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KEYWORD "Targeting" - 50 RESULTS
Advertising tips: be big, bold and back it up

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

08 June 2019

From: Features

TFB: Tenant Fee Ban or The Future Begins?

What a great time to be a letting agent. In decades, never has there been so much change. As you’re well aware,...

25 May 2019

From: Features

Estate agency boards - the marketing maverick

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

23 January 2019

From: Features

Was 2018 Peak PropTech…or is the best yet to come?

In the past year it seems every other story has been about PropTech - the big stuff like Purplebricks and the...

21 December 2018

From: Breaking News

ZPG’s Charlie Bryant talks exclusively to Estate Agent Today

To say legendary ZPG founder and CEO Alex Chesterman left big boots to fill when he stepped back from day-to-day operations...

24 November 2018

From: Features

Agents advised: Don't head off ho-ho-home too early this Christmas

Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...

21 November 2018

From: Breaking News

Who comes out on top in the battle of the property portals?

Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it...

17 November 2018

From: Features

Huge cash reward for estate agents who blow the whistle on price-fixing

The Competition and Markets Authority is stepping up its campaign to identify and prosecute companies behind cartels - and it’s offering...

24 October 2018

From: Breaking News

Foreign buyer tax is just ‘bid to win over Brexiteers’ says property portal

The head of a leading Chinese property portal has taken the unusual step of commenting on a British tax policy -...

05 October 2018

From: Breaking News

PropTech Today: will Unmortgage change our industry forever?

Those of you who receive (and read) my Sunday PropTech Review will know that, by far and away, the most shared...

19 September 2018

From: Breaking News

Property Natter: setting the record straight on SEO and subdomains

Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...

08 September 2018

From: Features

Brexit and SDLT 'causing market to stagnate' warns property specialist

A downbeat report from property investment specialist London Central Portfolio says “there are very few causes for optimism in the domestic...

29 August 2018

From: Breaking News

Marketing automation can make your business smarter

When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...

11 August 2018

From: Features

OnTheMarket vs Rightmove?

As you probably know, I have been no fan of OnTheMarket (OTM) over the years. You may see this admission as...

20 July 2018

From: Features

Portal data and weak pound help London agent target Chinese buyers

London estate agency Kay & Co says it is targeting Chinese buyers following research data produced by a portal. The China property...

07 June 2018

From: Breaking News

Property Natter: the growing importance of content, social media and design

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

19 May 2018

From: Features

Letting agents – here’s why your landlords should be targeting middle-aged renters

There is a common misconception that the private rented sector (PRS) is entirely made up of young professionals and students. While...

18 May 2018

From: Sponsored Content

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

New 'quick buy' firm pledges guaranteed offer to sellers within 24 hours

A new ‘quick buy’ property company claims it will make an offer on any home within 24 hours of the vendor...

01 February 2018

From: Breaking News

PropTech goes mainstream as Which? backs technology to sell homes

In a sign of how technology has become a mainstream part of the house sales process. the consumer group Which? has...

15 January 2018

From: Breaking News

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

Agency standards debated by OnTheMarket and Countrywide chiefs

One of the founding agents behind Agents’ Mutual and OnTheMarket and one of the current directors of Countrywide will be amongst...

11 September 2017

From: Breaking News

'Nationalist' group claims to be targeting second home sales

An organisation that calls itself the Cornish Republican Army - and which has claimed responsibility for starting a fire in one...

11 July 2017

From: Breaking News

An inconvenient truth - Help To Buy mostly helps the better off

Government schemes like Help To Buy, supposedly assisting more people get on the ladder, have little impact on improving social mobility...

04 July 2017

From: Breaking News

PropTech Today: Is Zoopla about to make a push for agents’ jobs?

Not in vain the distance beacons. Forward, forward let us range, Let the great world spin forever down the ringing grooves of...

07 June 2017

From: Breaking News

The world is your oyster! Q & A with AIPP’s Peter Robinson

Peter Robinson, CEO of AIPP – Association of International Property Professionals – shines a light onto the international property market. Some UK...

01 April 2017

From: Features

Trade body explains Purplebricks complaint as war of words continues

Fledgling trade body The Charter for Independent Estate and Letting Agents (CIELA) has described Purplebricks as the 'biggest enemy currently facing...

07 March 2017

From: Breaking News

Agency launches New Forest office targeting high-end sales

Fine & Country has opened a new office at Lymington in the New Forest.   The branch is using staff from local...

28 February 2017

From: Breaking News

Hybrid will be 'fast-growing challenger brand' says agency chief

Hybrid agency EweMove is rapidly expanding its network footprint this year and will be a “challenger brand” deliberately designed to be...

03 February 2017

From: Breaking News

Agents worry that over-55s are latest to suffer mortgage restrictions

Around six in 10 estate agents say their experience shows that mortgage lending restrictions targeting customers aged 55 or over are...

10 January 2017

From: Breaking News

It’s time to look North for lettings income

If you provide a service, you expect to be paid for it. Sound fair? But with the forthcoming ban on tenant...

07 January 2017

From: Features

Five guesses about the Autumn Statement

Forecasts are a tricky business. And as I wrote in a recent Industry Views opinion piece, any prediction in the current...

19 November 2016

From: Features

First consumer advert launched to promote ESTAS to the public

The ESTAS, the unique customer feedback and awards scheme for estate and letting agents and other sectors of the property industry,...

10 November 2016

From: Breaking News

Redressing the wrongs of agents remains fair and impartial

When a tenant paid his initial one month’s rent in addition to a tenancy deposit in exchange for the keys to...

05 November 2016

From: Features

Sheffield is primed for growth: explains why Chinese will invest £1bn

Sheffield in South Yorkshire, which was once one of the leading industrial cities in Britain and is still recognised for its...

22 July 2016

From: Features

The current state of play in the property portal market

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

17 June 2016

From: Features

Rightmove says stamp duty fall-out acts against first time buyers

A modest 0.4 per cent rise in average asking prices over the past month conceals a nasty surprise for first time...

16 May 2016

From: Breaking News

The perennial school dilemma in this new market we call normal

The summer term – rounders, cricket and hayfever. It's also the last dash before the housing market supposedly closes down for...

23 April 2016

From: Features

Welcome for government U-turn over duty surcharge on granny annexes

There has been a broad welcome for what would appear to be a government U-turn over the imposition of the stamp...

13 April 2016

From: Breaking News

60 second interview: Shameem Golamy, Managing Director of Properstar

Who are you? My name is Sham, I am based in the UK and my core experience is in running cross border...

29 March 2016

From: 60 Second Interview

Stamp duty and buy to let tax changes: Readers' views put to David Cameron

In January readers of Estate Agent Today and Letting Agent Today were given the opportunity to give their views on proposed...

25 January 2016

From: Features

Market targeting vs. stereotyping: hipsters, yummy mummies and the simply priced out

Surely people will start moving again soon. The employment rate for the last quarter of 2015 is likely to be the...

22 January 2016

From: Features

2016 will need some thought

In many respects 2015 has been a good year. Despite global challenges, we have seen a marked improvement in the UK...

11 December 2015

From: Features

Property Natter: Content, Content, Content

Someone told me the other day that it’s now only seven Mondays till Christmas. Now there’s a scary thought. Best get...

06 November 2015

From: Features

Online agency plans string of new offices in major cities

Up Estates, an online estate agency operating chiefly in Coventry, Nuneaton and Hinckley, says it will next year open a string...

05 November 2015

From: Breaking News

Why audience size and user engagement really matters

Over the past few years Rightmove and Zoopla Property Group (ZPG) have each been spending massive sums on marketing and product...

16 October 2015

From: Features

London investors split deals to minimise stamp duty - claim

The recent changes in stamp duty means some investors in high value locations like London are splitting their purchases to reduce...

10 August 2015

From: Breaking News

Labour wants more agent diligence over money-laundering

Labour’s housing spokesperson on the London Assembly wants estate agents and mayor Boris Johnson to take money laundering in property more...

03 August 2015

From: Breaking News

Property Natter: Agents, target your websites better!

OK, you’re being spoilt. This column is now going to be on a bi-weekly rather than monthly basis. You lucky people,...

19 June 2015

From: Features

Do you know where your next instruction is coming from?

Information Works is a one-stop direct marketing solution allowing Clients to select individuals at over 27 million household addresses, create personalised...

22 May 2015

From: Sponsored Content

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