We've caught the apparent death of the high street estate agent on video - or at least that's what online estate agency easyProperty would like us all to believe.
As our video below shows, the agency has staged a three mile street 'funeral' procession through central London, complete with a horse-drawn hearse, a New Orleans-style band and 40 mock high street agents in caricature pin-striped suits, all led by chief executive Rob Ellice.
During the event the mock agents carried banners, many appearing to be in the liveries of established high street agencies, with slogans including 'Fat Fees', 'Sold Out' and 'RIP Big £££ Fees'.
The stunt captured the attention of overseas tourists and random onlookers as it made its way from one of Foxtons' central London offices to Piccadilly Circus.
The mock agents jeered when they passed some of the 178 estate agency offices in Westminster, the borough deliberately chosen for the protest. Some genuine agents, including those from Knight Frank and Carter Jonas offices along the route, came out to see the event and 'jeered' back - all in reasonably good spirits.
The stunt went ahead despite heavy-duty criticism in online blogs and on social media from traditional agents and even from easyProperty's online rival, eMoov.
The pretend funeral has now become the cause of a complaint to Sir Stelios Haji-Ioannou and the easyGroup board from Trevor Mealham, founder of the Independent Network of Estate Agents.
In an email complaint to the board he describes the stunt as "totally distasteful".
A statement from easyProperty's PR firm says that with the majority of buyers (the firm calls them "consumers") starting searches for homes online, "age-old dodgy agents who charge ludicrous commissions will be wiped out in the next 10 years."