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TODAY'S OTHER NEWS

Branch Windows: should agents sell the space for advertising?

Could estate and letting agents sell their branch office window space for third party advertising, above and beyond promoting the properties they have in stock?

As buyer and tenant searches become increasingly focussed online, and as some agents report less footfall in their physical branches, the question arises as to whether agents could secure additional revenue by allowing their windows to be used by other commercial organisations for advertising.

This issue is explored by Mark Evans, the chief executive of Halo Digital Signage, a PropTech supplier to the agency industry. 

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He tells Angels Media interviewer Lee Dahill how agents can optimise the effectiveness of branch windows and displays, and how electronic signage can now be linked with mobile phones to allow customised displays of properties and advertising that the user wants.

It’s a fascinating interview which might just open a new revenue stream to some agents wanting to take the leap into advertising - the video is exclusive to Estate Agent Today readers, below.

  • Chris Arnold

    "Young people not to mention people of all ages, really really don't like being annoyed. And ads, almost always, were annoying. There is nothing beautiful, let alone useful, not to mention authentic, about being distracted, or annoyed, by something you didn't choose to see. ". - Andrew Essex, The End of Advertising.
    If any agency has taken the trouble to make a.onsidersble financial investment in high Street premises, the last thing they need to do is to distract from their core business with third party ads.

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    This person should know the law. We were persuaded to add a touch screen to out office window showcasing our stock whilst providing a third party advertising block. The local planning authority enforced us to remove it as it breached planning law. If you occupy a class A2 premises you may ONLY advertise class A2 product within 2m of the window. Apparently you may not advertise your local plumber or Spa. I must say I was surprised firstly that such law exists, and secondly that the company promoting the touch screen were oblivious to it. Be aware also that the advertisers that paid good money for the service squarely blamed we the agent and not the ad company for their waste of money, nor would the advertiser refund.

    Matthew Fine

    User classes were updated in 2020 and you would be now under Class E - Commercial, Business and Service

     
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