The Guild of Professional Estate Agents has followed in the steps on the ESTAS awards by linking up with a reviews and customer analytics platform to encourage more feedback on its members.
The Guild’s member agents will be able to use the platform, Feefo, to collect and display genuine reviews and ratings from customers.
"The relationship will not only enable the public to make more informed selections between estate agents, but ultimately improve customer satisfaction and build trust” says Guild spokesman Marcus Whewell.
"We want to encourage more sharing and transparency across the property industry" he says.
Feefo is a global reviews and customer analytics platform which collects feedback on behalf of 3,000 companies, providing reviews and customer analytics; its clients include Tepilo online agency and, as recently announced, The ESTAS.