STAY CONNECTED!
    
newsletter-button
Fake Agent
Fake Agent
Senior Negotiator
6987  Profile Views

About Me

That would be telling.

my expertise in the industry

16 years as an estate agent in Bristol, working in both sales and lettings. Took a sabbatical a few years back when I fell out of love with property, but now back with a vengeance and a renewed vigour.

Certainly don't think the industry is perfect, but the perception of estate agents in the media is unfair. Which is probably why so many agents are so defensive, insular and averse to any criticism whatsoever. One of my main gripes with my fellow colleagues.

I'm quite the expert on most property-related matters. That's what I tell myself, at least!

Fake's Recent Activity

Fake Agent

From: Fake Agent 10 July 2017 11:06 AM

Fake Agent
And another one...this is certainly looking like the way forward for many, combining an online and traditional model to make ends meet. We reached peak estate agent a few years ago - in other words, far too many agents entered an already overcrowded market as property prices boomed. Now, with more difficult market conditions and political and economic uncertainty in the country, many are struggling and looking at ways to diversify. Expect more of this from traditional agents. I fear the days of agents charging high fees are over, no matter how many people want to shout out about the great work agents do. Although our reputation has improved in recent times - helped by the increasing unpopularity of reality TV stars, journos and politicians - the public still don't like much agents as a general rule. Of course, once they actually get to know us and see the work we do, they are appreciative and change their mind about agents, but the perception is still very much negative. The image of a greedy, money-obsessed, lazy agent is still king. In some cases, unfortunately, that's entirely true. In others it's entirely unfair. Like any other profession, there are good, bad and average agents. Alas, the bad and average agents get the most coverage. Rather than getting really defensive against the online boom, though, I think agents should own it - take on the hybrid approach, show the onliners how it's done. Many traditional agencies, despite what they say, operate significant online operations - glossy websites, social media, heavy presence on the portals. Offering an online-only service - alongside a traditional one - seems the next logical step. Travel agents have almost died out because they didn't adapt or evolve. I'm not saying agents will go the same way, but complacency and a heads in the sand approach will get us nowhere either.

From: Fake Agent 10 July 2017 10:51 AM

Fake Agent

From: Fake Agent 12 January 2017 09:58 AM

Fake Agent

From: Fake Agent 01 November 2016 11:46 AM

Fake Agent

From: Fake Agent 14 October 2016 11:35 AM

Fake Agent

From: Fake Agent 22 September 2016 11:17 AM

Fake Agent
Don't know about that. I'd say PB's adverts have worked for them, more than any other company. People know who they are, even people outside the property industry. Their brand awareness and recognition is very good. If you asked people to name an online agent, I bet you most would say PB. A few might know Tepilo or HouseSimple, a few might even know eMoov, but most would point to PB. Whatever you think of them, they are distinctive. Their purple branding is very eye-catching, as is their name. They've used the media very well and their PR strategy is clearly working. The main purpose of a TV ad is to increase awareness, brand recognition and get people to buy the product. If people are looking to sell or buy a home online, they'll think first of PB. Given they've not been around for very long, that's quite impressive. I think their adverts are exceedingly naff and I have some serious reservations about the claims they make, the sustainability of their model and the long-term future of a company continually making losses, but their TV campaign is one of the things they do very successfully. And people are starting to use them. I am starting to see more PB "For Sale" and "To Rent" signs about. Mostly when I visit London, to be fair. PB may not be a successful business, but they have been very successful at getting their name out there and spreading their brand. Compare that to OTM, who most people outside of the property industry have never heard of. They invested hugely in their TV ad campaigns and made no impact. Tepilo and HouseSimple have had a number of ad campaigns, without the same sort of impact as PB. And, despite their best efforts, no-one is buying into the easyProperty brand, despite extensive TV coverage. So PB are clearly doing something right and, from a TV ad campaign basis, would be a good model for YOPA to follow.

From: Fake Agent 16 September 2016 10:59 AM

Fake Agent

From: Fake Agent 01 August 2016 08:59 AM

Fake Agent

From: Fake Agent 26 July 2016 13:05 PM

Fake Agent

From: Fake Agent 23 May 2016 15:17 PM

Fake Agent

From: Fake Agent 05 May 2016 17:05 PM

Fake Agent

From: Fake Agent 29 April 2016 11:30 AM

Fake Agent

From: Fake Agent 29 April 2016 11:19 AM

Fake Agent

From: Fake Agent 15 April 2016 09:31 AM

Fake Agent

From: Fake Agent 12 April 2016 16:19 PM

Fake Agent

From: Fake Agent 12 April 2016 16:18 PM

Fake Agent
"The fact that OTM is failing is not a cause for much emotion but the fact their existence has turned Rightmove into what it is today makes my blood boil." But whose fault is that? By weakening Zoopla - albeit temporarily - they were always going to strengthen RM, who have only got bigger and stronger since OTM's launch. They stayed out of any petty squabbles, they avoided making any comment and they avoided losing anywhere near the same agents as Zoopla. OTM gave Zoopla a bloody nose for a few weeks, but they were never genuine challengers for that No 2 portal spot. If they accepted that, they'd probably be doing quite now. And wouldn't be having all this negative PR. The fact they didn't - and persisted with the other portal rule and reducing their sign-up costs to lure in other agents - is going to cost them dearly in the long-run. Rightmove - and to a lesser degree Zoopla - are now bigger than the property industry. We have to accept that. Sellers and landlords want to be listed on one of the big two, simple as that. In many cases, they want to be listed on both. Out in the public, brand recognition for Zoopla and RM is high. For OTM, it's null and void. That's the difference. That will take years to change. You'll almost certainly never achieve it. Working out ways of getting RM to reduce their prices, or having sensible, rational discussions with the portals, would have been better than the sideshow that OTM has come. I think the founding principles of OTM were reasonably good and noble - although let's not pretend there wasn't vested interests in its implementation - but the way it's been run since has left a lot to be desired. I think Springett has to answer some difficult questions - he's gone suspiciously quiet in the last few months, hasn't he? I think many smaller agencies, lured in by the big promises OTM made, now feel extremely let down. That's something AM/OTM need to address as a matter of urgency.

From: Fake Agent 12 April 2016 16:16 PM

Fake Agent

From: Fake Agent 05 April 2016 11:51 AM

Fake Agent

From: Fake Agent 20 January 2016 09:38 AM

Fake Agent

From: Fake Agent 13 January 2016 11:50 AM

Fake Agent

From: Fake Agent 18 December 2015 13:41 PM

Fake Agent

From: Fake Agent 07 December 2015 10:21 AM

Fake Agent

From: Fake Agent 04 December 2015 09:49 AM

Fake Agent

From: Fake Agent 13 November 2015 15:25 PM

Fake Agent

From: Fake Agent 25 September 2015 13:26 PM

Fake Agent

From: Fake Agent 22 September 2015 16:18 PM

Fake Agent

From: Fake Agent 01 September 2015 09:51 AM

Fake Agent

From: Fake Agent 21 August 2015 11:52 AM

Fake Agent

From: Fake Agent 20 August 2015 11:49 AM

Fake Agent

From: Fake Agent 02 July 2015 11:20 AM

Fake Agent

From: Fake Agent 07 May 2015 09:11 AM

imgcollapse