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TODAY'S OTHER NEWS

easyProperty eyes taking online agency structure into foreign markets

easyProperty says it is looking at the prospect of exporting its online agency business model to other countries.

Chief executive Rob Ellice has told Estate Agent Today that his agency - which unlike many online rivals operates not only in the residential lettings and sales sectors but in the commercial property sector, too - says it has been considering possible opportunities in the United States and Germany, as well as joint ventures to operate online services in Australia and New Zealand.

Earlier this year easyProperty's now-departed chief marketing officer Chris Welch suggested the firm had already received approaches from businesses in the Middle East, Far East and Scandinavia to partner with it.

"The British housing market is near the tipping point - more people than ever before are considering online sales and lettings. And a lot of people from other countries are looking at how we're achieving that," explains Ellice.

Earlier this week we reported that easyProperty launched a new UK advertising campaign, including TV slots, to mark its formal launch into residential sales.

“Consumer behaviours have changed. No one walks into an estate agent’s office any more to begin their search for a property. Home-sellers are better-educated and more knowledgeable than ever before and are realising there are alterative options that give them the same end result as a high street agent at a much lower cost," says Ellice.

  • Trevor Mealham

    Good luck in the USA Rob. Its a VERY different kettle of fish. You'd have to be compliant on Realtor (NARs) regulation. The whole US ethos is different. Budget agents don't have enough fee in the pot to share.

    As such your US clients would lose out on the most fantastic system in US real estate: MLS where many agents B2B can achieve far more than a sole listing agent.

  • Trevor Mealham

    ForSalebyOwner.com Founder Uses Realtor Agent to Sell Home

    Here's the US truth - even a FSBO boss failed to sell his own home and placed it with a real estate company who achieved $150,000 MORE via MLS than his own budget model could do.

  • icon

    As we're all thinking, probably best EP corner some of the British market first before going overseas, eh?

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