Cheers! Agency boss designs own gin brand for moving-...

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20 February 2023

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By Marc Shoffman

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The managing director of Essex-based agent Lamb & Co has designed his own gin that will be part of moving-in packs for homebuyers.

The Pastures New gin has been made by local and award-winning East Coast Distillery located in Thorpe-le-Soken and was designed by the independent brand’s managing director Callum Lamb.

The Essex dry gin is crafted in small batches and infuses citrus, sweet lime, bitter grapefruit, fresh rosemary with fragrant pink peppercorns.

The gin forms part of the brand’s moving in packs which also feature leaflets and gifts from other local businesses, trades people and charities including Alpha Group and RNLI.

Marketing director Alice Mosey said: “As local people, we are always looking at ways we can use our business to give back to our local community, whether that be charity or another business, and this was another opportunity we just couldn’t miss.

“Instead of putting money in the big brands pockets, we’ve had an amazing experience working alongside Ben and Simon at East Coast Distillery, to create something entirely unique for our customers that is distilled in the local area.”