The Guild of Property Professionals is launching a new PropTech platform called Fee Street, which is in its own words “dedicated to helping agents better understand their local market and win business more efficiently.”
The platform analyses large volumes of property data to identify the streets and localities in the area that have the highest fee earning potential, allowing agents to target their bespoke marketing automatically to the areas with the highest potential return.
Daniel Pepperell, regional director at The Guild, says: “The platform gathers large volumes of property data, giving agents an in-depth insight into what’s happening in their local area. Fee Street is then able to identify the streets and localities with the highest propensity to move which allow the agent to calculate the areas that are worth the most income to their business.”
Pepperell adds that agents will be able to customise the results of the search based on property size and value.
“Once agents have selected the streets and localities they would like to target, they will then be able to send an automated print campaign to these properties at a frequency of their choice. Agents will be able to track their campaign via their personal dashboard on the platform,” he says.
“There is a catalogue of different card designs which agents can choose from, depending on the location they are targeting. Once the agent has selected their template, Fee Street pulls the data from the post codes selected and creates bespoke cards for the chosen locations.
“Agents can then decide whether to send as a one-off campaign or automate the process for a repeated send, each time automatically updated with the most recent figures. All cards will feature the agent’s logo and brand colours, for a truly personalised campaign.”
Content is displayed on a dashboard which can help agents send targeted, tailored marketing - “to send less for more effective results.”
Iain McKenzie, chief executive at The Guild of Property Professionals, says: “The platform, which comes highly recommended by those who have used it, will be offered free to Guild members as part of their membership, with the direct mail cards the only additional cost. Fee Street will be another valuable tool that will help the network to save on marketing spend while increasing business and gaining more instructions in their local property market.”