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KEYWORD "Advertising" - 103 RESULTS
Agency earnings lagging other commission-based professions

Estate agent earnings remain behind other salary and incentive based professions despite helping with sales of such an expensive asset when...

11 April 2024

From: Breaking News

Property platform unveils ads aimed at reducing moving stress

OneDome has launched a new advertising campaign along the theme of  '#PaperbagorOneDome'.  The campaign will feature mini campaigns that aim to humorously...

27 March 2024

From: Breaking News

Upmarket agency launches second radio ad campaign

Fine & Country has launched its second radio advert campaign.  The premium estate agent’s latest adverts will focus on its ‘Dare To...

19 March 2024

From: Breaking News

Estate agency complaints and payouts on the rise

Agents faced more complaints and paid out higher levels of redress last year, industry data shows. Annual figures from the Property Redress...

18 March 2024

From: Breaking News

Rightmove can’t “rest on its laurels” to attract agents - warning

Analysts have given their backing to Rightmove’s stock market prospects but there are warnings that it can’t “rest on its laurels”...

04 March 2024

From: Breaking News

What's Happening With OnTheMarket and Zoopla? (Again)

Back in 2013 the posh head of PR of a posh estate agency took me to a London restaurant (yes, posh)...

10 February 2024

From: Features

Estate agents remain among least trusted professions

Estate agents remain among the least trusted professions, the latest Ipsos Veracity Index has revealed – but there is a silver...

15 December 2023

From: Breaking News

Purplebricks replaces Strike brand

Purplebricks has shifted to a free pricing model and will replace the Strike brand. It follows Strike’s acquisition of Purplebricks earlier this...

12 December 2023

From: Breaking News

Phil Spencer: Good deeds are for all year, not just Christmas!

One of the most heart-warming parts of my job is having the privilege to be the patron of Agents Giving, the...

11 December 2023

From: Breaking News

Ad watchdog upholds ‘misleading marketing’ complaint against GetAgent

GetAgent has been ordered to make its marketing claims clearer following a complaint to the Advertising Standards Authority (ASA). The advertising watchdog...

06 December 2023

From: Breaking News

Agency supplier wins franchising award

Agency Express has won the Franchisor of the Year – Gold award at the 2023 British Franchise Association (BFA) HSBC British...

24 November 2023

From: Breaking News

Misleading information is No. 1 complaint, says PRS boss

Despite the announcements, the publicity, the guidance and the acres of website information, the most common complaint surrounding house sales is...

14 October 2023

From: Features

Savills launches ‘emotion-focused’ TV advertising campaign

Savills has launched a new multi-media advertising campaign focusing on the role of emotion in moving home whatever the life stage. The...

11 September 2023

From: Breaking News

Hats off! Independent agent unveils marketing campaign

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

16 August 2023

From: Breaking News

OTM allows ads for agents’ mortgage and conveyancing partners

OnTheMarket has become the first major UK portal to allow agents to promote their own revenue generating partnerships on listing pages. Agents who...

08 August 2023

From: Breaking News

TPO: Agents must be wary of appraisal and offer complaints 

Estate agents have been urged to be wary of complaints around market appraisals and the handling of offers. The latest annual review...

03 August 2023

From: Breaking News

Renting out your holiday home? Here's how to protect it

According to the latest English Housing Survey, there were 495,000 second homes in the UK in 2018/19 – a figure said...

15 July 2023

From: Features

Agency brand seals strategic marketing partnership

Self-employed agency brand eXp UK has launched a strategic partnership with proptech supplier nurtur.group.  Under the agreement, nurtur.group will become the exclusive...

04 July 2023

From: Breaking News

Education changes mindsets to the power of upfront material information

Fortune favours the brave, as the saying goes. So, when you consider how upfront material information can and does make the...

01 July 2023

From: Features

This is it! Rightmove unveils summer ad campaign

Rightmove is looking to help agents inspire more people to consider moving with its latest advertising campaign.  The portal’s summer advertising campaign...

26 May 2023

From: Breaking News

What we can learn from Coca-Cola and how we can apply it to the property industry

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

20 May 2023

From: Features

Agents back Rightmove for leads but are concerned about fake contact

Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...

19 May 2023

From: Breaking News

Agent marks 25-year milestone

Independent agency brand Pat Robson & Co is celebrating 25 years of residential sales, lettings and property management. Tim Nixon launched the...

19 May 2023

From: Breaking News

The secret to successful Facebook ads for estate agents

Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...

13 May 2023

From: Features

How to write the perfect blog to attract more vendors and landlords

As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...

12 May 2023

From: Marketing & Social Media

Zoopla launches new 'awkward' advertising campaign

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...

06 April 2023

From: Breaking News

The rise of Estate Agent influencers

From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...

29 March 2023

From: Features

5 tips to convert applicants with Reapit

Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...

28 March 2023

From: Sponsored Content

Agents rank property portals and people as their most important assets

Agents may hate portal fees but have ranked property websites such as Rightmove and Zoopla as their most important digital asset. A...

14 March 2023

From: Breaking News

Top 5 marketing trends in the property industry for 2023

As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...

11 January 2023

From: Features

How the Mr and Mrs Clarke team celebrate Christmas

Ever wondered how an estate agent celebrates Christmas? The team behind agency network Mr and Mrs Clarke has given the world a...

13 December 2022

From: Breaking News

Phil Spencer: Restoring Trust In Estate Agents

I wasn’t completely surprised to read here on Estate Agent Today that our industry remains near the bottom of the league...

06 December 2022

From: Breaking News

Angels Media unveils social media leads service with Facebook pro

Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...

01 December 2022

From: Breaking News

Online Estate Agents - the new dinosaurs of house selling

I’ve just read an article saying that this is the time of the online estate agency. The time in question is, of...

26 November 2022

From: Features

The 4 Most Common Mistakes Estate Agents Make Running Google Ads

Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...

26 November 2022

From: Features

Consumer trust in estate agents declines

Consumer trust in estate agents has declined over the past year, new research claims. The latest Veracity Index from Ipsos Mori, which...

24 November 2022

From: Breaking News

Property Natter – is this the end for fixed-fee online estate agency?

Aside from all the news surrounding the Autumn Statement this week, which will have a significant bearing on the property market...

19 November 2022

From: Features

Are new EPC regulations viable for landlords in the current climate?

In this feature, Jonathan Daines looks at how landlords can do their bit to make the rental market greener. Global leaders have...

19 November 2022

From: Features

It’s coming home! Agent offers free footballs on valuations during World Cup

Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...

14 November 2022

From: Breaking News

Elon Musk and Blue Ticks - why Twitter matters to the industry

I’ve been on Twitter for a decade and have 23,500 followers - a gratifying number and of those a couple of...

12 November 2022

From: Features

Phil Spencer: Get A Bigger Slice of a Smaller Transaction Cake

Estate agents are perhaps unlikely to be modest by nature, but I’m always surprised at how much many agents know, yet...

09 November 2022

From: Breaking News

New 'free to list' offering aims to fix 'broken portal market'

A co-founder of new free-to-list portal Jangle has outlined how the new business aims to disrupt the property listings market. Prime property...

08 November 2022

From: Breaking News

Opinion: Boards ARE still relevant!

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

29 October 2022

From: Features

Property Natter – property is holding its own despite the turmoil

I can’t really write about anything else this week, can I? Unless you’ve been living under a rock, you will have...

22 October 2022

From: Features

Agents plan cutbacks amid housing market concerns - claim

A significant number of estate agents are planning cutbacks in the coming months to cope with the cost of living crisis,...

17 October 2022

From: Breaking News

Banned! Watchdog censures Government over levelling up adverts

Seven adverts pushing the Government’s flagship levelling up policy have been banned. The advertising watchdog censured the Department for Levelling Up, Housing...

12 October 2022

From: Breaking News

Regional agent rebrands as it plans national expansion

Regional estate agency Bradley Hall has undergone a rebrand as it looks to expand its presence beyond the North East and...

10 October 2022

From: Breaking News

Upmarket agency hits the road for autumn regional tour

Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...

06 October 2022

From: Breaking News

Facebook ads – what the new updates mean for agents and how to manage them

Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...

05 October 2022

From: Features

Webinar launched to show agents how to navigate tougher Facebook ad rules

A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...

03 October 2022

From: Breaking News

Purplebricks reboots ‘commisery’ campaign 

Purplebricks has launched a new advertising campaign that brings back its controversial “save yourself from commisery” slogan. The new radio and TV...

30 September 2022

From: Breaking News

Savills launches major ad campaign with Doctor Foster star on board

High-end global property firm Savills has unveiled a major new multi-channel creative platform for its residential business. The agency says it will...

27 September 2022

From: Breaking News

Agents 'missing out' on cheap local advertising option

Almost three-quarters of estate agents are missing out on fulfilling their advertising potential using social media, research claims. Estate agency lead generation...

26 September 2022

From: Breaking News

Low-cost marketing can produce high rewards, say TVPN

Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living...

17 September 2022

From: Features

Tributes paid after death of 'estate agency legend'

Former Douglas & Gordon managing director Ivor Dickinson has passed away. He was known as one of London’s most high-profile and colourful...

18 August 2022

From: Breaking News

Key selling points - dining rooms down, orangeries on the rise, finds research

Research carried out by Rightmove has revealed the home features which have grown the most in popularity, with garden offices topping...

11 August 2022

From: Breaking News

Purplebricks, Liz Truss and George Orwell - double-think about it

Double-think, for those who have not read George Orwell, is when people are expected to accept two conflicting beliefs as truth,...

06 August 2022

From: Features

Purplebricks fallout – CEO bemoans ‘series of missteps’ after annual results

Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...

03 August 2022

From: Breaking News

New Zoopla marketing drive boosts agent leads by 30% - claim

Agents using Zoopla have already seen an increase in valuation leads just a month after the portal launched a new marketing...

21 July 2022

From: Breaking News

Upmarket agency hits the airwaves with new advertising campaign

Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering. Its 30-second adverts can be...

19 July 2022

From: Breaking News

How to get the best return on investment from Facebook ads

Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...

09 July 2022

From: Features

Revealed - top five social media tips for estate agents

A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...

06 July 2022

From: Features

New Zoopla advertising campaign aims to boost agent leads by 13%

Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...

30 June 2022

From: Breaking News

Property Natter - do agents need to worry about the metaverse?

Between you and me, dear reader, I had little to no idea about what the metaverse was before researching it for...

18 June 2022

From: Features

Can ewe believe it! Agent unveils latest advert following billboard ban

If you are an easily offended Frankie Valli fan, look away now. A regional agent that was rapped by the Advertising Standards...

03 May 2022

From: Breaking News

Not sheepish! Agent hits back after watchdog bans 'offensive' advert

An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...

27 April 2022

From: Breaking News

Purplebricks removes social media claim about local home sales

The Advertising Standards Authority (ASA) has informally resolved a complaint regarding claims made by Purplebricks about home sales. The advertising watchdog revealed...

27 April 2022

From: Breaking News

Agency reviews site calls for tougher crackdown on fake feedback

The government is being urged to go further with its clampdown on fake reviews. A government announcement aimed at protecting consumers last...

25 April 2022

From: Breaking News

Advertising watchdog open to considering SSTC listing complaints

The Advertising Standards Authority (ASA) has said it may consider complaints about ‘misleading SSTC listings’ on portals but suggests it may...

06 April 2022

From: Breaking News

Agent webinars - your chance to ask Rightmove anything

Agents will be able to grill Rightmove’s legal and compliance director David Cox this morning as part of the portal’s webinar...

05 April 2022

From: Breaking News

Banned! Touting letter trying to buy homes without using agents

The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...

30 March 2022

From: Breaking News

PropTech Today: The barriers of non-communicating PropTech

PropTech solutions have continued to ingratiate themselves in both the forefront of an agency within advertising mediums and in the backend...

16 March 2022

From: Breaking News

Purplebricks goes upside down, and down the Tube

Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...

15 March 2022

From: Breaking News

Property Natter: agency with a new concept and terrific fundraising

As regular readers will know, I like to use this column to shout out about the independent agents who are the...

12 March 2022

From: Features

Challenger portal launches major advertising campaign

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

09 March 2022

From: Breaking News

Reform of properties listings welcomed by industry leaders

Industry figures have come out in favour of the long-term programme of new compulsory information to be contained on property listings. From...

22 February 2022

From: Breaking News

A Lesson for Agents from the Ukraine Crisis

If the UK and its allies have been played by Russia over the Ukraine ‘invasion’, and it’s beginning to look that...

19 February 2022

From: Features

2022 - agents can benefit from planning ahead and having a plan B in mind

Without doubt, 2021 was an exceptional year in the property market, with the stamp duty holiday and favourable market conditions helping...

05 February 2022

From: Features

Historic Humberts wants to build on nine-office franchise network

Historic estate agency group Humberts - which was at risk of disappearing entirely just over two years ago - has opened...

28 January 2022

From: Breaking News

English Football League link up with top agency to continue

The link up between the English Football League and a top estate agency is to go on for a third year...

25 January 2022

From: Breaking News

Branch Windows: should agents sell the space for advertising?

Could estate and letting agents sell their branch office window space for third party advertising, above and beyond promoting the properties...

07 January 2022

From: Breaking News

Most buyers say choice of home is ‘love at first sight’

Almost exactly two thirds of buyers questioned by Savills say their choice of home to purchase was a case of ‘love...

31 December 2021

From: Breaking News

High end agency reveals details of TV and multi-media ad campaign

Savills has announced a major new advertising campaign that will run across all media channels, breaking with a 60 second TV...

22 December 2021

From: Breaking News

Boomin takes on Rightmove with ad campaign from Boxing Day

Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...

21 December 2021

From: Breaking News

Property Natter – the A-Z of property for 2021 

It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...

18 December 2021

From: Features

Marketing blitz from Zoopla to include TikTok - see the ads here

A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...

15 December 2021

From: Breaking News

5 key questions when buying a new estate agency website

A good website is no longer optional for estate agents, as no single aspect of marketing to new customers is more...

13 December 2021

From: Sponsored Content

Why Meyers Home Based Agency is Attracting the Biggest & the Best

Mark Meyer, CEO, Meyers Estate Agents: “We’re on a mission to revolutionise the traditional concept of estate agency.   We don’t have...

03 December 2021

From: Sponsored Content

Massive Rightmove ad campaign - here are the first pictures

Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...

12 November 2021

From: Breaking News

Purplebricks share price now under 7% of its all-time high

A torrid period for Purplebricks' share value means it opens stock market trading today with a price of just 33p.  This is less...

08 November 2021

From: Breaking News

Purplebricks’ record-breaking web traffic despite Google slump - claim

A property media analyst claims Purplebricks has record-breaking website traffic thanks to its “relentless” and vast budget marketing. “Whether you like to...

03 November 2021

From: Breaking News

Estate agents are poor relations of UK sales sector, research suggests

New research suggests estate agents earn some of the lowest basic salaries of all sales professions.  Nested, an online agency promoting the...

03 November 2021

From: Breaking News

Zoopla reveals figures claiming success of new In-Search ads

Zoopla says its new In-Search ads have secured over 38m impressions since their launch.  ‘In-Search’ ads are hosted on Zoopla’s listings search...

03 November 2021

From: Breaking News

Unlock Your Agency’s Full Potential with Rezi

PropTech is booming, and its rise was only accelerated by the Covid-19 pandemic, which forced the real estate industry – as...

26 October 2021

From: Sponsored Content

Revealed: what to consider before setting up your own agency

Many agents working in the industry, whether for large corporates or smaller independents, might one day have ambitions to branch out...

09 October 2021

From: Features

Watchdog intervenes after complaint about Countrywide property

The Advertising Standards Authority has stepped in following a complaint about a property advertised by Connells-owned Countrywide estate agents. The issue revolves...

06 October 2021

From: Breaking News

Rightmove in revolutionary TV advertising move

Rightmove is at the centre of a revolutionary advertising initiative involving Channel 4’s Location, Location, Location. Using Artificial Intelligence technology, a digital...

04 October 2021

From: Breaking News

Exclusive: £5m to be spent on self-employed agents in 100 areas

An online operator called Nested is to spend £5m to promote the self-employed estate agency concept in 100 parts of the...

30 September 2021

From: Breaking News

Ex-Purplebricks staff set up new agency and reveal big expansion

The self-employed partnership known as The Agency UK - founded by three refugees from Purplebricks - has announced a major expansion. The...

28 September 2021

From: Breaking News

Purplebricks launches multi-million pound advertising campaign today

Purplebricks is launching its biggest advertising campaign in five years this evening. The multichannel campaign kicks off with a 60-second spot on Channel 4’s...

24 September 2021

From: Breaking News

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