Archive

Between you and me, dear reader, I had little to no idea about what the metaverse was before researching it for...

If you are an easily offended Frankie Valli fan, look away now. A regional agent that was rapped by the Advertising Standards...

An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...

The Advertising Standards Authority (ASA) has informally resolved a complaint regarding claims made by Purplebricks about home sales. The advertising watchdog revealed...

The government is being urged to go further with its clampdown on fake reviews. A government announcement aimed at protecting consumers last...

The Advertising Standards Authority (ASA) has said it may consider complaints about ‘misleading SSTC listings’ on portals but suggests it may...

Agents will be able to grill Rightmove’s legal and compliance director David Cox this morning as part of the portal’s webinar...

The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...

PropTech solutions have continued to ingratiate themselves in both the forefront of an agency within advertising mediums and in the backend...

Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...

As regular readers will know, I like to use this column to shout out about the independent agents who are the...

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

Industry figures have come out in favour of the long-term programme of new compulsory information to be contained on property listings. From...

If the UK and its allies have been played by Russia over the Ukraine ‘invasion’, and it’s beginning to look that...

Without doubt, 2021 was an exceptional year in the property market, with the stamp duty holiday and favourable market conditions helping...

Historic estate agency group Humberts - which was at risk of disappearing entirely just over two years ago - has opened...

The link up between the English Football League and a top estate agency is to go on for a third year...

Could estate and letting agents sell their branch office window space for third party advertising, above and beyond promoting the properties...

Almost exactly two thirds of buyers questioned by Savills say their choice of home to purchase was a case of ‘love...

Savills has announced a major new advertising campaign that will run across all media channels, breaking with a 60 second TV...

Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...

It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...

A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...

A good website is no longer optional for estate agents, as no single aspect of marketing to new customers is more...

Mark Meyer, CEO, Meyers Estate Agents: “We’re on a mission to revolutionise the traditional concept of estate agency.   We don’t have...

Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...

A torrid period for Purplebricks' share value means it opens stock market trading today with a price of just 33p.  This is less...

A property media analyst claims Purplebricks has record-breaking website traffic thanks to its “relentless” and vast budget marketing. “Whether you like to...

New research suggests estate agents earn some of the lowest basic salaries of all sales professions.  Nested, an online agency promoting the...

Zoopla says its new In-Search ads have secured over 38m impressions since their launch.  ‘In-Search’ ads are hosted on Zoopla’s listings search...

PropTech is booming, and its rise was only accelerated by the Covid-19 pandemic, which forced the real estate industry – as...

Many agents working in the industry, whether for large corporates or smaller independents, might one day have ambitions to branch out...

The Advertising Standards Authority has stepped in following a complaint about a property advertised by Connells-owned Countrywide estate agents. The issue revolves...

Rightmove is at the centre of a revolutionary advertising initiative involving Channel 4’s Location, Location, Location. Using Artificial Intelligence technology, a digital...

An online operator called Nested is to spend £5m to promote the self-employed estate agency concept in 100 parts of the...

The self-employed partnership known as The Agency UK - founded by three refugees from Purplebricks - has announced a major expansion. The...

Purplebricks is launching its biggest advertising campaign in five years this evening. The multichannel campaign kicks off with a 60-second spot on Channel 4’s...

The Victorian phrase “as safe as houses” well surmises the security of the housing market as, whether they are buying or...

Jackson-Stops, which currently has 42 branches across the UK, has revealed it’s going to have another 20 by the end of...

A TV advertising campaign begins today to promote SmartVal, its real-time valuation tool available on the Boomin portal. The advertisements will start...

The Property Ombudsman says there’s been a big increase in enquiries to its service in recent months, despite the pandemic.  In its...

A former estate agent has accused the National Trading Standards Estate and Letting Agent Team of trying to discredit him. Chris Wood,...

The head of Boomin has attacked Rightmove for the fees it currently charges agents, the likelihood of higher fees to come,...

Rightmove has reported a dramatic bounce back in its fortunes - and it’s making more money from agents even than before...

Properties with professional marketing packs sell up to 48 per cent quicker than those without, according to an experiment conducted by...

Is print dead as an advertising medium for estate agents? Many have suggested it is, thanks to the rise and rise of...

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

Purplebricks will this week reveal the result of almost two years of trials into a new pricing structure.  The details will come...

Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...

For many, paying money to use an estate agent is primarily because that company has a database of buyers or tenants....

The Competititon and Markets Authority says it’s to look into reviews on Google and Amazon, and see whether the online giants...

There may well have been times in recent weeks when any agent would have been forgiven for wanting a break -...

Despite the vast amount of publicity given to the concept of virtual viewing, a survey suggests relatively few properties on sale...

The Grenfell Tower disaster in June 2017 exposed the dangers of inflammable cladding on residential tower blocks, and what has come...

A council cracking down on the increase of illegally positioned estate agent boards. Agents are required, under Planning and Highways legislation to...

A firm has agreed to amend its claim that it was the number one selling agent in its town in 2020,...

One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...

Purplebricks has pulled off another publicity coup - it’s to sell the Rovers Return in Coronation Street. The hybrid agency, which already...

Changes to the way the property market operates over the last year - with increased flexibility and remote interactions - has...

A company which was once an early adopter of using a central resource for self-employed agents working under its name, says...

We have more regulations controlling the sector than ever before and we have more ‘regulators’ involved in controlling the sector than...

You could make about 65 more cold calls, or hold 13 more viewings, or you could take a power-nap every day...

The biggest news story in town this last week – which has brought people who don’t usually like or watch football...

Zoopla today begins a new marketing drive - the latest move in the fierce battle between Rightmove, Zoopla, OnTheMarket and Boomin. Zoopla is...

An online agency that already operates in the lettings field is spreading into sales - and pledges to give most of...

Today is the day that non-essential retail reopens as part of the government's roadmap out of lockdown. For the majority of the...

Purplebricks is this summer starting a £7m campaign in a bid to to increase market share, using a new media partner. The...

OnTheMarket has signed a big media deal with the UK’s largest news publisher. The deal is with Reach, which owns nine national...

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

Yopa has instructed two companies to help with its brand building as it battles with other major online players. It’s appointed M.i. Media...

Purplebricks has removed advertising claims which suggested it sold homes for a higher sum, on average, than rival agencies. The Advertising Standards...

Purplebricks is to tilt its marketing increasingly towards local advertising on traditional and online platforms, and promoting the ‘on the street’...

Online agency Yopa says it will change a claim on its website that appears to suggest no fee will be charged...

One of the biggest trends in recent times, as a direct result of the pandemic, is the concept of working from...

Boomin has revealed its launch date after months of high-profile publicity. It’s to be three and a half weeks from now on...

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

An agency has changed a property listing on its website following an intervention by the Advertising Standards Authority. The agency was Campbell...

It's been confirmed that Foxtons has bought rival London-focussed agency Douglas & Gordon. In a trading statement this morning Foxtons tells its...

Rightmove has revealed its figures for the full year 2020 - down in terms of profit and revenue because of the impact...

One of the early operators of the self-employed agency model has launched a scheme under which its agents receive shares in the...

It seems like a week does not go by without a new ‘gamechanging’ piece of technology being announced to the industry. 2020...

Boomin, created by Michael and Kenny Bruce, promises “highly memorable and engaging” TV and radio ads at its launch in the near...

Purplebricks’ new chief marketing officer appears to be on the threshold of making major changes in the agency’s publicity drive. Advertising industry...

Two mysterious online agencies have had their advertisements for the same property banned by the Advertising Standards Authority. The agencies - Manchestersalerent and...

While the property industry has suffered far less than other sectors during the past year, it would be short of the...

An estate agency is being criticised for marketing properties as second homes in an area reportedly suffering a housing shortage. Local media...

Boomin has announced another 15 independents as members of the site, which is expected to launch in the near future. “The latest...

Independent agents inspired by the Say No To Rightmove campaign are to launch a rival portal next month. Wearethemarket is a portal...

The UK outlet of Warren Buffett's estate agency empire is launching its first TV advert in this country.  Berkshire Hathaway HomeServices Kay &...

To kick off 2021, we have a Q&A with one of the most high-profile – and, it has to be said,...

Over the last 20 years, the growth of online property portals – including Zoopla, Rightmove and PrimeLocation – has transformed the...

Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...

One of Countrywide’s top-end brands begins a TV advertisement campaign on Boxing Day.  Hamptons’ ad is the first ever TV promotion from the agency and...

Many independents will be based in the capital, but given its size and breadth they may get drowned out even more...

A 10 week marketing campaign is being launched by Zoopla - and the portal urges agents to stay open as much...

Described on this site as a ‘powerful disruptor’ in March 2020, few would deny that the COVID-19 pandemic has impacted on...

Estate agency Move has had to change a description on Rightmove following an intervention by the Advertising Standards Authority. The agency described...

HM Revenue and Customs and the Advertising Standards Authority are working together to cut out misleading marketing by promoters of stamp...

The agency industry may look back on this year and say: “Well...to be honest we didn’t really see it coming.” No, no,...

The soon-to-launch Boomin portal has signed up a national firm and now claims to have recruited 40 per cent of the...

As regular readers will know, the Natter kickstarted a series last time out zoning in on local independent agents – the...

Newspapers are pushed through the door, whereas websites have to pull in visitors - it’s a simple but fundamental difference with vast implications...

A TV advert for Rightmove first screened in 2018 has been cleared of gender stereotyping. A complaint to the Advertising Standards Authority...

The advertising watchdog has told the agency industry to clean up its act on four issues, with clarity over fees being...

Zoopla is the first UK property company to launch advertising on Pinterest, the lifestyle picture-centric social media platform. A statement from Zoopla...

Residential People, one of many free-to-list platforms in the hectic portal marketplace, is set to launch which it calls its “AI...

Many agents are brilliant at giving a personal touch and are professional in the way they treat customers, but I would...

Your Move is to become the English Football League’s official Communities Supporter for the coming season. The agency is already an Official...

Boomin is to levy a traditional monthly fee for estate and letting agents listing on the site, in line with other...

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

Knight Frank has launched a new radio advert for the first time. The rollout marks the firm’s fourth phase of its “partners...

When letting agents are preparing to migrate from one piece of client accounting software to another, it can sometimes seem like...

OnTheMarket’s acting chief executive says the portal will embrace more social media and innovative marketing strategies in the coming period. Yesterday the...

The only certainty at the moment is ongoing uncertainty. It’s something we’ve got used to in 2020, but it’s still not...

Property technology company OneDome, which operates two portals - OneDome and Nethouseprices - has raised another £5m in funding.  It says it...

One of the growing number of free to list property portals, Residential People, claims a record-breaking number of sales and letting...

The portal  set up by Purplebricks founders Michael and Kenny Bruce has revealed it's recruited Rightmove and Zoopla personnel and intends...

Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK...

One of Countrywide’s biggest shareholders has written a second letter to the company to demand bold action to save the agency...

A new agency called Eazy Agent has launched - it’s another online operation, this time with a starting price of £249. For...

In my last Natter, I explored the differences between estate agency in the UK and the US with the help of...

Zoopla says it wants to know what agents think of its new TV advert which airs from tomorrow but can be...

A leading expert on estate agency and the housing market in Australia has lifted the lid on how Purplebricks failed down...

A row is brewing over an agency which acted on a vendor’s request to use the English version of a house...

It must have been a close thing on Friday as to whose faces were looking the most glum - those at...

Zoopla has revealed details of its biggest ever marketing campaign in a bid to cash in on agents’ growing dissatisfaction with...

House raffles and similar competitions have become mired in controversy in recent years, thanks to some of them failing to abide by...

OnTheMarket has confirmed it is “considering” making redundancies - the second of the large portals to be in this position. Rumours have been...

Purplebricks has revealed that its new board member is one of the world’s leading digital executives.  Dr Stephanie Caspar is the new...

A founder of Purplebricks, Michael Bruce, suggests there was nothing wrong with the controversial Commisery TV ads that contributed to making...

Difference should be celebrated. But in our industry it rarely is. I was on the board of a large corporate where...

Purplebricks has changed the wording of an advertisement on its website after a watchdog stepped in following a complaint. According to the...

The founder of Purplebricks, Michael Bruce, has this morning revealed his new project to be called Launch B - and he...

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...

Purplebricks is starting a new wave of TV advertisements today, continuing its theme from earlier this year as a sponsor of...

One of the leading ‘new breed’ of hybrids relying on self-employed agents is opening a share offer to investors in a...

OnTheMarket says in a trading statement this morning that as of May 31 only some 9,000 branches were on paying contracts...

The only story that has come remotely close to pushing coronavirus – and its various knock-on effects – off the top...

There’s no doubt we’re in a less-than-rosy phase of the property cycle. This, however, is not another doom and gloom piece:...

NetAnAgent, a website which offers consumers instant quotes from a selection of traditional and online agents, has changed some of its...

As you know, having professional images of your properties is the best (only?) way to get people wanting to step through...

Over the past few weeks, estate agents have been forced to close high street branches and adapt to working from home,...

There’s been an explosion of anger about Rightmove’s pledge to undertake its biggest-ever marketing campaign - while at the same time...

There’s been a substantial 20 per cent rise in formal complaints about agents taken up by The Property Ombudsman.  The figures refer...

Rightmove says it’s to launch its biggest ever national marketing campaign in a bid to kick-start the market once lockdown eases. The...

Listings from an agent who ended his contract with Rightmove were not removed as he expected - instead, he is accusing...

The Say No To Rightmove campaign has started buying social media advertising space in a bid to recruit agents. In a ‘promoted’...

We all know the world has gone digital—nothing new there. Every time you jump online, you’re one of 4.5 billion internet...

Rightmove, Zoopla and even OnTheMarket could make money even if they did not charge agents anything at all to list properties....

Conveyancing search provider Searchflow has amended its website after an intervention by the Advertising Standards Authority. A claim on the site stated:...

An industry stalwart has urged critics of Rightmove to fight for the portal to offer agents a fairer pricing system, not...

The OneDome and Nethouseprices websites claim to have seen a surge in agents joining in recent weeks as an alternative to...

One of the first analyses of portal listings since the start of the Coronavirus crisis shows that new listings have plummeted...

Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...

Hello and welcome to the latest edition of Conquering Corona, our daily update helping the industry cope with the current crisis. If...

Purplebricks has this morning revealed what it calls “immediate and significant measures to preserve cash and implement a lean operating model”...

It’s time to draw a line in the sand and condemn our rival portals for their current charging structure. Little will...

We'd hoped it was good news but in fact it's just good-news-yet-to-come. The Savills office in Wuhan, the epicentre of the Coronavirus crisis in...

A video interview released this morning features the experiences of eight agents who have quit Rightmove in the past two years,...

A free-to-list property portal is warning the estate agency industry that it’s facing “dark days” thanks to the Coronavirus crisis and...

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents.  In three 30-second TV ads...

We live in uncertain times. That I do not need to say to anybody. I am writing this piece aboard my...

In the last few Natters I’ve focused on the slow death of local newspaper advertising, and how many agents are now...

Future complaints about property raffles by individual home owners seeking to avoid estate agency fees will in future be handled by...

There’s something of a conspiracy of silence over the problem of short lets. That is a stark claim but many siren voices...

The 2010s were a good decade for disrupters. Early on, Airbnb and Uber shook up the holiday lettings/hospitality and traditional black...

A challenger portal says agents should reduce their reliance on the likes of Rightmove and Zoopla by using smaller rival portals...

One of Britain’s most experienced estate agents says there’s no alternative to Rightmove, and the portal’s relationship with the industry is...

An online agency’s claim that it sells homes “for free” has been disputed by a High Street rival - but the...

The people behind an online valuation service is warning agents that having a widget on their website is not enough by...

For a very long time, it was one of the best ways – if not the best way – of generating...

Property portals generate revenue from estate agents regardless of the outcome of the transaction. This relationship has resulted in a fundamental...

The Competition and Markets Authority says it wants to send “a strong signal” to the estate agency industry that price-fixing will...

Purplebricks today launches its media campaign as ‘The Official Estate Agent of Team GB’ for this summer’s Olympic Games. Today’s PR onslaught...

The tussle for New Build listings between Zoopla and OnTheMarket has swung in favour of the former this morning with the...

There have been two developments on the controversial subject of online reviews. One concerns the online agency Emoov, which three months ago...

A property portal says that it’s going to remain free to list for estate and letting agents - and that pledge...

Your Move is to become an Official Supporter of the English Football League.  The announcement will see Your Move benefit from digital...

OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...

A leading estate agent has urged others in the industry to follow his example and make local TV programmes to build...

We recently asked readers for their questions to the portals - the questions they couldn’t really ask their local reps, but...

The relaunched easyProperty hybrid agency is to rely exclusively on local marketing to drive awareness and customers, and not follow the...

The Australian agent is a very different beast to his or her British counterpart - and it’s not just because we...

The dispute between controversial online estate agency Emoov and the Advertising Standards Authority is rumbling on.  In the first half of November...

Who are you and what does it say on your business card? My name is Mark Hinkins and I’m a Sales Consultant...

Property voyeurism and the festive season have long been bedfellows for many Brits. The heady combination of over-indulgence and regret, close proximity...

Here at sales progression and communication tool mio, we recently caught up with Sarah Edmundson, co-director of The AllStars Group, the...

It normally costs estate or lettings agents £10,000 to buy a franchise for the online company called The Good Estate Agent...

The head of a new property portal is urging agents to forget about spending money on For Sale and To Let...

An online estate agency which last week claimed it had resolved a dispute over reviews it showed on its website is...

The competition is hotting up between Zoopla and OnTheMarket for new homes listings. Today Zoopla has revealed that it has seen a...

love2move, an online network which allows high street agents to offer a white-labelled hybrid service, has teamed up with the Mortgage...

Fledgling online estate agency Emoov - now owned by PropTech firm Mashroom - has removed reviews and endorsements from its website...

Rightmove has been given the green light to continue using the claim that “every second someone contacts an estate agent about a...

A London council wants government backing for a borough-wide Section 7 direction - effectively banning all agents’ boards being erected without...

The former chief of an online estate agency says the top three surviving firms in the sector must merge if they...

The Advertising Standards Authority has clamped down on misleading claims made by the organisers of a property raffle. The controversy surrounds an...

The Australian agent is a very different beast to his or her British counterpart - no surprises there. And it’s not...

One of the earliest British estate agencies to adopt the model of using self-employed or freelance agents operating under the same...

Zoopla has unveiled new functionality that it claims will make searching for new homes easier for consumers - and resumes the...

Upad, the national online letting agent set up by entrepreneur James Davis has announced that it is “closed to new business”...

When renting a property out, letting agents and landlords recognise that it is important to take a deposit from the tenant...

Property portal Zoopla has hired a new creative agency to help it reach its goal of becoming the UK's 'number one...

The German-based Alex Springer publishing company, which is already the largest single investor in Purplebricks, has acquired a prominent online estate...

A well known regional agent has closed one of its offices saying “the old shop window of an estate agency is...

OnTheMarket TV adverts return on Monday with what the portal calls “a refreshed version” giving more prominence to its ‘new and...

The head of online agency Housesimple has made another strident attack on the integrity of High Street agents by saying some...

They will be the doctors, lawyers, teachers, thinkers, leaders and captains of industry of the not too distant future, but is...

Online estate agency Housesimple has appointed a company to handle its public relations and social media as it rolls it its...

Advertising on Zoopla is a must-have for most sellers but for Susan Tate in Anglesey it meant she ended up in...

It’s that time again. Each year I take a look at newspaper readership - not from the angle of journalists, but...

A free-to-list property portal says that contrary to opinion within parts of the agency industry, the more portals there are the...

Is this the ultimate in accountability or a desperate bid to win back public support for a company damaged by the...

Have you asked yourself why technology is so important in letting agency today? Just look around and you will know why. Almost...

The Advertising Standards Authority has issued a guidance note warning online estate agents, after complaints about them have “grown dramatically”. “Property is big...

Seven in 10 agents fail to use video or YouTube to assist in their marketing according to an analysis by free-to-list...

Connells Group-owned Sequence UK has been told by the Advertising Standards Authority to update Rightmove listings more promptly after properties are...

It’s now more than three years since the EU referendum result in June 2016, and we’re still no clearer on when...

An estate agency has removed a claim that it uploads its properties to Zoopla and PrimeLocation after a complaint to the...

In the last ten years Google's revenue, largely from pay per click ads (Adwords), has grown by 527% (Source: Statista). In...

The Advertising Standards Authority (ASA) has upheld a complaint made against a listing on property website Houser.co.uk. In January, the complainant notified...

love2move, the online network which allows high street agents to offer a white-labelled hybrid service, has announced its latest partner. Peter David...

Another house price raffle has closed amid rancour, and with cash prizes being awarded instead of the property originally promoted. The latest...

A company which promotes property raffles have been told that it cannot repeat certain elements of its advertisements on Facebook and...

You may be right in thinking that Brexit has dominated the thinking of the government in the last three years. However,...

South west regional agency Luscombe Maye has amended an advertisement for a new housing development following a complaint to a watchdog. A...

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

A volume house builder is launching a TV advertising campaign claiming its properties are a “premium alternative” to second hand homes...

In today’s crowded property marketplace, the needs of tenants have changed. With a greater emphasis on quality of living, tenants are increasingly...

As we move closer to the halfway point of 2019, property market conditions for agents and their clients remain challenging. Brexit may...

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

Consumer habits have changed massively over the past few years, and regardless of which market you operate in, being able to...

“I’m Russell Quirk, and I’ve failed” - with those words, the former chief executive of Emoov has begun to explain how...

North East England regional agency chain Bradley Hall has amended details for a property listed on its website following a complaint...

99home is the latest online agency to launch a no sale, no fee option for its vendors. The firm, which was launched...

A set of historic property details unearthed by a local resident have created a buzz on social media and in the...

The Property Ombudsman (TPO) has released its annual report for 2018, showing a 16% rise in the number of complaints made...

The UK PropTech Association, set up in early 2017 with the objective of promoting engagement between tech business and the property...

Trading in OnTheMarket’s shares was subject to two so-called Price Monitoring Extensions - temporary freezing of transactions because of erratic movements. The...

With the UK population spending longer in rental accommodation, due to the upfront expense of buying a home, their time and...

It’s clear that some agents are not fans of Trading Standards officers, described in the comments sections of the trade press...

The head of the new Trading Standards authority regulating estate agents says Online firms are treated exactly the same as High...

An estate agency accused of “taking the mickey” over the number of boards it has erected has fought back. The mayor of...

A quick buy company that describes itself as an “express estate agency” is making a pitch for vendors who may be...

An estate agency has been ordered by the Advertising Standards Authority not to use an advertisement on its website and Facebook...

Another property raffle - this time with what appeared to be a castle as its main prize - has hit trouble...

The owner of a home for sale has complained to the Advertising Standards Authority after seeing it marketed on Zoopla -...

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

Two new free-to-list portals say they have now attracted 100,000 listings from 1,600 agents. The portals - Residential People and Commercial People...

A long running property magazine delivered to homes in prime areas of London has shut down with immediate effect. London Property had...

When they first came onto the scene, online-only estate and lettings agents were predicted to swiftly spell the end for traditional...

Four high-profile industry figures have sent an open letter urging agents to think about what they call “smarter marketing” in a...

Zoopla says the number of its leads delivered to member agents in the period March 2018 to February 2019 was 36...

In another bid to take on Rightmove, OnTheMarket is introducing a new range of advertising products which will enable agents to...

The easyProperty online agency has abandoned an across-the-board fee structure, allowing its licensee agents to charge what they like. “Each local market is unique...

Maverick Cornish estate agent Chris Wood has quit the industry with a stinging attack on those who have “taken their toll”...

Last week, the Ministry for Housing, Communities and Local Government announced a number of measures aimed at further tackling homelessness, including...

The troubled online agency House Network has amended its website after a complaint to the Advertising Standards Authority about its claims...

A slew of bad news stories about online estate agencies may have taken the lustre off the sector in recent weeks,...

Who are you? Mikus Opelts, CEO of Giraffe360 What is Giraffe360 and what does it do? Giraffe360 is a unique digital photography subscription service...

OnTheMarket will be “blanketing the commercial radio landscape” as well as engaging in sports and agency industry sponsorship programmes over the...

Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive.  Only launched in October 2010, it’s a...

Rightmove has this morning given its 2018 report to shareholders, laying bare the huge financial wealth of the company which dominates...

A poster advertising shared ownership, promoting homes from a housing association, has been banned by the Advertising Standards Authority. The poster, for...

A new free-to-list property portal is launching in the UK, and has a pledge to serve over 20 counties by the...

Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...

The UK’s second-largest online estate agency, Yopa, is this month launching a new advertising campaign under the title ‘Smooth Move’. The agency...

OnTheMarket says one of its key aims for 2019 is to match Rightmove’s product offer to agents. “We’re looking to match Rightmove’s...

BAD PHOTOS – 6 BIG MISTAKES YOU MIGHT BE MAKING! In our last article, we highlighted some really important and shocking stats...

OnTheMarket says it now has listings agreements with more than 12,500 estate and lettings agency branches. In a statement to shareholders and...

The regional agency MoveSelf, which set up in 2017 as an online estate agent, is shifting emphasis towards For Sale By...

Purplebricks might have the last laugh - its biggest critic is ditching his High Street office and making his own agency online. Controversial...

OnTheMarket is to continue its TV advertising campaign throughout February - and this time it’s ad is also going to be...

Purchasing a property. It’s a key life goal that so many Millennials aspire to - yet one that has become frustratingly...

The seemingly-endless debate surrounding Brexit may be punishing for estate agents in London in particular but one, at least, is making...

The monthly index of house price changes in Britain’s major cities, for many years operated under the Hometrack banner, has been...

Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...

Fine & Country has revealed that it is the fastest-growing premium agency in the UK. Quoting research from TwentyCi - the business...

A PropTech firm that provides photography for virtual tours, floor plans and online and hard copy property details is relocating from Latvia to...

When it comes to building online reputation, Google is king. It is estimated that over 90% of consumers Google a business before...

A maverick estate agent pictured wearing a yellow vest has threatened to mount what he calls a “civil protest” if Brexit...

Zoopla is radically changing its strategy by exploiting the freedom it has under its new private equity ownership. That’s the conclusion of...

A Scottish estate agency has changed its website following a complaint to the Advertising Standards Authority. The complaint relates to West Property...

It’s been an interesting week of contrasts when it comes to online replacing ‘the old school’. Data from that clever consultancy The...

Zoopla is claiming a big surge in leads provided to agents and a new high in the number of visits to...

Early figures suggest record numbers of people visited Rightmove just after Christmas, giving renewed hope that the market may step up...

Zoopla is launching its latest advertising campaign from Boxing Day with ideas from the creative minds behind Wallace & Gromit.  From Wednesday...

A new website is offering to contact owners of homes that are not for sale, on behalf of people who would...

A top PropTech analyst says Purplebricks is as much an advertising firm as an estate agency but is nonetheless a huge success...