interview

Purplebricks pledges to appeal latest ban on advertisement

Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...

27 June 2018

From: Breaking News

Ban The Boards! Council bid to outlaw For Sale and To Let signs

A London council is seeking widespread powers to ban For Sale and To Let boards which it claims are seen by...

25 June 2018

From: Breaking News

Sequence auction house amends advert after watchdog intervenes

One of the country’s largest auction houses has had to amend an advertisement on its website after an intervention by the...

20 June 2018

From: Breaking News

Marketing: Why boards remain so important for agents

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

13 June 2018

From: Features

Watchdog intervenes over agency’s portal advertising claim

The Advertising Standards Authority has intervened after receiving a complaint about a website and online advertisement for the Howard Cundey agency. The...

13 June 2018

From: Breaking News

The Rightmove money machine - is it running out of steam?

A leading property industry analysts says Rightmove may be amongst the top portals in the industry worldwide, but it is facing...

08 June 2018

From: Breaking News

OnTheMarket reveals financial losses but fast-growing agents and traffic

OnTheMarket’s first formal annual figures released since its flotation reveal losses in what it describes as its “transformational year” but also...

07 June 2018

From: Breaking News

Sarah Beeny back in the boardroom, saying online agents will grab 70% share

TV property expert Sarah Beeny says she expects online agencies to take 70 per cent market share in the future -...

05 June 2018

From: Breaking News

New merged online agency said to be second only to Purplebricks

The long-awaited merger of Tepilo and Emoov is reported to have been confirmed this afternoon and in with them goes online lettings...

30 May 2018

From: Breaking News

Almost half of agency branches have listing agreements with OnTheMarket

Property portal OnTheMarket has announced that it now has listing agreements with over 8,500 estate and letting agency branches.  It says that...

30 May 2018

From: Breaking News

Estate agent threatened with legal action over fundraising banners

An estate agency has been threatened with legal action by its local council for displaying fundraising event banners above its office. Country...

29 May 2018

From: Breaking News

Property Natter: the growing importance of content, social media and design

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

19 May 2018

From: Features

Double whammy! Two top Property Press Awards for EAT's editor

Graham Norwood has scooped two accolades in the prestigious Property Press Awards for his work on Estate Agent Today and Letting...

17 May 2018

From: Breaking News

Agents on the go - why your smartphone is one of your most valuable tools

Gone are the days of having to rush back to your office every time you win an instruction to market the...

16 May 2018

From: Features

 PropTech Today: Selling my flat - even tech can’t help a quiet market

That’s it. I’ve given up. The lull has continued and it’s becoming quite a bore.  The price drop hasn’t worked. The revamped...

16 May 2018

From: Breaking News

Stand by - new wave of Purplebricks adverts on the way

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...

11 May 2018

From: Breaking News

Estate agency comparison site to advertise on TV

GetAgent, an estate agent comparison website, has won investment from a growth fund that also provides a 10 month advertising campaign on...

11 May 2018

From: Breaking News

Estate agency adverts rank high in 'most complained about' league table

The annual report from the Advertising Standards Authority and the Committees of Advertising Practice, out today, shows that the estate and...

04 May 2018

From: Breaking News

Tepilo and Homewise revise online adverts after watchdog intervenes

Online estate agency Tepilo and over-60s ‘life plan’ property sales service Homewise have been rapped over the knuckles following complaints made...

18 April 2018

From: Breaking News

Six mistakes to avoid when taking property photographs

You don’t have to look far to see an abundance of photo failures, just head to any property portal and they’ll pop...

04 April 2018

From: Features

Purplebricks begins search for lifetime relationship with customers

Purplebricks has given details of how it intends to use some of its new investment, and in particular is spelling out...

27 March 2018

From: Breaking News

Rightmove, ZPG, OnTheMarket - are they about to be eclipsed by Google?

A property technology analyst has floated the idea that portals could become eclipsed by powerful alternatives such as Google, triggered by...

23 March 2018

From: Breaking News

HMRC wins ruling over scheme claiming to cut stamp duty on homes

HM Revenue and Customs has won a key ruling concerning a tax avoidance scheme promoter which claimed to be able to...

23 March 2018

From: Breaking News

Purplebricks: share price falls while allAgents claims ad watchdog ‘victory’

Purplebricks’ share price dipped below the psychologically-important 300p mark yesterday - its lowest performance since spring last year. It’s the latest development...

21 March 2018

From: Breaking News

Complaints about two agencies lead to advertising watchdog stepping in

An estate agency has been the subject of a complaint over website wording which appeared to suggest that it had a...

21 March 2018

From: Breaking News

Emoov has to amend fee info on website after ad watchdog intervenes

Online agency Emoov has amended its website following the intervention of the Advertising Standards Authority.  The authority says the agency’s site included...

14 March 2018

From: Breaking News

Regional portal revamps with pledge to promote estate agents' brands

A major revamp of Northern Ireland’s Propertynews portal has been unveiled with one of the targets being to enhance the visability...

13 March 2018

From: Breaking News

Property Natter: Day in the life of…Winkworth’s head of brand

In the first of an ongoing series exploring the people who make the property industry tick, I catch up with James...

10 March 2018

From: Features

It’s time to show off your assets in a crowded market

When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...

01 March 2018

From: Sponsored Content

Agency told by ad watchdog that more complaints may trigger formal probe

London agency Portico has been warned that if there is a repeat of issues concerning its listings on portals, it may...

28 February 2018

From: Breaking News

Property Natter – a property invasion on our tellies

The death of traditional TV – where viewers sit down together to watch shows at defined times – has been much...

24 February 2018

From: Features

Building a new website for your agency: local vs specialist

Having built over 1,800 websites for estate and lettings agents in the last 20 years, it will come as no surprise...

21 February 2018

From: Features

Free service allows agents to advertise listings 'before leaving appraisals'

A new PropTech platform is providing a service to help agents market their new listings instantly across portals and social media. BestAgent...

20 February 2018

From: Breaking News

Advertising watchdog rules on another complaint about Purplebricks

The Advertising Standards Authority has ruled on another complaint lodged about Purplebricks. Although the latest appears minor it adds to a lengthy list...

14 February 2018

From: Breaking News

TV ad campaign to emphasise online agency's 'full service' for sellers

House Network, which describes itself as the UK’s first online estate agency, is using TV advertising to promote a new "20-point...

14 February 2018

From: Breaking News

Purplebricks: boards up, shares down?

Why I won’t buy Purplebricks shares and why if I had any, I’d sell fast… In its latest adverts, Purplebricks attempts to...

13 February 2018

From: Features

allAgents and agency group CIELA reignite disputes with Purplebricks

The Charter for Independent Estate and Letting Agents says Purplebricks is still not complying with a ruling made by the Advertising...

06 February 2018

From: Breaking News

Pressure mounts on Purplebricks to release actual sales figures

Pressure continues to mount on Purplebricks to reveal its sales data after a weekend during which claims about its effectiveness continued...

05 February 2018

From: Breaking News

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

BBC programme to investigate sales and advertising by online agencies

The BBC says it is to broadcast a special one-hour radio documentary this weekend investigating online estate agencies. The show will go...

02 February 2018

From: Breaking News

Savills amends auction website after complaint to watchdog over prices

Savills has amended its website concerning auctions after a complaint to the Advertising Standards Authority. The complainant challenged whether the listed guide...

31 January 2018

From: Breaking News

Property Jobs Today - latest news about agents on the move

Hello and welcome to our first Property Jobs Today, a weekly round-up of key job moves within estate and letting agencies...

29 January 2018

From: Breaking News

Purplebricks could have 15% market share by 2022 according to bank

US bank J P Morgan has predicted that Purplebricks, which it says now has around six per cent of advertised homes...

19 January 2018

From: Breaking News

108 days - the longest average time for a home to go under offer

  A new league table showing how long it takes homes to sell on average in different postcodes across England and Wales...

19 January 2018

From: Breaking News

Property Natter – the marketing trends to look out for in 2018

After the fun and over-indulgence of the festivities, most of us are now back to the world of work. And, with...

13 January 2018

From: Features

PropTech Today: 14 industry leaders give their  2018 predictions

Well, I don’t know about you but after the holidays I've got an imprint just below my navel where my belt...

03 January 2018

From: Breaking News

Purplebricks-style disruption 'a trend to watch in 2018' says analyst

One of the world’s leading property technology analysts says Purplebricks-style disruptive agencies will be a trend to look out for in...

29 December 2017

From: Breaking News

Purplebricks launches new TV and social media advertisements

Purplebricks once again used the Christmas period to launch new TV and social media advertisements.  In one, the hybrid agency debuted Mr...

28 December 2017

From: Breaking News

Exclusive: Independent agents’ group to fight ‘poor industry image’

The Charter for Independent Estate and Letting Agents has told Estate Agent Today that it WILL formally launch after all, in...

20 December 2017

From: Breaking News

Purplebricks is subject of yet another complaint to ad watchdog

Controversial hybrid agency Purplebricks has been the subject of yet another complaint to the Advertising Standards Authority. An unnamed complainant filed a...

20 December 2017

From: Breaking News

Agency withdraws claim about speed of exchanging contracts

Independent Surrey-based estate agency Curchods has voluntarily withdrawn marketing material containing claims about its speed of exchanging properties, after the intervention...

13 December 2017

From: Breaking News

Advertising watchdog slaps down House Raffle competition wording

The Advertising Standards Authority has told the organisers of a house raffle that they must not repeat a promotion because of...

13 December 2017

From: Breaking News

OnTheMarket announces float details - but no timetable yet

OnTheMarket has announced some details of its IPO and the launch of its stock market flotation - but it has given nothing...

11 December 2017

From: Breaking News

Purplebricks: is it about to increase its share of the online market?

Financial analysts over the weekend have been giving their view on Purplebricks, which later this week issues its figures for the...

11 December 2017

From: Breaking News

First 'associate' joins freelance estate agency scheme

A former Hamptons International and Savills agent is the first to join a ‘freelance agency’ set up in prime central London. In...

07 December 2017

From: Breaking News

Watchdog defends 'informal resolution' of complaints over online agencies

Outspoken estate agent Chris Wood has criticised the Advertising Standards Authority for its succession of ‘informally resolved’ judgements on complaints against...

07 December 2017

From: Breaking News

Online agency Yopa is subject of another complaint to watchdog

The Advertising Standards Authority has intervened following a complaint about a mailshot from the high profile online agency Yopa. The ASA says...

06 December 2017

From: Breaking News

Online agency drops Open House claim after complaint over website

Online agency Elopa has dropped a claim on its website that its Open House method of selling properties achieved the best...

29 November 2017

From: Breaking News

Ex-Propertyfinder and online chief now heads property crowdfund firm

The co-founder of online agency Estates Direct, who also previously worked for Propertyfinder, has become head of a property crowdfunding service. Ben...

29 November 2017

From: Breaking News

Property Natter: A to Z of the property industry for 2017

As we hurtle towards the end of 2017, it’s time to reflect on the year that’s just been.   Even better, this property-based...

25 November 2017

From: Features

Online firm Yopa removes agency comparison ad after complaints

The online agency Yopa has removed an ad comparing its performance against other estate agents after complaints to the Advertising Standards...

22 November 2017

From: Breaking News

Agency claims strong boost in brand awareness amongst target group

Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning...

21 November 2017

From: Breaking News

Should agents pay for an increased Trading Standards budget?

A large part of the DCLG’s Call for Evidence on the home buying and selling process focuses on the role of...

18 November 2017

From: Features

Purplebricks shares dip below 300p - 40% down over four months

Purplebricks’ share price value yesterday dropped below the 300p, over 40 per cent less than its high point over the recent...

16 November 2017

From: Breaking News

Agency withdraws claim it was ‘only way’ to get highest sale price

The RE/MAX estate agency has withdrawn a claim in one of its promotional leaflets that its representative was "the only person"...

15 November 2017

From: Breaking News

Property Natter – here’s how to drive traffic, convert and monetise

Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...

11 November 2017

From: Features

Agency support firm valued at £11m seeks additional investment

A firm that sells homes but also creates operating platforms for other agencies to break into the industry is seeking £450,000 through...

08 November 2017

From: Breaking News

How can agents use the interest rate rise to re-engage with clients?

We recently witnessed the Bank of England's Monetary Policy Committee (MPC) increase the base interest rate for the first time since...

07 November 2017

From: Sponsored Content

Purplebricks tells City and investors we're on course for 2017 targets

Purplebricks has issued the briefest-of-brief statements to the City and the company's investors to assure them it is "on course". The latest...

07 November 2017

From: Breaking News

Brexit impact on property industry is one of 58 unpublished reports

It has been revealed that a paper on Brexit’s impact on the property market, prepared by a government department, is one...

01 November 2017

From: Breaking News

We're not defunct yet says on-off-on independent agents group

The man seeking to establish the Charter for Independent Estate and Letting Agents says he is hopeful that the fledgling trade...

31 October 2017

From: Breaking News

Exclusive: four more complaints about Purplebricks filed to watchdog

Estate Agent Today has been told that there are four more complaints filed to the Advertising Standards Authority about hybrid agency...

30 October 2017

From: Breaking News

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

Estate agents’ commission – some common failings

The Estate Agent’s Act 1979 is rapidly approaching its 40th anniversary, yet still agents make mistakes and can all too easily...

28 October 2017

From: Features

Purplebricks: agency wins advert dispute over Local Property Experts

Complaints about a Purplebricks claim concerning its Local Property Experts have been rejected by the Advertising Standards Authority. Complaints came from PDQ...

25 October 2017

From: Breaking News

Will Purplebricks ruling end agents’ purple mist?

So at last someone has woken up to the fact that Purplebricks needs to be clearer about how it charges for...

21 October 2017

From: Features

Purplebricks says it's more transparent than almost any other agency

Purplebricks has told Estate Agent Today it is more open about its business than almost any other agency and stridently rejects criticism about...

19 October 2017

From: Breaking News

Purplebricks TV ads declared 'misleading' after complaint over fees

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

18 October 2017

From: Breaking News

New analysis shows Purplebricks' massive domination of online sector

A long-standing traditional agent says the real success of online agencies is not their share of the market but that they...

18 October 2017

From: Breaking News

Asking prices show biggest October rise since 2014 says Rightmove

Asking prices have risen by an average of 1.1 per cent or £3,432 in the past month according to Rightmove.  This is...

16 October 2017

From: Breaking News

Agency removes listing from website after watchdog intervenes

London estate agency Residential Realtors removed a property listing from its website after a complaint to the Advertising Standards Authority. The property...

13 October 2017

From: Breaking News

Speculation grows over Agents' Mutual float timetable

Agents’ Mutual is officially making no comment on the timetable for the company flotation but speculation within the industry is mounting...

12 October 2017

From: Breaking News

Warning: Don’t fall foul of competition rules after CMA fines

The decision by the Competition and Markets Authority (CMA) to fine five estate agents for engaging in a price fixing cartel has...

07 October 2017

From: Features

Hunters rules out going online but will emphasise new 'digital tools'

Hunters says it will not be following other traditional-style estate agencies by offering online-only services to sellers - but it will...

28 September 2017

From: Breaking News

Rightmove amongst most profitable portals in the world, says top analyst

One of the most thorough analyses of property portals ever undertaken shows that Rightmove is the world’s most profitable portal company...

27 September 2017

From: Breaking News

Petition claims many Rightmove listings are speculative and over-priced

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

26 September 2017

From: Breaking News

Purplebricks: advertising watchdog still investigating complaint

The Advertising Standards Authority has confirmed to Estate Agent Today that it is still investigating a complaint lodged against Purplebricks by...

22 September 2017

From: Breaking News

Agency's non-existent Zoopla membership spurs complaint

Three more complaints about agents made to the Advertising Standards Authority have been settled informally - including one concerning an agency's...

20 September 2017

From: Breaking News

Zoopla launches another TV and radio campaign - it's those crabs again

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

18 September 2017

From: Breaking News

Property Natter: estate agency then, now and in the future

How has the world of estate agency changed in the last few decades? That’s the question this week’s Natter is going...

16 September 2017

From: Features

Regional portal plans wider coverage and investment by year-end

Regional property portal MoviNorth says it plans to secure additional investment to expand its coverage by the end of 2017. The portal...

15 September 2017

From: Breaking News

Purplebricks to spend almost $2m a month on TV and radio ads in US

Purplebricks has given more details of its activities in the United States, where it is hoping to break into a market...

14 September 2017

From: Breaking News

Was this the week the agency industry changed for good?

I’ve been in France for the past few days and depending on your viewpoint, I made a spectacularly good or singularly...

09 September 2017

From: Features

Online agency YOPA and Savills launch TV ad campaigns this weekend

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

08 September 2017

From: Breaking News

easyProperty relaunches, claiming to be UK's second-biggest hybrid

easyProperty has unveiled details of its relaunch, declaring itself to be the UK’s second largest hybrid estate agency - second only...

07 September 2017

From: Breaking News

Propertymark TV advert to reach 30 million adult viewers

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement. The ad is intended to highlight the importance of...

07 September 2017

From: Breaking News

Purplebricks viewings complaint informally resolved by ASA

The Advertising Standards Authority (ASA) has informally resolved another complaint made against wording on Purplebricks’ website.  A complainant suggested that the wording...

06 September 2017

From: Breaking News

eMoov looking to 'go mainstream' with recruitment of new marketing chief

Online estate agency eMoov has announced the appointment of a new marketing expert. Lucy Milne - formerly marketing director of Just Eat...

05 September 2017

From: Breaking News

Boards should be 'confined to Room 101', says campaigning agent

An estate agent who is campaigning for boards to be banned in his local area says they should be 'confined to...

05 September 2017

From: Breaking News

'Local Property Agents' wanted as onliner launches recruitment drive

eMoov, the online agency which last month secured an additional £9m funding from investors, has launched a recruitment drive for what...

01 September 2017

From: Breaking News

Online agency subject of another complaint about website wording

Online agency HouseSimple has once again been the subject of a complaint to the Advertising Standards Authority. Earlier this month a HouseSimple advertisement...

30 August 2017

From: Breaking News

Another online agency advert banned over misleading wording

For the second successive week the Advertising Standards Authority has banned an online estate agency’s advertisement.  Last week it was HouseSimple and...

23 August 2017

From: Breaking News

Status, shares and subscriptions dominate Agents' Mutual roadshow

The roadshow of presentations of Agents’ Mutual’s plans to float on the stock market have just passed the half-way mark. Remaining sessions...

18 August 2017

From: Breaking News

Banned!  Online firm claimed High Street agents charge 1.5% to 4%

The Advertising Standards Authority has banned online agency HouseSimple from claiming that High Street agents charge “1.5% to 4% (plus 20%...

16 August 2017

From: Breaking News

OnTheMarket founder backs agencies offering online-only options

One of the founding figures behind OnTheMarket, which currently bans listings from online agencies, now says bricks and mortar agencies that...

14 August 2017

From: Breaking News

A sense of déjà vu over OnTheMarket

There’s a distinct sense of déjà vu over the debacle of OnTheMarket. I avoided joining two years ago because I couldn’t see...

12 August 2017

From: Features

Facebook develops listings tool to interface with agency websites

Facebook appears to be interested in entering the sales and lettings world with its first advertising product geared solely towards industry professionals. The...

10 August 2017

From: Breaking News

Multiple estate agencies link up with mortgage broker

Mortgage broker The Mortgage Hut has signed distribution deals with Century 21, Taylor Hill & Bond, Aspire Estate Agents and Wayne...

09 August 2017

From: Breaking News

Trustpilot and Woodford stay quiet on BBC's Purplebricks probes

Trustpilot, the review service quoted frequently by Purplebricks as evidence of its apparent popularity, is declining to comment on the adverse...

07 August 2017

From: Breaking News

Purplebricks: Ombudsman 'happy' with controversial deferred payment scheme

The Property Ombudsman has told Estate Agent Today that it is happy with the controversial deferred payment scheme operated on behalf of...

03 August 2017

From: Breaking News

Purplebricks told to slow growth and get its house in order by City analyst

After a roller-coaster day on the Stock Exchange yesterday, Purplebricks has sought to defend itself against further possible share price losses...

03 August 2017

From: Breaking News

Purplebricks share price dips after agency slated on BBC show

Purplebricks’ share price this afternoon dropped to a recent low of 406.50p before recovering to close down about five per cernt...

02 August 2017

From: Breaking News

Rightmove listing changed after complaint over 'Help To Buy' price

A housebuilder has changed the price listed on Rightmove to the full marketing price after an intervention by the Advertising Standards...

02 August 2017

From: Breaking News

One in five estate agencies 'at risk of going broke' warns analyst

Some 19 per cent of estate agents in the UK currently show warning signs that indicate they are at risk of going...

31 July 2017

From: Breaking News

Could Rightmove really increase charges to agents again?

A City analyst has fuelled speculation that Rightmove has a goal to increase its monthly average revenue from each agency from...

31 July 2017

From: Breaking News

easyProperty to relaunch after 270 licences taken up by agents

More than 270 easyProperty licences have been secured by independent estate agents belonging to The Guild of Property Professionals and Fine...

26 July 2017

From: Breaking News

Ad watchdog intervenes after complaint about 'under offer' listings

The Advertising Standards Authority has stepped in after receiving a complaint about two ads for properties listed on Rightmove. The homes were...

26 July 2017

From: Breaking News

Sales Doctor: Winning more instructions part two

As discussed in our previous article, it’s all about the first impression. Once your team have handled that initial phone call...

22 July 2017

From: Features

Agency banned from using advert suggesting it had traditional office

The Advertising Standards Authority has banned an advertisement which suggested that the firm behind it had “a physical office ... in...

19 July 2017

From: Breaking News

Houser: controversial site must remove listing of home withdrawn in 2015

The controversial website Houser, which made waves when it launched in 2014, has been ordered by the Advertising Standards Authority to...

19 July 2017

From: Breaking News

Rightmove at final stage of selecting new creative ad agency

The marketing magazine Campaign reports that Rightmove is seeking new creative consultants for future marketing and advertising campaigns. "We haven’t changed our...

11 July 2017

From: Breaking News

Five things you should know about data mining

Our recent roundtable on the government’s proposed ban on letting agent fees charged to tenants generated ten tips for growing your...

08 July 2017

From: Features

Rawlings sharply critical of how agents use local press advertising

One of the industry’s leading trainers and consultants claims there is “a gaping hole” in the way agents use marketing content...

06 July 2017

From: Breaking News

Reviews - Agency complaint about Purplebricks upheld by watchdog

The Advertising Standards Authority has upheld a complaint over a Purplebricks website statement featuring testimonials from clients; the complaint was made...

05 July 2017

From: Breaking News

PropTech Today: Are we doing enough to protect property’s core values?

Supporting the adoption of technology does not mean we have to stop protecting the core values of the property industry. In...

05 July 2017

From: Breaking News

Agent agrees not to repeat advertisement knocking OnTheMarket

Major westcountry agency Wilkinson Grant has told the Advertising Standards Authority it will not re-use wording following a complaint from a...

05 July 2017

From: Breaking News

Is your company missing calls-and vital business opportunities

Whether it is a small or large business you run, one of the most important tasks a business can undertake is...

27 June 2017

From: Sponsored Content

Big rise in complaints and compensation says The Property Ombudsman

The Property Ombudsman’s annual report reveals a significant increase in the number of formal complaints resolved by the scheme and a...

22 June 2017

From: Breaking News

Ad watchdog 'partly upholds' complaint over leasehold flat

The Advertising Standards Authority says it has “partly upheld” a complaint regarding a claim that a leasehold property was Sold STC. Greenslade...

21 June 2017

From: Breaking News

Would you ‘let’ a property go under the hammer?

The popularity of property auctions in the UK has increased enormously in recent years, supported by popular TV shows such as...

17 June 2017

From: Features

Purplebricks share price dips following California launch announcement

The share price of hybrid estate agency Purplebricks dipped yesterday after it announced its US expansion will begin in California. Purplebricks' share...

15 June 2017

From: Breaking News

Online estate agency to sell vendors' homes for just £25

A new online estate agency is offering vendors a sales package for just £24.99. MoveSelf, which is based in Manchester, allows vendors to...

15 June 2017

From: Breaking News

Conveyancing: ASA investigates complaint against Law Society

The Advertising Standards Authority (ASA) has published the details of its investigation into a complaint made against the Law Society. The complaint...

14 June 2017

From: Breaking News

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

ASA upholds complaint against hybrid agent for viewings claim

The Advertising Standards Authority (ASA) has upheld a complaint made against hybrid estate agency Pink and Cow. The Portsmouth-based firm claimed on...

07 June 2017

From: Breaking News

YOPA recruiting agents with 'chance to earn up to £12k per month'

Hybrid estate agency YOPA has launched a recruitment campaign suggesting that agents have “the chance to make between £6k and £12k per...

31 May 2017

From: Breaking News

New homes must be marketed to Britons first, say Liberal Democrats

The Liberal Democrats have set a building target of 300,000 new homes a year, have pledged to scrap housing association Right...

18 May 2017

From: Breaking News

Trinity Mirror to fight Rightmove and Zoopla for agents' advertising spend

Trinity Mirror is aiming to secure more of agents' marketing spend after launching what it is describing as a 'fightback' against...

17 May 2017

From: Breaking News

Connells Help to Buy complaint informally resolved by ASA

The Advertising Standards Authority (ASA) has informally resolved a complaint made against Connells. The case focused on a Connells Rightmove listing which...

17 May 2017

From: Breaking News

Can TWPN really help promote your business on a global scale?

Given that around 95% of property searches now start online, it is more important than ever that an agent has an...

12 May 2017

From: Features

‘Fake agents’ are crippling independents’ reputations and livelihoods

Think ‘fake agents’ are no threat to your business? Think again. The rise of online agents - dubbed by some as...

12 May 2017

From: Features

EasyProperty changes price claim after advertising watchdog steps in

EasyProperty has removed from its advertising any reference to clients getting ‘an offier in 20 weeks’ after an intervention by the...

10 May 2017

From: Breaking News

Trade group claims ad watchdog is probing Purplebricks complaints

Fledgling trade group CIELA says two aspects of its complaint to the Advertising Standards Authority are the subject of ‘further investigation’...

04 May 2017

From: Breaking News

How to get press coverage for your business

Being featured in newspapers, magazines and websites, as well as on radio and TV, can be a great way to build...

22 April 2017

From: Features

New marketing chief for Savills-backed online agency YOPA

The new chief marketing officer of online estate agency YOPA is a figure with over 20 years experience with brands such as...

19 April 2017

From: Breaking News

Independent agencies' group pledges to attack 'fake agents'

The first meeting of fledgling trade group CIELA has ended with a pledge to expose what it calls ‘fake agents’ which...

18 April 2017

From: Breaking News

Zoopla gets it claws out with new Crab-theme advertising campaign

Zoopla has launched a new advertising campaign to promote its usefulness to house movers as told through the eyes of hermit...

18 April 2017

From: Breaking News

Purple smoke and mirrors

Purplebricks’ advertising is very negative and critical of the competition. They talk about 'commisery', trying to make potential sellers feel ripped...

08 April 2017

From: Features

Property Natter: Q & A with David Cox, ARLA Propertymark

In this Natter we have an exclusive interview with David Cox, CEO of ARLA Propertymark and one of the best-known figures...

08 April 2017

From: Features

Using Rightmove alone would be the wrong move

It’s easy to be dismissive of the value of local newspapers for advertising residential property but things are never as straightforward...

08 April 2017

From: Features

Council imposes 49 fines on agents leaving up 'old' boards

A London council has issued 49 fines to estate and letting agents in the first two months of a crackdown that...

07 April 2017

From: Breaking News

Homes on heavily-polluted main roads may fall in price, says expert

“I predict that within a few years, folks advertising properties for rent or to buy will start to show if their property is a...

06 April 2017

From: Breaking News

'Quick buy' company cleared of breaching advertising code

The Advertising Standards Authority has given the green light to an circular which provoked complaints suggesting it deliberately did not appear...

05 April 2017

From: Breaking News

New agents group seeks 'pre-launch' members - and says it may float

The Charter for Independent Estate and Letting Agents has started its ‘pre-launch’ membership drive - and says it ultimately want to...

04 April 2017

From: Breaking News

The world is your oyster! Q & A with AIPP’s Peter Robinson

Peter Robinson, CEO of AIPP – Association of International Property Professionals – shines a light onto the international property market. Some UK...

01 April 2017

From: Features

A poor advert for the agency industry

There’s good and bad in every industry and at first sight, this week has been one where the good have won...

01 April 2017

From: Features

Purplebricks removes web claim that 'buyers are found within 14 days'

Purplebricks has agreed to remove a claim from its website that “on average it takes us just 14 days to find...

29 March 2017

From: Breaking News

Mine's bigger than yours: Agency changes 'largest office' publicity

A branch of Martin & Co is changing the wording it uses on a leaflet following a complaint from a rival...

29 March 2017

From: Breaking News

'Sleazy' estate agency advert removed after sexism furore

LSL-owned London estate agency Marsh & Parsons has removed what one Twitter users called a ‘sleazy’ advertisement, following a row over...

28 March 2017

From: Breaking News

Independent agents say Purplebricks complaint 'purely a starting point'

The fledgling group claiming to represent independent estate and letting agents, CIELA, says it has lodged a complaint against Purplebricks with...

21 March 2017

From: Breaking News

NAEA/ARLA Propertymark to advertise at Sky Sports events

Propertymark, the new brand umbrella for the National Association of Estate Agents and the Association of Residential Letting Agents, is to...

16 March 2017

From: Breaking News

Agency promises not to make competitor comparisons in future ads

A Hampshire estate agency has promised the Advertising Standards Authority (ASA) not to make competitor comparisons which cannot be independently verified...

08 March 2017

From: Breaking News

Trade body explains Purplebricks complaint as war of words continues

Fledgling trade body The Charter for Independent Estate and Letting Agents (CIELA) has described Purplebricks as the 'biggest enemy currently facing...

07 March 2017

From: Breaking News

High-end agency relaunches TV advertising campaign

Fine & Country is re-launching its TV advert following what it regards as its successful campaign between March and September last...

06 March 2017

From: Breaking News

Read all about it: Will agents continue to advertise in print?

I had a very interesting chat with the man behind a new portal the other day. He was John Dixon, the portal...

04 March 2017

From: Features

Purplebricks: Independent agents release text of complaint letter

The fledgling Charter for Independent Estate and Letting Agents has released to the media the text of a complaint letter it...

02 March 2017

From: Breaking News

Trading Standards takes agency sales claim to advertising watchdog

The trading standards team of a county council has taken the unusual step of challenging the sales claim of an estate...

01 March 2017

From: Breaking News

Agency told not to repeat ad claim about seven-day viewings

Estate agency Butters John Bee has been told by the Advertising Standards Authority not to re-run an ad because of an...

01 March 2017

From: Breaking News

Independent agents' group renews criticism of Purplebricks

The new group for independent owner-managed estate and letting agencies, to be formally inaugurated this week, has stepped up its campaign...

27 February 2017

From: Breaking News

Watchdog orders online agency not to re-run TV advert

Online agency HouseSimple has been told that by the Advertising Standards Authority that its TV advertisement including the claim ‘sell your...

22 February 2017

From: Breaking News

Portal's 'win a house' competition ad banned by watchdog

A competition organised by Real Hot Property - which says it “aims to be Europe’s largest property portal” - has been...

22 February 2017

From: Breaking News

Agency disputes rival firm's claim that it 'sells homes faster'

An estate agency in the north of England has complained to the Advertising Standards Authority about a rival firm’s claims saying...

22 February 2017

From: Breaking News

New property portal unconcerned about OnTheMarket rule

A new regional property portal aiming to sign up 80 per cent of agencies in Yorkshire says it is unconcerned about...

21 February 2017

From: Breaking News

Online operators in firing line of independent agents' group

The Charter for Independent Estate and Letting Agents, which is to be set up formally from next week, has set out...

20 February 2017

From: Breaking News

Purplebricks: 'formal complaint' from independent agents

The fledgling group being set up to represent independent estate and letting agents is preparing a formal complaint about Purplebricks based...

17 February 2017

From: Breaking News

Quick Sale company in hot water over website 'offer'

The Advertising Standards Authority has stepped in following a complaint about a TV ad for a Quick Sale company, National Homebuyers.  The...

08 February 2017

From: Breaking News

Watchdog steps in after £36,000 discrepancy on new homes website

The Advertising Standards Authority has stepped in following a complaint about the website for property developer Keepmoat. The ASA says that the...

01 February 2017

From: Breaking News

Council's For Sale/To Let board fines come into effect tomorrow

A controversial scheme in a London borough, limiting the size and duration of letting and estate agents’ boards on display, comes...

31 January 2017

From: Breaking News

Vendor 'makes £67,500' by using traditional estate agent

A high street agency has turned the online sector’s advertising technique on its head. Instead of a seller revealing ‘saved’ fees by...

31 January 2017

From: Breaking News

Fine & Country beefs up marketing and 'random audits'

Fine & Country says it is to return to the small screen with another round of TV advertising, building on its...

31 January 2017

From: Breaking News

How can estate agents secure more new build housing instructions?

Lots of people buy new-build due to the perceived lack of hassle with maintenance, as they are built to the latest...

28 January 2017

From: Features

eMoov amends website wording after ASA complaint

The Advertising Standards Authority (ASA) has informally resolved a complaint made against online estate agency eMoov.  The complaint challenged whether two statements...

25 January 2017

From: Breaking News

Councils serving Fixed Penalties on agents leaving up For Sale boards

A number of local authorities are now serving £100 or £120 fixed penalty notices on estate agents who display For Sale...

23 January 2017

From: Breaking News

Countrywide amends property listing after complaint to standards watchdog

Countrywide has amended the website of one of its estate agency brands after an intervention by the Advertising Standards Authority. The ASA...

18 January 2017

From: Breaking News

Countrywide claims excellent results from hybrid agency pilot

Countrywide’s controversial hybrid estate agency business has produced “fantastic results” according to Sam Tyrer, the group’s Managing Director, Retail & London. In...

13 January 2017

From: Breaking News

Watchdog intervenes after complaints over agents' advertisements

The Advertising Standards Authority has intervened after a series of complaints about adverts placed by estate agents and other property industry...

04 January 2017

From: Breaking News

Restrictions may be coming to advertising events on agents' boards

A local council says it is considering restricting how estate agent use boards for advertising community events like school sports days...

03 January 2017

From: Breaking News

Telephone answering service reveals agents' busiest days over Christmas

Agency telephone answering service Moneypenny says Christmas 2016 is set to be busy if it follows the pattern of the previous festive...

19 December 2016

From: Breaking News

The fees ban will force agents to seize the day

Carpe diem, seize the day – whatever you call it, it’s something all of us in the property industry should be looking...

09 December 2016

From: Features

OnTheMarket portal now listing some commercial properties

OnTheMarket is now listing UK commercial properties to rent and for sale.  The portal says this is “closely aligned with its UK residential search...

02 December 2016

From: Breaking News

No action over ad claiming flats were 'waterfront' - when they weren't

The latest round of complaints made to the Advertising Standards Authority against property firms’ ads have once again ended only with...

23 November 2016

From: Breaking News

Local Property Experts 'are more proud than traditional agents'

Purplebricks chief executive Michael Bruce has suggested that calling his area representatives ‘Local Property Experts’ means they can be more proud...

22 November 2016

From: Breaking News

Online agency Hatched agrees to withdraw marketing letters

The online agency Hatched has agreed to withdraw marketing letters following a complaint to the Advertising Standards Authority. The ASA says a...

16 November 2016

From: Breaking News

Ad watchdog steps in over disputed 'two bedroom' listing

The Advertising Standards Authority has stepped into a dispute over a property listing which claimed a property was a two bedroom...

16 November 2016

From: Breaking News

Property Natter: how to build a brand

Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...

12 November 2016

From: Features

FT beefs up online property marketing after 80,000 listings in a year

The Financial Times has beefed up its high-end house and apartment listings after the newspaper's property sector saw a 17 per...

10 November 2016

From: Breaking News

Banned - award-winning online agency's fees comparison advert

The award-winning online agency HouseSimple has had one of its advertisements banned by the Advertising Standards Authority. The advert was a poster for...

09 November 2016

From: Breaking News

Understanding the Facebook Algorithm

Facebook is a difficult beast to tame. You have 2,000 followers, but your most recent post was only seen by 200 people....

05 November 2016

From: Features

Channel 4 launching new property programme later this month

We know all about Grand Designs and Location, Location, Location - now Channel 4 hopes another new TV property programme will become just...

04 November 2016

From: Breaking News

Trading Standards says portal juggling 'deceives and harms consumers'

Portal juggling has been defined as one of a number of "emerging threats" aimed at deceiving consumers through the manipulation of...

03 November 2016

From: Breaking News

Ad watchdog says agency's 'More Sales Agreed' claim was misleading

The Advertising Standards Authority says a Market Harborough firm's leaflet claiming it had 'more sales' than any other agent earlier this...

02 November 2016

From: Breaking News

OTM – is this the end of the Odyssey?

It is with no pleasure and a touch of sadness that I took in the significance of OTM's recent performance in...

28 October 2016

From: Features

Another online agency asked to amend website after complaint

YOPA, the online agency that recently had an extensive TV campaign, has amended the content of its website following a complaint to...

26 October 2016

From: Breaking News

PropTech: Live chat drives business on agency websites - claim

A website live chat provider claims research shows that the facility significantly influences activity amongst users of websites on which it...

25 October 2016

From: Breaking News

How can agents manage negative feedback left on review sites?

Online reviews play an increasingly vital role in shaping the decisions of customers. Practically everyone using the internet to compare estate...

22 October 2016

From: Features

Agency agrees to remove outdated Rightmove info from ad

The Advertising Standards Authority has intervened in the case of an estate agency using information from Rightmove that was more than...

19 October 2016

From: Breaking News

Watchdog explains why agency complaints 'informally resolved'

The Advertising Standards Authority has explained to Estate Agent Today why many of the complaints made against estate and letting agents...

13 October 2016

From: Breaking News

Agencies 'flocking to Facebook for targeted local marketing'

A media firm says estate agents are increasingly using Facebook as a way of improving their local marketing. “While other media such...

13 October 2016

From: Breaking News

Portal guru praises Rightmove and Zoopla for 'opposing strategies'

A technology business adviser who has surveyed property portals across the world has praised Rightmove for its determination to become the...

13 October 2016

From: Breaking News

Estate agency rapped over claim that it's the leading agent in...

A Cheshire estate agency has had to amend its website following a complaint to the advertising watchdog over its claim to...

12 October 2016

From: Breaking News

Agency modernisation means Zoopla shares 30% below fair value

Investment group Shore Capital says the future expansion of digital property advertising means Zoopla shares - despite recent growth - are...

11 October 2016

From: Breaking News

The Property Ombudsman tells estate agents: 'raise your standards'

The Property Ombudsman scheme’s annual report, just released, reveals that there has been a dramatic 32 per cent surge in the...

04 October 2016

From: Breaking News

The power of floor plans

When marketing a property for sale, there are a number of attributes that buyers and sellers today expect ‘as standard’, but...

23 September 2016

From: Features

Agency hit with fine for 'false advertising'

An estate agency has been fined by a local authority for putting up a 'Sold' board outside a house more than...

22 September 2016

From: Breaking News

ASA informally resolves more complaints against property firms

The Advertising Standards Authority (ASA) has published details of four more cases in which it has 'informally resolved' complaints made against...

21 September 2016

From: Breaking News

Rightmove reveals new logo to agents

Property portal Rightmove has revealed its new logo to estate and letting agents ahead of its official launch in December. The portal...

21 September 2016

From: Breaking News

YOPA launches TV ads starring The Village People

Hybrid estate agency YOPA is today launching a nationwide TV advertising campaign starring The Village People, the band best-known for the...

16 September 2016

From: Breaking News

New website for clients to register details with local agents

A new website has launched with the aim of providing vendors, landlords, buyers and tenants with an easy way of registering...

15 September 2016

From: Breaking News

ASA upholds two of three complaints made against Purplebricks

The Advertising Standards Authority (ASA) has upheld two of three complaints against claims made in Purplebricks' TV and website advertising.  The watchdog upheld...

14 September 2016

From: Breaking News

Complaint against eMoov savings claims informally resolved by ASA

The Advertising Standards Authority (ASA) has informally resolved a complaint made against online estate agency eMoov.  A media sales adviser for a...

14 September 2016

From: Breaking News

TV ad campaign just the beginning of Savills marketing drive

Viewers of ITV’s prime-time drama Victoria will have noticed last evening that another estate agency has started to advertise on TV...

12 September 2016

From: Breaking News

Rightmove reveals its autumn TV advertising campaign

Rightmove has launched its autumn TV advertising offensive, the latest to follow the Find Your Happy theme.   The new ad -...

02 September 2016

From: Breaking News

Agency group resumes TV advertising campaign this month

Prime residential property group Fine & Country is re-launching its TV advertising campaign this month following what it regards as a...

01 September 2016

From: Breaking News

Advertising watchdog intervenes over Purplebricks' VAT claim

The Advertising Standards Authority has intervened following a complaint about VAT savings on Purplebricks‘ website. A member of the public contacted the...

31 August 2016

From: Breaking News

Purplebricks to spend £10m on marketing its launch down under

Purplebricks says it will have a marketing budget of AUS$17.2m - that's over £9.9m - to spend on marketing for its...

30 August 2016

From: Breaking News

Watchdog resolves dispute over property description on website

If agents need evidence of how members of the public can spot errors in property descriptions - and can raise an...

24 August 2016

From: Breaking News

What it takes to be a modern estate agent

For young people the length and breadth of the UK, Thursday of this week meant that the waiting was over and...

19 August 2016

From: Features

Win new vendors by advertising internationally

What is Properstar? Properstar helps UK estate agents cross the chasm from local to global in respect of advertising their properties. Using...

16 August 2016

From: Sponsored Content

Agent warns that board ban must be policed if it is to be effective

A leading estate agent in a town where the local council wants to dramatically extend a ban on For Sale and...

10 August 2016

From: Breaking News

Watchdog intervenes over agency and developer property descriptions

The Advertising Standards Authority has stepped in following two unrelated complaints - one was over an agent’s property description, and the...

10 August 2016

From: Breaking News

Property Natter – the sun has put its hat on (sort of)

Summer finally arrived, the transport system (as always) went into meltdown, everyone complained that it was too hot and the sun...

05 August 2016

From: Features

Watchdog intervenes over London agency's portal advertising

The Advertising Standards Authority has stepped in to resolve a complaint about a small London estate agency’s online references to its...

03 August 2016

From: Breaking News

Countrywide: 9% revenue growth and online roll-out despite Brexit concerns

Countrywide has confounded its critics with an upbeat performance in the first six months of the year, growing revenues by nine...

28 July 2016

From: Breaking News

How to win more customers using word of mouth

A client recently told me how much their estate agency spends on advertising and marketing every year.  It wasn’t pennies, and even...

22 July 2016

From: Features

Agent faces £7,500 bill after 'misleading' ads about homes on sale

An estate agent has been ordered by a court to pay more than £7,500 after admitting advertising holiday homes as permanent...

22 July 2016

From: Breaking News

Savills-backed online firm YOPA hunting for advertising agency

YOPA, the online agency which recently won financial backing from high end consultancy Savills, is on the look out for an...

22 July 2016

From: Breaking News

CMA says agents' cartel fine of £735,000 was comparatively small

A fine of £735,000 imposed on an association of estate and letting agents and a local newspaper publisher has been described...

18 July 2016

From: Breaking News

New search engine fees 'cheaper for agents than Rightmove or Zoopla'

An online search engine claims it will allow estate agents to “make significant cost savings in advertising portal fees” with the...

12 July 2016

From: Breaking News

nu: move - the future of property

nu-move online estate agents -The Future of Property Nu-move is an online venture that has been created to meet the demand...

07 July 2016

From: Sponsored Content

Zoopla beefs up marketing with new TV spots and bus adverts

Zoopla is beefing up its TV and bus advertising this week to consolidate its claim to be the property portal with...

04 July 2016

From: Breaking News

Agency amends website after first time buyer complaint to watchdog

An estate agency has amended its website after being contacted by the Advertising Standards Authority following a complaint from a member...

29 June 2016

From: Breaking News

Unpicking the new world of estate agency

It’s official; the estate agency business is tougher than ever. Contrary to perceptions that may exist amongst observers and even clients, the...

24 June 2016

From: Features

Online agency emoov in hot water with advertising watchdog - again

For the second time this month, the Advertising Standards Authority has had to intervene over the wording of an ad from...

22 June 2016

From: Breaking News

The current state of play in the property portal market

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

17 June 2016

From: Features

Agency says Rightmove postcode data led to 'misleading' advertisement

Regional estate agency Matthews of Chester says data provided by Rightmove led to an apparently-misleading advertisement which had to be altered...

15 June 2016

From: Breaking News

Hybrid agency seeks to expand by selling local franchises from £5,000

Cashing in on the publicity surrounding the share price of Purplebricks and recent entries into hybrid estate agency by Countrywide and...

15 June 2016

From: Breaking News

eMoov ad banned by watchdog after complaint about three of its claims

The Advertising Standards Authority has banned an ad by online agency emoov after a complaint disputing the duration of a fee...

08 June 2016

From: Breaking News

OnTheMarket signs up five branch agency

Property portal OnTheMarket has announced that it has signed up five branch estate agency Meller Braggins.  The firm, which is based in...

03 June 2016

From: Breaking News

Quick sale firm wins radio advertising complaint case

The Advertising Standards Authority (ASA) has decided not to uphold a complaint made against a quick property sale firm's radio advert.  The...

01 June 2016

From: Breaking News

Property Natter:  a conference bonanza!

It’s nearly June – June! – already. Seriously, where has this year gone? This means summer is nearly upon us, with a...

27 May 2016

From: Features

Property advertising complaints up 10% since 2014, says ASA

Complaints made against adverts issued by property firms have increased by 10% in the last year. The Advertising Standards Authority (ASA) reports...

26 May 2016

From: Breaking News

Online agency amends website after competitor makes ASA complaint

A dispute over claims made on online estate agency HouseSimple's website has been 'informally resolved' via the Advertising Standards Authority (ASA). Competitor eMoov challenged...

25 May 2016

From: Breaking News

Buyers take two seconds to make mind up about online property ads – claim

A one branch agency claims it takes prospective buyers approximately two seconds to decide whether to click on an online property advert. Redmove,...

25 May 2016

From: Breaking News

Private sales site tells vendors they can sell their home for a pound

A new private sales website is offering sellers the chance to market their property for 28 days for just £1. After the...

23 May 2016

From: Breaking News

Advertising watchdog intervenes over OnTheMarket stock and share claims

OnTheMarket has changed the claims it makes to prospective clients about its stock levels and market share compared to Zoopla, following...

18 May 2016

From: Breaking News

Hold the front page? Don’t bother – no one reads it any more

I wish it were otherwise, but there’s a crisis just beginning to sweep over newspapers – with, a bit beneath the...

06 May 2016

From: Features

Property Natter: conveyancing, mortgage advice and a PropTech revolution

On Tuesday we managed hail, snow, rain, sun and a chilly wind all in one day. Whatever you want to say...

29 April 2016

From: Features

OnTheMarket tally still over 6,500 if letters of intent are included

Beleaguered challenger portal OnTheMarket has recruited the 25-branch south of England agency Goadsby and says this takes its total of sales...

26 April 2016

From: Breaking News

Rival agency-software firm says jury's out over Zoopla's PSG acquisition

Agency software company Dezrez says the jury is out on whether Zoopla’s acquisition of the Property Software Group will be considered...

21 April 2016

From: Breaking News

How can traditional estate agents adapt their customer experience to compete with online?

In 2014 there were 19,000 estate agent branches in the UK. Of which 18,000 were registered to list properties on the...

14 April 2016

From: Sponsored Content

Agents told they risk a £2,500 fine rising £250 a day for an 'illegal board'

Agents in a London borough have been warned that the local council now has new powers to fine the firms behind...

14 April 2016

From: Breaking News

OnTheMarket: consultant sets up action group of disillusioned member agents

An industry consultant says he has been asked to form an action group OnTheMarket member agents who are disillusioned with the...

11 April 2016

From: Breaking News

Agents say they are unmoved by OnTheMarket threat of legal action

Some estate agents who received a letter from lawyers acting on behalf of Agents’ Mutual say they will still not upload...

11 April 2016

From: Breaking News

Agency removes reviews from Facebook after complaint to advertising watchdog

Oystons Limited, trading as Oystons Estate Agency, has removed reviews of its service from its Facebook page after a complaint to...

06 April 2016

From: Breaking News

Purplebricks seeks new ad agency - but runs into trouble with watchdog

Advertising industry website Campaign Live says Purplebricks has made a shortlist of four creative consultancies to handle its marketing - while...

30 March 2016

From: Breaking News

60 second interview: Shameem Golamy, Managing Director of Properstar

Who are you? My name is Sham, I am based in the UK and my core experience is in running cross border...

29 March 2016

From: 60 Second Interview

Purplebricks splits from ad agency but pushes on with marketing campaigns

Purplebricks and its ad agency BMB have split - but the hybrid agency is nonetheless reported to be on the verge...

25 March 2016

From: Breaking News

Zoopla introduces 'running costs' tool to emphasise consumer focus

Zoopla is this week introducing a new 'running costs' tool, being launched with the help of new TV advertising, to increase...

22 March 2016

From: Breaking News

Should estate agent boards be banned?

Agents' boards get a lot of stick. Many see them as stains on the landscape, some see them as useless in...

18 March 2016

From: Features

Boards: Council to ban ‘scourge’ of town centres

A local council is banning estate and letting agents’ boards after it has been handed legal powers to ‘prevent their spread’. Agents...

14 March 2016

From: Breaking News

P’ing in a storm – why is the industry obsessed with price?

As any marketer will tell you, the marketing mix in its most basic form is made up of 4 P’s: Price,...

12 March 2016

From: Features

Another estate agency considers running a TV advertising campaign

Savills is the latest estate agency to consider a TV advertising campaign. The agency’s marketing director Alison Dean has told Estate Agent...

07 March 2016

From: Breaking News

Property Natter – it’s all about the software

Software. You might not give it much thought a lot of the time, but it’s an absolutely crucial part of how...

04 March 2016

From: Features

Yet another agency expands its London branch network

Yet another agency is opening a new office in Greater London - this time it is Century 21 UK which has...

03 March 2016

From: Breaking News

OnTheMarket drops 'one other portal only' rule for new Overseas Channel

OnTheMarket is not going to uphold the controversial ‘one other portal’ rule for its new Overseas Channel, which it has launched...

02 March 2016

From: Breaking News

New London office opens to coincide with agency's TV ad campaign

Fine & Country this week opens a new London office in Bow, coinciding with the imminent start of its TV advertising...

29 February 2016

From: Breaking News

See it here first - sneak preview of agency's first TV advertisement

Estate Agent Today readers are amongst the first to be able to see Fine & Country’s new TV advertisement to be...

25 February 2016

From: Breaking News

Portal TV ads and 'Divorce Day' produce a surge in viewings since New Year

Calls to estate and letting agents to request viewings rose by 70.8 per cent in January over the previous month -...

12 February 2016

From: Breaking News

eMoov changes website wording after complaint over 'price achieved' claim

Online estate agency eMoov has changed the wording on its website after a complaint to the Advertising Standards Authority. The words under...

10 February 2016

From: Breaking News

Developer gives big cash boost to estate agents' comparison website

A west country property developer is reported to have taken “a significant stake” in Netanagent, a price comparison website focused on...

09 February 2016

From: Breaking News

Exclusive: Fine & Country is 'first premium agency' to launch TV campaign

Fine & Country is launching a series of TV advertisements on Channel 4 next month in what it believes is the...

04 February 2016

From: Breaking News

First peek at high-end Countrywide brand's new cinema advert

John D Wood, one of Countrywide's two high-end brands operating in London and southern England, has produced a cinema commercial to be...

01 February 2016

From: Breaking News

Property Natter: Marketing Jargon Buster

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

30 January 2016

From: Features

Top 5 Reasons Why Signage Still Matters

There seems to have been a seismic shift in recent years for companies to migrate everything ‘on brand’ online. However signage...

27 January 2016

From: Sponsored Content

Advertising watchdog bans ad by controversial 'sting' estate agency

A letting agency that has been the subject of a BBC investigation and has gone into liquidation in controversial circumstances has...

27 January 2016

From: Breaking News

Agent who said OnTheMarket would die in a year speaks out - on its birthday

An online estate agent who a year ago predicted that OnTheMarket would not survive for 12 months has issued a statement...

26 January 2016

From: Breaking News

OTM Fury Road(Show)

I'm sure most of you have seen, or at least heard of the Mad Max series of post-apocalyptic dystopian fantasies.  The latest...

18 January 2016

From: Features

Time to analyse OnTheMarket’s first year – But let’s keep it professional

And so it begins. The first anniversary of OnTheMarket’s launch was inevitably going to bring a further skirmish in the portal...

15 January 2016

From: Features

Zoopla to partner Ideal Home Show with ticket offers for member agents

Zoopla is to become a partner with the Ideal Home Show this spring, which is expected to attract over 250,000 visitors. The...

15 January 2016

From: Breaking News

Controversial private sales website takes over disability property register

The Accessible Property Register, a website specialising in promoting wheelchair-accessible homes, has been taken over by TheHouseShop.com.  APR was set up by...

13 January 2016

From: Breaking News

Hybrid agency YOPA prepares to launch across England and Wales

Hybrid estate agency YOPA - standing for YOur Property Agent - says it is going to launch across England and Wales...

12 January 2016

From: Breaking News

Your Move's biggest-ever marketing campaign kicks off today

Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand...

11 January 2016

From: Breaking News

OnTheMarket issues trio of testimonials ahead of first anniversary

OnTheMarket has issued testimonials from three agents advertising their properties on the portal, which marks its first anniversary later this month.  A...

07 January 2016

From: Breaking News

Agency settles dispute with rival over 95% of sales completed claim

A dispute between two agents over a claim that “95 per cent agreed sales proceed to completion” has been resolved informally...

31 December 2015

From: Breaking News

Property ad banned after suggesting guaranteed capital gain

The Advertising Standards Authority has banned an advertisement from a property company selling new homes in East London, after it was...

30 December 2015

From: Breaking News

eMoov and other property firms resolve ad disputes with advertising watchdog

eMoov is one of several property firms to have ‘informally resolved’ disputes with the Advertising Standards Authority - usually achieved by...

16 December 2015

From: Breaking News

Zoopla to launch its biggest-ever marketing campaign on Boxing Day

Zoopla is launching its biggest ever national marketing campaign including new national TV adverts from Boxing Day. The campaign is called Knowing...

15 December 2015

From: Breaking News

Chris Rundle, Managing Director of GK Signs

Who are you?  Chris Rundle, What does it say on your business card? Managing Director of GK Signs.  How long has GK Signs...

07 December 2015

From: 60 Second Interview

OTM finds out what happens when 'rent a crowd' goes home

OnTheMartket (OTM) recently wrote to its membership saying how well its doing, how membership has increased beyond expectations and how it...

27 November 2015

From: Features

Agencies change websites and Facebook after ad watchdog intervenes

Two leading estate agency groups have changed website details of properties after complaints were lodged with the Advertising Standards Authority. The ASA...

25 November 2015

From: Breaking News

'Brand incubator' invests in online agency relaunching in January

A so-called ‘brand incubator’ has invested in online estate agency Settled. Settled launched in January 2015 but has had negligible impact even...

24 November 2015

From: Breaking News

Property Natter: a Facebook seller and the crowdfunding craze

An interesting story caught my eye a few weeks ago. A man from Lytham St Annes in Lancashire attempted to sell...

20 November 2015

From: Features

Property Natter: Content, Content, Content

Someone told me the other day that it’s now only seven Mondays till Christmas. Now there’s a scary thought. Best get...

06 November 2015

From: Features

Warring agents resolve dispute over ad claiming property had been sold

A row between two agencies over an advertisement claiming one of them had sold a property the other had failed to...

04 November 2015

From: Breaking News

Embattled OnTheMarket releases series of agents' testimonials

After a week of criticism from some parts of the industry, OnTheMarket has released a series of testimonials from agents who say...

03 November 2015

From: Breaking News

ASA raps property company for wording of Rightmove listing

The Advertising Standards Authority has ordered the company Homewise not to use misleading wording following two complaints about one of its...

28 October 2015

From: Breaking News

Agent amends ad to avoid slap-down from advertising watchdog

Hull estate agency Beercock Wiles and Wick has amended the wording of a regional press advertisement following a complaint to the Advertising...

21 October 2015

From: Breaking News

Purplebricks and other agencies resolve complaints to advertising watchdog

Four estate agencies including online player Purplebricks have resolved complaints submitted to the Advertising Standards Authority. Every week the ASA publishes a...

14 October 2015

From: Breaking News

Agents’ Mutual’s latest ‘letter of intent’: what’s in it for agents?

The consumer is King and to protect sellers and buyers' best interests estate and letting agents have to operate in the...

09 October 2015

From: Features

Agencies amend wording of ads to escape advertising watchdog action

Two agencies have agreed to amend the wording of their advertisements to avoid the possibility of formal action by the Advertising...

07 October 2015

From: Breaking News

Can easyProperty find its place amongst the new online establishment?

The big online estate agencies appear to have come of age. No, no - I'm not saying they're good, bad, better or...

02 October 2015

From: Features

How ‘lush’ is your CRM?

It will come as no surprise for those who have read the recently published Which? annual customer service survey which polled...

02 October 2015

From: Features

New sales, lettings and agency review portal to launch in early 2016

A new property portal for sales and rentals is to be launched in February or March  with the additional element of...

01 October 2015

From: Breaking News

easyProperty eyes taking online agency structure into foreign markets

easyProperty says it is looking at the prospect of exporting its online agency business model to other countries. Chief executive Rob Ellice...

24 September 2015

From: Breaking News

Is it 'legal' for estate agents to spam an area with publicity boards?

There is controversy in the London suburb of Brixton over an estate agent which has allegedly 'spammed' the area with publicity...

24 September 2015

From: Breaking News

easyProperty TV ads start as online market hits tipping point

easyProperty today launches a TV and multi-media advertising campaign “costing very much into seven figures” as it attempts to boost its...

21 September 2015

From: Breaking News

Video round up 18.09.15 - Watch the weekly news from Estate Agent Today

Watch the latest weekly video round-up of news from Estate Agent Today and Letting Agent Today, featuring stories on Alex Chesterman's...

18 September 2015

From: Video Articles

Video round up 18.09.15 - Watch the weekly news from Estate Agent Today

Watch the latest weekly video round-up of news from Estate Agent Today and Letting Agent Today, featuring stories on Alex Chesterman's...

18 September 2015

From: Breaking News

Zoopla TV gurus buy poster, radio and newspaper ad space

Goodstuff, the company that until now has managed only Zoopla’s TV advertising, has now been given responsibility to buy space for...

17 September 2015

From: Breaking News

Alex Chesterman Q & A: The Results (Part II)

Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...

16 September 2015

From: Features

ASA bans agent's ad quoting customer recommendations

The Advertising Standards Authority has banned an advertisement by estate agency Redman Casey accusing it of misleading statements over customer recommendations...

16 September 2015

From: Breaking News

No penalty for agents returning from OTM says portal chief

The chief executive of Zoopla has pledged that there will be no financial or other penalty exerted on agents who return...

16 September 2015

From: Breaking News

Watchdog bans most trustworthy statement by raterAgent website

The Advertising Standards Authority has banned a statement by the estate and letting agency review site raterAgent describing it as the...

16 September 2015

From: Breaking News

Video round up 11.09.15 - Watch the weekly news from Estate Agent Today

Watch the latest weekly video round-up of news from Estate Agent Today and Letting Agent Today, featuring stories on the fortunes...

11 September 2015

From: Video Articles

Video round up 11.09.15 - Watch the weekly news from Estate Agent Today

Watch the latest weekly video round-up of news from Estate Agent Today and Letting Agent Today, featuring stories on the fortunes...

11 September 2015

From: Breaking News

'Perfect partner' chosen to work on new Zoopla advertising campaign

Zoopla has appointed a new creative agency, Creature, to handle its next round of advertising. Zoopla, handling the process directly, began searching...

11 September 2015

From: Breaking News

Pay-as-you-go estate agency launches TV campaign

An estate agency offering what it calls “pay as you go” fees for vendors is launching its first TV and London...

11 September 2015

From: Breaking News

Cartel query sent to Country Life publisher over OTM link

Time Inc, the owner and publisher of Country Life, has received a query from the founder of the Independent Network of...

02 September 2015

From: Breaking News

Tepilo unveils new ad - and a prize visit from Sarah Beeny

Tepilo has launched a new TV advertisement and is offering new clients the chance of a personal visit to their home...

02 September 2015

From: Breaking News

Country Life website to use OnTheMarket search facility

The website of Country Life, the iconic rural pursuits magazine, is using OnTheMarket to provide its property search tool. The magazine -...

01 September 2015

From: Breaking News

Home win as online agency sponsors football club

Online estate agency FindAHome Online has become an official partner of Port Vale football club in return for a number of advertising,...

28 August 2015

From: Breaking News

Online agent changes ad after 'misleading' complaint

Online estate agency HouseSimple has changed the wording of one of its adverts after the Advertising Standards Authority (ASA) received a...

26 August 2015

From: Breaking News

Property Natter: how to make PR work for you

Public relations is big business these days. Whole companies are set up purely to provide this service. Major corporations have in-house...

21 August 2015

From: Features

How to recruit the best staff - by Nicola Jackson, Property Team Manager at telephone answering specialist, Moneypenny

IT’S often said that the secret of a happy and thriving business is one in which every single employee is the...

18 August 2015

From: Sponsored Content

Rightmove's new ad emphasises portal's market dominance

Rightmove is launching a new advertising campaign featuring animated animals as it looks to raise awareness of its online property credentials.  The...

10 August 2015

From: Breaking News

Online agency boss hits out at rival's skullduggery

The boss of online hybrid estate agency EweMove has hit back at what he calls “skullduggery” in comments about his firm’s...

10 August 2015

From: Breaking News

What do portals really cost?

There has long been the assumption and contention in the industry that portals are expensive. This, however, is not the case. Along...

07 August 2015

From: Features

CMA is watching estate agents, warns competition lawyer

The estate agency industry is “in the sights of” the Competitions and Markets Authority according to a competition lawyer. “All the evidence...

04 August 2015

From: Breaking News

Rightmove and Foxtons figures tell very different stories

Rightmove and Foxtons have reported their half-year figures to the City this morning - and they tell very different stories. Rightmove’s customer...

29 July 2015

From: Breaking News

CMA estate agents' fine a 'highlight of the year'

The fines issued by the Competition and Markets Authority on a local association of estate agents and three of its members...

23 July 2015

From: Breaking News

Portals should carry private sales plus agents' stock - claim

An opinion poll of over 2,000 people conducted for The House Shop shows that a majority of people would use a...

21 July 2015

From: Breaking News

Zoopla on the prowl for new advertising agency

The Zoopla Property Group is reported to be looking for a new advertising agency after a clash of interest following the...

16 July 2015

From: Breaking News

Is OnTheMarket changing portal rule? It says No

Estate Agent Today has seen a copy of an email sent by an OnTheMarket representative to an agent stating there may...

09 July 2015

From: Breaking News

How to ride the digital wave legally and fairly

The internet and rapidly evolving digital landscape has revolutionised the way people buy and sell properties. With some reports suggesting 95 per...

03 July 2015

From: Features

Advertising fees row: Property Centre still awaits CMA contact

The property centre in the middle of the latest controversy surrounding the Competition and Markets Authority says it is still waiting...

01 July 2015

From: Breaking News

Property Centre referred to competitions watchdog over advertising of homes

The Competition and Markets Authority is reported to have received two complaints about a property centre, accusing it of breaking anti-competition...

30 June 2015

From: Breaking News

Heard the one about the shy estate agent?

What do we actually do as estate agents to serve our wonderful public? Some might think we go out, value houses, advise...

26 June 2015

From: Features

CMA tweets out warnings to agents over trade group rules

The Competition and Markets Authority has used Twitter to inform agents of the risks of joining trade assocaitons with loosely-worded or...

22 June 2015

From: Breaking News

Property Natter: Agents, target your websites better!

OK, you’re being spoilt. This column is now going to be on a bi-weekly rather than monthly basis. You lucky people,...

19 June 2015

From: Features

4 ways to make sure your agency gets noticed - by Nicola Jackson, Property Team Manager for telephone answering specialist Moneypenny

Everywhere we look there’s talk of the high numbers of agents clambering for our attention on the crowded high street. So...

17 June 2015

From: Sponsored Content

Agent hails 'great result for industry' on Rightmove data issue

The estate agent at the centre of an Advertising Standards Authority investigation into promotional claims using Rightmove data has hailed the...

12 June 2015

From: Breaking News

Watchdog dismisses complaint against agency using Rightmove data

The Advertising Standards Authority has given its backing to an estate agency using Rightmove data to claim it had the most...

11 June 2015

From: Breaking News

Beeny dismisses rumours over Tepilo's future - it's here to stay she says

Celebrity property expert Sarah Beeny has firmly dismissed speculation that there was any uncertainty over the future of her online estate agency...

11 June 2015

From: Breaking News

NTSEAT to meet with CMA over OTM cartel complaints

The National Trading Standards Estate Agency Team (NTSEAT) is to meet with the Competition and Markets Authority (CMA) to discuss complaints...

04 June 2015

From: Breaking News

ASA upholds complaints against eMoov

The Advertising Standards Authority (ASA) has upheld two complaints made against online estate agency eMoov.  The first centred around eMoov’s claim that...

03 June 2015

From: Breaking News

Fee disclosure: Are you ready for an inspection?

Earlier this week we passed the official deadline for letting agents to fully publicise their fees as well as providing evidence of...

29 May 2015

From: Features

easyProperty hires PR firm ahead of sales launch

Online estate agent easyProperty has appointed a creative and PR agency to manage an ‘above the line’ advertising campaign ahead of...

29 May 2015

From: Breaking News

Agency rapped by watchdog over ‘misleading’ advert

An East Midlands estate agency has had a regional press advert banned by the Advertising Standards Authority (ASA).  Kirk Estates Ltd had...

28 May 2015

From: Breaking News

The internet versus the window display

If it is true (and who would doubt it?) that 90% of property searches start online, then how does this affect...

26 May 2015

From: Sponsored Content

Oh no, not another complaint...

OK, you’ve had your fun. Now let’s leave the regulators regulate and work for the public. If you don’t know what I...

22 May 2015

From: Features

Zoopla defiant after agency-losses dent share price

Zoopla remains unbowed by its loss of 23 per cent of its UK agents and says it has new statistics proving...

21 May 2015

From: Breaking News

ASA investigating complaints about online agents' VAT

The managing director of Hatched online agency is accusing Purplebricks, eMoov, Tepilo and House Network of advertising their rates exclusive of...

19 May 2015

From: Breaking News

Online agency seething about ASA complaint from High Street agent

Online agency EweMove says it is seething about a complaint made to the Advertising Standards Authority by a high street estate...

18 May 2015

From: Breaking News

Another online agency seeks crowd funding cash

A Yorkshire-based online estate agency has launched a crowdfunding campaign to pay for its new marketing plans.  MyHouseAdvert.co.uk, formed in 2011, says...

12 May 2015

From: Breaking News

Saga takes up agency-style role for new homes

Seniors’ group Saga is to handle initial enquiries from buyers of new homes on a development in Wiltshire - thought to...

11 May 2015

From: Breaking News

Rightmove and Zoopla 'in control' says IC

Investors Chronicle says the creation of OnTheMarket was a “logical” step in the light of the Rightmove-Zoopla dupooly - but the...

29 April 2015

From: Breaking News

Video round up 24.04.15 - Watch the weekly news from Estate Agent Today

Watch the latest weekly video roundup of news from Estate Agent Today and Letting Agent Today, featuring stories on expansions and...

24 April 2015

From: Video Articles

Why should I improve my high street presence in these digital times?

Indications are that online shopping is on the up, however, this does not mean the death of the high street, much...

23 April 2015

From: Sponsored Content

Advertising watchdog rules against Hamptons fees ad

Hamptons International has been slapped down by the Advertising Standards Authority for not making it clear that some lettings fees were...

23 April 2015

From: Breaking News

Agency launches 'family values' ad campaign

A family-run estate agency network is launching an advertising campaign covering its 27 branches focussing on ‘family values’. Newton Fallowell’s network is...

22 April 2015

From: Breaking News

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