A new website that describes itself as an estate agency says it wants to “empower people to sell their own home” and will list their properties on Rightmove for free.
The service - called Free - was set up early in 2020 and its website now appears to be live.
In an article in TechCrunch magazine the website’s creator - Rayhan Rafiq-Omar, a PropTech entrepreneur - says the website will not make money through property listings but by encouraging prospective buyers or the house sellers themselves to purchase mortgage products.
Rafiq-Omar, who previously set up the finance tech company Unmortgage, tells the magazine: “Even thinking of selling your home is painful; there’s just so much friction. And the thought of spending all that money is debilitating.”
He says his website removes “the BS and the fees” and allows vendors to list their property within five minutes via their mobile.
The website is targeting vendors drawn to online agencies - which typically charge hundreds or thousands of pounds - rather than traditional full service agencies.
“We aren’t competing with high street agents — they exist to hold people’s hands, which many people feel they need to sell their home. [But] for those who know their home, its value and the local area better than any ‘local property expert,’ Free gives them a new choice to be in control. Purplebricks is the main/only competition” he tells TechCrunch.
You can see the website here.