As we get ever closer to 2023, this final Natter of the year is dedicated to the five biggest property moments of...
Archive
![Portal Wars: Boomin’s early launch and Zoopla’s membership surge](/img/default/eat.png)
The Bruce brothers' new portal Boomin has launched a day early - and no, this isn't an April Fool. The site went live...
01 April 2021
From: Breaking News
![Boomin’s TV ads - see them here, two days ahead of launch](/img/default/eat.png)
Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...
31 March 2021
From: Breaking News
![Boomin pledges ‘highly memorable’ TV ads as launch date nears](/img/default/eat.png)
Boomin, created by Michael and Kenny Bruce, promises “highly memorable and engaging” TV and radio ads at its launch in the near...
05 February 2021
From: Breaking News
![Nothing wrong with 'Commisery' says unrepentant Michael Bruce](/img/default/eat.png)
A founder of Purplebricks, Michael Bruce, suggests there was nothing wrong with the controversial Commisery TV ads that contributed to making...
27 July 2020
From: Breaking News
![Purplebricks’ brand boost from Olympics TV ads campaign](/img/default/eat.png)
The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...
14 July 2020
From: Breaking News
![Property Natter – doing our bit to help the industry through this crisis](/img/default/eat.png)
We are still living in highly extraordinary times, perhaps evidenced best by the fact that the Prime Minister, Boris Johnson, was...
11 April 2020
From: Features
![Property TV ads – the winners and losers revealed](/img/default/eat.png)
Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...
04 April 2020
From: Features
![Online agency reduced to shock tactics criticising High St firms](/img/default/eat.png)
Nested is the latest online agency to base a marketing campaign around criticism of established estate agents. In three 30-second TV ads...
12 March 2020
From: Breaking News
![Property Natter: what has the last decade meant for the property industry?](/img/default/eat.png)
Yes, believe it or not, we’ve nearly reached the end of a whole decade. And what an eventful decade it’s been. We’ve...
14 December 2019
From: Features
![TV ads claim new homes are premium alternatives to second hand ones](/img/default/eat.png)
A volume house builder is launching a TV advertising campaign claiming its properties are a “premium alternative” to second hand homes...
03 June 2019
From: Breaking News
![Property Natter: great advertising campaigns for independent estate agents](/img/default/eat.png)
When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...
06 April 2019
From: Features
![Emoov finally appoints administrators - the full email to staff](/img/default/eat.png)
Emoov has this afternoon appointed administrators as a result of not being able to secure a buyer - the move had...
03 December 2018
From: Breaking News
![Property Natter – a property invasion on our tellies](/img/default/eat.png)
The death of traditional TV – where viewers sit down together to watch shows at defined times – has been much...
24 February 2018
From: Features
![Agency group says No to online but backs TV ads and PropTech](/img/default/eat.png)
Arun Estates says his group’s four main operating companies are to become ‘premium brands’ through a mixture of marketing and PropTech...
05 January 2018
From: Breaking News
![Will Purplebricks ruling end agents’ purple mist?](/img/default/eat.png)
So at last someone has woken up to the fact that Purplebricks needs to be clearer about how it charges for...
21 October 2017
From: Features
![Purplebricks says it's more transparent than almost any other agency](/img/default/eat.png)
Purplebricks has told Estate Agent Today it is more open about its business than almost any other agency and stridently rejects criticism about...
19 October 2017
From: Breaking News
![Purplebricks TV ads declared 'misleading' after complaint over fees](/img/default/eat.png)
The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...
18 October 2017
From: Breaking News
![Agents' property descriptions are improving, says SEO expert](/img/default/eat.png)
Estate and letting agents' property descriptions are becoming increasingly likely to appear in keyword searches, according to a web marketing expert. Director...
13 June 2017
From: Breaking News
![Property Natter – awards success, purple and the future of agency](/img/default/eat.png)
Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...
27 May 2017
From: Features
![Internet property pioneer says online agents must raise prices](/img/default/eat.png)
One of the earliest entrepreneurs to found a website to allow for-sale-by-owner property listings back in 2000, predicts current online agents...
05 January 2017
From: Breaking News
![YOPA launches TV ads starring The Village People](/img/default/eat.png)
Hybrid estate agency YOPA is today launching a nationwide TV advertising campaign starring The Village People, the band best-known for the...
16 September 2016
From: Breaking News
![Another estate agency considers running a TV advertising campaign](/img/default/eat.png)
Savills is the latest estate agency to consider a TV advertising campaign. The agency’s marketing director Alison Dean has told Estate Agent...
07 March 2016
From: Breaking News
![Portal TV ads and 'Divorce Day' produce a surge in viewings since New Year](/img/default/eat.png)
Calls to estate and letting agents to request viewings rose by 70.8 per cent in January over the previous month -...