A single-branch agency operating around Blackpool is offering vendors ultra-low fees if they register their homes for sale online on Boxing Day.
Hindley & Lamb, a single-branch agency handling sales and lettings across the Fylde coast area, says from 10am on December 26 the first vendor to register their home for sale via their website will pay an upfront fee of just £1.
The next will pay just £6 and subsequent vendors will pay £5 extra each time - so, for example, the 11th vendor to register would pay £51.
The offer is only open to vendors with a FY postcode and a home valued under £500,000; although the agency has an office, the offer extends only to instructions made online.
"We decided to launch the sale on Boxing Day, as ... it's one of the busiest days for online shopping and one of the busiest days for property portals like Rightmove" says an agency spokesman.
Christmas traffic to major property portals is famously busy over the festive period. Back in January this year Rightmove says it enjoyed record traffic over key Christmas and New Year days for both sides and lettings.
Page views on both Christmas Day and Boxing Day were up 22 per cent on 2014. On Boxing Day there were almost 31 million page views on the site, rising to 44 million on December 30.