Residential People, one of many free-to-list platforms in the hectic portal marketplace, is set to launch which it calls its “AI omni-channel marketing system”.
It’s called nurturingAI and has been two years in development.
Director Christopher May says it is targeting independent agents in particular, providing them with dedicated postcode areas and driving traffic from its site back to the agents' own websites using machine learning and Artificial Intelligence.
“The aim of nurturingAI is to grow agents’ market share by making the agents' own website brand dominate in a local area, rather than a national portal brand being front of mind. Based on our projections, by giving agents exclusive marketing rights in a specified postcode area, they'll be potentially able to command 60 per cent of their market over the next two to three years” he claims.
The PropTech firm will also be allowing agents and independent marketing professionals to act as advocates and resellers - demonstrating the system and selling it to other agents on a commission basis.
May adds: "There has been a lot of press commentary on the fact that portals spend fortunes advertising their own brand, yet barely pay any attention to the agents who supply properties. On average, agents spend around £2,000 per month on advertising via the major portals and as an industry supplier, we feel we can slash some of these costs by over 75 per cent.”
Residential People says agents of all technical abilities will be able to use the system.
"The system will target all information stored in its database and can automatically segment and target both existing and new audiences so that perfect campaigns and ROI are delivered time after time, across all marketing channels” says May.
"In a survey carried out across the country of over 100 agents, many of them wanted to make their website the most dominant in their local area - we believe that nurturingAI can facilitate this and have totally overhauled our platform to drive more traffic to our agent partners."
Over 500 agents have pre-registered for a demo, with Residential People also aiming to launch nurturingAI across several other countries in the next 12 months.
The Residential People portal is currently seeking 20 business development managers across the country in anticipation of the launch in December.
You can see more details here.