A new portal launches today with 100,000 listings and a pledge to target buyers largely ignored by established websites - investors.
It’s called Property.xyz and is free to agents and consumers; it boasts a confident mission statement - “Building the world's most intelligent property platform.”
It’s the brainchild of Robert Jones who has 15 years in the industry, including agency experience having worked for Countrywide brand Beresford Adams, and PropTech expertise having set up the Propertyinvestmentsuk website.
“We have developed the first phase which starts with a property search portal designed by investors for investors, driven by data and to use intelligent search, sort, filters and research to find buy to let property investments across the UK” Jones told Estate Agent Today over the weekend.
From today, he says investors will be able to choose from over 100,000 properties and get detailed data on any one of them in under five seconds.
“This is a specific niche that is often overlooked; often agents are unsure on how to directly market to this buyer segment. However as buyers, they are extensive and interested in a range of properties from one bedroom apartments to four bed detached houses. The demand is varied and great” he adds.
Jones says that while his new venture does not have the marketing budget of the established portals, it possesses advantages that larger rivals do not have in terms of targeting specific investor clusters.
“Often these buyers are active in property communities and forums, or are searching organic search in Google. Many also rely on recommendations from letting agents on what might make a good buy to let and this is where partnerships can really excel, and providing other features like our 'research' feature, where a buyer can research any property in just a couple of seconds. So it's valuable for buyers and agents” insists Jones.
“With a focused approach we believe we can generate quality 'new' inquiries for agents where they may not have had insight or access to property investors previously” he continues.
“This is with a combined approach of SEO organic, by creating data rich landing pages for buyers coming from Google organic searches. [We also use] paid digital with Google Ads and Youtube, which has great matching with property buyers in the investor market but has been typically harder for larger portals to focus on with their wider approach and their focus on website visitor quantity not active buyer quality”
Through his existing Propertyinvestmentsuk website, Jones - who founded the new service with future technologies expert Dr Simone Di Cola - believes he has a ready-made database of potential users of the new service.
You can see the new portal here.