A regional estate agency that markets homes without charging the vendor is set to expand next year.
Midlands-based Chosen Home explains its business model to vendors this way.
“We work hard to get your property noticed by more buyers than with traditional estate agents. This means that buyers are willing to pay a purchaser fee to secure the property, as they know that if they don’t, someone else will.”
When challenged as to whether this leads to lower offers from buyers to compensate for the additional ‘sale fee’ the agency says: “Our properties are selling at around 99 per cent of asking price against the UK average of 95.6 per cent so you are likely to get a better sale price with us than the average agent.”
Now the firm, which operates in Birmingham, Sutton Coldfield and Stourbridge currently, is expanding into Solihull in 2022.
Director Nicki Ash says: “When we launched in September 2020, we did so in Sutton Coldfield and Stourbridge, focusing on the areas where we had a strong contact base and extensive local knowledge.
“Our concept of not charging the vendor to sell their home saw us gain a strong foothold on the market throughout the West Midlands, and within 12 months, Chosen Home became one of the region’s fastest-growing independent estate agents, earning a reputation for providing exceptional customer service and first-class sales packages.
“We always intended to broaden our regional footprint as the business grew, and with an ever-increasing number of enquiries about properties in Solihull and its surrounding villages, we decided fairly quickly that it was the next logical step for our growth.”
And she adds: “We are keen to take our business model, which sees us sell a vendor’s property free of charge, into the region to kick 2022 off and mark the next step in our development.”