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KEYWORD "Advertising" - 103 RESULTS
Should agents pay for an increased Trading Standards budget?

A large part of the DCLG’s Call for Evidence on the home buying and selling process focuses on the role of...

18 November 2017

From: Features

Purplebricks shares dip below 300p - 40% down over four months

Purplebricks’ share price value yesterday dropped below the 300p, over 40 per cent less than its high point over the recent...

16 November 2017

From: Breaking News

Agency withdraws claim it was ‘only way’ to get highest sale price

The RE/MAX estate agency has withdrawn a claim in one of its promotional leaflets that its representative was "the only person"...

15 November 2017

From: Breaking News

Property Natter – here’s how to drive traffic, convert and monetise

Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...

11 November 2017

From: Features

Agency support firm valued at £11m seeks additional investment

A firm that sells homes but also creates operating platforms for other agencies to break into the industry is seeking £450,000 through...

08 November 2017

From: Breaking News

How can agents use the interest rate rise to re-engage with clients?

We recently witnessed the Bank of England's Monetary Policy Committee (MPC) increase the base interest rate for the first time since...

07 November 2017

From: Sponsored Content

Purplebricks tells City and investors we're on course for 2017 targets

Purplebricks has issued the briefest-of-brief statements to the City and the company's investors to assure them it is "on course". The latest...

07 November 2017

From: Breaking News

Brexit impact on property industry is one of 58 unpublished reports

It has been revealed that a paper on Brexit’s impact on the property market, prepared by a government department, is one...

01 November 2017

From: Breaking News

We're not defunct yet says on-off-on independent agents group

The man seeking to establish the Charter for Independent Estate and Letting Agents says he is hopeful that the fledgling trade...

31 October 2017

From: Breaking News

Exclusive: four more complaints about Purplebricks filed to watchdog

Estate Agent Today has been told that there are four more complaints filed to the Advertising Standards Authority about hybrid agency...

30 October 2017

From: Breaking News

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

Estate agents’ commission – some common failings

The Estate Agent’s Act 1979 is rapidly approaching its 40th anniversary, yet still agents make mistakes and can all too easily...

28 October 2017

From: Features

Purplebricks: agency wins advert dispute over Local Property Experts

Complaints about a Purplebricks claim concerning its Local Property Experts have been rejected by the Advertising Standards Authority. Complaints came from PDQ...

25 October 2017

From: Breaking News

Will Purplebricks ruling end agents’ purple mist?

So at last someone has woken up to the fact that Purplebricks needs to be clearer about how it charges for...

21 October 2017

From: Features

Purplebricks says it's more transparent than almost any other agency

Purplebricks has told Estate Agent Today it is more open about its business than almost any other agency and stridently rejects criticism about...

19 October 2017

From: Breaking News

Purplebricks TV ads declared 'misleading' after complaint over fees

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

18 October 2017

From: Breaking News

New analysis shows Purplebricks' massive domination of online sector

A long-standing traditional agent says the real success of online agencies is not their share of the market but that they...

18 October 2017

From: Breaking News

Asking prices show biggest October rise since 2014 says Rightmove

Asking prices have risen by an average of 1.1 per cent or £3,432 in the past month according to Rightmove.  This is...

16 October 2017

From: Breaking News

Agency removes listing from website after watchdog intervenes

London estate agency Residential Realtors removed a property listing from its website after a complaint to the Advertising Standards Authority. The property...

13 October 2017

From: Breaking News

Speculation grows over Agents' Mutual float timetable

Agents’ Mutual is officially making no comment on the timetable for the company flotation but speculation within the industry is mounting...

12 October 2017

From: Breaking News

Warning: Don’t fall foul of competition rules after CMA fines

The decision by the Competition and Markets Authority (CMA) to fine five estate agents for engaging in a price fixing cartel has...

07 October 2017

From: Features

Hunters rules out going online but will emphasise new 'digital tools'

Hunters says it will not be following other traditional-style estate agencies by offering online-only services to sellers - but it will...

28 September 2017

From: Breaking News

Rightmove amongst most profitable portals in the world, says top analyst

One of the most thorough analyses of property portals ever undertaken shows that Rightmove is the world’s most profitable portal company...

27 September 2017

From: Breaking News

Petition claims many Rightmove listings are speculative and over-priced

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

26 September 2017

From: Breaking News

Purplebricks: advertising watchdog still investigating complaint

The Advertising Standards Authority has confirmed to Estate Agent Today that it is still investigating a complaint lodged against Purplebricks by...

22 September 2017

From: Breaking News

Agency's non-existent Zoopla membership spurs complaint

Three more complaints about agents made to the Advertising Standards Authority have been settled informally - including one concerning an agency's...

20 September 2017

From: Breaking News

Zoopla launches another TV and radio campaign - it's those crabs again

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

18 September 2017

From: Breaking News

Property Natter: estate agency then, now and in the future

How has the world of estate agency changed in the last few decades? That’s the question this week’s Natter is going...

16 September 2017

From: Features

Regional portal plans wider coverage and investment by year-end

Regional property portal MoviNorth says it plans to secure additional investment to expand its coverage by the end of 2017. The portal...

15 September 2017

From: Breaking News

Purplebricks to spend almost $2m a month on TV and radio ads in US

Purplebricks has given more details of its activities in the United States, where it is hoping to break into a market...

14 September 2017

From: Breaking News

Was this the week the agency industry changed for good?

I’ve been in France for the past few days and depending on your viewpoint, I made a spectacularly good or singularly...

09 September 2017

From: Features

Online agency YOPA and Savills launch TV ad campaigns this weekend

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

08 September 2017

From: Breaking News

easyProperty relaunches, claiming to be UK's second-biggest hybrid

easyProperty has unveiled details of its relaunch, declaring itself to be the UK’s second largest hybrid estate agency - second only...

07 September 2017

From: Breaking News

Propertymark TV advert to reach 30 million adult viewers

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement. The ad is intended to highlight the importance of...

07 September 2017

From: Breaking News

Purplebricks viewings complaint informally resolved by ASA

The Advertising Standards Authority (ASA) has informally resolved another complaint made against wording on Purplebricks’ website.  A complainant suggested that the wording...

06 September 2017

From: Breaking News

eMoov looking to 'go mainstream' with recruitment of new marketing chief

Online estate agency eMoov has announced the appointment of a new marketing expert. Lucy Milne - formerly marketing director of Just Eat...

05 September 2017

From: Breaking News

Boards should be 'confined to Room 101', says campaigning agent

An estate agent who is campaigning for boards to be banned in his local area says they should be 'confined to...

05 September 2017

From: Breaking News

'Local Property Agents' wanted as onliner launches recruitment drive

eMoov, the online agency which last month secured an additional £9m funding from investors, has launched a recruitment drive for what...

01 September 2017

From: Breaking News

Online agency subject of another complaint about website wording

Online agency HouseSimple has once again been the subject of a complaint to the Advertising Standards Authority. Earlier this month a HouseSimple advertisement...

30 August 2017

From: Breaking News

Another online agency advert banned over misleading wording

For the second successive week the Advertising Standards Authority has banned an online estate agency’s advertisement.  Last week it was HouseSimple and...

23 August 2017

From: Breaking News

Status, shares and subscriptions dominate Agents' Mutual roadshow

The roadshow of presentations of Agents’ Mutual’s plans to float on the stock market have just passed the half-way mark. Remaining sessions...

18 August 2017

From: Breaking News

Banned!  Online firm claimed High Street agents charge 1.5% to 4%

The Advertising Standards Authority has banned online agency HouseSimple from claiming that High Street agents charge “1.5% to 4% (plus 20%...

16 August 2017

From: Breaking News

OnTheMarket founder backs agencies offering online-only options

One of the founding figures behind OnTheMarket, which currently bans listings from online agencies, now says bricks and mortar agencies that...

14 August 2017

From: Breaking News

A sense of déjà vu over OnTheMarket

There’s a distinct sense of déjà vu over the debacle of OnTheMarket. I avoided joining two years ago because I couldn’t see...

12 August 2017

From: Features

Facebook develops listings tool to interface with agency websites

Facebook appears to be interested in entering the sales and lettings world with its first advertising product geared solely towards industry professionals. The...

10 August 2017

From: Breaking News

Multiple estate agencies link up with mortgage broker

Mortgage broker The Mortgage Hut has signed distribution deals with Century 21, Taylor Hill & Bond, Aspire Estate Agents and Wayne...

09 August 2017

From: Breaking News

Trustpilot and Woodford stay quiet on BBC's Purplebricks probes

Trustpilot, the review service quoted frequently by Purplebricks as evidence of its apparent popularity, is declining to comment on the adverse...

07 August 2017

From: Breaking News

Purplebricks: Ombudsman 'happy' with controversial deferred payment scheme

The Property Ombudsman has told Estate Agent Today that it is happy with the controversial deferred payment scheme operated on behalf of...

03 August 2017

From: Breaking News

Purplebricks told to slow growth and get its house in order by City analyst

After a roller-coaster day on the Stock Exchange yesterday, Purplebricks has sought to defend itself against further possible share price losses...

03 August 2017

From: Breaking News

Purplebricks share price dips after agency slated on BBC show

Purplebricks’ share price this afternoon dropped to a recent low of 406.50p before recovering to close down about five per cernt...

02 August 2017

From: Breaking News

Rightmove listing changed after complaint over 'Help To Buy' price

A housebuilder has changed the price listed on Rightmove to the full marketing price after an intervention by the Advertising Standards...

02 August 2017

From: Breaking News

One in five estate agencies 'at risk of going broke' warns analyst

Some 19 per cent of estate agents in the UK currently show warning signs that indicate they are at risk of going...

31 July 2017

From: Breaking News

Could Rightmove really increase charges to agents again?

A City analyst has fuelled speculation that Rightmove has a goal to increase its monthly average revenue from each agency from...

31 July 2017

From: Breaking News

easyProperty to relaunch after 270 licences taken up by agents

More than 270 easyProperty licences have been secured by independent estate agents belonging to The Guild of Property Professionals and Fine...

26 July 2017

From: Breaking News

Ad watchdog intervenes after complaint about 'under offer' listings

The Advertising Standards Authority has stepped in after receiving a complaint about two ads for properties listed on Rightmove. The homes were...

26 July 2017

From: Breaking News

Sales Doctor: Winning more instructions part two

As discussed in our previous article, it’s all about the first impression. Once your team have handled that initial phone call...

22 July 2017

From: Features

Agency banned from using advert suggesting it had traditional office

The Advertising Standards Authority has banned an advertisement which suggested that the firm behind it had “a physical office ... in...

19 July 2017

From: Breaking News

Houser: controversial site must remove listing of home withdrawn in 2015

The controversial website Houser, which made waves when it launched in 2014, has been ordered by the Advertising Standards Authority to...

19 July 2017

From: Breaking News

Rightmove at final stage of selecting new creative ad agency

The marketing magazine Campaign reports that Rightmove is seeking new creative consultants for future marketing and advertising campaigns. "We haven’t changed our...

11 July 2017

From: Breaking News

Five things you should know about data mining

Our recent roundtable on the government’s proposed ban on letting agent fees charged to tenants generated ten tips for growing your...

08 July 2017

From: Features

Rawlings sharply critical of how agents use local press advertising

One of the industry’s leading trainers and consultants claims there is “a gaping hole” in the way agents use marketing content...

06 July 2017

From: Breaking News

Reviews - Agency complaint about Purplebricks upheld by watchdog

The Advertising Standards Authority has upheld a complaint over a Purplebricks website statement featuring testimonials from clients; the complaint was made...

05 July 2017

From: Breaking News

PropTech Today: Are we doing enough to protect property’s core values?

Supporting the adoption of technology does not mean we have to stop protecting the core values of the property industry. In...

05 July 2017

From: Breaking News

Agent agrees not to repeat advertisement knocking OnTheMarket

Major westcountry agency Wilkinson Grant has told the Advertising Standards Authority it will not re-use wording following a complaint from a...

05 July 2017

From: Breaking News

Is your company missing calls-and vital business opportunities

Whether it is a small or large business you run, one of the most important tasks a business can undertake is...

27 June 2017

From: Sponsored Content

Big rise in complaints and compensation says The Property Ombudsman

The Property Ombudsman’s annual report reveals a significant increase in the number of formal complaints resolved by the scheme and a...

22 June 2017

From: Breaking News

Ad watchdog 'partly upholds' complaint over leasehold flat

The Advertising Standards Authority says it has “partly upheld” a complaint regarding a claim that a leasehold property was Sold STC. Greenslade...

21 June 2017

From: Breaking News

Would you ‘let’ a property go under the hammer?

The popularity of property auctions in the UK has increased enormously in recent years, supported by popular TV shows such as...

17 June 2017

From: Features

Purplebricks share price dips following California launch announcement

The share price of hybrid estate agency Purplebricks dipped yesterday after it announced its US expansion will begin in California. Purplebricks' share...

15 June 2017

From: Breaking News

Online estate agency to sell vendors' homes for just £25

A new online estate agency is offering vendors a sales package for just £24.99. MoveSelf, which is based in Manchester, allows vendors to...

15 June 2017

From: Breaking News

Conveyancing: ASA investigates complaint against Law Society

The Advertising Standards Authority (ASA) has published the details of its investigation into a complaint made against the Law Society. The complaint...

14 June 2017

From: Breaking News

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

ASA upholds complaint against hybrid agent for viewings claim

The Advertising Standards Authority (ASA) has upheld a complaint made against hybrid estate agency Pink and Cow. The Portsmouth-based firm claimed on...

07 June 2017

From: Breaking News

YOPA recruiting agents with 'chance to earn up to £12k per month'

Hybrid estate agency YOPA has launched a recruitment campaign suggesting that agents have “the chance to make between £6k and £12k per...

31 May 2017

From: Breaking News

New homes must be marketed to Britons first, say Liberal Democrats

The Liberal Democrats have set a building target of 300,000 new homes a year, have pledged to scrap housing association Right...

18 May 2017

From: Breaking News

Trinity Mirror to fight Rightmove and Zoopla for agents' advertising spend

Trinity Mirror is aiming to secure more of agents' marketing spend after launching what it is describing as a 'fightback' against...

17 May 2017

From: Breaking News

Connells Help to Buy complaint informally resolved by ASA

The Advertising Standards Authority (ASA) has informally resolved a complaint made against Connells. The case focused on a Connells Rightmove listing which...

17 May 2017

From: Breaking News

Can TWPN really help promote your business on a global scale?

Given that around 95% of property searches now start online, it is more important than ever that an agent has an...

12 May 2017

From: Features

‘Fake agents’ are crippling independents’ reputations and livelihoods

Think ‘fake agents’ are no threat to your business? Think again. The rise of online agents - dubbed by some as...

12 May 2017

From: Features

EasyProperty changes price claim after advertising watchdog steps in

EasyProperty has removed from its advertising any reference to clients getting ‘an offier in 20 weeks’ after an intervention by the...

10 May 2017

From: Breaking News

Trade group claims ad watchdog is probing Purplebricks complaints

Fledgling trade group CIELA says two aspects of its complaint to the Advertising Standards Authority are the subject of ‘further investigation’...

04 May 2017

From: Breaking News

How to get press coverage for your business

Being featured in newspapers, magazines and websites, as well as on radio and TV, can be a great way to build...

22 April 2017

From: Features

New marketing chief for Savills-backed online agency YOPA

The new chief marketing officer of online estate agency YOPA is a figure with over 20 years experience with brands such as...

19 April 2017

From: Breaking News

Independent agencies' group pledges to attack 'fake agents'

The first meeting of fledgling trade group CIELA has ended with a pledge to expose what it calls ‘fake agents’ which...

18 April 2017

From: Breaking News

Zoopla gets it claws out with new Crab-theme advertising campaign

Zoopla has launched a new advertising campaign to promote its usefulness to house movers as told through the eyes of hermit...

18 April 2017

From: Breaking News

Purple smoke and mirrors

Purplebricks’ advertising is very negative and critical of the competition. They talk about 'commisery', trying to make potential sellers feel ripped...

08 April 2017

From: Features

Property Natter: Q & A with David Cox, ARLA Propertymark

In this Natter we have an exclusive interview with David Cox, CEO of ARLA Propertymark and one of the best-known figures...

08 April 2017

From: Features

Using Rightmove alone would be the wrong move

It’s easy to be dismissive of the value of local newspapers for advertising residential property but things are never as straightforward...

08 April 2017

From: Features

Council imposes 49 fines on agents leaving up 'old' boards

A London council has issued 49 fines to estate and letting agents in the first two months of a crackdown that...

07 April 2017

From: Breaking News

Homes on heavily-polluted main roads may fall in price, says expert

“I predict that within a few years, folks advertising properties for rent or to buy will start to show if their property is a...

06 April 2017

From: Breaking News

'Quick buy' company cleared of breaching advertising code

The Advertising Standards Authority has given the green light to an circular which provoked complaints suggesting it deliberately did not appear...

05 April 2017

From: Breaking News

New agents group seeks 'pre-launch' members - and says it may float

The Charter for Independent Estate and Letting Agents has started its ‘pre-launch’ membership drive - and says it ultimately want to...

04 April 2017

From: Breaking News

The world is your oyster! Q & A with AIPP’s Peter Robinson

Peter Robinson, CEO of AIPP – Association of International Property Professionals – shines a light onto the international property market. Some UK...

01 April 2017

From: Features

A poor advert for the agency industry

There’s good and bad in every industry and at first sight, this week has been one where the good have won...

01 April 2017

From: Features

Purplebricks removes web claim that 'buyers are found within 14 days'

Purplebricks has agreed to remove a claim from its website that “on average it takes us just 14 days to find...

29 March 2017

From: Breaking News

Mine's bigger than yours: Agency changes 'largest office' publicity

A branch of Martin & Co is changing the wording it uses on a leaflet following a complaint from a rival...

29 March 2017

From: Breaking News

'Sleazy' estate agency advert removed after sexism furore

LSL-owned London estate agency Marsh & Parsons has removed what one Twitter users called a ‘sleazy’ advertisement, following a row over...

28 March 2017

From: Breaking News

Independent agents say Purplebricks complaint 'purely a starting point'

The fledgling group claiming to represent independent estate and letting agents, CIELA, says it has lodged a complaint against Purplebricks with...

21 March 2017

From: Breaking News

NAEA/ARLA Propertymark to advertise at Sky Sports events

Propertymark, the new brand umbrella for the National Association of Estate Agents and the Association of Residential Letting Agents, is to...

16 March 2017

From: Breaking News

Agency promises not to make competitor comparisons in future ads

A Hampshire estate agency has promised the Advertising Standards Authority (ASA) not to make competitor comparisons which cannot be independently verified...

08 March 2017

From: Breaking News

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